{"id":23635,"date":"2020-10-06T10:33:32","date_gmt":"2020-10-06T15:33:32","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=23635"},"modified":"2025-04-02T10:33:03","modified_gmt":"2025-04-02T08:33:03","slug":"consigue-ir-mas-alla-con-tus-campanas-de-google-ads","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/get-more-good-with-your-google-ads-bells\/","title":{"rendered":"Go further with your Google Ads campaigns"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Royal_Berl_y_Hagakure\"><\/span>Royal Berl and Hagakure<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Recently, there has been a lot of talk about innovative campaigns, with strategies that are different from the most common ones. These are the <strong>Royal Berl and Hagakure<\/strong>. The two campaigns, with automatic bidding, maximize clicks and target CPA or ROAS respectively, are intended to reach the searches <em>long tail<\/em> of the users with terms in broad total and without having an exorbitant investment. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/get-more-good-with-your-google-ads-bells\/#Royal_Berl_y_Hagakure\" >Royal Berl and Hagakure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/get-more-good-with-your-google-ads-bells\/#Optimizar_Shopping\" >Optimize Shopping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/get-more-good-with-your-google-ads-bells\/#Las_audiencias_tambien_importan\" >Audiences matter too<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">With Royal Berl, the configuration of maximizing clicks will allow us to look for a high number of visits because the more users are on the web, the more likely we are to get sales. In addition, by using keywords in broad total we let the Google algorithm work and optimize the campaign to the maximum since it knows in what buying process the user is in. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With this information it may seem that the campaign will end up getting out of control the investment but the truth is that with the maximum CPC we set the limits. Hagakure campaigns allow us to avoid a very segmented structure, simplifying the work and allowing Google's algorithm to work more freely. We share <a href=\"https:\/\/www.geotelecom.mx\/en\/smart-bidding-workshop\/\">this link<\/a> in which we talk in more detail about Hagakure.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimizar_Shopping\"><\/span>Optimize Shopping<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To optimize our marketing campaigns <strong>Google Shopping<\/strong> we have an infinite number of options. In this case, we can talk about different forms of structure: by price range, by product category, by brand, by profit margin for e-commerce, etc. Each of these structures can be used depending on the type of customer and, above all, the catalog we are working with. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Shopping, <strong>we highlight smart campaigns<\/strong> which can also be structured in many ways. These can include the entire feed or we can filter if we want that campaign to include only a brand, a category or certain products. These campaigns <em>smart<\/em> have an objective to be met and the automation is in charge of optimizing the results based on the information it has from the users. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether in Search, Shopping, Display or Youtube, beyond manual strategies or <em>smart<\/em> which allow few adjustments, we have the option of working with other configurations. Although some of them coincide with the Royal Berl and Hagakure campaigns, we can also launch with these strategies in the rest of the channels. We can take to Shopping, Display and Youtube the target ROAS or CPA, maximize clicks or conversions, etc. <strong>With these campaigns we are giving freedom to Google's automatism to work at its own discretion.<\/strong> and, in addition, we have control of certain settings that, with an <em>smart<\/em> we cannot modify.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Las_audiencias_tambien_importan\"><\/span>Audiences matter too<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>hearings<\/strong> that we use in our remarketing campaigns are also key to optimizing our results. We can work each audience according to their performance in different ad groups or campaigns. In this case, users who have visited our website, those who have reached the shopping cart, those who have purchased or those who are interested in us do not have the same behavior. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some of the audiences that may be interesting, in order to differentiate in ad groups, are custom audiences, cart users, users with a purchase, the <em>customer match<\/em> and those of purchase intent. All these ideas are small brushstrokes of everything we can do and try. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And you, what different structure or configuration have you tried that worked for you?<\/p>","protected":false},"excerpt":{"rendered":"<p>Royal Berl and Hagakure\n\n\n\nRecently, there has been a lot of talk about novel campaigns, with strategies that are different from the usual ones. These are Royal Berl and Hagakure. The two campaigns, with automatic bidding, maximize clicks and CPA or ROAS target respectively, aim to reach the long tail searches of users with terms in broad total and without having an exorbitant investment.\n\n\n\nWith Royal Berl, the maximize clicks configuration will allow us to look for a high number of visits because, the more users are on the web, the more likely we are to get sales. In addition, by using keywords in broad total we let the Google algorithm work and optimize the campaign to the maximum since it knows in what buying process the user is in.\n\n\n\nWith this information it may seem that the campaign will end up getting out of control the investment but the truth is that with the maximum CPC we set the limits. Hagakure campaigns allow us to avoid a highly segmented structure, simplifying the work and allowing Google's algorithm to work more freely. We share this link in which we talk in more detail about Hagakure.\n\n\n\nOptimize Shopping\n\n\n\nTo optimize our Google Shopping campaigns we have plenty of options. In this case, we can talk about different forms of structure: by price range, by product category, by brand, by e-commerce profit margin, etc. Each of these structures can be used depending on the type of customer and, above all, the catalog we are working with.\n\n\n\nIn Shopping, we highlight the intelligent campaigns that can also be structured in many ways. These can include the entire feed or we can filter if we want that campaign to include only a brand, a category or certain products. These smart campaigns have an objective to fulfill and the automation is in charge of optimizing the results based on the information it has from the users.\n\n\n\nIn Search Network, Shopping, Display and Youtube, beyond the manual strategies or the smart ones that allow few adjustments, we have the option to work with other configurations. Although some of them coincide with the Royal Berl and Hagakure campaigns, we can also launch these strategies in the rest of the channels. We can take to Shopping, Display and Youtube the target ROAS or CPA, maximize clicks or conversions, etc. With these campaigns we are giving freedom to Google's automatism to work according to its criteria and, in addition, we have control of certain settings that we cannot modify with a smart.\n\n\n\nAudiences also matter\n\n\n\nThe audiences we use in our remarketing campaigns are also key to optimizing our results. We can work each audience according to its performance in different ad groups or campaigns. In this case, users who have visited our website, those who have reached the shopping cart, those who have purchased or those who are interested in us do not have the same behavior.\n\n\n\nSome of the audiences that can be interesting, in order to differentiate in ad groups, are personalized, cart users, users with purchase, customer match and purchase intent. All these ideas are small brushstrokes of everything we can do and test.\n\n\n\nAnd you, what different structure or configuration have you tried that has worked for you?<\/p>","protected":false},"author":42,"featured_media":23657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[26,22],"tags":[219,234,67,256],"class_list":["post-23635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-marketing-online","tag-display","tag-google-ads","tag-shopping","tag-youtube"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/23635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=23635"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/23635\/revisions"}],"predecessor-version":[{"id":232122,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/23635\/revisions\/232122"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/23657"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=23635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=23635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=23635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}