{"id":23557,"date":"2020-09-08T10:12:04","date_gmt":"2020-09-08T10:12:04","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=23557"},"modified":"2023-11-23T16:50:22","modified_gmt":"2023-11-23T15:50:22","slug":"6-herramientas-utiles-para-un-community-manager","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/6-useful-tools-for-a-community-manager\/","title":{"rendered":"6 useful tools for a community manager"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><!--[CDATA[Empezando por el principio, intuyo que si est\u00e1s aqu\u00ed es porque tienes algo de inter\u00e9s en las redes sociales o eres community manager. Si ya eres una persona muy pro en la materia, este post te puede descubrir herramientas que no conoc\u00edas y, si eres un reci\u00e9n llegado al mundo de las RRSS, esta publicaci\u00f3n te vendr\u00e1 como agua de mayo.\n\n\n<h3]]-->\u00bfQu\u00e9 es un community manager? El community manager es la persona que se encarga de gestionar la estrategia de redes sociales, sus perfiles y su comunidad; implementar un calendario editorial; programar los contenidos; cuidar la imagen de marca en Internet y, en definitiva, su presencia y su forma de relacionarse con el entorno virtual. A esta definici\u00f3n, casi de diccionario, a\u00f1adir\u00eda otra m\u00e1s de andar por casa: <strong>\u201cEl community manager no nace, se hace\u201d<\/strong>. Tener unos conocimientos b\u00e1sicos ser\u00e1n los pilares para poder comenzar esta andadura, pero la pr\u00e1ctica y el d\u00eda a d\u00eda te permitir\u00e1n impregnarte de otro tipo de sabidur\u00edas que te ayuden en el camino.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/6-useful-tools-for-a-community-manager\/#Herramientas_mas_alla_de_Metricool_y_Hootsuite\" >Herramientas m\u00e1s all\u00e1 de Metricool y Hootsuite<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/6-useful-tools-for-a-community-manager\/#Feedly\" >Feedly:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/6-useful-tools-for-a-community-manager\/#Lumen5\" >Lumen5:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/6-useful-tools-for-a-community-manager\/#Canva\" >Canva:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/6-useful-tools-for-a-community-manager\/#Infogram\" >Infogram:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/6-useful-tools-for-a-community-manager\/#Genially\" >Genially:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/6-useful-tools-for-a-community-manager\/#EDITorg\" >EDIT.org<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Herramientas_mas_alla_de_Metricool_y_Hootsuite\"><\/span>Herramientas m\u00e1s all\u00e1 de Metricool y Hootsuite<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u00e1s all\u00e1 de Metricool, Hootsuite, Creator Studio o Agora Pulse<\/strong> que te ayudar\u00e1n en la programaci\u00f3n de tus contenidos y su monitorizaci\u00f3n, aqu\u00ed van algunas herramientas que te ser\u00e1n \u00fatiles a la hora de trabajar. \u00a1Toma nota!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Feedly\"><\/span><a href=\"https:\/\/feedly.com\/\"><strong>Feedly:<\/strong> <\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Es un agregador de noticias. Lo necesitar\u00e1s para estar al d\u00eda de las novedades en el sector. Existen muchos agregadores pero la simplicidad y el dise\u00f1o de Feedly es un punto a favor porque ayuda a visualizarlo todo en un primer golpe de vista. Con su versi\u00f3n gratuita <strong>podr\u00e1s crear agrupaciones o \u201cfeeds\u201d sobre determinados temas<\/strong> o p\u00e1ginas web. De esta forma, ver\u00e1s las \u00faltimas publicaciones de dichas webs desde una misma ventana, la de Feedly. Otro aspecto interesante es su pesta\u00f1a \u201cLeer m\u00e1s tarde\u201d en la que puedes almacenar art\u00edculos y noticias que te hayan parecido interesantes pero que no tuviste tiempo de leer en profundidad.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><img decoding=\"async\" width=\"300\" height=\"165\" class=\"alignnone wp-image-23560\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/09\/feedly.png\" alt=\"\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/09\/feedly.png 396w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/09\/feedly-300x165.png 300w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/> <\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lumen5\"><\/span><a href=\"https:\/\/lumen5.com\"><strong>Lumen5:<\/strong> <\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Si no te manejas con <strong>programas de edici\u00f3n de v\u00eddeo<\/strong> como Premiere, Sony Vegas o Movie Maker, Lumen5 es una alternativa bastante simple para crear v\u00eddeos destinados a las redes sociales. Su versi\u00f3n gratuita te ofrece un mont\u00f3n de plantillas, la posibilidad de exportar tres v\u00eddeos por mes con marca de agua y una resoluci\u00f3n de 720p.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Canva\"><\/span><strong>Canva:<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Es probable que, llegados a este punto, los dise\u00f1adores gr\u00e1ficos se tiren de los pelos pues Canva es una alternativa muy potente para aquellas personas que no tengan conocimientos sobre dise\u00f1o. Esta aplicaci\u00f3n ofrece plantillas para diferentes formatos (p\u00f3ster, tarjeta, historia de IG, banners, presentaciones, CV y un largo etc.), un editor muy intuitivo y recursos decorativos.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Infogram\"><\/span> <a href=\"https:\/\/infogram.com\/\"><strong>Infogram:<\/strong> <\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Puede que en un determinado momento tengas que plasmar cifras y letras en alguna de las cuentas que gestionas o, simplemente, tengas que crear infograf\u00eda para presentar X resultados. <strong>\u00bfC\u00f3mo crear gr\u00e1ficos sin morir en el intento?<\/strong> Utilizando Infogram cuyo plan <em>free<\/em> te da bastante margen de actuaci\u00f3n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Genially\"><\/span><a href=\"https:\/\/www.genial.ly\/es\"><strong>Genially:<\/strong> <\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Su eslogan ya te da pistas de por d\u00f3nde van los tiros pues dice que se trata de <strong>\u201cla herramienta que da vida a los contenidos\u201d<\/strong>. Y as\u00ed es, aunque su versi\u00f3n gratuita no te permita descargar tus creaciones, s\u00ed puedes compartirlas a trav\u00e9s de un enlace. Entre sus plantillas se encuentran: presentaciones, informes, juegos, im\u00e1genes interactivas, v\u00eddeos, gu\u00edas y recursos educativos. Todo ello con un toque din\u00e1mico, fresco e innovador.   <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"EDITorg\"><\/span><a href=\"https:\/\/edit.org\/es\"><strong>EDIT.org<\/strong><\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s de Canva, te recomendamos otra plataforma que podr\u00e1s utilizar sin necesidad de conocimientos sobre dise\u00f1o gr\u00e1fico: Edit.org. Su versi\u00f3n gratuita te permite utilizar diferentes plantillas y adaptarlas a tu negocio o marca. Aqu\u00ed encontrar\u00e1s plantillas por tem\u00e1ticas e, incluso, por d\u00edas especiales como San Valent\u00edn o Black Friday.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si todo esto te ha sabido a poco, echa un vistazo a<a href=\"https:\/\/www.geotelecom.mx\/tendencias-en-redes-sociales-2020\/\">esta publicaci\u00f3n<\/a> sobre <strong>tendencias en redes sociales<\/strong> para este a\u00f1o aunque, siendo el 2020, cualquier cosa puede pasar en el mundo digital.<\/p>\n    \t","protected":false},"excerpt":{"rendered":"<p>What is a community manager? The community manager is the person in charge of managing the social network strategy, its profiles and its community; implementing an editorial calendar; programming content; taking care of the brand image on the Internet and, in short, its presence and its way of relating to the virtual environment. To this definition, almost dictionary-like, I would add another more commonplace one: \"A community manager is not born, he or she is made\". Having some basic knowledge will be the pillars to start this journey, but the practice and the day to day will allow you to impregnate yourself with other types of wisdom that will help you along the way.\n\n\n\nTools beyond Metricool and Hootsuite\n\n\n\nBeyond Metricool, Hootsuite, Creator Studio or Agora Pulse that will help you in the programming of your content and its monitoring, here are some tools that will be useful for your work. Take note!\n\n\n\nFeedly:\n\n\n\nIt's a news aggregator. You will need it to keep up to date with news in the industry. There are many aggregators but the simplicity and design of Feedly is a plus because it helps to visualize everything at a glance. With its free version you can create groupings or \"feeds\" on certain topics or web pages. In this way, you will see the latest publications of these websites from the same Feedly window. Another interesting aspect is its \"Read later\" tab where you can store articles and news that you found interesting but did not have time to read in depth.\n\n\n\n \n\n\n\nLumen5:\n\n\n\nIf you're not handy with video editing programs like Premiere, Sony Vegas or Movie Maker, Lumen5 is a fairly simple alternative for creating videos intended for social networks. Its free version offers you a lot of templates, the possibility of exporting three videos per month with watermark and a resolution of 720p.\n\n\n\nCanva:\n\n\n\nIt is likely that, at this point, graphic designers will be pulling their hair out as Canva is a very powerful alternative for those people who have no knowledge of design. This application offers templates for different formats (poster, card, IG story, banners, presentations, CV and a long etc.), a very intuitive editor and decorative resources.\n\n\n\n\n\n\n\n Infogram:\n\n\n\nYou may at a certain point have to capture figures and letters in some of the accounts you manage or simply have to create infographics to present X results. How to create graphics without dying in the attempt? By using Infogram, whose free plan gives you a lot of leeway.\n\n\n\nGenially:\n\n\n\nIts slogan already gives you clues as to what it is all about, as it says that it is \"the tool that brings content to life\". And so it is, although its free version does not allow you to download your creations, you can share them through a link. Among its templates are: presentations, reports, games, interactive images, videos, guides and educational resources. All with a dynamic, fresh and innovative touch.   \n\n\n\nEDIT.org\n\n\n\nIn addition to Canva, we recommend another platform that you can use without any knowledge of graphic design: Edit.org. Its free version allows you to use different templates and adapt them to your business or brand. Here you will find templates by theme and even by special days such as Valentine's Day or Black Friday.\n\n\n\nIf all this is not enough for you, take a look at this post on social media trends for this year, although, being 2020, anything can happen in the digital world.<\/p>","protected":false},"author":42,"featured_media":23565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[39,28],"tags":[289,236,250,48,290],"class_list":["post-23557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-herramientas","category-social-media","tag-canva","tag-herramientas","tag-hootsuite","tag-redes-sociales","tag-rrss"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/23557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=23557"}],"version-history":[{"count":0,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/23557\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/23565"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=23557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=23557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=23557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}