{"id":22676,"date":"2020-03-13T12:13:23","date_gmt":"2020-03-13T11:13:23","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=22676"},"modified":"2020-03-13T12:13:23","modified_gmt":"2020-03-13T11:13:23","slug":"microsoft-advertising-shopping","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/microsoft-advertising-shopping\/","title":{"rendered":"Microsoft Advertising Shopping"},"content":{"rendered":"<p>The moment we have been waiting for has arrived. At last Microsoft Advertising (formerly Bing Ads) has released its <strong>product campaigns or Shopping<\/strong>. For those of us who work daily with Google Ads and its Shopping campaigns, the fact that they enable this basic strategy opens up a new world of possibilities.<br \/>\nBut, how can we <strong>enable our campaigns<\/strong> product? Join me in this quick guide on how to sign up your customer.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/microsoft-advertising-shopping\/#1_Como_dar_de_Alta_Merchant_Center\" >1. How to register Merchant Center.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/microsoft-advertising-shopping\/#2_Reclamar_la_URL_y_la_cuenta_de_Microsoft_Ads_en_la_Webmaster\" >2. Claim the URL and Microsoft Ads account in Webmaster<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/microsoft-advertising-shopping\/#3_Creamos_una_tienda\" >3. We create a store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/microsoft-advertising-shopping\/#4_Crear_un_usuario\" >4. Create a user<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/microsoft-advertising-shopping\/#5_Subida_de_catalogo\" >5. Catalog upload<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"1_Como_dar_de_Alta_Merchant_Center\"><\/span>1. How to register Merchant Center.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If there are shopping campaigns, there has to be a<strong> platform<\/strong> with which we upload the products.\u00a0<span style=\"font-weight: 400;\"><strong>Microsoft Merchant<\/strong> is inside your own account. We do not have a Merchant account where you add new catalogs. You can find Merchant within the <strong>Tools tab<\/strong>in the top menu.<\/span><br \/>\n<img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-22680\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/02\/opcion-merchant.png\" alt=\"\" width=\"694\" height=\"221\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/02\/opcion-merchant.png 694w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/02\/opcion-merchant-300x96.png 300w\" sizes=\"(max-width: 694px) 100vw, 694px\" \/><br \/>\n<strong>Previous<\/strong> to this we will have to <strong>Contact Microsoft Support<\/strong> to enable the Beta for us. But, is it not available on all accounts? No, not until you make the activation request.\u00a0<span style=\"font-weight: 400;\">This operation usually takes about <strong>5 days<\/strong>.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Reclamar_la_URL_y_la_cuenta_de_Microsoft_Ads_en_la_Webmaster\"><\/span>2. Claim the URL and Microsoft Ads account in Webmaster<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We must <strong>claim the account<\/strong> Microsoft Advertising inside the Webmaster to be able to create the stores inside Merchant Center. That is why this claim should be made when the store is created, in order to shorten the time.<\/span><br \/>\n<span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-22703\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/03\/reclamar-webmaster.png\" alt=\"\" width=\"987\" height=\"485\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/03\/reclamar-webmaster.png 987w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/03\/reclamar-webmaster-300x147.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/03\/reclamar-webmaster-768x377.png 768w\" sizes=\"(max-width: 987px) 100vw, 987px\" \/><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">To do this, the first thing to do is <strong>claim the URL<\/strong>just as we do in Google Merchant Center. It offers us two possibilities to do it through its Webmaster tool, which is a simile of the Search Console or through the UET tracking tag.<\/span><br \/>\n<h2><img decoding=\"async\" class=\"alignnone wp-image-22709\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/03\/Enlace-Webmaster-y-Tienda.png\" alt=\"\" width=\"774\" height=\"400\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/03\/Enlace-Webmaster-y-Tienda.png 873w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/03\/Enlace-Webmaster-y-Tienda-300x155.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/03\/Enlace-Webmaster-y-Tienda-768x397.png 768w\" sizes=\"(max-width: 774px) 100vw, 774px\" \/><\/h2>\n<\/li>\n<li><span style=\"font-weight: 400;\">Within Microsoft Ads it is necessary on the one hand to check the <strong>URL within the Webmaster<\/strong>and once we create the account we will have to <strong>claim Microsoft Advertising account<\/strong>.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">As in Google, we will create a <strong>Search Console<\/strong> to be able to analyze and view data, and analyze what is happening on your website with navigation, traffic and other aspects<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-22710\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/03\/reclamar.png\" alt=\"\" width=\"876\" height=\"332\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/03\/reclamar.png 982w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/03\/reclamar-300x114.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/03\/reclamar-768x291.png 768w\" sizes=\"(max-width: 876px) 100vw, 876px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Creamos_una_tienda\"><\/span>3. We create a store<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Once the Merchant Center is enabled and the URL has been claimed, we must <strong>create a store<\/strong> within it and <strong>add catalogs<\/strong> o <strong>feeds<\/strong> of data<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><span style=\"font-weight: 400;\">We can create several stores within the same Merchant, so if a customer has different domains and needs different stores it can be managed without problems.\u00a0<\/span><span style=\"font-weight: 400;\">Once the store has been created, Microsoft will take about <strong>5 days to check and make it active<\/strong>. But while this is happening we can upload the catalogs and leave everything ready so that we can add catalogs.<\/span><\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22715\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/03\/crear-tienda-..png\" alt=\"\" width=\"1464\" height=\"290\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/03\/crear-tienda-..png 1464w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/03\/crear-tienda-.-300x59.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/03\/crear-tienda-.-1024x203.png 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/03\/crear-tienda-.-768x152.png 768w\" sizes=\"(max-width: 1464px) 100vw, 1464px\" \/><\/h2>\n<p>Once the store is created, you can enter the store, where you will see an initial page with <strong>general analytics<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Crear_un_usuario\"><\/span>4. Create a user<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We will have to create a user who is the administrator of the store. We will select the website on the main page and then go to the option <strong>\"Configure my site &gt; Add new users\".<\/strong>. It is at this point where we must enter an e-mail address that is <strong>administrator<\/strong> from the Microsoft Advertising account.<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22712\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/03\/crear-un-usuario.png\" alt=\"\" width=\"793\" height=\"237\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/03\/crear-un-usuario.png 793w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/03\/crear-un-usuario-300x90.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/03\/crear-un-usuario-768x230.png 768w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"5_Subida_de_catalogo\"><\/span>5. Catalog upload<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once we have created the store, we will have to <strong>create<\/strong> our <strong>catalog<\/strong>and it is very simple:<br \/>\nGo to the tab <strong>Catalog Management\" &gt; \"Create Catalog\" &gt; \"Create Catalog\".<\/strong>and we will see the following configuration tab of the same one:<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-22698\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/03\/Crear-un-Catalogo.png\" alt=\"\" width=\"576\" height=\"368\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/03\/Crear-un-Catalogo.png 607w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/03\/Crear-un-Catalogo-300x192.png 300w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><br \/>\n<span style=\"font-weight: 400;\">In the last step, we can select different ways to upload our data feed: manually, from URL download, by FTP and from the Google Merchant Center.<\/span><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22699\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/03\/Crear-catalogo.png\" alt=\"\" width=\"906\" height=\"146\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/03\/Crear-catalogo.png 906w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/03\/Crear-catalogo-300x48.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/03\/Crear-catalogo-768x124.png 768w\" sizes=\"(max-width: 906px) 100vw, 906px\" \/><br \/>\nOnce these steps are done we could start with our product campaigns in Microsoft Advertising.<br \/>\nHave you tried them yet?<br \/>\nTell us about your experience ?<\/p>","protected":false},"excerpt":{"rendered":"<p>The moment we have been waiting for has arrived. Microsoft Advertising (formerly Bing Ads) has finally released its product or Shopping campaigns. For those of us who work daily with Google Ads and its Shopping campaigns, the fact that this basic strategy is now available opens up a new world of possibilities.\nBut, how can we enable our product campaigns? Join me in this quick guide on how to sign up your customer.\n1. How to set up Merchant Center.\nIf there are Shopping campaigns, there must be a platform with which to upload the products. Microsoft Merchant is inside your own account. We do not have a Merchant account where you add new catalogs. You can find Merchant under the Tools tab in the top menu.\n\nPrior to this we will have to contact Microsoft Support to enable the Beta. But, is it not available in all accounts? No, not until you make the activation request. This operation usually takes about 5 days.\n2. Claim the URL and the Microsoft Ads account in Webmaster\nWe must claim the Microsoft Advertising account within the Webmaster to be able to create the stores within Merchant Center. That is why this claim should be done when the store is created, to shorten the time.\n\n\n \tTo do this, the first thing to do is to claim the URL, as we do in Google Merchant Center. It offers us two possibilities to do it through its Webmaster tool, which is a simile of the Search Console or through the UET tracking tag.\n\n\n \tWithin Microsoft Ads it is necessary on the one hand to check the URL within the Webmaster, and once we create the account we will have to claim the Microsoft Advertising account.\n \tAs with Google we will create a Search Console to be able to analyze and view data, and analyze what happens on your website with navigation, traffic and other aspects.\n\n\n3. We create a store\nOnce we have enabled Merchant Center and claimed the URL, we must create a store within it and add catalogs or data feeds. We can create several stores within the same Merchant, so if a customer has different domains and needs different stores it can be managed without problems. Once the store is created, Microsoft will take about 5 days to review and make it active. But while this happens we can upload the catalogs and leave everything ready for us to add catalogs.\n\nOnce the store is created you can enter inside it, where you will see an initial page with general analytics.\n4. Create a user\nWe will have to create a user who is the administrator of the store. We will select the website on the home page and then go to the option \"Configure my site &gt; Add new users\". It is at this point where we must enter an email address that is an administrator of the Microsoft Advertising account.\n\n5. Catalog upload\nOnce we have created the store, we will have to create our catalog, and it is very simple:\nGo to the \"Catalog Management\" tab &gt; \"Create Catalog\", and we will see the following tab for catalog configuration:\n\nIn the last step, we can select the same as in Google different ways to upload our data feed: manually, from URL download, by FTP and from Google Merchant Center.\n\nOnce these steps are done, we can start with our product campaigns in Microsoft Advertising.\nHave you already tried them?\nTell us your experience ?<\/p>","protected":false},"author":42,"featured_media":22724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[41],"tags":[67],"class_list":["post-22676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","tag-shopping"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/22676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=22676"}],"version-history":[{"count":0,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/22676\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/22724"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=22676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=22676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=22676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}