{"id":230593,"date":"2024-11-20T00:00:00","date_gmt":"2024-11-19T23:00:00","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=230593"},"modified":"2025-05-21T20:41:57","modified_gmt":"2025-05-21T18:41:57","slug":"mini-guia-para-implementar-campanas-de-google-ads-en-black-friday-2024","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/mini-guide-to-implement-google-bells-ads-on-black-friday-2024\/","title":{"rendered":"Mini guide to implement Google Ads campaigns in Black Friday 2024"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"230593\" class=\"elementor elementor-230593\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61bd9d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"61bd9d5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-370fd86\" data-id=\"370fd86\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-813092d elementor-widget elementor-widget-text-editor\" data-id=\"813092d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Black Friday 2024 is shaping up to be one of the most significant e-commerce events of the year, <\/span><b>This is a great opportunity to maximize the return on investment (ROI) through strategic campaigns in Google Ads.<\/b><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/mini-guide-to-implement-google-bells-ads-on-black-friday-2024\/#1_Planificacion_anticipada_de_las_campanas\" >Advance planning of campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/mini-guide-to-implement-google-bells-ads-on-black-friday-2024\/#2_Optimizacion_de_palabras_clave\" >2. Keyword Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/mini-guide-to-implement-google-bells-ads-on-black-friday-2024\/#3_Potencia_tus_campanas_de_Performance_Max\" >3. Power your Performance Max campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/mini-guide-to-implement-google-bells-ads-on-black-friday-2024\/#4_Escalado_de_presupuesto_durante_los_dias_clave\" >4. Budget escalation during key days<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/mini-guide-to-implement-google-bells-ads-on-black-friday-2024\/#5_Remarketing_para_convertir_usuarios_indecisos\" >5. Remarketing to convert undecided users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/mini-guide-to-implement-google-bells-ads-on-black-friday-2024\/#6_Optimiza_tus_campanas_en_Google_Shopping\" >6.  Optimize your Google Shopping campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/mini-guide-to-implement-google-bells-ads-on-black-friday-2024\/#7_Impulsa_las_campanas_de_video_en_YouTube\" >7. Boost video campaigns on YouTube<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/mini-guide-to-implement-google-bells-ads-on-black-friday-2024\/#8_Monitoreo_y_ajustes_en_tiempo_real\" >8. Real-time monitoring and adjustments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/mini-guide-to-implement-google-bells-ads-on-black-friday-2024\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p><b>Here are the best practices for<\/b><span style=\"font-weight: 400;\"> to manage PPC campaigns on Black Friday<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"1_Planificacion_anticipada_de_las_campanas\"><\/span><strong>Advance planning of campaigns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">A good strategy doesn't happen overnight, especially if it's Black Friday. <\/span><b>careful planning months in advance:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Anticipation campaigns<\/b><span style=\"font-weight: 400;\">Start with teaser ads on Display and YouTube months in advance (October is a good month to start). These campaigns will help you to <\/span><b>collect valuable data to adjust bids and segmentations.<\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ad extensions<\/b><span style=\"font-weight: 400;\">: uses extensions to offers, prices, and highlights <\/span><b>to increase visibility and CTR <\/b><span style=\"font-weight: 400;\">of your ads in Google Ads.<\/span><\/li><\/ul><h2><span class=\"ez-toc-section\" id=\"2_Optimizacion_de_palabras_clave\"><\/span><strong>2. Keyword Optimization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">Keywords are the heart of an effective campaign, so you can't neglect them at any time:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Targeted search: use terms such as \"Black Friday<\/b><span style=\"font-weight: 400;\"> + your product\" to target users with high purchase intent.<\/span><span style=\"font-weight: 400;\">. Include variations and terms more specific to your industry.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Negativize words<\/b><span style=\"font-weight: 400;\">: <\/span><span style=\"font-weight: 400;\">excludes irrelevant terms (such as \"free\") for the purpose of <\/span><b>avoid clicks that do not generate conversions<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><\/ul><h2><span class=\"ez-toc-section\" id=\"3_Potencia_tus_campanas_de_Performance_Max\"><\/span><strong>3. Power your Performance Max campaigns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Multiplatform integration<\/b><span style=\"font-weight: 400;\">: l<\/span><span style=\"font-weight: 400;\">as well as<\/span><b>Performance Max campaigns allow you to cover the entire Google Network<\/b><span style=\"font-weight: 400;\">Search, Display, YouTube and more, achieving effective integration and greater exposure.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Intelligent automation<\/b><span style=\"font-weight: 400;\">: <\/span><span style=\"font-weight: 400;\">relies on<\/span><span style=\"font-weight: 400;\"> automation in Google Ads for <\/span><b>optimize your bids in real time<\/b> <b>and maximize performance <\/b><span style=\"font-weight: 400;\">on Black Friday.<\/span><\/li><\/ul><h2><span class=\"ez-toc-section\" id=\"4_Escalado_de_presupuesto_durante_los_dias_clave\"><\/span><strong>4. Budget escalation during key days<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">To get the greatest return, gradually increase your budget:<\/span><\/p><ul><li aria-level=\"1\"><b>Historical data: a<\/b><span style=\"font-weight: 400;\">nalizes the performance of previous years for <\/span><b>foresee <\/b><span style=\"font-weight: 400;\">the days and hours of<\/span><b> increased traffic.<\/b><\/li><\/ul><ul><li aria-level=\"1\"><b>Real-time bidding: <\/b><span style=\"font-weight: 400;\">uses strategies such as<\/span><b> \"Maximize conversions\" or \"target ROAS.\" <\/b><span style=\"font-weight: 400;\">for Google to adjust your bids automatically.<\/span><\/li><\/ul><h2><span class=\"ez-toc-section\" id=\"5_Remarketing_para_convertir_usuarios_indecisos\"><\/span><strong>5. Remarketing to convert undecided users<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">Take advantage of the <\/span><b>dynamic remarketing<\/b><span style=\"font-weight: 400;\"> to re-capture the attention of those who visited your site:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ad targeting and personalization<\/b><span style=\"font-weight: 400;\">Dynamic remarketing campaigns: designs dynamic remarketing campaigns to present specific products to users that and<\/span><span style=\"font-weight: 400;\">a have viewed or added products to your cart.<\/span><\/li><\/ul><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-230811 size-full\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2024\/11\/Black-friday-google-ads-1.png\" alt=\"black friday google ads\" width=\"2344\" height=\"1406\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2024\/11\/Black-friday-google-ads-1.png 2344w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2024\/11\/Black-friday-google-ads-1-300x180.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2024\/11\/Black-friday-google-ads-1-1024x614.png 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2024\/11\/Black-friday-google-ads-1-768x461.png 768w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2024\/11\/Black-friday-google-ads-1-1536x921.png 1536w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2024\/11\/Black-friday-google-ads-1-2048x1228.png 2048w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2024\/11\/Black-friday-google-ads-1-18x12.png 18w\" sizes=\"(max-width: 2344px) 100vw, 2344px\" \/><\/p><h2><span class=\"ez-toc-section\" id=\"6_Optimiza_tus_campanas_en_Google_Shopping\"><\/span><strong>6.  Optimize your Google Shopping campaigns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimize your product feeds<\/b><span style=\"font-weight: 400;\">Make sure that your products in Google Shopping are in the right place. <\/span><b>well labeled and with attractive descriptions.<\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Promotional labels<\/b><span style=\"font-weight: 400;\">: <\/span><span style=\"font-weight: 400;\">uses texts such as<\/span><span style=\"font-weight: 400;\"> \"Black Friday offer\" for <\/span><b>attract the attention of users <\/b><span style=\"font-weight: 400;\">and improve CTR.\u00a0\u00a0<\/span><\/li><\/ul><h2><span class=\"ez-toc-section\" id=\"7_Impulsa_las_campanas_de_video_en_YouTube\"><\/span><strong>7. Boost video campaigns on YouTube<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">The video format in marketing is key to<\/span><b> capture the attention of users<\/b><span style=\"font-weight: 400;\"> that<\/span> <span style=\"font-weight: 400;\">research what they want to buy<\/span><span style=\"font-weight: 400;\">:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dynamic content:<\/b><span style=\"font-weight: 400;\"> creates short videos that <\/span><b>highlight the offers<\/b><span style=\"font-weight: 400;\">highlighting the benefits and sense of urgency.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>TrueView for Action ads<\/b><span style=\"font-weight: 400;\">: <\/span><b>includes customized CTAs,<\/b><span style=\"font-weight: 400;\"> as \"Buy now\", <\/span><span style=\"font-weight: 400;\">to direct traffic to<\/span><span style=\"font-weight: 400;\"> your Black Friday 2024 landing page.<\/span><\/li><\/ul><h2><span class=\"ez-toc-section\" id=\"8_Monitoreo_y_ajustes_en_tiempo_real\"><\/span><strong>8. Real-time monitoring and adjustments<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">During Black Friday,<\/span> <span style=\"font-weight: 400;\">competition is high and the ability to react quickly is essential, therefore <\/span><b>you have to be monitoring the campaigns in order to be able to make adjustments if you consider it necessary:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google Analytics and Ads<\/b><span style=\"font-weight: 400;\">Monitor the performance of your campaigns and adjust your strategies. <\/span><b>based on metrics such as CPA, ROAS and CTR.<\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quick settings<\/b><span style=\"font-weight: 400;\">: <\/span><b>optimize your campaigns based on behavior <\/b><span style=\"font-weight: 400;\">and competition in real time.<\/span><span style=\"font-weight: 400;\">During Black Friday.<\/span><\/li><\/ul><h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p><b>Black Friday 2024 is your opportunity to highlight your <\/b><b>e-commerce <\/b><b>in a saturated market. <\/b><span style=\"font-weight: 400;\">Implement effective strategies in Google Ads, such as advanced planning, keyword optimization, use of Performance Max, and dynamic remarketing.<\/span><b>you can maximize your reach and conversions.\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Black Friday 2024 is shaping up to be one of the most significant events of the year for e-commerce, so it's a great opportunity to maximize your return on investment (ROI) through strategic campaigns on Google Ads.Here are the best practices for managing PPC campaigns on Black Friday1. Advance planning of campaignsA good strategy doesn't happen overnight, especially if it's Black Friday it needs careful planning months in advance:Advance campaigns: start with teaser ads on Display and YouTube months in advance (October is a good month to start). These campaigns will help you collect valuable data to adjust bids and targeting.Ad extensions: use bid, price, and featured extensions to increase the visibility and CTR of your ads on Google Ads.2. Keyword optimizationKeyword optimizationKeywords are the heart of an effective campaign, so you can't neglect them at any time:Targeted search: use terms like \"Black Friday + your product\" to target users with high purchase intent. Include variations and terms more specific to your industry.Negative words: exclude irrelevant terms (such as \"free\") to avoid clicks that do not generate conversions.3. Power your Performance Max campaignsMultiplatform integration: Performance Max campaigns allow you to span the entire Google network: Search, Display, YouTube and more, achieving effective integration and greater exposure.Smart automation: rely on automation in Google Ads to optimize your bids in real time and maximize performance on Black Friday.4.Budget scaling during key daysFor the highest return, gradually increase your budget:Historical data: analyze performance from previous years to predict peak traffic days and times.Real-time bidding: use strategies such as \"Maximize conversions\" or \"Target ROAS\" to have Google adjust your bids automatically.5. Remarketing to convert undecided usersTake advantage of dynamic remarketing to recapture the attention of those who visited your site:Ad targeting and personalization: design dynamic remarketing campaigns to present specific products to users who have already viewed or added products to cart.  6. Optimize your Google Shopping campaignsOptimize your product feeds: make sure your products on Google Shopping are well labeled and with attractive descriptions.Promotional tags: use texts such as \"Black Friday offer\" to attract users' attention and improve CTR.  7. Boost video campaigns on YouTubeThe video marketing format is key to capture the attention of users researching what they want to buy:Dynamic content: create short videos that highlight offers, highlighting the benefits and sense of urgency. TrueView for Action ads: include personalized CTAs, such as \"Shop Now,\" to drive traffic to your Black Friday 2024.8 landing page. Real-time monitoring and adjustmentsDuring Black Friday, competition is high and the ability to react quickly is critical, so you need to be monitoring campaigns to be able to make adjustments if necessary:Google Analytics and Ads: monitor the performance of your campaigns and adjust strategies based on metrics such as CPA, ROAS and CTR.Quick adjustments: optimize your campaigns according to user behavior and competition in real time.During Black Friday.ConclusionBlack Friday 2024 is your opportunity to highlight your e-commerce in a saturated market. By implementing effective strategies in Google Ads, such as advanced planning, keyword optimization, the use of Performance Max, and dynamic remarketing, you can maximize your reach and conversions.\u00a0<\/p>","protected":false},"author":44,"featured_media":230810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Campa\u00f1as de Google Ads para Black Friday | Blog marketing digital","_seopress_titles_desc":"Aprende a implementar campa\u00f1as exitosas de Google Ads para el Black Friday 2024. Aumenta tus ventas con estrategias optimizadas y llega a m\u00e1s clientes.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[26,22],"tags":[],"class_list":["post-230593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-marketing-online"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/230593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=230593"}],"version-history":[{"count":15,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/230593\/revisions"}],"predecessor-version":[{"id":231139,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/230593\/revisions\/231139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/230810"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=230593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=230593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=230593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}