{"id":232237,"date":"2020-04-02T11:35:00","date_gmt":"2020-04-02T09:35:00","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=232237"},"modified":"2025-04-02T11:37:21","modified_gmt":"2025-04-02T09:37:21","slug":"novedades-de-google-cambios-y-medidas-contra-el-efecto-coronavirus","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/news-from-google-changes-and-measures-against-the-coronavirus-effect-2\/","title":{"rendered":"Google news: changes and measures against the coronavirus effect"},"content":{"rendered":"<ul class=\"wp-block-list\">\n<li><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Since COVID19 went international, support has slowed down. Faced with this situation, Google has chosen to enable a new feature in Google Ads that allows companies to\u00a0<strong>appeal an advertising policy decision<\/strong>\u00a0without the need to contact customer service. This self-service is activated by hovering over the rejected or limited ad and clicking on the \"appeal\" section to see if it is readable. To view its status or follow up you will need to go to the Policy Manager link.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/news-from-google-changes-and-measures-against-the-coronavirus-effect-2\/#OTRAS_MEDIDAS\" >OTHER MEASURES<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/news-from-google-changes-and-measures-against-the-coronavirus-effect-2\/#MEDIDAS_INTERNAS\" >INTERNAL MEASURES<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"OTRAS_MEDIDAS\"><\/span><strong>OTHER MEASURES<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Contrasted and useful information:<\/strong>\u00a0Google is working with the U.S. government to create a website with educational and prevention material about the coronavirus. On that page you will find links such as those shown with the\u00a0<a href=\"https:\/\/www.google.com\/search?q=coronavirus\" rel=\"nofollow\">SOS Alerts<\/a>\u00a0they have also created. In addition, Google is participating in the\u00a0<a href=\"https:\/\/www.google.com\/search?q=coronavirus+tips&amp;fbx=dothefive\" rel=\"nofollow\">\"Do The Five\"<\/a>\u00a0What are they? wash your hands, cough into your elbow, don't touch your face, keep your distance and stay at home. As for searches, Google gives visibility to authorized sources and will let you know if a store is \"temporarily closed\". Through\u00a0<a href=\"https:\/\/www.google.com\/flights?hl=es\" rel=\"nofollow\">Google Flights<\/a>\u00a0you can find out which airlines have flexible cancellation policies and which ones apply fees.<\/li>\n\n\n\n<li><strong>Stop the\u00a0<em>fake news<\/em>:<\/strong>\u00a0Google is removing misinformation about the coronavirus from YouTube, Google Maps, Play and its ads. Likewise, they are pursuing ads that attempt to monetize this type of misfortune.<\/li>\n\n\n\n<li><strong>Teleworking:<\/strong>\u00a0Google has an application for video calls, Meet, whose premium services are offered free of charge until July 1. Training is also important for remote work. For this reason, they have created a new YouTube Learning Center as well as blogs and webinars.<\/li>\n\n\n\n<li><strong>Donations:<\/strong>\u00a0via\u00a0<a href=\"https:\/\/www.google.org\/\" rel=\"nofollow\">Google.org<\/a>\u00a0have earmarked 50 million dollars to alleviate the effects that the virus is having on health, science, education and the economy. As part of the research, a team from Boston Children's Hospital has received a $500,000 grant. This hospital is working on a website that reflects new outbreaks and health threats. Google is also collaborating in other lines of research with their support.<\/li>\n\n\n\n<li><strong>Care of people:<\/strong>\u00a0Perhaps this point is one of the most important to avoid the spread of the virus. Google has created a fund so that its temporary workers and suppliers can take paid leave anywhere in the world as long as it is due to the coronavirus.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MEDIDAS_INTERNAS\"><\/span><strong>INTERNAL MEASURES<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In terms of taking care of their own staff, they have tried to minimize the number of people coming to their offices. Obviously, certain media can only be serviced from that location. How have they done that?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recommending the\u00a0<strong>remote access<\/strong>i.e. teleworking.<\/li>\n\n\n\n<li>Prioritizing\u00a0<strong>workflows<\/strong>\u00a0as the most critical support (account recovery, security and COVID19 related reviews).<\/li>\n\n\n\n<li>Increasing the use of\u00a0<strong>automated systems<\/strong>\u00a0to streamline processes.<\/li>\n\n\n\n<li>Adjusting personnel shifts to\u00a0<strong>avoid unnecessary contacts<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to know more about new products or how to create <a href=\"https:\/\/www.geotelecom.mx\/en\/agencia-sem-mexico\/\">Google Ads campaigns<\/a>contact us.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Since COVID19 went international, support has slowed down. Faced with this situation, Google has chosen to enable a new feature in Google Ads that allows businesses to appeal an ad policy decision without contacting customer service. This self-service is activated by hovering over the rejected or limited ad and clicking on the \"appeal\" section to see if it is readable. To view its status or follow up you will need to go to the Policy Manager link. OTHER MEASURES INTERNAL MEASURES In terms of taking care of their own staff, they have tried to minimize the number of people coming to their offices. Obviously, certain media can only be serviced from that location. How have they done this? If you want to know more about news or how to create Google Ads campaigns, please contact us.<\/p>","protected":false},"author":44,"featured_media":232238,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[26],"tags":[],"class_list":["post-232237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/232237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=232237"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/232237\/revisions"}],"predecessor-version":[{"id":232239,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/232237\/revisions\/232239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/232238"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=232237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=232237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=232237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}