{"id":23718,"date":"2020-10-08T08:44:09","date_gmt":"2020-10-08T08:44:09","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=23718"},"modified":"2020-10-08T08:44:09","modified_gmt":"2020-10-08T08:44:09","slug":"cinco-consejos-estrategia-redes-sociales-black-friday","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/five-tips-social-networking-strategy-black-friday\/","title":{"rendered":"Five tips for your social media strategy on Black Friday"},"content":{"rendered":"

We know that the buying behavior of users has changed in recent months for obvious reasons: the coronavirus pandemic. We have seen how a large part of the population that had not yet done so, began to see in the online channel an opportunity to buy, sell and, in turn, to interact with people. And within this digital world we find that social networks continue to grow. This is confirmed by the penetration index of the IAB's 2020 Social Networking Study, which indicates that 87% of the Spanish Internet population is a user of some social network and that a 30% will register on a social network in the next 12 months<\/strong>.
\nHowever, the last four months of this rare 2020 bring interesting challenges for social networks and e-commerce: Black Friday (November 27), Cyber Monday (November 30) and Christmas (November 30)<\/strong>. According to Google data, ecommerce is expected to experience a growth of 23% thanks to Black Friday and Cyber Monday and physical stores are expected to see a reduction in sales of around 13%. How can we implement a social media strategy in our marketing strategy for these dates so marked? In this blog post we will tell you how to do it but, week by week, we will be crumbling down all the opportunities at your fingertips to incorporate into your digital strategy<\/strong> for Black Friday and Cyber Monday.<\/p>

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