{"id":23722,"date":"2020-10-13T10:16:32","date_gmt":"2020-10-13T10:16:32","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=23722"},"modified":"2020-10-13T10:16:32","modified_gmt":"2020-10-13T10:16:32","slug":"black-friday-atipico","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/black-friday-typical\/","title":{"rendered":"Black Friday 2020: atypical but promising"},"content":{"rendered":"<p>We are in October and we are already talking about Black Friday? Well, yes! In Geotelecom we have been preparing for a month already, a date so important in the calendar of any <em>e-commerce<\/em> cannot be taken lightly.<br \/>\nYear after year we find record sales figures during the week of Black Friday and we ask ourselves: is this growth sustainable in the coming years, is the user not saturated with so much supply?<br \/>\nAccording to Google's consumer survey conducted in September 2020:<br \/>\n<img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-23723\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/10\/encuesta-google-black-friday.png\" alt=\"40% of the population declares they will shop on Black Friday\" width=\"623\" height=\"495\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/10\/encuesta-google-black-friday.png 623w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/10\/encuesta-google-black-friday-300x238.png 300w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/black-friday-typical\/#Impacto_de_la_pandemia\" >Impact of the pandemic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/black-friday-typical\/#Aprovecha_la_oportunidad\" >Seize the opportunity<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"Impacto_de_la_pandemia\"><\/span>Impact of the pandemic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It is important to note that the forecasts reinforce the <strong>sector <em>e-commerce<\/em><\/strong>which is located at <strong>annual growth of 23%<\/strong> according to eMarketer but, <strong>What makes this Black Friday 2020 such an atypical and promising time?<\/strong> In addition to the <strong>upward trends<\/strong> of e-commerce over the last few years, there is no denying the <strong>impact of COVID-19<\/strong> and how it will be reflected during Black Friday and the future Christmas campaign for these reasons:<\/p>\n<ol>\n<li>The confinement, which occurred in mid-March, has <strong>accelerated digitization<\/strong> of multiple companies that have started to contribute with their product and service offerings in the digital channel, so the options for users have increased as well as the promotions.<\/li>\n<li>The new normal has brought with it great <strong>reluctance on the part of the majority of people to visit physical stores and crowds of people.<\/strong>This means that a large part of these sales end up taking place over the Internet.<\/li>\n<li><strong>The <em>e-commerce<\/em> have been able to adapt to the increase in demand<\/strong>The company has been able to facilitate payments, manage returns and work on customer service. This fact makes users feel more comfortable buying through digital channels, losing fear in many cases and building loyalty.<\/li>\n<li>Many users' savings in their recreational and social activities, due to the presence of the coronavirus, are expected to result in an increase of <strong>increase even in the average order<\/strong> expected during Black Friday week.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Aprovecha_la_oportunidad\"><\/span>Seize the opportunity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Now that it is clear that<strong>\u00a0an exciting Black Friday is expected this 2020<\/strong>how can we take advantage of it if we have a <em>e-commerce<\/em>?<\/p>\n<ul>\n<li>Analyzing the history of our business to verify sales trends and <strong>to stock up sufficiently<\/strong> at an attractive purchase price. One of the worst nightmares of any e-commerce store is to run out of stock of one of their top selling products in the middle of Black Friday week.<\/li>\n<li>Negotiating with our suppliers <strong>attractive discounts and attention-grabbing promotions<\/strong>. Price continues to be a key factor in the user's decision process, even more so at a time like this.<\/li>\n<li>Start planning the <strong>ambience of our web site<\/strong>: <em>banners<\/em>header, countdown, product sheets... Let the user know that he\/she has arrived at a <em>e-commerce<\/em> in the middle of Black Friday!<\/li>\n<li>Working a <strong>well-planned and executed SEO strategy.<\/strong> If we haven't started yet... we're already late!<\/li>\n<li>Adapting our <strong>advertising campaigns and data feed<\/strong> to take advantage of the sales opportunities that open up in the different advertising channels: Google Ads, Facebook Ads, Instagram Ads, Microsoft Advertising...<\/li>\n<li><strong>Generating expectation in <a href=\"https:\/\/www.geotelecom.mx\/en\/cinco-consejos-estrategia-redes-sociales-black-friday\/\">our Social Media profiles<\/a><\/strong> and making the most of it to build community.<\/li>\n<li>Supporting all previous strategies with <strong>Marketing Automation techniques<\/strong>The goal is to improve the percentage of closed sales, increase the average order or recover abandoned carts.<\/li>\n<\/ul>\n<p>Would you like us to take a deeper dive into the different strategies we use? Let us know and there may be surprises in the coming weeks.<br \/>\n<a href=\"https:\/\/www.geotelecom.mx\/en\/blackfriday\/\" target=\"_blank\" rel=\"noopener noreferrer\">Likewise, if you want us to give you a hand in your Black Friday campaign, do not hesitate to contact us.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>We are in October and we are already talking about Black Friday? Well, yes! In Geotelecom we have been preparing for a month now, such an important date in the calendar of any e-commerce cannot be taken lightly.\nYear after year we find record sales figures during the week of Black Friday and we wonder: is this growth sustainable in the coming years, is the user not saturated with so much supply?\nAccording to Google's consumer survey conducted in September 2020:\n\n\nImpact of the pandemic\nIt is important to note that the forecasts reinforce the e-commerce sector, which is at annual growths of 23% according to eMarketer but what makes this Black Friday 2020 such an atypical and promising time? Apart from the upward trends in e-commerce over the last few years, it is undeniable the impact of COVID-19 and how it will be reflected during Black Friday and the future Christmas campaign for these reasons:\n\n \tThe confinement that occurred in mid-March has accelerated the digitization of multiple companies that have moved to contribute their product and service offerings in the digital channel, so the options for users have increased in the same way that promotions have increased.\n \tThe new normality has brought with it great reluctance on the part of the bulk of people to visit physical stores and crowds, this means that much of these sales end up occurring through the Internet.\n \tE-commerce has been able to adapt to the increase in demand, making it easier to make payments, managing returns and working on customer service. This fact makes users feel more comfortable buying through digital channels, losing fear in many cases and building loyalty.\n \tThe savings of many users in their leisure and social activities, motivated by the presence of the coronavirus, means that an increase is expected even in the average order expected during the week of Black Friday.\n\nSeize the opportunity\nNow that it is clear that an exciting Black Friday is expected this 2020, how can we take advantage of it if we have an e-commerce?\n\n \tBy analyzing the history of our business to verify sales trends and stock up on sufficient stock at an attractive purchase price. One of the worst nightmares of any e-commerce store is to run out of stock of one of its top-selling products in the middle of Black Friday week.\n \tNegotiating attractive discounts and attention-grabbing promotions with our suppliers. Price is still a key factor in the user's decision process, even more so on dates like these.\n \tStart planning the ambience of our website: banners, header, countdown, product sheets... Let the user know that he has arrived at an e-commerce in the middle of Black Friday!\n \tWorking a well-planned and executed SEO strategy. If we haven't started yet... we are already late!\n \tAdapting our advertising campaigns and data feed to take advantage of the sales opportunities that open up in the different advertising channels: Google Ads, Facebook Ads, Instagram Ads, Microsoft Advertising...\n \tGenerating expectation in our Social Media profiles and taking advantage of making community.\n \tSupporting all previous strategies with Marketing Automation techniques, which allow us to improve the percentage of sales closure, increase the average order or recoveries of abandoned carts.\n\nWould you like us to go deeper into the different strategies we use? Let us know and there may be surprises in the coming weeks.\nLikewise, if you would like us to give you a hand with your Black Friday campaign, don't hesitate to contact us.<\/p>","protected":false},"author":42,"featured_media":23727,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[41],"tags":[258],"class_list":["post-23722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","tag-black-friday"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/23722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=23722"}],"version-history":[{"count":0,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/23722\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/23727"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=23722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=23722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=23722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}