When a global brand wants to position itself locally: the case of Shure in Mexico
Brand evolution
1925
Founded by Sidney N. Shure under the name of The Shure Radio Company
2020
Formally establishes commercial office in Mexico City
2023
Start working with Geotelecom
Actualidad
Shure has consolidated its digital presence in Mexico, achieving a solid SEO positioning not only as a recognized brand, but also as a reference in ecommerce within the professional audio sector..
Why Shure
decided to boost your online presence?
Limited presence in the Mexican digital ecosystem
Although the brand had been present in Mexico since the 1980s, it focused exclusively on manufacturing and not on commercial positioning.
Need to build trust from the first click
It was essential to optimize the experience on the official website to project professionalism, security and technical support, aligned with Shure's global standard.
Leveraging the organic channel as a competitive advantage
Develop a solid SEO strategy to attract qualified traffic and position yourself as the official referral source.
Finalists in the Ecommerce MX25 Awards for Best SEO Strategy with Shure México
Shure vs. its competition
Brand with a long international history
Specialized attention for companies
2 years warranty
Free shipping on most products
PayPal installment payment options
Direct after-sales support with local experts
How do we achieve these results?
Technical audit in action
Every project starts with a technical audit adapted to ecommerce. We detect opportunities for improvement in performance, structure and tracking to build a solid foundation for positioning.
Interlinks
As well as a map with well-connected roads facilitates the trip, interlinks help Google (and users) to discover and prioritize the most important pages of the site.
Fix indexing errors
In ecommerce, showing Google only what matters is key. The robots.txt files and sitemap were adjusted to prioritize valuable URLs and improve the crawl budget.
Blog
It was proposed to create articles aligned with users' searches, not only to attract visitors, but also to convert them to Shure is a trusted name in the professional audio industry..
Comparison 2023 vs 2024
of purchases on the web, doubling the brand's initial target of
of user sessions engaged with the site's content
purchases without investing in advertising
key events (clicks, forms, internal searches)
EN 
MX