{"id":23436,"date":"2020-07-14T09:06:54","date_gmt":"2020-07-14T09:06:54","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=23436"},"modified":"2020-07-14T09:06:54","modified_gmt":"2020-07-14T09:06:54","slug":"marketing-local-atrae-clientes-a-tu-negocio","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/marketing-local-attract-customers-to-your-business\/","title":{"rendered":"Local Marketing: Attract Customers to your Business"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><!--[CDATA[<span style=\"font-weight: 400;\"]]-->El marketing local es una t\u00e9cnica estrat\u00e9gica que centra sus esfuerzos en una <strong>ubicaci\u00f3n geogr\u00e1fica concreta<\/strong>, con el fin de atraer clientes potenciales a la zona<i><span style=\"font-weight: 400;\">. <\/span><\/i><span style=\"font-weight: 400;\">Si tienes un negocio local y quieres dirigir m\u00e1s clientes a \u00e9l, te contamos como hacerlo. \u00a1Sigue leyendo!<\/span> <span style=\"font-weight: 400;\">Esta t\u00e9cnica no ha dejado de ganar importancia, cada vez se realizan m\u00e1s b\u00fasquedas en las que el consumidor tiene una <strong>intenci\u00f3n local<\/strong>. Aproximadamente un 40% de las b\u00fasquedas relativas a productos o servicios se hacen de productos locales.<\/span><span style=\"font-weight: 400;\">El 60% de los usuarios utilizan m\u00f3viles o tablets para hacerlas, de ellos, m\u00e1s del 50% de los que utilizan dispositivos m\u00f3viles acaban acudiendo a la tienda.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/marketing-local-attract-customers-to-your-business\/#BENEFICIOS_DEL_MARKETING_LOCAL\" >BENEFICIOS DEL MARKETING LOCAL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/marketing-local-attract-customers-to-your-business\/#ESTRATEGIAS_Y_COMO_LLEVARLAS_A_CABO\" >ESTRATEGIAS Y C\u00d3MO LLEVARLAS A CABO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/marketing-local-attract-customers-to-your-business\/#PRINCIPALES_HERRAMIENTAS_PARA_EL_MARKETING_LOCAL\" >PRINCIPALES HERRAMIENTAS PARA EL MARKETING LOCAL<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/marketing-local-attract-customers-to-your-business\/#Google_My_Business\" >Google My Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/marketing-local-attract-customers-to-your-business\/#Google_Local_Campaigns\" >Google Local Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/marketing-local-attract-customers-to-your-business\/#Inventario_Local_en_Google_Shopping\" >Inventario Local en Google Shopping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/marketing-local-attract-customers-to-your-business\/#Personalizador_de_anuncios\" >Personalizador de anuncios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/marketing-local-attract-customers-to-your-business\/#Facebook\" >Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/marketing-local-attract-customers-to-your-business\/#EJEMPLO_%E2%80%98COMPARTE_UNA_COCA-COLA\" >EJEMPLO &#8216;COMPARTE UNA COCA-COLA&#8217;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/marketing-local-attract-customers-to-your-business\/#CONCLUSIONES\" >CONCLUSIONES<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BENEFICIOS_DEL_MARKETING_LOCAL\"><\/span><strong>BENEFICIOS DEL MARKETING LOCAL<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfEn qu\u00e9 nos beneficia este tipo de marketing?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nos permite una <\/span><b>comunicaci\u00f3n directa<\/b><span style=\"font-weight: 400;\"> con el p\u00fablico, lo cual mejora el acercamiento al consumidor y su fidelidad.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mejora la creaci\u00f3n del <\/span><b>buyer persona,<\/b><span style=\"font-weight: 400;\">lo que nos permitir\u00e1 tener una audiencia m\u00e1s relevante.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sirve para crear<\/span><b>contenido personalizado<\/b><span style=\"font-weight: 400;\">, haciendo que el proceso creativo sea mucho m\u00e1s sencillo y tenga una mayor difusi\u00f3n y relevancia para los usuarios.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Aumenta nuestra <strong>i<\/strong><\/span><b>nfluencia y conocimiento en la zona.<\/b><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ESTRATEGIAS_Y_COMO_LLEVARLAS_A_CABO\"><\/span><strong>ESTRATEGIAS Y C\u00d3MO LLEVARLAS A CABO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque existen muchas estrategias que nos pueden servir para llevar a cabo el marketing local, algunas de las m\u00e1s interesantes son:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><b>SEO Local<\/b><span style=\"font-weight: 400;\">: Una de las estrategias donde debemos ser m\u00e1s persistentes. Crea contenido muy enfocado a tu ubicaci\u00f3n como por ejemplo: \u201cTintorer\u00eda Gamonal\u201d<\/span><\/li><li><span style=\"font-weight: 400;\">Actividad en <\/span><b>Redes Sociales<\/b><span style=\"font-weight: 400;\">: Es esencial tener actividad online y darse a conocer. Ayudan a llegar a clientes potenciales de forma gratuita.\u00a0<\/span><\/li><li><b>Google Ads y Facebook Ads<\/b><span style=\"font-weight: 400;\">: Pueden ser la manera perfecta de llegar a personas que nunca hab\u00edan visitado tu negocio. La segmentaci\u00f3n de estas dos herramientas optimizar\u00e1 tu alcance a clientes potenciales.\u00a0<\/span><\/li><li><b>Patrocina eventos locales<\/b><span style=\"font-weight: 400;\">: Capta la atenci\u00f3n de mucha gente de forma presencial. Patrocinar cualquier evento puede atraer potenciales clientes a tu negocio.\u00a0<\/span><\/li><li><b>As\u00f3ciate con comercios vecinos<\/b><span style=\"font-weight: 400;\">: Estrategia ideal si cuentas con un bajo presupuesto, recomendarse entre locales siempre es una buena opci\u00f3n.\u00a0<\/span><\/li><li><b>Organiza concursos<\/b><span style=\"font-weight: 400;\">: Aumentar\u00e1n r\u00e1pidamente tus seguidores, siempre es una acci\u00f3n muy atractiva en redes sociales. Las posibilidades del premio son infinitas, desde una sesi\u00f3n de peluquer\u00eda gratuita hasta regalar un Iphone 11, \u00a1t\u00fa eliges!<\/span><\/li><li><b>Utiliza el blog<\/b><span style=\"font-weight: 400;\">: Fideliza a tus clientes y adem\u00e1s no requiere mucha formaci\u00f3n para poder manejarlo. Funciona muy bien como canal de comunicaci\u00f3n.\u00a0<\/span><\/li><li><b>Publica en grupos de Facebook<\/b><span style=\"font-weight: 400;\">: \u00danete a grupos locales en los que se encuentra tu mercado objetivo, publicar contenido en ellos hace que los miembros del grupo sean m\u00e1s propensos a involucrarse.\u00a0<\/span><\/li><li><b>Influencers: <span style=\"font-weight: 400;\">Ofr\u00e9celes un servicio o producto gratuito. Ganar\u00e1s mucha influencia local.\u00a0<\/span><\/b><\/li><li><b>Hashtags locales<\/b><span style=\"font-weight: 400;\">: Util\u00edzalos en tus publicaciones para atraer a m\u00e1s clientes locales. Su correcto uso har\u00e1 que el negocio sea m\u00e1s f\u00e1cil de encontrar para los usuarios.<\/span><\/li><li><b>Etiquetas de ubicaci\u00f3n<\/b><span style=\"font-weight: 400;\">: Ense\u00f1a f\u00e1cilmente d\u00f3nde se encuentra tu empresa en el mapa.<\/span>\u00a0<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"PRINCIPALES_HERRAMIENTAS_PARA_EL_MARKETING_LOCAL\"><\/span><strong>PRINCIPALES HERRAMIENTAS PARA EL MARKETING LOCAL<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Al igual que con las estrategias, tenemos muchas herramientas que nos ayudan a llegar a nuestros clientes con intenciones locales, en este post nos centraremos en Google My Business, Google Local Campaigns, inventario local en Google Shopping, personalizador de anuncios y Facebook.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_My_Business\"><\/span><b>Google My Business<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Nos permite posicionar de forma gratuita nuestra empresa tanto en las b\u00fasquedas de Google como en Maps. Cuanto mayor sea la <\/span><b>coincidencia <\/b><span style=\"font-weight: 400;\">del usuario con nuestra ficha local, menor sea la <\/span><b>distancia <\/b><span style=\"font-weight: 400;\">al cliente y m\u00e1s <\/span><b>conocida <\/b><span style=\"font-weight: 400;\">sea nuestra empresa (cuentan mucho las valoraciones que tengamos), mejor ser\u00e1 nuestro posicionamiento. Pero para ello debemos tener una <strong>ficha optimizada<\/strong>, cuanta m\u00e1s informaci\u00f3n y detalles demos m\u00e1s relevantes ser\u00e1n los usuarios que vean nuestra ficha. Verificar nuestras ubicaciones, a\u00f1adir fotos, responder rese\u00f1as y mantener los horarios actualizados nos dar\u00e1 una mejor visibilidad.<\/span> <span style=\"font-weight: 400;\">Adem\u00e1s en \u201cEstad\u00edsticas de Google My Business\u201d podr\u00e1s ver como te encuentran los usuarios, d\u00f3nde lo hacen, qu\u00e9 acciones realizan tras entrar en tu ficha y cuales son las horas y la duraci\u00f3n que tienen sus visitas.<\/span> <span style=\"font-weight: 400;\">Una buena idea es<strong> vincular My Business y Google Ads<\/strong>, para poder a\u00f1adir extensiones de ubicaci\u00f3n que aumenten el nivel de calidad de nuestros anuncios y ofrezcan m\u00e1s informaci\u00f3n a los clientes.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Local_Campaigns\"><\/span><b>Google Local Campaigns<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Son campa\u00f1as centradas en las <strong>conversiones offline<\/strong> para ubicaciones dadas. Se basan en el Machine Learning para su optimizaci\u00f3n. Podemos hacerlas para Google Maps, Red de B\u00fasqueda, YouTube y Display.<\/span><span style=\"font-weight: 400;\">Para su configuraci\u00f3n debemos establecer un objetivo de <\/span><b>visitas a tienda <\/b><span style=\"font-weight: 400;\">y promociones locales. La selecci\u00f3n de ubicaci\u00f3n se puede hacer desde Google My Business o ubicaciones afiliadas. Acepta <\/span><b>feed de productos<\/b><span style=\"font-weight: 400;\"> para productos locales y se debe subir previamente desde <\/span><b>datos empresariales.<\/b><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Inventario_Local_en_Google_Shopping\"><\/span><b>Inventario Local en Google Shopping<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Promociona en Google Shopping el <strong>inventario de la tienda f\u00edsica<\/strong> m\u00e1s cercana al usuario. Permite realizar la compra online o dirigirse a la tienda m\u00e1s cercana para adquirir el producto.<\/span> <span style=\"font-weight: 400;\">Para su configuraci\u00f3n debemos:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">Vincular las cuentas de Google Ads, My Business y Merchant Center<\/span><\/li><li><span style=\"font-weight: 400;\">Habilitar programa en Merchant Center<\/span><\/li><li><span style=\"font-weight: 400;\">Subir el feed principal<\/span><\/li><li><span style=\"font-weight: 400;\">Subir el feed de inventario local<\/span><\/li><li><span style=\"font-weight: 400;\">Solicitar la verificaci\u00f3n de inventario<\/span><\/li><li><span style=\"font-weight: 400;\">Habilitar anuncios de inventario local en campa\u00f1as<\/span><\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Es importante tener en cuenta que para el feed de inventario local se nos requerir\u00e1n los siguientes atributos: id, store code, quantity y price.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Personalizador_de_anuncios\"><\/span><b>Personalizador de anuncios<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Los personalizadores pueden utilizar la ubicaci\u00f3n f\u00edsica de un usuario (o sitio en el que est\u00e9 interesado) para mostrar llamadas a la acci\u00f3n, disponibilidad de productos y precios espec\u00edficos en esa ubicaci\u00f3n. Permiten ofrecer <strong>informaci\u00f3n espec\u00edfica de la ubicaci\u00f3n<\/strong> utilizando un solo anuncio.<\/span><span style=\"font-weight: 400;\">Para crearlos, debemos subir en un feed los datos del personalizador con la informaci\u00f3n asociada a cada ubicaci\u00f3n, si tienes dudas sobre c\u00f3mo crear el personalizador de anuncios, te dejamos aqu\u00ed un<\/span><span style=\"font-weight: 400;\">a de nuestras <strong><a href=\"https:\/\/www.geotelecom.mx\/personalizador-anuncios-google-ads\/\">formaciones paso a paso<\/a><\/strong>.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook\"><\/span><b>Facebook<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Finalmente, Facebook tambi\u00e9n puede ayudarnos a traer tr\u00e1fico local a nuestro negocio. Para generar tr\u00e1fico en el negocio podemos utilizar<strong> p\u00e1ginas locales<\/strong>, donde se personaliza la p\u00e1gina por ubicaci\u00f3n, pudiendo sustituirse por la principal. Si lo que deseas es gestionar las tiendas o ubicaciones del negocio,<\/span>Facebook tiene su propio &#8220;My Business&#8221;. Y para a\u00f1adir tiendas, nos da m\u00faltiples m\u00e9todos como a\u00f1adir manualmente, a\u00f1adir varias tiendas, conectar mediante API o concectar una p\u00e1gina.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"EJEMPLO_%E2%80%98COMPARTE_UNA_COCA-COLA\"><\/span><strong>EJEMPLO &#8216;COMPARTE UNA COCA-COLA&#8217;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un ejemplo de empresa que utiliz\u00f3 el marketing local es Coca-Cola, con la campa\u00f1a &#8216;comparte una Coca-Cola&#8217; una de las que mejor resultado de ventas tuvo a nivel mundial. Solo en Australia se vendieron 250 millones de botellas de Coca-Cola. Se individualiz\u00f3 el producto, usando nombres regionales para que los clientes fueran a los comercios a comprar sus latas. Estaba dirigida a los consumidores que usaban las redes sociales para que compartieran su experiencia.<\/p>\n\n\n<p><iframe title=\"Share a Coke USA Commercial\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/5-ahnFYzMp8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CONCLUSIONES\"><\/span><strong>CONCLUSIONES<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Por \u00faltimo, pero no menos importante, antes de comenzar tendr\u00e1s que tener muy presente estas conclusiones:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">La <\/span><b>planificaci\u00f3n <\/b><span style=\"font-weight: 400;\">es el primer paso fundamental<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">El <\/span><b>estudio del mercado<\/b><span style=\"font-weight: 400;\"> es de gran importancia<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">No olvides la <\/span><b>actualizaci\u00f3n constante<\/b><\/li><li style=\"font-weight: 400;\"><b>Personalizar el contenido<\/b><span style=\"font-weight: 400;\"> ayudar\u00e1 en tus resultados<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Utiliza<\/span><b>varios canales<\/b><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n    \t","protected":false},"excerpt":{"rendered":"<p>Local marketing is a strategic technique that focuses your efforts on a specific geographic location in order to attract potential customers to the area. If you have a local business and want to direct more customers to it, we tell you how to do it. Keep reading! This technique has not stopped gaining importance, more and more searches are being conducted where the consumer has a local intent. Approximately 40% of the searches related to products or services are made for local products.60% of users use cell phones or tablets to make them, of them, more than 50% of those who use mobile devices end up going to the store. BENEFITS OF LOCAL MARKETING How does this type of marketing benefit us? It allows us to communicate directly with the public, which improves the approach to the consumer and their loyalty. It improves the creation of the buyer persona, which will allow us to have a more relevant audience. It serves to create personalized content, making the creative process much easier and having a greater dissemination and relevance for users. It increases our influence and knowledge in the area. STRATEGIES AND HOW TO IMPLEMENT THEM Although there are many strategies that can help us to carry out local marketing, some of the most interesting are: Local SEO: One of the strategies where we must be more persistent. Create content very focused on your location as for example: \"Tintorer\u00eda Gamonal\" Activity in Social Networks: It is essential to have online activity and make yourself known. They help to reach potential customers for free.  Google Ads and Facebook Ads: They can be the perfect way to reach people who have never visited your business before. The segmentation of these two tools will optimize your reach to potential customers.  Sponsor local events: Capture the attention of many people in person. Sponsoring any event can attract potential customers to your business.  Partner with neighboring businesses: Ideal strategy if you have a low budget, recommending each other is always a good option.  Organize contests: They will quickly increase your followers, it is always a very attractive action in social networks. The prize possibilities are endless, from a free hairdressing session to giving away an Iphone 11, you choose! Use the blog: It builds loyalty with your clients and also doesn't require much training to be able to manage it. It works very well as a communication channel.  Post in Facebook groups: Join local groups where your target market is, posting content in them makes group members more likely to engage.  Influencers: Offer them a free service or product. You'll gain a lot of local influence.  Local Hashtags: Use them in your posts to attract more local customers. Using them correctly will make the business easier for users to find. Location tags: Easily show where your business is located on the map.  MAIN TOOLS FOR LOCAL MARKETING As with strategies, we have many tools that help us reach our customers with local intentions, in this post we will focus on Google My Business, Google Local Campaigns, local inventory on Google Shopping, ad customizer and Facebook. Google My Business It allows us to position our business for free both in Google searches and Maps. The higher the user's coincidence with our local listing, the shorter the distance to the customer and the better known our company is (the ratings we have count a lot), the better our positioning will be. But for this we must have an optimized file, the more information and details we provide, the more relevant will be the users who see our file. Verifying our locations, adding photos, answering reviews and keeping updated schedules will give us better visibility. In addition, in \"Google My Business Statistics\" you will be able to see how users find you, where they find you, what actions they perform after entering your listing and what are the hours and duration of their visits. A good idea is to link My Business and Google Ads, to be able to add location extensions that increase the quality level of our ads and offer more information to customers. Google Local Campaigns These are campaigns focused on offline conversions for given locations. They are based on Machine Learning for their optimization. We can make them for Google Maps, Search Network, YouTube and Display, for its configuration we must set a goal of store visits and local promotions. Location selection can be done from Google My Business or affiliated locations. Accepts product feed for local products and must be previously uploaded from business data. Local Inventory in Google Shopping Promotes in Google Shopping the inventory of the physical store closest to the user. Allows online purchase or go to the nearest store to purchase the product. For its configuration we must: Link Google Ads, My Business and Merchant Center accounts Enable program in Merchant Center Upload main feed Upload local inventory feed Request inventory verification Enable local inventory ads in campaigns It is important to note that for the local inventory feed the following attributes will be required: id, store code, quantity and price. Ad Customizer Customizers can use a user's physical location (or site they are interested in) to display calls to action, product availability and pricing specific to that location. To create them, we must upload in a feed the data of the customizer with the information associated with each location, if you have doubts about how to create the ad customizer, we leave here one of our step by step trainings. Facebook Finally, Facebook can also help us to bring local traffic to our business. To generate traffic to the business we can use local pages, where the page is customized by location and can be substituted for the main one. If what you want is to manage the stores or locations of the business, Facebook has its own \"My Business\". 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