{"id":23131,"date":"2020-05-21T10:41:55","date_gmt":"2020-05-21T10:41:55","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=23131"},"modified":"2025-04-02T10:38:49","modified_gmt":"2025-04-02T08:38:49","slug":"que-es-y-como-crear-una-campana-secuencial-de-anuncios-de-video","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/what-is-and-how-to-create-a-sequential-video-advertisement-bell\/","title":{"rendered":"What is it and how to create a sequential video ad campaign?"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">To create an effective campaign in<em> YouTube<\/em> creatives are the fundamental pieces. Thanks to the sequential ad campaigns that we can create in Google Ads, you can <strong>deliver stronger and more meaningful messages to specific audiences<\/strong>achieving a more lasting impact on the brand.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/what-is-and-how-to-create-a-sequential-video-advertisement-bell\/#%C2%BFComo_crearla\" >How to create it?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/what-is-and-how-to-create-a-sequential-video-advertisement-bell\/#Posibles_problemas\" >Possible problems<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Consists of <strong>short stories<\/strong> that the brand can reveal little by little and that the target audience watches it in the order chosen by the brand until the story is over. The important point of this type of campaign is that the next video in your sequence will only be shown to your audience if they complete a step that you indicate (print, view or skip), this guarantees the effectiveness of the campaigns and generates a <em>engagement<\/em> The most important thing is that the next videos will only be shown to those users who are really interested because they have generated any of the three aforementioned actions.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this type of campaign, depending on the strategy you want to carry out you can use <strong>different structures<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"752\" height=\"227\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/2020-05-20_15h42_39.png\" alt=\"\" class=\"wp-image-23143\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/2020-05-20_15h42_39.png 752w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/2020-05-20_15h42_39-300x91.png 300w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These experiences that tell stories little by little allow, for example, with the structure of the <strong>Intrigue, Amplification and Echo,<\/strong>start by showing the user a video advertisement <em>bumper<\/em> 6-second video to quickly introduce the product or service, follow up with a longer video such as a <em>in-stream<\/em> 30-second breakout video that breaks down the information further and ends with another short video that reinforces the consideration and leads to the purchase action.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Did you find this interesting? If so, read on and I'll explain how to set up a sequential video ad campaign. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_crearla\"><\/span>How to create it?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When choosing the <strong>target<\/strong> of the new campaign you can choose any of the following:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"1018\" height=\"407\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/2020-05-19_16h26_10.png\" alt=\"\" class=\"wp-image-23132\" title=\"Google Ads campaign objective\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/2020-05-19_16h26_10.png 1018w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/2020-05-19_16h26_10-300x120.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/2020-05-19_16h26_10-768x307.png 768w\" sizes=\"(max-width: 1018px) 100vw, 1018px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Once you have selected the target, you have to choose as campaign type <strong>video<\/strong>and as a subtype, <strong>sequence of announcements<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"1103\" height=\"703\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/2020-05-19_16h29_42.png\" alt=\"\" class=\"wp-image-23136\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/2020-05-19_16h29_42.png 1103w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/2020-05-19_16h29_42-300x191.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/2020-05-19_16h29_42-1024x653.png 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/2020-05-19_16h29_42-768x489.png 768w\" sizes=\"(max-width: 1103px) 100vw, 1103px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Once this is done, you will have to configure the campaign, here you have to take into account different aspects:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>The <strong>bidding strategies<\/strong> available are: CPM and CPV, depending on the video format you use.<\/li>\n\n\n\n<li>The <strong>segmentation<\/strong> can be by audience or demographics. You will not be able to segment by keyword, topics or locations, but you will be able to <strong>exclude them<\/strong>.<\/li>\n\n\n\n<li>The <strong>frequency limitation<\/strong> for video sequences comes by default for a period of 30 days, but you can change it to 7 days. This means that the user will not be shown the ad sequence again after 30 or 7 days.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">After all configurations have been made to <strong>campaign level<\/strong>In the next step, you will create the steps for your video sequence, <strong>each step\/video is going to be a group of announcements<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"993\" height=\"409\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/2020-05-20_15h22_31.png\" alt=\"\" class=\"wp-image-23140\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/2020-05-20_15h22_31.png 993w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/2020-05-20_15h22_31-300x124.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/2020-05-20_15h22_31-768x316.png 768w\" sizes=\"(max-width: 993px) 100vw, 993px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">By selecting \"next step\", you can now start uploading your first video, you have to select the video format, add a <em>URL<\/em> end and if you want a call to action, in addition to having to set a bid.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you want to upload the next video of your sequence, the following will appear:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1090\" height=\"179\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/2020-05-20_15h32_12.png\" alt=\"\" class=\"wp-image-23141\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/2020-05-20_15h32_12.png 1090w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/2020-05-20_15h32_12-300x49.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/2020-05-20_15h32_12-1024x168.png 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/2020-05-20_15h32_12-768x126.png 768w\" sizes=\"(max-width: 1090px) 100vw, 1090px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This step means that you can control which users within your audience will be shown the subsequent video, that is, if they have made one of the three options you choose, it will be shown to them, this is where we are creating our conversion funnel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember to upload the videos in the <strong>order<\/strong> Once you have all the videos uploaded, click on create campaign and it would be ready. This would be the final aspect that it would have:<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23146\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/2020-05-20_16h00_43.png\" alt=\"\" width=\"1531\" height=\"279\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/2020-05-20_16h00_43.png 1531w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/2020-05-20_16h00_43-300x55.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/2020-05-20_16h00_43-1024x187.png 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/05\/2020-05-20_16h00_43-768x140.png 768w\" sizes=\"(max-width: 1531px) 100vw, 1531px\" \/><\/h1>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Posibles_problemas\"><\/span>Possible problems<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To<strong> change a video<\/strong> in a sequence that has already begun to be published:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Some users will no longer be able to finish their sequence and others will be repeated to follow the new order.<\/li>\n\n\n\n<li>The measurement will be interrupted and may generate inaccuracies in some metrics.<\/li>\n\n\n\n<li>Reports may be affected due to repetition or omission of the sequence.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Yes <strong>one ad is missing<\/strong> in the sequence users will not be able to see the next step.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It will not be possible to create the sequence without <strong>link<\/strong> previously the YouTube channel with Google Ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cannot be made <strong>mass editions<\/strong> to copy, paste or delete a group of ads. To edit the sequence you have to do it at the campaign level, in <strong>configuration &gt; edit sequence steps<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now you just have to test, measure and evaluate the impact of your sequential video campaign. Have you ever tried this type of campaign? Tell us about your experience! And if you want to keep learning about Youtube Ads, don't forget to follow us ?<\/p>\n\n\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>To create an effective campaign on YouTube, creatives are the key pieces. Thanks to the sequential ad campaigns that we can create in Google Ads, stronger and more meaningful messages can be transmitted to specific audiences, achieving a more lasting impact on the brand. It consists of short stories that the brand can reveal little by little and that the target audience sees in the order chosen by the brand until the story is finished. The important point of this type of campaign is that the next video of your sequence will only be shown to your audience if they complete a step that you indicate (print, watch or skip), this guarantees the effectiveness of the campaigns and generates a more important engagement, since the next videos will only be shown to those users who are really interested in having generated any of the three actions mentioned above. In this type of campaign, depending on the strategy you want to implement, you can use different structures: these experiences that tell stories little by little allow, for example, with the structure of Intrigue, Amplification and Echo, start by showing the user a 6-second bumper video ad to quickly learn about the product or service, continue with a longer video such as a 30-second skippable in-stream in which the information is broken down further and end with another short video that reinforces the consideration and leads to the purchase action. Did you find it interesting? If so, read on and I'll explain how to set up a sequential video ad campaign. How to create one? When choosing the objective of the new campaign you can choose any of the following: Once you have selected the objective, you have to choose as campaign type video and as subtype, ad sequence: Once you have done this, you will have to configure the campaign, here you have to take into account different aspects: After making all the configurations at campaign level, you will have to create the steps for your video sequence, each step\/video is going to be an ad group: When you select \"next step\", you can start uploading your first video, you have to select the video format, add a final URL and if you want a call to action, you also have to set a bid. When you want to upload the next video in your sequence, the following will appear: This step means that you can control which users within your audience will be shown the next video, that is, if they have made one of the three options you choose, it will be shown to them, this is where we create our conversion funnel. Remember to upload the videos in the order you want them to be shown to the user, once you have all the videos uploaded, click on create campaign and it would be ready. This would be the final aspect that it would have: Possible problems When changing a video in a sequence that has already started to be published: If an ad is missing in the sequence, users will not be able to see the next step. It will not be possible to create the sequence if the YouTube channel is not previously linked to Google Ads. It is not possible to make massive edits by copying, pasting or deleting a group of ads. To edit the sequence you have to do it at campaign level, in settings &gt; edit sequence steps. Now you only have to test, measure and evaluate the impact of your sequential video campaign. Have you ever tried this type of campaign? Tell us your experience! And if you want to keep learning about Youtube Ads, don't forget to follow us ? &nbsp;<\/p>","protected":false},"author":42,"featured_media":23148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[26,22,60],"tags":[],"class_list":["post-23131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-marketing-online","category-youtube-google-adwords"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/23131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=23131"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/23131\/revisions"}],"predecessor-version":[{"id":230289,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/23131\/revisions\/230289"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/23148"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=23131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=23131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=23131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}