{"id":23806,"date":"2020-11-17T11:37:04","date_gmt":"2020-11-17T11:37:04","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=23806"},"modified":"2023-11-23T16:50:28","modified_gmt":"2023-11-23T15:50:28","slug":"ecommerce-black-friday-2","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/ecommerce-black-friday-2\/","title":{"rendered":"Put the thermometer on your ecommerce for Black Friday"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><!--[CDATA[<span style=\"font-weight: 400;\"]]-->A estas alturas no hace falta decir que la pandemia del COVID-19 ha tenido efectos importantes en marketing digital. A\u00fan no hemos visto todo el impacto que ha causado pero se pueden ir viendo las pinceladas. <span style=\"font-weight: 400;\">No podemos olvidar que seguimos estando inmersos en una pandemia mundial y que los negocios han tenido que ir adapt\u00e1ndose a esta nueva normalidad.<\/span> <span style=\"font-weight: 400;\">Primero empecemos con los cambios significativos a nivel online como, por ejemplo, el aumento de las b\u00fasquedas del t\u00e9rmino \u201ccomprar online\u201d a partir de marzo:<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/ecommerce-black-friday-2\/#%C2%BFY_este_Black_Friday_que\" >\u00bfY este Black Friday qu\u00e9?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/ecommerce-black-friday-2\/#%C2%BFQue_podemos_hacer_este_Black_Friday_para_que_sea_un_exito\" >\u00bfQu\u00e9 podemos hacer este Black Friday para que sea un \u00e9xito?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Esto ya nos puede dar una idea de la importancia que supon\u00eda y supone estar presentes en el entorno digital. De hecho, los picos de tr\u00e1fico que han habido esta primavera han sido mayores que los tradicionales noviembre y diciembre.<\/span><br><span style=\"font-weight: 400;\">As\u00ed pues hemos podido ver como negocios tradicionales han decidido dar el salto al online.<\/span><br><span style=\"font-weight: 400;\">Todo esto ha tenido ciertas peculiaridades como por ejemplo con las empresas de log\u00edstica.<\/span><br><span style=\"font-weight: 400;\">Para ellas tambi\u00e9n fue todo un gran reto ya que supuso un aumento del trabajo que muchos no pudieron asumir y hubo una gran saturaci\u00f3n con retraso en las entregas.<\/span><br><span style=\"font-weight: 400;\">Tambi\u00e9n tuvieron que actualizar sus formas de entrega para seguir con los protocolos de seguridad frente al COVID.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFY_este_Black_Friday_que\"><\/span><strong>\u00bfY este Black Friday qu\u00e9?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Una de las citas m\u00e1s importantes para los ecommerce es el Black Friday. A\u00f1o tras a\u00f1o va ganando importancia y popularidad en nuestro pa\u00eds, ya que de primeras lleg\u00f3 como un evento americano que no sent\u00edamos como nuestro pero que, hoy por hoy, pr\u00e1cticamente todo el mundo sabe lo que es Black Friday y lo que implica: grandes descuentos con los cuales poder adelantar regalos de navidad y ahorrar dinero.<\/span><br><span style=\"font-weight: 400;\">La gran pregunta de los ecommerce este a\u00f1os es <a href=\"https:\/\/www.geotelecom.mx\/black-friday-atipico\/\">\u00bfQu\u00e9 va a pasar este Black Friday tan at\u00edpico?<\/a> Nuestro compa\u00f1ero Ra\u00fal ya nos dio unas pinceladas de lo que podemos hacer para aprovechar la oportunidad este Black Friday.<\/span><br><span style=\"font-weight: 400;\">Black Friday es un fen\u00f3meno mayoritariamente m\u00f3vil: representa el 70% de las b\u00fasquedas y crece a\u00f1o tras a\u00f1o.<\/span><br><span style=\"font-weight: 400;\">En estas fechas hay una mayor intensidad competitiva que se refleja en un incremento del volumen de la inversi\u00f3n.<\/span><br><span style=\"font-weight: 400;\">Seg\u00fan fuentes de Google m\u00e1s de un 80% de consumidores no tiene claro qu\u00e9 va a comprar y un gran porcentaje de ellos comenta que su compra depender\u00e1 de las ofertas que encuentre.<\/span><br><span style=\"font-weight: 400;\">Tambi\u00e9n un 58% de los consumidores espera mayores porcentajes de descuento en este a\u00f1o tan \u201cdiferente\u201d.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_podemos_hacer_este_Black_Friday_para_que_sea_un_exito\"><\/span><b>\u00bfQu\u00e9 podemos hacer este Black Friday para que sea un \u00e9xito?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Tener la <strong>web bien adaptada a m\u00f3viles<\/strong> ya que como hemos comentado anteriormente muchas b\u00fasquedas se realizan a trav\u00e9s de m\u00f3vil.<\/span><br><span style=\"font-weight: 400;\">Tambi\u00e9n ser\u00eda conveniente destinar un <strong>extra de presupuesto<\/strong> para estas fechas para no quedarnos por detr\u00e1s de la competencia.<\/span><br><span style=\"font-weight: 400;\">Desde nuestra experiencia este Black Friday los usuarios esperan<strong> cosas diferentes<\/strong> a las que han podido ir viendo los a\u00f1os anteriores.<\/span><br><span style=\"font-weight: 400;\">En cuanto a los descuentos tambi\u00e9n esperan mayores porcentajes de descuento.<\/span><br><span style=\"font-weight: 400;\">Tambi\u00e9n en medida de lo posible sorprender con algo diferente a la competencia como, por ejemplo, <strong>sorteos o regalos con el pedido<\/strong>, marcar\u00e1 la diferencia este a\u00f1o.<\/span><br><span style=\"font-weight: 400;\">En conclusi\u00f3n, este Black Friday con el aumento de la digitalizaci\u00f3n de los negocios <strong>habr\u00e1 m\u00e1s competencia<\/strong> que nunca y eso har\u00e1 de la necesidad de diferenciarse del resto y dar seguridad y confianza al usuario ser\u00e1 m\u00e1s importante que nunca.<\/span><br><span style=\"font-weight: 400;\">Y t\u00fa, \u00bfya sabes como vas a arrasar este Black Friday?<\/span>]]><\/p>\n    \t","protected":false},"excerpt":{"rendered":"<p>At this point it goes without saying that the COVID-19 pandemic has had major effects on digital marketing. We have not yet seen the full impact it has caused, but we can see the brushstrokes. We cannot forget that we are still immersed in a global pandemic and that businesses have had to adapt to this new normal. Let's start with the significant online changes, for example, the increase in searches for the term \"buy online\" from March onwards:\n\n\n\nSource: Google Trends\n\n\n\nThis already gives us an idea of the importance of being present in the digital environment. In fact, the traffic peaks this spring have been higher than the traditional November and December.so we have seen how traditional businesses have decided to make the leap to online.all this has had certain peculiarities as for example with logistics companies.for them it was also a big challenge because it meant an increase in work that many could not assume and there was a great saturation with delayed deliveries.they also had to update their forms of delivery to follow the security protocols against COVID.\n\n\n\nWhat about this Black Friday?\n\n\n\nOne of the most important dates for ecommerce is Black Friday. Year after year it is gaining importance and popularity in our country, since at first it came as an American event that we did not feel like ours but, today, virtually everyone knows what Black Friday is and what it implies: great discounts with which to advance Christmas gifts and save money.The big question of ecommerce this year is What will happen this Black Friday so atypical? Our colleague Raul already gave us some hints of what we can do to take advantage of the opportunity this Black Friday.Black Friday is a mostly mobile phenomenon: it represents 70% of searches and is growing year after year.On these dates there is a greater competitive intensity that is reflected in an increase in the volume of investment.According to Google sources, more than 80% of consumers are not sure what they are going to buy and a large percentage of them say that their purchase will depend on the offers they find.58% of consumers also expect higher percentages of discounts in this \"different\" year.\n\n\n\nWhat can we do this Black Friday to make it a success?\n\n\n\nHave the web well adapted to mobiles since as we have mentioned before many searches are made through cell phones.it would also be convenient to allocate an extra budget for these dates to not fall behind the competition.from our experience this Black Friday users expect different things to those who have been able to go seeing the previous years.in terms of discounts also expect higher percentages of discount.also as far as possible to surprise with something different from the competition as, for example, sweepstakes or gifts with the order, will make a difference this year.Also as far as possible to surprise with something different from the competition as, for example, raffles or gifts with the order, will make the difference this year.In conclusion, this Black Friday with the increased digitization of business there will be more competition than ever and that will make the need to differentiate themselves from the rest and give security and confidence to the user will be more important than ever.And you, do you already know how you are going to sweep this Black Friday?]]><\/p>","protected":false},"author":42,"featured_media":23881,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[41,22],"tags":[258,87,30],"class_list":["post-23806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-marketing-online","tag-black-friday","tag-comercio-electronico","tag-ecommerce"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/23806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=23806"}],"version-history":[{"count":0,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/23806\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/23881"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=23806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=23806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=23806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}