{"id":23425,"date":"2020-07-10T10:44:58","date_gmt":"2020-07-10T10:44:58","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=23425"},"modified":"2023-11-23T16:50:19","modified_gmt":"2023-11-23T15:50:19","slug":"travel-tendencias-verano-pandemia-viajes","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/travel-trends-verano-pandemia-travel\/","title":{"rendered":"Travel: Trends and tips in a summer of pandemics"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Today we are talking about the Travel sector. According to a study by the consulting firm EY-Parthenon published in May, <strong>50% of Spaniards do not plan to travel this summer<\/strong>. Only 9% stated that they would try to spend their vacations in a destination outside the country. With this panorama, it may seem that the possibilities of national tourism are reduced to foreigners who choose Spain as a holiday destination and to Spaniards who are encouraged to travel around the country.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/travel-trends-verano-pandemia-travel\/#TURISMO_NACIONAL\" >NATIONAL TOURISM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/travel-trends-verano-pandemia-travel\/#Con_esta_perspectiva_en_el_sector_Travel_%C2%BFque_alternativas_pueden_ofrecernos\" >With this perspective in the Travel sector, what alternatives can you offer us?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TURISMO_NACIONAL\"><\/span>NATIONAL TOURISM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>And what about the destinations and travel choices of those who opt for domestic tourism?<\/strong> Google Trends gives us an indicator, one of the booming trends: rural houses. This term has increased its searches in Google in a remarkable way compared to the previous year. So has Airbnb, although to a lesser extent. Consequently, we can deduce that users prefer to spend a few days with family or friends in a private space.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As for the <strong>hotels<\/strong>According to the aforementioned study, 23% of respondents will not go to a hotel until there is a vaccine. The truth is that, if we take another look at Google Trends, the search interest has been significantly reduced. Contrary to rural houses, hotels are at lower levels with respect to 2019. For example, looking at the latest reports from the National Institute of Statistics, the hotel occupancy figure in May 2020 fell to 12.14% while in 2019, in the same month, it was at 57.75%. If we analyze by autonomous communities, Galicians are the ones who plan to travel the least. Something understandable knowing its beaches and tourist areas. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Con_esta_perspectiva_en_el_sector_Travel_%C2%BFque_alternativas_pueden_ofrecernos\"><\/span>With this perspective in the Travel sector, what alternatives can you offer us?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>-It offers private and personalized experiences:<\/strong> try not to mix groups of people but to give the possibility for these groups to carry out activities separately. For example, wine tastings, beer tastings, nature tours... Moreover, if the activities are outdoors, all the better. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>-Communicates safety measures:<\/strong> if your hotel has a safety protocol, hygienic measures or any hygiene innovation, tell the world about it! People will choose a place that prioritizes health over one that does but doesn't tell them about it. Social networks are a good communication channel for this. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>-Observe and adapt:<\/strong> Within the possibilities of your business, observe what needs your audience has and try to adapt to them. Perhaps you have had a conversation with one of your clients in which he has asked you if there are hydroalcoholic gels in the rooms. Indeed, the rooms do have gel, but the client has indicated one of his interests that you can reinforce with a welcome pack consisting of a gel, a mask and a brochure with safety measures.<\/p>","protected":false},"excerpt":{"rendered":"<p>Today we talk about the Travel sector. According to a study by the consulting firm EY-Parthenon published in May, 50% of Spaniards do not plan to travel this summer. Only 9% said they would try to spend their vacations in a destination outside the country. With this panorama, it may seem that the possibilities of national tourism are reduced to foreigners who choose Spain as a holiday destination and Spaniards who are encouraged to travel around the country.\n\n\n\nDOMESTIC TOURISM\n\n\n\n\n\n\n\n\n\n\n\nAnd what about the destinations and the way of traveling chosen by those who opt for domestic tourism? Google Trends gives us an indicator, one of the booming trends: rural houses. This term has increased its searches in Google in a remarkable way compared to the previous year. So has Airbnb, although to a lesser extent. Consequently, we can deduce that users prefer to spend a few days with family or friends in a private space.  \n\n\n\nAs for hotels, according to the aforementioned study, 23% of respondents will not go to a hotel until there is a vaccine. The truth is that, if we take another look at Google Trends, the search interest has been significantly reduced. Contrary to rural houses, hotels are at lower levels with respect to 2019. For example, looking at the latest reports from the National Institute of Statistics, the hotel occupancy figure in May 2020 fell to 12.14% while in 2019, in the same month, it was at 57.75%. If we analyze by autonomous communities, Galicians are the ones who plan to travel the least. Something understandable knowing its beaches and tourist areas.\n\n\n\nWith this perspective in the Travel sector, what alternatives can they offer us?\n\n\n\n-Offer private and personalized experiences: try not to mix groups of people but give the possibility for these groups to do activities separately. For example, wine tastings, beer tastings, nature tours... Moreover, if the activities are outdoors, all the better.\n\n\n\n-Communicate safety measures: if your hotel has a safety protocol, hygienic measures or any innovation in terms of hygiene, tell the world about it! People will choose a place that prioritizes health over one that does but doesn't tell them about it. Social networks are a good communication channel for this.\n\n\n\n-Observe and adapt: within the possibilities of your business, observe what your audience needs and try to adapt to them. Perhaps you have had a conversation with one of your clients in which he asked you if there are hydroalcoholic gels in the rooms. Indeed, the rooms do have gel, but the client has indicated one of his interests that you can reinforce with a welcome pack consisting of a gel, a mask and a brochure with safety measures.<\/p>","protected":false},"author":42,"featured_media":23431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[22],"tags":[33,280,272,281],"class_list":["post-23425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","tag-consejos","tag-pandemia","tag-tendencias","tag-travel"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/23425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=23425"}],"version-history":[{"count":0,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/23425\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/23431"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=23425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=23425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=23425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}