{"id":23159,"date":"2020-06-02T12:00:45","date_gmt":"2020-06-02T12:00:45","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=23159"},"modified":"2020-06-02T12:00:45","modified_gmt":"2020-06-02T12:00:45","slug":"marketing-viral-elementos-y-estrategias-principales","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/marketing-viral-elements-and-principal-strategies\/","title":{"rendered":"Viral Marketing: Main elements and strategies"},"content":{"rendered":"<p>It is increasingly common to hear about<strong> viral marketing<\/strong>The company's products, as well as elements and viral videos on the Internet that are shared all the time on digital platforms, reach millions of people and create a collective awareness among users.<br \/>\nAll these Marketing and Advertising techniques and strategies receive their name due to the great capacity of diffusion that the created contents and messages have. They spread uncontrollably, like a virus, from user to user and very quickly.<br \/>\nIts main objective is to reach as many people as possible in a short period of time. To this end, they try to exploit social networks and other digital platforms, thus trying to achieve brand recognition.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/marketing-viral-elements-and-principal-strategies\/#Ventajas_y_Desventajas_del_Marketing_Viral\" >Advantages and Disadvantages of Viral Marketing<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/marketing-viral-elements-and-principal-strategies\/#Ventajas\" >Advantages:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/marketing-viral-elements-and-principal-strategies\/#Elementos_y_puntos_clave\" >Key elements and points\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/marketing-viral-elements-and-principal-strategies\/#Redes_Sociales_estrategias_principales_y_tipos_de_contenido\" >Social networks, main strategies and types of content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/marketing-viral-elements-and-principal-strategies\/#Algunos_ejemplos\" >Some examples<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/marketing-viral-elements-and-principal-strategies\/#Starbucks_regala_un_cafe_en_Redes_Sociales_%E2%80%93_Starbucks_Cup_Magic\" >Starbucks gives away a free coffee on Social Networks - Starbucks Cup Magic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/marketing-viral-elements-and-principal-strategies\/#Cocacola_%E2%80%93_El_cajero_de_la_felicidad\" >Cocacola - The Happiness Cashier<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/marketing-viral-elements-and-principal-strategies\/#Oreo_%E2%80%93_WonderVault\" >Oreo - #WonderVault\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/marketing-viral-elements-and-principal-strategies\/#%C2%BFDonde_reside_su_exito\" >Where does your success lie?<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"Ventajas_y_Desventajas_del_Marketing_Viral\"><\/span><strong>Advantages and Disadvantages of Viral Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It is important to know the benefits and drawbacks of this discipline.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Ventajas\"><\/span><strong>Advantages:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Low cost: It is a content that is shared by itself, so users do the work of the MKT campaign.<\/li>\n<li>Massive reach: The message is able to reach a large audience in a matter of minutes.<\/li>\n<li>Non-invasive: It is a type of content that people decide whether to interact with or not.<\/li>\n<li>Brand recognition: It will favor the increase of ROI, but above all it will emphasize brand recognition and reputation.<\/li>\n<\/ul>\n<p><strong>Disadvantages:<\/strong><\/p>\n<ul>\n<li>The message can be misinterpreted if it is not told in the right way.<\/li>\n<li>Time consuming: the creation and development of a Viral MKT strategy is time consuming.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Elementos_y_puntos_clave\"><\/span><strong>Key elements and points\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Within viral marketing we have four common and important elements in any strategy or campaign:<\/p>\n<ul>\n<li>Viral Element: What makes the message spread?<\/li>\n<li>Message: It must be clear and concise. In many occasions a catchy and easy to remember claim is used.<\/li>\n<li>Media: Choosing the right media is as important as a good message.\u00a0<em>Twitter is a great example of viral media<\/em><\/li>\n<li><em>Sneezer or\u00a0<\/em>\"Heart of the virus\": in Social Networks it is closely related to influencers.<\/li>\n<\/ul>\n<p>In addition, all viral plannings follow some key points when developing the viral marketing strategy:<\/p>\n<ul>\n<li><strong>Finding the opportunity<\/strong>If you find it, don't let it slip away. Two elements play an important role here: timing and crafting. Firstly, the use of the right resources at the right time and, secondly, the fact that any Internet user can get ahead of your planning and leave you without resources for your campaign.<\/li>\n<li><strong>Research the audience:\u00a0<\/strong>sometimes what we think our audiences are looking for is something totally different from what they really want to see.<\/li>\n<li><strong>A good product:\u00a0<\/strong>in addition to the fact that the product must be extraordinary, it is important to take into account that the presentation of the product must be optimal.<\/li>\n<li><strong>Follow-up:\u00a0<\/strong>Mainly the results are usually reflected in the increase of visits to your website or increase in sales. However, other questions can also be taken into account, such as: has the message been spread through the relevant channels, how many times has the content been shared, etc.<strong>\u00a0\u00a0<\/strong>All the information obtained will be of value to the brand and will help you to know the tastes and trends of the target audience and the market for future campaigns.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Redes_Sociales_estrategias_principales_y_tipos_de_contenido\"><\/span>Social networks, main strategies and types of content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In this type of marketing strategies, Social Networks are of great importance. Through this type of channels our message will be shared in a much faster and more effective way. In addition, it allows us to know our audience to transmit the right message and reduce the cost.<br \/>\nAmong the main strategies, the combination of<strong> Micro - videos and RRSS<\/strong> is that it generates a greater virality of the content. But this is not the only effective one, we can also find:<\/p>\n<ul>\n<li><strong>Gamification<\/strong>Games are elements that engage the audience and take the message to an interactive virality.<\/li>\n<li><strong>Gifts<\/strong>The word FREE is something that works really well in this type of campaign. Giving away a product in exchange for social interactions is a very popular strategy in recent times. This is where the use of the Hashtag takes on great importance.<\/li>\n<li><strong>Interaction<\/strong>Perform actions, rather simple, that facilitate user interaction in social networks.<\/li>\n<li><strong>Uncertainty<\/strong>Create uncertainty towards our product and expectations to users is another of the most viral strategies.<\/li>\n<\/ul>\n<p>Subsequently, within these strategies we find different types of content to attract the user's attention and promote the virality of the campaign:<\/p>\n<ul>\n<li><strong>Pass it on: <\/strong>content that itself encourages sharing. Very common in messaging channels.<\/li>\n<li><strong>Incentivized<\/strong>is linked to the gift-based strategy. Sharing is incentivized through some reward.<\/li>\n<li><strong>Undercover: <\/strong>the viral message is displayed as an activity or page without any clear reference.<\/li>\n<li><b>Rumor: <\/b>The dissemination of this type of content is characterized by controversy and its transmission through rumors.<\/li>\n<li><strong>Fan club effect: <\/strong>is the effect of social media and communities.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Algunos_ejemplos\"><\/span>Some examples<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Starbucks_regala_un_cafe_en_Redes_Sociales_%E2%80%93_Starbucks_Cup_Magic\"><\/span><strong>Starbucks gives away a free coffee on Social Networks - <em>Starbucks Cup Magic<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Starbucks coffee company proposed on Valentine's Day, through Twitter and Facebook, to give a coffee to a friend. This campaign, which was carried out in the U.S., was repeated at Christmas thanks to its great reception and results.<br \/>\n<iframe title=\"Starbucks Cup Magic for Valentine&#039;s Day\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/8nvqOzjq10w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cocacola_%E2%80%93_El_cajero_de_la_felicidad\"><\/span><strong>Cocacola - The Happiness Cashier<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Cocacola installed an ATM where you could withdraw \u20ac100 without a card, only if you committed to share it. With their usual claim \"Uncover happiness\" they managed to bring the pleasure of sharing to millions of people.<br \/>\n<iframe title=\"The Happiness Cashier - Cocacola\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/dS5mcwbpRE4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Oreo_%E2%80%93_WonderVault\"><\/span>Oreo - #WonderVault<span style=\"font-size: 16px;\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Oreo carried out this campaign to stimulate user interaction and participation on social media, in which Oreo consumers were asked to share original images of the cookies on Instagram.<\/p>\n<h2><strong><img decoding=\"async\" class=\"alignnone wp-image-23179\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/img-20180619-wa0000.jpg\" alt=\"\" width=\"163\" height=\"195\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/img-20180619-wa0000.jpg 800w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/img-20180619-wa0000-251x300.jpg 251w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/img-20180619-wa0000-768x918.jpg 768w\" sizes=\"(max-width: 163px) 100vw, 163px\" \/><\/strong><\/h2>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFDonde_reside_su_exito\"><\/span><strong>Where does your success lie?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It is more than clear that not all content and not all campaigns have the capacity to go viral, so what are the tips to achieve this?<br \/>\nFirst, the<strong> creativity<\/strong> The content is essential, it must be both eye-catching and of high quality in order to make an impact on the user and make him\/her feel the need to share it. Secondly, we have the <strong>planning<\/strong>We have to be very clear about the first actions, the dissemination platforms and the way in which we are going to promote interaction. Lastly, we come to the most abstract element, the <strong>good luck<\/strong>The virality does not always go hand in hand with the most creative and planned campaigns.<\/p>\n<p>With these first hints about Viral Marketing strategies, do you dare to give it a try?<\/p>","protected":false},"excerpt":{"rendered":"<p>It is becoming more and more common to hear about viral marketing, as well as viral elements and videos on the Internet that are shared all the time on digital platforms, reach millions of people and create a collective consciousness among users. All these Marketing and Advertising techniques and strategies receive their name due to the great capacity of diffusion that the created contents and messages have. They spread uncontrollably, like a virus, from user to user and very quickly. Their main objective is to reach as many people as possible in a short period of time. To do so, they try to exploit social networks and other digital platforms, trying to achieve brand recognition. Advantages and Disadvantages of Viral Marketing It is important to know what are the benefits and drawbacks of this discipline. Advantages: Low cost: It is a content that is shared by itself, so users do the work of the MKT campaign. Massive reach: The message is able to reach a large audience in a matter of minutes. Non-invasive: It is a type of content with which people decide whether to interact or not. Brand recognition: It will favor the increase of ROI, but above all it will emphasize brand recognition and its reputation. Disadvantages: The message can be misinterpreted if not told in the right way. Time-consuming: The creation and development of a Viral MKT strategy is time-consuming. Elements and key points Within viral marketing we have four common and important elements in any strategy or campaign: Viral Element: What makes the message spread? Message: It must be clear and concise. In many occasions a catchy and easy to remember claim is used. Media: Choosing the right media is as important as a good message. Twitter is a great example of a viral media Sneezer or \"Heart of the Virus\": in Social Networks it is closely related to influencers. In addition, all viral plannings follow some key points when developing the viral marketing strategy: Find the opportunity: if you find it, don't let it escape. Two elements play an important role here: timing and crafting. Firstly, the use of the right resources at the right time and, secondly, the fact that any Internet user can get ahead of your planning and leave you without resources for your campaign. Research the audience: sometimes what we think our audiences are looking for is something totally different from what they really want to see. A good product: in addition to the fact that the product must be extraordinary, you must take into account that the presentation of the product must be optimal. Follow-up: Mainly the results are usually reflected in the increase of visits to your website or increase in sales. However, other questions can be taken into account, such as: has the message been spread through the relevant channels, how many times has the content been shared, etc.  All the information obtained will be of value to the brand and will help you to know the tastes and trends of the target audience and the market for future campaigns. Social Networks, main strategies and types of content Social Networks are of great importance in this type of marketing strategies. Through this type of channels our message will be shared in a much faster and more effective way. In addition, it allows us to know our audience to transmit the right message and reduce the cost. Among the main strategies, the combination of Micro - videos and RRSS is that it generates a greater virality of the content. But this is not the only effective one, we can also find: Gamification: games are elements that engage the audience and take the message to an interactive virality. Gifts: the word FREE is something that works really well in this type of campaign. Giving away a product in exchange for social interactions is a very popular strategy in recent times. This is where the use of the Hashtag takes on great importance. Interaction: Carry out rather simple actions that facilitate user interaction in social networks. Uncertainty: Creating uncertainty about our product and users' expectations is another of the most viral strategies. Subsequently, within these strategies we find different types of content to attract the user's attention and promote the virality of the campaign: Pass it on: content that encourages by itself to be shared. Very common in messaging channels. Incentivized: linked to the strategy based on gifts. It is incentivized to be shared through some kind of reward. Covert: the viral message is shown as an activity or page without any clear reference. Rumor: the dissemination of this type of content is characterized by controversy and its transmission through rumors. Fan club\" effect: this is the effect of social media and communities. Some examples Starbucks gives away a coffee on Social Networks - Starbucks Cup Magic The Starbucks coffee company proposed on Valentine's Day, through Twitter and Facebook, to give a coffee to a friend. This campaign, which was carried out in the USA, was repeated at Christmas thanks to its great reception and results. Cocacola - El cajero de la felicidad Cocacola installed an ATM where you could withdraw 100\u20ac without a card, only if you committed to share it. With their usual claim \"Uncover happiness\" they managed to bring the pleasure of sharing to millions of people. Oreo - #WonderVault Oreo carried out this campaign to stimulate user interaction and participation in social media, in which Oreo consumers were asked to share original images of the cookies on Instagram. Where does its success lie? It is more than clear that not all content and not all campaigns have the ability to go viral, so what are the tips to achieve this? First of all, creativity in<\/p>","protected":false},"author":42,"featured_media":23227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[22],"tags":[273],"class_list":["post-23159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","tag-marketing-viral"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/23159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=23159"}],"version-history":[{"count":0,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/23159\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/23227"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=23159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=23159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=23159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}