11. Fake news<\/a><\/li><\/ul><\/nav><\/div>\n\nThe most used social networks are still Facebook and Youtube, but others such as Pinterest and TikTok are starting to gain relevance.
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\nAccording to the IAB Spain study, users use an average of 3.7 social networks, the most used being Whatsapp and Facebook.
\nSeeing all this data, social networks evolve every year and with it the way of using them. Here we tell you about the main trends we will see in social networks during 2020<\/strong>:<\/p>\n<\/span>1. Virtual Reality and Augmented Reality<\/span><\/h4>\nThey will be key elements in the marketing of the future that will come hand in hand with VR glasses. There will be a transition from virtual reality games to VR social media. Some of the ones that are starting to appear are vTime or Oculus Rooms.<\/p>\n
<\/span>Artificial intelligence<\/span><\/h4>\nAccording to market data, in 2020 85% of customer service interactions will be performed by artificial intelligence robots, better known as chatbots. This technology offers a lot of information and very valuable for social media marketing companies, about the consumption habits and interests of users, achieving much more segmented audiences.<\/p>\n
<\/span>3. Video<\/span><\/h4>\nYouTube has been growing at a tremendous rate over the past few years and will continue to do so during 2020. It is estimated that 80% of the content we consume will be in video format. Therefore, community managers and marketers will have to work hard to innovate and differentiate themselves to avoid video saturation.<\/p>\n
<\/span>4. Ephemeral content<\/span><\/h4>\nThese types of posts will be essential for social media marketing. Instagram stories are used by millions of users every month. It is a content that is well received because it is published for a limited time, disappears and thus does not tire the consumer. Users do not buy simple products but the experiences associated with them.<\/p>\n
<\/span>5. Generation Z<\/span><\/h4>\nSocial networks will continue to evolve and target their main protagonists, Generation Z and Millennials, who have grown up in the digital world. They demand innovation, creativity, personalization and transparency. Therefore, as professionals we must avoid falling into clich\u00e9s and clearly commercial techniques.<\/p>\n