{"id":227005,"date":"2023-08-01T09:09:12","date_gmt":"2023-08-01T07:09:12","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=230523"},"modified":"2023-08-01T09:09:12","modified_gmt":"2023-08-01T07:09:12","slug":"que-es-analisis-rfm-como-aplicarlo-en-ecommerce","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/what-is-rfm-analysis-as-applicable-in-ecommerce\/","title":{"rendered":"RFM: how to simpli\ufb01fy segments and speci\ufb01c actions for each group."},"content":{"rendered":"<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In the business world, understanding customer behavior is critical to developing effective conversion and loyalty strategies. A powerful tool to achieve this is RFM analysis. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/what-is-rfm-analysis-as-applicable-in-ecommerce\/#%C2%BFQue_es_el_analisis_RFM\" >What is RFM analysis?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/what-is-rfm-analysis-as-applicable-in-ecommerce\/#%C2%BFComo_realizar_la_clasificacion_RFM\" >How to perform the RFM classification?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/what-is-rfm-analysis-as-applicable-in-ecommerce\/#%C2%BFComo_se_aplica_la_clasificacion_RFM_dentro_del_proceso_de_compra\" >How is the RFM classification applied within the purchasing process?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/what-is-rfm-analysis-as-applicable-in-ecommerce\/#%C2%BFDonde_puedes_encontrar_los_segmentos_RFM_dentro_de_Connectif\" >Where can you find the RFM segments within Connectif?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/what-is-rfm-analysis-as-applicable-in-ecommerce\/#RFM_aplicado_al_Data_First\" >RFM applied to Data First<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/what-is-rfm-analysis-as-applicable-in-ecommerce\/#Casos_practicos_de_analisis_RFM\" >RFM analysis case studies<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/what-is-rfm-analysis-as-applicable-in-ecommerce\/#La_ruleta_de_la_suerte\" >The roulette of luck<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">In this article we will explore how to simplify segments and group-specific actions based on this powerful procedure.<\/p>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"DATA FIRST #5 | RFM ANALYSIS: UNDERSTAND YOUR CUSTOMER BEHAVIOR\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/WwYGMMQcuiY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_el_analisis_RFM\"><\/span>What is RFM analysis?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once the first purchase is made, we consider the user as a customer. But when he is already a customer... <strong>Do all customers come back with the same needs or can they change their interests?<\/strong> Based on this, the following question arises: how do we get that customer who has trusted us to make their first purchase to continue trusting our brand for their next purchases?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To answer this question, several issues come into play, such as the type of sector of our ecommerce, whether it is a recurring sector or based on specific needs, the monetary value of the product as well as the availability of the user or whether it has solved a specific need without having a second purchase in mind, among others.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here it is essential to analyze the database of our \"already\" customers so that, in the same way that we segment users who have not yet made their first purchase to encourage purchase, we get those who have already bought from us and therefore, we consider them as customers, to buy again or even be able to recommend others to do so.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thus, the <strong>RFM analysis<\/strong>The company's customer loyalty program, as a means of classifying customers who have already made a purchase on the basis of three variables:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf <strong>R: <\/strong>Recurrence (time since last purchase),<br>\u25cf <strong>F:<\/strong> Frequency (total number of purchases made in a given period of time)<br>\u25cf <strong>M:<\/strong> Monetization or monetary value (average amount of purchases made).<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_realizar_la_clasificacion_RFM\"><\/span>How to perform the RFM classification?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here the technical part comes into play, which is based on the explanation of the functioning of this system based on quintiles, as we can see in the following table. The three variables from 1 to 5, resulting in 15 grids that are put together in 11 groups:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2023\/07\/que-es-RFM-637x1024.webp\" alt=\"what is rfm\" class=\"wp-image-230526\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">These 11 segments can in turn be grouped into smaller groups in order to increase the number of contacts in each segment. <strong>In this case we will use 4 main groups<\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf <strong>BEST CUSTOMERS:<\/strong> Champions + Customer \ufb01eles + Potentially \ufb01eles.<br>\u25cf <strong>POTENTIAL CUSTOMERS:<\/strong> New customers + Promising<br>\u25cf <strong>ALERT CUSTOMERS:<\/strong> Attention + Can't lose them + Falling asleep + At risk<br>\u25cf <strong>CUSTOMERS ON A TIGHTROPE: <\/strong>Hibernating + Lost<\/p>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2023\/07\/segmentos-RFM-1024x442.webp\" alt=\"rfm segments\" class=\"wp-image-230527\"\/><\/figure>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Based on this classi\ufb01cation, each of the marketing strategies that we will discuss below will be focused, creating speci\ufb01c work\ufb02ows for each of the segments.<\/p>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_se_aplica_la_clasificacion_RFM_dentro_del_proceso_de_compra\"><\/span>How is the RFM classification applied within the purchasing process?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If we recall previous articles such as the one on <a href=\"https:\/\/www.geotelecom.mx\/en\/lead-nurturing-marketing-digital\/\">lead nurturing<\/a> where we talked about the phases of the buying process, this time we will focus on the last stages, which include Loyalty, Retention and Reactivation of dormant customers.<\/p>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2023\/07\/rfm-lead-nurturing.webp\" alt=\"rfm lead nurturing\" class=\"wp-image-230528\"\/><\/figure>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">It is thus essential to classify the strategies aimed at existing customers on the basis of these three objectives:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf <strong>Loyalty<\/strong>Focused on customers with high RFM, with the objective of converting them into VIP customers who not only buy from us against the competition, but also recommend us to other users to make their first purchase.<br>\u25cf <strong>Retention<\/strong>Focused on customers with medium RFM, with the objective of getting those who have already made their first purchase with us, but are undecided, to return to make more purchases with us.<br>\u25cf <strong>Reactivation<\/strong>: Focused on customers with low RFM, those who once made a purchase on our website or ecommerce, but both recurrence, frequency or even, monetary value, implies a speci\ufb01c strategy focused on recovering them as customers before they go to the competition.<\/p>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFDonde_puedes_encontrar_los_segmentos_RFM_dentro_de_Connectif\"><\/span>Where can you find the RFM segments within Connectif?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Within the Connectif tool itself, we can view these RFM segments from the <strong>user profile<\/strong>. Once inside, we scroll to a middle area and we will see a basic table with the values of Recency, Frequency and Monetary Value.<\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2023\/07\/connectif-rfm-1024x281.webp\" alt=\"connectif rfm\" class=\"wp-image-230529\"\/><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">As can be seen in this example, this customer has Recency 4, Frequency 5, Monetary Value 3, and is therefore categorized as Potentially Loyal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to this position, we can play with the values from the Dynamic Segments and Dynamic Plus part itself.<\/p>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2023\/07\/segmento-dinamico-rfm-1024x353.webp\" alt=\"rfm dynamic segment\" class=\"wp-image-230530\"\/><\/figure>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dynamic Segment<\/strong>As you can see, you can filter for each value individually or also by type of specific segment.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2023\/07\/rfm-segmentos-1024x500.webp\" alt=\"rfm segments\" class=\"wp-image-230531\"\/><\/figure>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dynamic Plus Segment<\/strong>with this more complete functionality we can extract multiple variables to add them to the segment or exclude them.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2023\/07\/segmento-dinamico-plus-rfm-1024x497.webp\" alt=\"dynamic segment plus rfm\" class=\"wp-image-230532\"\/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"RFM_aplicado_al_Data_First\"><\/span>RFM applied to Data First<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now let's get down to what we are really interested in, which is looking at the RFM data within the tool and how to get the most out of it. The most important thing when it comes to planning actions with a customer is <strong>evaluate the data, understand it and be able to provide insights <\/strong>to help us improve for future campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From the Dashboard we can use the <strong>RFM metrics<\/strong> to better understand our customers in various aspects of eCommerce:<\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\u25cf Purchasing<br>\u25cf Cart<br>\u25cf Products<br>\u25cf Email<br>\u25cf Web Content<\/td><td>\u25cf Push notifications<br>\u25cf Sms<br>\u25cf Web Traffic<br>\u25cf Contact<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Once we see the graph, we can \ufb01ltrate by several variables:<\/p>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2023\/07\/data-first-rfm-1024x334.webp\" alt=\"data first rfm\" class=\"wp-image-230533\"\/><\/figure>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Casos_practicos_de_analisis_RFM\"><\/span>RFM analysis case studies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>BEST CUSTOMERS -<\/strong> <em>Loyalty<\/em> - The idea is to offer them a personalized message where we let them know that they are our best customers and some kind of pre-sale\/private sale. It could be a campaign where this RFM group is sent the promo 6h before the rest.<\/li>\n\n\n\n<li><strong>PROMISING CLIENTS<\/strong> &#8211; <em>Retention<\/em> - We can provide you with valuable information<br>or branding, for example in the time it takes to ship and receive a product.<\/li>\n\n\n\n<li><strong>ALERT CUSTOMERS<\/strong> &#8211; <em>Reactivation<\/em> - To be able to try to make some kind of interactive game where the user can make <em>engagement<\/em> with the brand. This way you will see that we include news within the account and that we are interested in enhancing the relationship with the user. <\/li>\n\n\n\n<li><strong>ON A TIGHTROPE<\/strong> - Speci\ufb01c campaign, ignore segment of all other generic campaigns (either they buy again or they leave).<\/li>\n\n\n\n<li><strong>CUSTOMERS WHO HAVE NEVER PURCHASED<\/strong> - Boost first purchase - Applying an interesting discount for the first purchase.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Let's develop one of them so you can apply it in your campaigns. In this case we want to do something more interactive so we're going to go with the <strong>segment #3<\/strong>for <strong>Clients on Alert<\/strong>.<\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_ruleta_de_la_suerte\"><\/span>The roulette of luck<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As we love to interact with the user and offer him innovative actions where he is a participant, we have developed a lucky roulette based on GIFs and the wonderful \"Split\" node.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First we create a <strong>Dynamic Plus Segment<\/strong> to make our <strong>Customer Alert RFM segment<\/strong> (important to note is to add the other RFM values with \"o\"): <\/p>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2023\/07\/ruleta-de-la-suerte-rfm-1024x340.webp\" alt=\"lucky roulette rfm\" class=\"wp-image-230534\"\/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">We start from the initial node in which we select our new <strong>Clients on Alert\" segment<\/strong>. When one of these customers visits the page, we activate the Split node with different odds. Through a pop-up with a roulette GIF, we show different versions with different prizes. That is, we have: <strong>4 prizes = 4 pop-ups = 4 GIFs (each for one prize)<\/strong>.<\/p>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2023\/07\/pop-up-analisis-rfm-1024x458.webp\" alt=\"pop up rfm analysis\" class=\"wp-image-230535\"\/><\/figure>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Once we show the roulette and the prize that has been won, we provide a form so that the customer can leave us their email (great for capturing new leads ;). In order to use the coupon, the customer needs a code that the customer receives via email once he\/she has left us his\/her email.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And it's that simple! You can make similar campaigns adapted to many themes and times of the year. You set the limits for yourself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here is an example of the roulette wheel:<\/p>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2023\/07\/rfm-ejemplo-567x1024.webp\" alt=\"rfm example\" class=\"wp-image-230536\" width=\"339\" height=\"612\"\/><\/figure>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">We do not want to close the post without first making a small <strong>recommendations and essential tips:<\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2023\/07\/recomendaciones-analisis-rfm-1024x504.webp\" alt=\"rfm analysis recommendations\" class=\"wp-image-230537\"\/><\/figure>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Do you already know how to apply RFM analysis to your project? If you need help, <a href=\"https:\/\/www.geotelecom.mx\/en\/contact-2\/\"><strong>contact us now<\/strong><\/a>\u00a0and starts using RFM analytics<em>\u00a0<\/em>in your <a href=\"https:\/\/www.geotelecom.mx\/en\/marketing-automation-2\/\">Marketing Automation<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>In this article we will explore how to simplify the segments and the specific actions for each group based on this methodology.<\/p>","protected":false},"author":42,"featured_media":227006,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Qu\u00e9 es el an\u00e1lisis RFM y c\u00f3mo aplicarlo a tu ecommerce - Blog Geotelecom","_seopress_titles_desc":"En este art\u00edculo veremos c\u00f3mo simplificar los segmentos y las acciones espec\u00edficas para cada grupo de usuarios bas\u00e1ndonos en el m\u00e9todo de an\u00e1lisis RFM.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[490],"tags":[],"class_list":["post-227005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-automation"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/227005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=227005"}],"version-history":[{"count":0,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/227005\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/227006"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=227005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=227005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=227005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}