{"id":23080,"date":"2020-04-29T08:48:06","date_gmt":"2020-04-29T08:48:06","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=23080"},"modified":"2020-04-29T08:48:06","modified_gmt":"2020-04-29T08:48:06","slug":"tendencias-dia-de-la-madre","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/mothers-day-trends\/","title":{"rendered":"New trends for Mother's Day"},"content":{"rendered":"

The Mother's Day<\/strong> is a day marked in the calendar of many families but also in that of ecommerce that see this day as a sales opportunity. Now that the coronavirus pandemic has fully impacted on our lives, it is necessary to observe and analyze the user behaviors<\/strong> in order to continue learning.
\nAccording to data from Google<\/strong>This year, 34% of Spaniards who use the Internet could make a purchase for Mother's Day. Of this figure, 25% were sure that they would give something as a gift and 19% did not know exactly. If these data are analyzed by gender, it is men who will spend more money on gifts reaching an average of 52 euros while women will stay at 48 euros.
\nAs for the kinship noted by Google, 69% of respondents say the gift will go to their mother, 21% will go to their partner and 16%, to another family member.
\nFor its part, Google Trends<\/strong> also gives us clues to the queries that have been made in Spain about terms related to Mother's Day.
\n\"\"<\/p>\n

What is e-commerce doing?<\/h3>\n

One of the advantages that ecommerce has at the moment is that the use of mobiles, computers, tablets and electronic devices has increased with the confinement and, consequently, the use of the Internet, the number of online consumers has grown<\/strong>. People who previously did not buy in this sector have now been forced to do so.
\nA giant like Amazon<\/strong> is taking advantage of these days to launch numerous offers of products to enjoy at home. Something more unusual, which is also being observed, is how the florists<\/strong> are adapting to the moment and are starting to sell using digital channels (social networks, ads, websites). If we look at search trends, flowers are ahead of other possible gifts such as perfumes, jewelry and sportswear.
\n\"\"
\nAnother trend is the virtual gifts<\/strong> such as personalized videos or digital cards. Inspiration for the creation of such gifts will be sought, in many cases, from YouTube<\/strong>. In 2019, there were 8.8 million Mother's Day-related views, and this year all signs point to that figure being surpassed.
\nAnd your ecommerce, what strategies are you putting in place for this Mother's Day in confinement?<\/p>","protected":false},"excerpt":{"rendered":"

Mother's Day is an important day in the calendar of many families, but also in the calendar of ecommerce companies that see this day as a sales opportunity. Now that the coronavirus pandemic has fully impacted our lives, it is necessary to observe and analyze user behavior in order to continue learning.\nAccording to Google data, this year 34% of Spaniards using the Internet could make a purchase for Mother's Day. Of this figure, 25% were sure they would give something as a gift and 19% did not know exactly. If these data are analyzed by gender, it is men who will spend more money on gifts reaching an average of 52 euros while women will stay at 48 euros.\nAs for the relationships that Google points out, 69% of the people surveyed say that the gift will be for their mother, 21% will be for their partner and 16%, for another relative.\nFor its part, Google Trends also gives us clues about the queries that have been made in Spain on terms related to Mother's Day.\n\nWhat is e-commerce doing?\nOne of the advantages that ecommerce has at the moment is that the use of mobiles, computers, tablets and electronic devices has increased with the confinement and, therefore, the number of online consumers has grown. People who previously did not shop in this sector have now been forced to do so.\nA giant like Amazon is taking advantage of these days to launch numerous offers of products to enjoy at home. Something more unusual, which is also being observed, is how florists are adapting to the moment and are starting to sell using digital channels (social networks, ads, websites). If we look at search trends, flowers are ranking ahead of other possible gifts such as perfumes, jewelry and sportswear.\n\nAnother trend is virtual gifts such as personalized videos or digital cards. Inspiration for the creation of such gifts will, in many cases, be sought on YouTube. In 2019, there were 8.8 million views related to Mother's Day and this year everything points to this figure being exceeded.\nAnd your ecommerce, what strategies are you putting in place for this Mother's Day in confinement?<\/p>","protected":false},"author":42,"featured_media":23083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[41],"tags":[272],"class_list":["post-23080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","tag-tendencias"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/23080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=23080"}],"version-history":[{"count":0,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/23080\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/23083"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=23080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=23080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=23080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}