{"id":23164,"date":"2020-06-04T11:28:04","date_gmt":"2020-06-04T11:28:04","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=23164"},"modified":"2025-04-02T10:37:43","modified_gmt":"2025-04-02T08:37:43","slug":"discovery-ads-alcanza-nuevos-canales-de-forma-sencilla","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/discovery-ads-reach-new-channels-simply-form\/","title":{"rendered":"Discovery Ads: reach new channels easily"},"content":{"rendered":"<h3><span class=\"ez-toc-section\" id=\"Nueva_oportunidad_en_Google_Discovery\"><\/span>New opportunity in Google Discovery<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>All the new features of Google Ads are presented in beta form and this could not be less. Today we are going to talk about Discovery Ads, something that seems very interesting for the opportunities it presents.<br \/>\nGoogle Discovery is something that was already part of our daily lives. Machine learning analyzes our browsing and consultation habits to offer us, at the start of the application, information in the form of cards. These contents are intended to be very close to our interests; information about news, websites, the weather, the new album of a singer we follow, a news item about our city's basketball team... and so on and so forth.<br \/>\n<img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-23167\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/google-discovery.png\" alt=\"\" width=\"771\" height=\"492\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/google-discovery.png 771w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/google-discovery-300x191.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/google-discovery-768x490.png 768w\" sizes=\"(max-width: 771px) 100vw, 771px\" \/><br \/>\nWe can directly provide Google with precise information about our interests. In the cards themselves we can configure that we are not interested in the content or the website that offers it. Or globally in the interest settings in Google.<br \/>\nThe website owners configure the data from the Search Console to better position themselves in Google Discovery.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/discovery-ads-reach-new-channels-simply-form\/#Nueva_oportunidad_en_Google_Discovery\" >New opportunity in Google Discovery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/discovery-ads-reach-new-channels-simply-form\/#Que_es_Discovery_Ads\" >What is Discovery Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/discovery-ads-reach-new-channels-simply-form\/#Como_crear_campanas_de_Discovery_Ads\" >How to create Discovery Ads campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/discovery-ads-reach-new-channels-simply-form\/#Tipos_de_anuncios_de_Discovery_Ads\" >Types of Discovery Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/discovery-ads-reach-new-channels-simply-form\/#Implementar_esta_opcion_en_las_campanas_de_shopping\" >Implement this option in shopping campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/discovery-ads-reach-new-channels-simply-form\/#Analisis_de_datos\" >Data analysis<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"Que_es_Discovery_Ads\"><\/span>What is Discovery Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For Google Ads this beta is good news, the Discovery Ads tool allows us to create campaigns to appear in these same spaces reserved for the user's content of interest. We already know that Google does not miss the opportunity to monetize and this was not going to be less. But in this case, and despite being sponsored content, it must be adapted to the interests of customers, and it will be machine learning, in addition to the configuration of our campaign, who determines when it will be shown and to whom.<br \/>\nWe can appear in You Tube, Gmail and Google Discovery, creating a small native feed of images. In these ads we will add titles, descriptions, calls to action and the url where we want to direct our ads.<br \/>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-23166\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/dicovery.png\" alt=\"\" width=\"906\" height=\"553\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/dicovery.png 906w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/dicovery-300x183.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/dicovery-768x469.png 768w\" sizes=\"(max-width: 906px) 100vw, 906px\" \/><br \/>\nA website that does not have a channel or the possibility of creating videos can use this type of campaign to integrate advertising on You Tube. In the same way we can generate campaigns for Gmail with a simpler configuration and without the need to have good display banners.<br \/>\nWe will be able to segment the audiences in which we are most interested, although it will be Google, with the analysis of customer interests, who will finally insert the card in Google Discovery.<br \/>\nWith this new tool, there are now 4 Google image campaigns, along with shopping, display and YouTube.  Images continue to lead advertising, where video is the king. This type of ad, together with YouTube and Gmail, is more intrusive than shopping. The big difference is the ability offered by Google Discovery to show information more refined to the user's interests, which gives a turn towards inbound marketing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Como_crear_campanas_de_Discovery_Ads\"><\/span>How to create Discovery Ads campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To create Discover campaigns we can make it possible by choosing Sales, Sales Opportunities or website traffic as the campaign objective.<br \/>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-23168\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/onjetivo-campana.png\" alt=\"\" width=\"1054\" height=\"828\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/onjetivo-campana.png 1054w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/onjetivo-campana-300x236.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/onjetivo-campana-1024x804.png 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/onjetivo-campana-768x603.png 768w\" sizes=\"(max-width: 1054px) 100vw, 1054px\" \/><br \/>\nNext, we can select the Discovery campaign objective. We configure the campaign according to the parameters selected for our account. It will be necessary to select the images we want to use, either we can try to make a branding with generic images and the claim, or we can show products or product categories, according to the seasonality of the moment, even promos or other events.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23169\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/campana-discovery.png\" alt=\"\" width=\"1724\" height=\"546\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/campana-discovery.png 1724w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/campana-discovery-300x95.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/campana-discovery-1024x324.png 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/campana-discovery-768x243.png 768w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/campana-discovery-1536x486.png 1536w\" sizes=\"(max-width: 1724px) 100vw, 1724px\" \/><br \/>\nThe bidding strategy is only set to maximize clicks and a target CPA can be added, which at the beginning would be difficult to establish so it is normal to let the campaign run and in a few weeks analyze the results to be able to give more details to the configuration.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23171\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/puja.png\" alt=\"\" width=\"938\" height=\"344\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/puja.png 938w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/puja-300x110.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/puja-768x282.png 768w\" sizes=\"(max-width: 938px) 100vw, 938px\" \/><br \/>\nIt allows us to select audiences to give more data to the campaign depending on the objectives we want to achieve, either using remarketing or prospecting, or both, in which case it is more advisable to separate groups of ads, even campaigns.<br \/>\nIt is interesting to remember that, despite the fact that we establish target audiences, which will limit the audience we want to address, it will be Google's machine learning that will end up establishing how and to whom it will show our cards according to the interests shown by the users.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tipos_de_anuncios_de_Discovery_Ads\"><\/span>Types of Discovery Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As in almost all Google campaigns, we will be able to include two types of ads, quite interesting in both cases. On the one hand, an adaptive ad that works as a native feed where we can add several images, titles and descriptions, and it will be the program itself who will make the composition of the ads, which allows us to generate a large number of combinations.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23174\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/tipos-de-anuncio-discovery.png\" alt=\"\" width=\"980\" height=\"301\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/tipos-de-anuncio-discovery.png 980w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/tipos-de-anuncio-discovery-300x92.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/tipos-de-anuncio-discovery-768x236.png 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><br \/>\nOn the other hand, we have the carousel ads, which are quite reminiscent of platforms such as Facebook. We will configure independently each of the cards that the user will be able to slide with the finger. This type of ad comes in handy when we want to show several types of products or services with more personalized messages.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23180\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/2020-05-26_11h16_24-1.png\" alt=\"\" width=\"981\" height=\"766\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/2020-05-26_11h16_24-1.png 981w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/2020-05-26_11h16_24-1-300x234.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/2020-05-26_11h16_24-1-768x600.png 768w\" sizes=\"(max-width: 981px) 100vw, 981px\" \/><br \/>\nOr it can be configured as an adaptive ad, creating a native feed.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23173\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/gmail.png\" alt=\"\" width=\"971\" height=\"705\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/gmail.png 971w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/gmail-300x218.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/gmail-768x558.png 768w\" sizes=\"(max-width: 971px) 100vw, 971px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implementar_esta_opcion_en_las_campanas_de_shopping\"><\/span>Implement this option in shopping campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In shopping campaigns, which are not configured as Smart, it is also possible to add this type of ads in the segmentation. In Networks we have the possibility to select this option, and the shopping cards can work as Discovery Ads. Obviously we don't have as much control over how it works. We also can't see the results in the segments within networks, but hopefully soon the information will be available and we will be able to accurately measure these results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Analisis_de_datos\"><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23170\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/2020-05-27_11h02_33.png\" alt=\"\" width=\"919\" height=\"383\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/2020-05-27_11h02_33.png 919w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/2020-05-27_11h02_33-300x125.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/2020-05-27_11h02_33-768x320.png 768w\" sizes=\"(max-width: 919px) 100vw, 919px\" \/>Data analysis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>However, as a good beta we will not yet be able to make deep analysis of the results. Google does not allow to segment the data to see the results for each of the channels, but we hope that the configuration and analysis will be implemented. Google betas do not always prosper, betas are born and betas die. But possibly this one is here to stay, maybe not as it was born... but evolving to adapt.<br \/>\nGoogle Discovery is a platform in full development and cannot be left without its advertising space. In the same way that You Tube will not be reserved only for those websites that have a channel and videos, thus offering the possibility of branding and showcasing products through Google Ads.<br \/>\nAnd like everything else, it will be necessary to test, measure and analyze to see the impact on advertising accounts, and wait for Google's development, which will also have its accounts.<\/p>","protected":false},"excerpt":{"rendered":"<p>New opportunity in Google Discovery\nAll the new features of Google Ads are presented in beta form and this could not be less. Today we are going to talk about Discovery Ads, something that seems very interesting for the opportunities it presents.\nGoogle Discovery is something that was already part of our daily life. Machine learning analyzes our browsing habits to offer us information in the form of cards at the start of the application. These contents are intended to be very close to our interests; information about news, websites, the weather, the new album of a singer we follow, a news item about our city's basketball team... and so on and so forth.\n\nWe ourselves can offer Google directly the precise information about our interests. In the cards themselves we can configure that we are not interested in the content or the website that offers it. Or globally in the configuration of interest in Google.\nThe owners of the webs, configure from the Search Console the data to position better in Google Discovery.\nWhat is Discovery Ads\nFor Google Ads this beta is good news, the Discovery Ads tool allows us to create campaigns to appear in these same spaces reserved for the content of interest to the user. We already know that Google does not miss the opportunity to monetize and this was not going to be less. But in this case, and despite being sponsored content, it must be adapted to the interests of customers, and it will be machine learning, in addition to the configuration of our campaign, who determines when it will be shown and to whom.\nWe can appear on You Tube, Gmail and Google Discovery, creating a small native feed of images. In these ads we will add titles, descriptions, calls to action and the url where we want to direct our ads.\n\nA website that does not have a channel or the possibility of creating videos can use this type of campaign to integrate advertising on You Tube. In the same way we can generate campaigns for Gmail with a simpler configuration and without the need to have good display banners.\nWe will be able to segment the audiences in which we are more interested, although it will be Google, with the analysis of the client's interests, who finally inserts the card in Google Discovery.\nWith this new tool, there are now 4 Google image campaigns, together with shopping, display and YouTube.  Images continue to lead advertising, where video is the king. This type of ad, together with YouTube and Gmail, is more intrusive than shopping. The big difference is the ability offered by Google Discovery to display information more refined to the user's interests which gives a twist to inbound marketing.\nHow to create Discovery Ads campaigns\nTo create Discover campaigns we can make it possible by choosing Sales, Sales Opportunities or website traffic as the objective of the campaign.\n\nThen we can select the Discovery campaign objective. We configure the campaign according to the parameters selected for our account. It will be necessary to select the images we want to use, either we can try to make a branding with generic images and the claim, or we can show products or categories of products, according to the seasonality of the moment, even promos or and other events.\n\nThe bidding strategy is only set to maximize clicks and we can add a target CPA, which at the beginning would be difficult to establish so the most normal thing is to let the campaign run and in a few weeks analyze the results to be able to give more details to the configuration.\n\nIt allows us to select audiences to give more data to the campaign depending on the objectives we want to achieve, either using remarketing or prospecting, or both, in which case it is more advisable to separate groups of ads, even campaigns.\nIt is interesting to remember that, although we establish target audiences, which will limit the audience we want to address, it will be Google's machine learning the one that will end up establishing how and to whom it will show our cards according to the interests shown by users.\nTypes of Discovery Ads ads\nAs in almost all Google campaigns, we can include two types of ads, both of which are quite interesting. On the one hand, an adaptive ad that works as a native feed where we can add several images, titles and descriptions, and it will be the program itself who will make the composition of the ads, which allows us to generate a large number of combinations.\n\nOn the other hand, we have the carousel ads, which are quite reminiscent of platforms such as Facebook. We will configure independently each of the cards that the user will be able to slide with the finger. This type of ad comes in handy when we want to show several types of products or services with more personalized messages.\n\n\nOr it can be configured as an adaptive ad, creating a native feed.\n\n\nImplement this option in shopping campaigns\nIn shopping campaigns, which are not configured as Smart, it is also possible to add this type of ads in the segmentation. In Networks we have the possibility to select this option, and that the shopping cards can work as Discovery Ads. Obviously we don't have as much control over how it works. We also can't see the results on segments within networks, but hopefully soon the information will be available and we can accurately measure these results.\nData analysis\nNow, as a good beta we will not yet be able to do deep analysis of the results. Google does not allow us to segment the data to see the results for each of the channels, but we hope that the configuration and analysis will be implemented. Google betas do not always prosper, betas are born and betas die. But possibly this one is here to stay, maybe not as it was born... but evolving to adapt.\nGoogle Discovery is a platform in full development and cannot be left without its advertising space. In the same way that You Tube will not be reserved only for those websites that have a channel and videos, thus offering the possibility of branding and showing products through Google Ads.\nAnd like everything else, it will be necessary to test, measure and analyze to see the impact on the advertising accounts, and wait for the development of Google, which will also make its accounts.<\/p>","protected":false},"author":42,"featured_media":23254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[26,22],"tags":[275],"class_list":["post-23164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-marketing-online","tag-google-discovery"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/23164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=23164"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/23164\/revisions"}],"predecessor-version":[{"id":232163,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/23164\/revisions\/232163"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/23254"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=23164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=23164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=23164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}