{"id":23829,"date":"2020-11-12T09:49:29","date_gmt":"2020-11-12T09:49:29","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=23829"},"modified":"2025-04-02T10:38:49","modified_gmt":"2025-04-02T08:38:49","slug":"black-friday-2020-buenas-practicas-en-google-ads-para-arrasar","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/black-friday-2020-good-practices-on-google-ads-for-sweeping\/","title":{"rendered":"Black Friday 2020: Best practices in Google Ads to make a big splash"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"23829\" class=\"elementor elementor-23829\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6389e76 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"6389e76\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-320d30e9\" data-id=\"320d30e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49afe657 elementor-widget elementor-widget-text-editor\" data-id=\"49afe657\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/black-friday-2020-good-practices-on-google-ads-for-sweeping\/#Aumento_del_trafico_en_la_web\" >Increased web traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/black-friday-2020-good-practices-on-google-ads-for-sweeping\/#Campanas_en_la_red_de_busqueda\" >Search network campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/black-friday-2020-good-practices-on-google-ads-for-sweeping\/#Campanas_en_Display_y_Youtube\" >Display and Youtube campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/black-friday-2020-good-practices-on-google-ads-for-sweeping\/#Bases_de_datos_internas\" >Internal databases<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><\/p>\n<p class=\"wp-block-paragraph\">In the previous post we told you all about how this Black Friday is expected to be. <em>Spoiler alert<\/em>It's going to be crazy.&nbsp;<\/p><p><br>In this context, it is more important than ever that we elaborate a proper strategy for our Google Ads campaigns, with enough time and foresight. These are the points you cannot overlook in your campaign planning:<\/p><p><br><\/p>\n<p><\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Aumento_del_trafico_en_la_web\"><\/span>Increased web traffic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p><\/p>\n<p class=\"wp-block-paragraph\">The strategies of <em>remarketing<\/em> are essential throughout the year, but at this time of year, they become especially important. Users start searching weeks before Black Friday, trying to decide which product meets the best conditions and fulfills their needs.<\/p><p>This year searches have started even earlier than in previous years, so having visibility and being well positioned is the first step to be in the consumer's mind on Black Friday. Launch campaigns with this objective in the weeks leading up to Black Friday, both Display and YouTube, and help them to fill your lists of <em>remarketing<\/em>.<\/p><p><br><\/p>\n<p><\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campanas_en_la_red_de_busqueda\"><\/span>Search network campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p><\/p>\n<p class=\"wp-block-paragraph\">It is also time to adapt the entire search network to Black Friday promotions: from Shopping to search campaigns. In Shopping, we can enrich the <em>feed<\/em> and make our products more eye-catching by inserting rules that highlight the specific discount of each product.<\/p><p><br>In search campaigns it is essential to adapt the ads and extensions, so that all channels have a unified message and our promotions reach as many users as possible. Apart from this, and closely related to the previous point, we can create specific campaigns with generic terms that at another time of the year would not make sense, but that become a fundamental part of the strategy if we want to increase visibility and attract traffic to the web.<\/p><p><br><\/p>\n<p><\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campanas_en_Display_y_Youtube\"><\/span>Display and Youtube campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p><\/p>\n<p class=\"wp-block-paragraph\">By adding our promotions to the search network, we can deliver them to those users who are actively searching, but what about those who are not actively searching? The <em>customer journey <\/em>of users&nbsp;<em><\/em>is increasingly complex and many channels are part of it. That is why having a presence in different networks ensures greater coverage and allows us to reach our potential customers, regardless of the moment in which they are.<\/p><p><br>To achieve this coverage, we can target our YouTube and Display campaigns to both our lists of <em>remarketing<\/em> as well as audiences in the market, intent, etc. In this way, we will be able to reach a large number of users with relatively low CPCs and we will have a campaign strategy with high coverage and notoriety.<\/p>\n<p><\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bases_de_datos_internas\"><\/span>Internal databases<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p><\/p>\n<p class=\"wp-block-paragraph\">We cannot forget about this type of audience: the users in our databases are users who know us and, in many cases, have already made a purchase on our website, and deserve to be treated differently. Do not underestimate the power of uploading these lists to the Google Ads platform and offer a different message to these users that encourages them to return to make a transaction on your website. <em>e-commerce<\/em>.<\/p><p><br>If you put these tips into practice, you'll be sure to take Black Friday by storm this year.&nbsp;<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>In the previous post we told you all about how this Black Friday is expected to be. Spoiler alert: it's going to be crazy. Below is an image that shows the forecasts made by Google:In this context, it is more important than ever that we develop a proper strategy for our Google Ads campaigns, with enough anticipation and foresight. These are the points that you can not overlook in your campaign planning:\n\n\n\nIncreased web traffic.\n\n\n\nRemarketing strategies are essential throughout the year, but at this time of the year, they become especially important. Users start searching weeks before Black Friday, trying to decide which product has the best conditions and meets their needs. This year searches have started even earlier than in previous years, so having visibility and being well positioned is the first step to be in the consumer's mind on Black Friday. Launch campaigns with this objective in the weeks leading up to Black Friday, both Display and YouTube, and help them fill your remarketing lists.\n\n\n\nCampaigns on the search network\n\n\n\nIt is also time to adapt the entire search network to Black Friday promotions: from Shopping to search campaigns. In Shopping we can enrich the data feed and make our products more eye-catching by inserting rules that highlight the specific discount of each product; in search campaigns it is essential to adapt the ads and extensions, so that all channels have a unified message and our promotions reach as many users as possible. Apart from this, and closely related to the previous point, we can create specific campaigns with generic terms that at another time of the year would not make sense, but that become a fundamental part of the strategy if we want to increase visibility and attract traffic to the web.\n\n\n\nDisplay and Youtube campaigns\n\n\n\nBy adding our promotions to the search network, we can reach those users who are actively searching, but what about those who are not actively searching? The customer journey of users is increasingly complex and many channels are part of it. To achieve this coverage we can target our YouTube and Display campaigns to our remarketing lists as well as to in-market audiences, intent audiences, etc. In this way, we will be able to reach a large number of users through relatively low CPCs and we will have a campaign strategy with a high coverage and notoriety.\n\n\n\nInternal databases\n\n\n\nWe cannot forget about this type of audience: users within our databases are users who know us and, in many cases, have already made a purchase on our website, and deserve to be treated differently. Do not underestimate the power of uploading these lists to the Google Ads platform and offer a different message to these users that will encourage them to return to make a transaction in your e-commerce.if you put these tips into practice, you will surely sweep this year on Black Friday. If you know of any other good practice that we haven't mentioned, don't hesitate to post it in the comments, we'll be happy to read it!]]>&nbsp;<\/p>","protected":false},"author":42,"featured_media":23879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[26,22,60],"tags":[88,234,125,57,199],"class_list":["post-23829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-marketing-online","category-youtube-google-adwords","tag-e-commerce","tag-google-ads","tag-google-merchant-center","tag-google-shopping-2","tag-remarketing-2"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/23829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=23829"}],"version-history":[{"count":3,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/23829\/revisions"}],"predecessor-version":[{"id":228892,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/23829\/revisions\/228892"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/23879"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=23829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=23829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=23829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}