The Happy Face: return optimized with Meta Ads + Google Ads
Brand evolution
2021
Founding of the store in Guadalajara, Jalisco
2023
Start to collaborate with Geotelecom
Actualidad
They have started to connect with new potential customers on social networks.
Why The Happy Face
decided to boost your online presence?
Strong community, but reliance on a single advertising channel
Need to scale up your visibility and sales
Pursuit of ongoing customer loyalty: active customers all year round
THF vs. its competitors
Strategic UGC to build credibility and authentic connection in networks
Original and guaranteed products
From basic to viral: products for every need and every moment
Reasonable prices, without compromising quality
Installment payment options
Outstanding after-sales service
Strategies
used Google Ads and Meta Ads
GA4 in action: insights that convert
In-depth analysis in GA4 to detect funnel leaks and better understand user behavior
30% Remarketing (Meta Ads)
Focused on high potential usersby showing them content adapted to their behavior to motivate conversion.
70% Prospecting (Meta Ads)
We implement video campaigns, traffic and conversions that connected with cold audiences, taking advantage of the brand's design to generate high visual impact.
Google Ads
We connect with ready-to-buy users through Search and Shopping campaignsensuring presence at the key moment of decision making.
Comparison 2023 vs 2024
increase in visits
+
0
%
increase in online sales
+
0
%
branded search traffic
+
0
%
increase in CTR in brand campaigns
+
0
%
EN 
MX