{"id":23849,"date":"2020-11-05T11:40:36","date_gmt":"2020-11-05T11:40:36","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=23849"},"modified":"2023-11-23T16:51:23","modified_gmt":"2023-11-23T15:51:23","slug":"7-ejemplos-de-landings-en-ecommerce-para-black-friday-2020","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/7-examples-of-landings-in-ecommerce-for-black-friday-2020\/","title":{"rendered":"7 examples of ecommerce landings for Black Friday 2020"},"content":{"rendered":"<p class=\"wp-block-paragraph\">We all know that the <strong>Black Friday<\/strong> is just around the corner and many of you are probably already searching the internet for possible <strong>deals, bargains and discount coupons<\/strong> for when the big event arrives. It's usually a golden opportunity for those in the market for a new smartphone, that recently released book or, why not, a new console.\u00a0 <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/7-examples-of-landings-in-ecommerce-for-black-friday-2020\/#1_Mediamarkt\" >1. Mediamarkt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/7-examples-of-landings-in-ecommerce-for-black-friday-2020\/#2_Amazon\" >2. Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/7-examples-of-landings-in-ecommerce-for-black-friday-2020\/#3_PC_Componentes\" >3. PC Components<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/7-examples-of-landings-in-ecommerce-for-black-friday-2020\/#4_Chollometro\" >4. Chollometer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/7-examples-of-landings-in-ecommerce-for-black-friday-2020\/#5_FNAC\" >5. FNAC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/7-examples-of-landings-in-ecommerce-for-black-friday-2020\/#6_El_Corte_Ingles\" >6. El Corte Ingl\u00e9s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/7-examples-of-landings-in-ecommerce-for-black-friday-2020\/#7_Electrocosto\" >7. Electrocosto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/7-examples-of-landings-in-ecommerce-for-black-friday-2020\/#Tips_estrategicos_para_landings_de_cara_al_Black_Friday_2020\" >Strategic tips for landings for Black Friday 2020<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Although times are hard, many companies are willing to give their all on these dates and fight against all odds to offer customers the best prices. And there are veterans, such as Amazon or Mediamarkt, that can leave us open-mouthed with their offers.\u00a0<\/span> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">But let's not get distracted, we know that they all follow a very well-defined strategy to ensure that <strong>Black Friday 2020<\/strong> be a prosperous and profitable event, with <em>websites<\/em> very well cared for and <strong>very focused on the customer quickly finding what he\/she is looking for.<\/strong>.\u00a0<\/span> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In Geotelecom we wanted to compile some examples of companies that are already betting big for Black Friday 2020, so we will show you <strong>7 examples of<em> landings<\/em> for<em> ecommerce<\/em> Black Friday 2020<\/strong> that you are sure to love.<\/span> <span style=\"font-weight: 400;\">Here we go!<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Mediamarkt\"><\/span>1. <a href=\"https:\/\/www.mediamarkt.es\/es\/category\/_black-friday-706013.html\">Mediamarkt<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1534\" height=\"630\" class=\"alignnone size-full wp-image-23852\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/11\/2020-11-04_09h21_39-2.png\" alt=\"\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/11\/2020-11-04_09h21_39-2.png 1534w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/11\/2020-11-04_09h21_39-2-300x123.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/11\/2020-11-04_09h21_39-2-1024x421.png 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/11\/2020-11-04_09h21_39-2-768x315.png 768w\" sizes=\"(max-width: 1534px) 100vw, 1534px\" \/>This technology retailer must necessarily top this list. Every year, Mediamarkt surprises us with its extensive catalog of <\/span><b>smartphones, tablets <\/b><span style=\"font-weight: 400;\">y <\/span><b>smartwatches<\/b><span style=\"font-weight: 400;\"> with great discounts.\u00a0<\/span> <span style=\"font-weight: 400;\">However, in addition to its prices, it also stands out for its <\/span><i><span style=\"font-weight: 400;\">landing<\/span><\/i><span style=\"font-weight: 400;\"> already exposed well in advance and well distributed by the <strong>categories<\/strong> so that users can get an idea of the types of products they will be able to enjoy.\u00a0<\/span> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">All with a striking black and white typography, a <strong>text with essential information<\/strong> about their performances during the event, an extensive sample catalog and a handy description at the bottom with the most frequently asked questions about this famous Black Friday in a <strong>drop-down menu<\/strong> very practical for those who want to find an answer quickly.\u00a0\u00a0<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Amazon\"><\/span>2. <a href=\"https:\/\/www.amazon.es\/blackfriday\">Amazon<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\"><img decoding=\"async\" width=\"1839\" height=\"543\" class=\"alignnone size-full wp-image-23853\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/11\/2020-11-04_09h41_10.png\" alt=\"\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/11\/2020-11-04_09h41_10.png 1839w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/11\/2020-11-04_09h41_10-300x89.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/11\/2020-11-04_09h41_10-1024x302.png 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/11\/2020-11-04_09h41_10-768x227.png 768w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/11\/2020-11-04_09h41_10-1536x454.png 1536w\" sizes=\"(max-width: 1839px) 100vw, 1839px\" \/><\/span> <span style=\"font-weight: 400;\">This giant is a great expert in bargains and deals, even more so when it comes to preparing in advance for big events.\u00a0<\/span> <span style=\"font-weight: 400;\">Amazon, basing its strategy on the already past Prime Day, is striking hard again to offer its customers <strong>offers organized by category<\/strong> and an extensive catalog for those who are more curious.<\/span> <span style=\"font-weight: 400;\">The sales titan once again proves that its design is always purely focused on the <strong>usability and efficient navigation<\/strong> of the customer. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The first thing we find as soon as we open its <\/span><i><span style=\"font-weight: 400;\">landing<\/span><\/i><span style=\"font-weight: 400;\"> is a featured menu with offers divided by product type and discount type.\u00a0<\/span> <span style=\"font-weight: 400;\">Then, an extensive catalog of products on offer is displayed from <strong>Black Friday 2020<\/strong>where you can comfortably take a look if you just want to browse without any specific idea. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Finally, it contains a brief informational text at the end of the <\/span><i><span style=\"font-weight: 400;\">landing<\/span><\/i><span style=\"font-weight: 400;\"> with <strong>typical Black Friday questions<\/strong>.\u00a0<\/span> <span style=\"font-weight: 400;\">One of Amazon's most noteworthy features is its link to the <\/span><b>coupons<\/b><span style=\"font-weight: 400;\">almost at the end of his <\/span><i><span style=\"font-weight: 400;\">landing<\/span><\/i><span style=\"font-weight: 400;\">This is something very sought after at this time of the year and will undoubtedly be very popular among users.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_PC_Componentes\"><\/span>3. PC Components<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\"><img decoding=\"async\" width=\"1627\" height=\"945\" class=\"alignnone size-full wp-image-23854\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/11\/2020-11-05_09h22_48.png\" alt=\"\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/11\/2020-11-05_09h22_48.png 1627w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/11\/2020-11-05_09h22_48-300x174.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/11\/2020-11-05_09h22_48-1024x595.png 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/11\/2020-11-05_09h22_48-768x446.png 768w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/11\/2020-11-05_09h22_48-1536x892.png 1536w\" sizes=\"(max-width: 1627px) 100vw, 1627px\" \/><\/span> <span style=\"font-weight: 400;\">For many, this <\/span><i><span style=\"font-weight: 400;\">ecommerce<\/span><\/i><span style=\"font-weight: 400;\"> is a classic when it comes to computer stores. Its great menu organization and easy navigation make this store very attractive to many technology enthusiasts.\u00a0<\/span> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">PC Componentes has opted to make a visual impact on the customer with a <strong>great introductory video<\/strong> of its week of <\/span><strong><i>Brand Days<\/i><\/strong><span style=\"font-weight: 400;\">the runway to Black Friday 2020\u00a0<\/span> <span style=\"font-weight: 400;\">What are the <\/span><i><span style=\"font-weight: 400;\">Brand Days<\/span><\/i><span style=\"font-weight: 400;\">? Are the <strong>days before Black Friday<\/strong> PC Components is starting to hand out discount coupons, give away certain products and promote special offers to get customers in the mood for Black Friday 2020.\u00a0<\/span> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Following the video, we will find some <strong>featured ads for branded products<\/strong> such as Samsung or Intel, among others, and later an extensive text with information about Black Friday 2020.\u00a0<\/span> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In other words, the <\/span><i><span style=\"font-weight: 400;\">landing<\/span><\/i><span style=\"font-weight: 400;\"> combines highly relevant text, advertisements and short video wrapped into one <strong>Black Friday 2020 exclusive special category<\/strong> created in the drop-down menu to gain relevance in positioning.<\/span> <span style=\"font-weight: 400;\">Your <\/span><i><span style=\"font-weight: 400;\">Brand Days<\/span><\/i><span style=\"font-weight: 400;\"> and the content of its website make it a <\/span><i><span style=\"font-weight: 400;\">ecommerce<\/span><\/i><span style=\"font-weight: 400;\"> very much to watch out for this Black Friday 2020. Also, <strong>the technology sector is usually very popular at this time of the year.<\/strong> by offering very competitive prices.\u00a0<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Chollometro\"><\/span>4. <a href=\"https:\/\/www.chollometro.com\/black-friday\">Chollometer<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" width=\"1649\" height=\"940\" class=\"alignnone size-full wp-image-23855\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/11\/2020-11-05_09h45_22.png\" alt=\"\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/11\/2020-11-05_09h45_22.png 1649w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/11\/2020-11-05_09h45_22-300x171.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/11\/2020-11-05_09h45_22-1024x584.png 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/11\/2020-11-05_09h45_22-768x438.png 768w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/11\/2020-11-05_09h45_22-1536x876.png 1536w\" sizes=\"(max-width: 1649px) 100vw, 1649px\" \/> <span style=\"font-weight: 400;\">Who doesn't know this famous web site that gathers offers for <\/span><i><span style=\"font-weight: 400;\">ecommerce<\/span><\/i><span style=\"font-weight: 400;\">? On this occasion, <strong>Black Friday 2020<\/strong> has been an opportunity for them to pick up specific Black Friday deals.<\/span> <span style=\"font-weight: 400;\">Its mechanism is as follows: a new category of Black Friday 2020 in its <strong>drop-down menu<\/strong>list of offers from different web sites and at the end of a <strong>extensive detailed text for the most curious<\/strong>accompanied by the classic countdown at the beginning of the <\/span><i><span style=\"font-weight: 400;\">landing<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0\u00a0<\/span> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In fact, this text highlights aspects such as <strong>buying tips<\/strong>Black Friday discounts, companies offering discounts on Black Friday, differences between stores <\/span><i><span style=\"font-weight: 400;\">online<\/span><\/i><span style=\"font-weight: 400;\"> y <\/span><i><span style=\"font-weight: 400;\">offline<\/span><\/i><span style=\"font-weight: 400;\">The event, how we lived this event in Spain and more, details that can be very useful for the user. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The information is grouped in sub-sections, with links to the different stores shown as examples and well-distributed boldface type for a more user-friendly layout. <strong>easier and more dynamic reading<\/strong>.\u00a0<\/span> <span style=\"font-weight: 400;\">Undoubtedly, your compilation strategy will be of great use to customers at this major event, with the detail of the <strong>countdown<\/strong> to hurry up the most anxious ones.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_FNAC\"><\/span>5. <a href=\"https:\/\/www.fnac.es\/black-friday\">FNAC<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" width=\"1837\" height=\"881\" class=\"alignnone size-full wp-image-23856\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/11\/2020-11-04_12h47_44.png\" alt=\"\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/11\/2020-11-04_12h47_44.png 1837w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/11\/2020-11-04_12h47_44-300x144.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/11\/2020-11-04_12h47_44-1024x491.png 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/11\/2020-11-04_12h47_44-768x368.png 768w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/11\/2020-11-04_12h47_44-1536x737.png 1536w\" sizes=\"(max-width: 1837px) 100vw, 1837px\" \/><\/span> <span style=\"font-weight: 400;\">This famous stationery, technology and culture store has joined the initiative to announce the surprises that will be waiting for its visitors during the <strong>Black Friday 2020<\/strong>.\u00a0<\/span> <span style=\"font-weight: 400;\">It starts with an eye-catching <strong>countdown as a header<\/strong>followed by numerous offerings from Samsung, Nintendo Switch or Apple. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">It continues with a brief text about Black Friday 2020 and a sample catalog of <strong>most relevant products on offer divided into sections<\/strong>The product lines: stationery, computers, video games, etc., with only one product line per section to facilitate mobile browsing.<\/span> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">At the end of the <\/span><i><span style=\"font-weight: 400;\">landing<\/span><\/i><span style=\"font-weight: 400;\">Once again, we find a somewhat more extensive text with a well-defined structure in sections and a division by product categories that link to the offers highlighted in each section.\u00a0<\/span> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">As you have seen, a <\/span><i><span style=\"font-weight: 400;\">landing<\/span><\/i><span style=\"font-weight: 400;\"> very colorful, orderly and practical with only one purpose: that we enjoy this Black Friday 2020 at its best. <\/span><i><span style=\"font-weight: 400;\">ecommerce<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_El_Corte_Ingles\"><\/span>6. El Corte Ingl\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" width=\"1779\" height=\"844\" class=\"alignnone size-full wp-image-23857\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/11\/2020-11-04_12h49_24.png\" alt=\"\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/11\/2020-11-04_12h49_24.png 1779w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/11\/2020-11-04_12h49_24-300x142.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/11\/2020-11-04_12h49_24-1024x486.png 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/11\/2020-11-04_12h49_24-768x364.png 768w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/11\/2020-11-04_12h49_24-1536x729.png 1536w\" sizes=\"(max-width: 1779px) 100vw, 1779px\" \/>Another classic that could not be missed is El Corte Ingles, with a <\/span><i><span style=\"font-weight: 400;\">landing<\/span><\/i><span style=\"font-weight: 400;\"> more informational.\u00a0<\/span> <span style=\"font-weight: 400;\">In this case, El Corte Ingl\u00e9s has opted for two elements: <strong>advertisements in your <\/strong><\/span><strong><i>home<\/i><\/strong><span style=\"font-weight: 400;\"> and a <\/span><strong><i>landing<\/i><\/strong><span style=\"font-weight: 400;\"><strong> that stands out in searches<\/strong>. All this combined with the promotion of its app and a call to action for customers on its \"8 days of gold\", consisting of special offers leading up to Black Friday 2020.\u00a0<\/span> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">On its home page we can already find Black Friday 2020 offers focused exclusively on its technology products, in addition to other non-Black Friday offers in other sectors.\u00a0<\/span> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">They do not have a specific Black Friday 2020 category, but have instead opted for a <strong>content strategy focused at the textual level<\/strong>with expanded information on the origin of Black Friday, what to expect on its website in the run-up to the event, links to product categories integrated within the text for added relevance and a final mention to <strong>Cyber Monday 2020<\/strong> (the day known as Black Friday \"hangover\")<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Electrocosto\"><\/span>7. <a href=\"https:\/\/www.electrocosto.com\/black-friday\/\">Electrocosto<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" width=\"1520\" height=\"943\" class=\"alignnone size-full wp-image-23858\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/11\/2020-11-04_12h51_21.png\" alt=\"\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/11\/2020-11-04_12h51_21.png 1520w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/11\/2020-11-04_12h51_21-300x186.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/11\/2020-11-04_12h51_21-1024x635.png 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/11\/2020-11-04_12h51_21-768x476.png 768w\" sizes=\"(max-width: 1520px) 100vw, 1520px\" \/> <span style=\"font-weight: 400;\">As a final cherry on top of this list of <\/span><i><span style=\"font-weight: 400;\">landings<\/span><\/i><span style=\"font-weight: 400;\">we wanted to incorporate this pleasant surprise in terms of <\/span><i><span style=\"font-weight: 400;\">ecommerce<\/span><\/i><span style=\"font-weight: 400;\"> from the hand of Electrocosto.<\/span> <span style=\"font-weight: 400;\">Probably this <\/span><i><span style=\"font-weight: 400;\">landing<\/span><\/i><span style=\"font-weight: 400;\"> be <strong>one of the most extensive and elaborate that we can find for the Black Friday 2020 event.<\/strong>.<\/span> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">And it contains everything: a <strong>special category<\/strong> Black Friday 2020, two lines of presentation, distribution by <strong>categories of products on offer<\/strong> and a very large <strong>text divided into sections<\/strong> with direct links so that the customer can go directly to the information he is interested in without the need to make <em>scroll<\/em> unnecessary. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">All accompanied by images, marks and, in short, a very visually attractive presentation with a very extensive, but orderly and perfectly distributed text.\u00a0<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_estrategicos_para_landings_de_cara_al_Black_Friday_2020\"><\/span><em>Tips<\/em> strategic for <em>landings<\/em> for Black Friday 2020<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">As we have already seen in the previous examples, the <\/span><i><span style=\"font-weight: 400;\">ecommerce<\/span><\/i><span style=\"font-weight: 400;\">in addition to seeking a higher conversion rate ahead of Black Friday 2020, they are paving the way for a <strong>better positioning in search engines<\/strong> for the big event. Whether with a striking design, quality information or very juicy offers, the truth is that it is a job that requires time and effort, with very colorful results as you have been able to see.\u00a0<\/span> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Still, for those of you who have been left behind, we are going to highlight some of the most important products that you can find in the market.<strong>strategic ips<\/strong> to take into account during Black Friday 2020, which will surely help you to improve your positioning and to <strong>increase visits to your website<\/strong>:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Create a specific category in your main menu<\/strong>is a very popular element in online stores, mainly because by placing it in such a relevant place as your menu, search engines will give much more relevance to that content. Sites like Chollometro or Amazon are examples of application.<\/span><\/li><li style=\"font-weight: 400;\"><strong>Promote your offers with ads and on the <i>home<\/i><\/strong><span style=\"font-weight: 400;\">remember that the <\/span><i><span style=\"font-weight: 400;\">home<\/span><\/i><span style=\"font-weight: 400;\"> is the showcase of your virtual store, so all those who decide to take a look at your website will find it very useful if you present them with some juicy offers so that they stay longer on your site and take advantage of your discounts.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Set a countdown<\/strong>as we already talked about in our post about <\/span><a href=\"https:\/\/www.geotelecom.mx\/en\/seo-en-black-friday\/\"><span style=\"font-weight: 400;\">SEO positioning strategies during Black Friday<\/span><\/a><span style=\"font-weight: 400;\">Including a countdown increases the excitement of buying, the rush, the urgency to get your best offer. Including one at the beginning, as in the case of FNAC, will arouse curiosity to see your content.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Divide your Black Friday specific products into categories<\/strong>giants such as Amazon and Electrocosto have applied this tip very well. Whether the customer is looking for offers in a specific sector (technology, as we have already mentioned, is very attractive at this time of the year), or if they are looking for offers of some kind (such as coupons or \"less than 20\u20ac\"), ordering your content by categories will not only give you relevance, but will help your visitor to navigate better.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Write an elaborated and careful text with relevant information.<\/strong>including a long, well laid out and organized text, as in the case of Electrocosto or PC Componentes, will help you a lot to give importance to your content through <em>keywords<\/em> and links to other sections of your website. Many people, besides looking for deals, are also looking for information about the Black Friday event itself. If you include this information in your <\/span><i><span style=\"font-weight: 400;\">landing<\/span><\/i><span style=\"font-weight: 400;\">The user will see it in a very positive light.<\/span><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Also keep in mind that, given the current epidemiological situation, many users will opt to purchase via <\/span><i><span style=\"font-weight: 400;\">online<\/span><\/i><span style=\"font-weight: 400;\">so take great care with the presentation in your <\/span><i><span style=\"font-weight: 400;\">ecommerce<\/span><\/i><span style=\"font-weight: 400;\"> and you will succeed in this <strong>Black Friday 2020<\/strong>.<\/span> \u00a0 <span style=\"font-weight: 400;\">Have you already applied these tips in your <\/span><i><span style=\"font-weight: 400;\">landings<\/span><\/i><span style=\"font-weight: 400;\">Did you like our examples? If you can think of any more, let us know in the comments!<\/span> <\/p>","protected":false},"excerpt":{"rendered":"<p>We all know that Black Friday is just around the corner and many of you are already scouring the internet for deals, bargains and coupons for when the big event arrives. It's usually a golden opportunity for those of you looking for a new smartphone, that recently released book or, why not, a new console.  Although times are tough, many companies are willing to give their all on these dates and fight against all odds to offer customers the best prices. And there are veterans, such as Amazon or Mediamarkt, that can leave us open-mouthed with their offers.  But let's not get distracted, we know that all of them follow a well-defined strategy to make Black Friday 2020 a prosperous and profitable event, with very careful and focused websites so that the customer can quickly find what he is looking for.  In Geotelecom we wanted to collect some examples of companies that are already betting big for Black Friday 2020, so we will show you 7 examples of landings for ecommerce Black Friday 2020 that you will surely love. Let's go there! 1. Mediamarkt This technology retailer must necessarily top this list. Every year, Mediamarkt surprises us with its wide catalog of smartphones, tablets and smartwatches with great discounts.  But, apart from its prices, it also highlights its landing already exposed in advance and well distributed by categories so that users can get an idea of the types of products they will be able to enjoy.  All with a striking black and white typography, a text with essential information about their performances during the event, an extensive sample catalog and a practical description at the bottom with the most frequently asked questions about this famous Black Friday in a very practical drop-down menu for those who want to find an answer quickly.   2. Amazon This giant is a great expert in bargains and offers, even more if we talk about preparing in advance for big events.  Amazon, basing its strategy on the already past Prime Day, strikes hard again to offer its customers offers organized by categories and a large catalog for those who are more curious. The sales titan demonstrates once again that its design is always focused purely on usability and efficient customer navigation. The first thing we find when we open its landing page is a highlighted menu with offers divided by product type and type of discount.  Then, an extensive catalog of products on offer for Black Friday 2020 is displayed, where you can comfortably take a look if you are just looking to browse without a specific idea. Finally, it contains a short informative text at the end of the landing page with typical Black Friday questions.  One of the most remarkable details of Amazon is its link to coupons, almost at the end of the landing page, something very sought after at this time and that will certainly be very useful for users. PC Componentes For many, this ecommerce is a classic as far as computer stores are concerned. Its great menu organization and easy navigation make this store very attractive to many technology enthusiasts.  PC Componentes has opted to visually impact the customer with a great introductory video of its Brand Days week, the runway to Black Friday 2020 What are Brand Days? These are the days leading up to Black Friday when PC Components starts handing out discount coupons, giving away certain products and promoting special offers to get customers in the mood for Black Friday 2020.  Following the video, we will find some prominent ads of branded products such as Samsung or Intel, among others, and later an extensive text with information about Black Friday 2020.  In other words, the landing combines highly relevant text, ads and short video encompassed in a special category exclusive to Black Friday 2020 created in the drop-down menu to gain relevance in positioning. Its Brand Days and the content of its website make it an ecommerce to be taken into account in this Black Friday 2020. In addition, the technology sector in these dates is usually very popular for offering very competitive prices.  4. Chollometro Who does not know this famous ecommerce offers compilation website? On this occasion, Black Friday 2020 has been for them the opportunity to collect specific Black Friday offers. Its mechanism is as follows: a new Black Friday 2020 category in its drop-down menu, a list of offers from various websites and at the end a very extensive detailed text for the most curious, all accompanied by the classic countdown at the beginning of the landing.   In fact, the text highlights aspects such as shopping tips, companies that offer discounts on Black Friday, differences between online and offline stores, how we live this event in Spain and more, details that can be very useful for the user. The information is grouped in sub-sections, with links to the different stores that show examples and well-distributed bold letters for an easier and more dynamic reading.  Undoubtedly, its collection strategy will be very useful for customers in this great event, with the detail of the countdown to hurry the most anxious. 5. FNAC This famous stationery, technology and culture store has joined the initiative to advance the surprises that will await its visitors during Black Friday 2020.  It starts with an eye-catching countdown as a header, followed by numerous offers from Samsung, Nintendo Switch or Apple. It continues with a short text about Black Friday 2020 and a sample catalog of the most relevant products on offer divided into sections: stationery, computers, video games, etc., with only one product line per section for easy mobile browsing. At the end of the landing, once again, we find a<\/p>","protected":false},"author":42,"featured_media":23862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[41,22,25],"tags":[258,30,303],"class_list":["post-23849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-marketing-online","category-seo","tag-black-friday","tag-ecommerce","tag-landings"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/23849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=23849"}],"version-history":[{"count":0,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/23849\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/23862"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=23849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=23849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=23849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}