{"id":22611,"date":"2020-01-23T12:58:09","date_gmt":"2020-01-23T12:58:09","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=22611"},"modified":"2025-04-02T10:38:49","modified_gmt":"2025-04-02T08:38:49","slug":"youtube-y-google-ads-2-0","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/youtube-y-google-ads-2-0\/","title":{"rendered":"Youtube and Google Ads 2.0"},"content":{"rendered":"<p style=\"text-align: justify;\">As you know, thanks to the <a href=\"https:\/\/www.geotelecom.mx\/en\/youtube-y-google-ads-combinacion-perfecta\/\">previous post <\/a>of my partner Maria, <strong>Youtube and Google Ads<\/strong> are a perfect combination that all managers <strong>SEM<\/strong> that lends itself to use, or at least try it out. The power of these 2 platforms separately has been demonstrated, but if we join forces, the results can be magnificent. And I dare say that it will continue to grow, since the <strong>videomarketing<\/strong> is a technique that is becoming increasingly popular among Internet users.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/youtube-y-google-ads-2-0\/#OBJETIVOS_DE_LAS_CAMPANAS_DE_YOUTUBE\" >YOUTUBE CAMPAIGN OBJECTIVES<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/youtube-y-google-ads-2-0\/#1_VENTAS\" >1. SALES<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/youtube-y-google-ads-2-0\/#2_OPORTUNIDADES_DE_VENTA\" >2. SALES OPPORTUNITIES<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/youtube-y-google-ads-2-0\/#3_TRAFICO_AL_SITIO_WEB\" >3. TRAFFIC TO THE WEBSITE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/youtube-y-google-ads-2-0\/#4_CONSIDERACION_DE_MARCA_Y_PRODUCTO\" >4. BRAND AND PRODUCT CONSIDERATION<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/youtube-y-google-ads-2-0\/#5_COBERTURA_Y_NOTORIEDAD_DE_MARCA\" >5. COVERAGE AND BRAND AWARENESS<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/youtube-y-google-ads-2-0\/#ESTRATEGIAS_DE_PUJA\" >BIDDING STRATEGIES<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/youtube-y-google-ads-2-0\/#CPM_VISIBLE\" >CPM VISIBLE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/youtube-y-google-ads-2-0\/#CPV_MAXIMO\" >CPV MAXIMUM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/youtube-y-google-ads-2-0\/#CPM_MAXIMO\" >MAXIMUM CPM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/youtube-y-google-ads-2-0\/#CPA_OBJETIVO\" >CPA TARGET CPA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/youtube-y-google-ads-2-0\/#MAXIMIZAR_CONVERSIONES\" >MAXIMIZE CONVERSIONS<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/youtube-y-google-ads-2-0\/#PRACTICAS_RECOMENDADAS_YOUTUBE_ADS\" >BEST PRACTICES YOUTUBE ADS<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-22622 aligncenter\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/01\/Youtube-y-Google-Ads-1.jpg\" alt=\"\" width=\"480\" height=\"267\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/01\/Youtube-y-Google-Ads-1.jpg 800w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/01\/Youtube-y-Google-Ads-1-300x167.jpg 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2020\/01\/Youtube-y-Google-Ads-1-768x427.jpg 768w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/p>\n<p style=\"text-align: justify;\">In this post we will see how to structure our <strong>Youtube Ads campaigns<\/strong> based on the different objectives and bidding strategies offered by the Google Ads tool, as well as some best practices based on our experience managing campaigns in this channel. Let's go there!<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"OBJETIVOS_DE_LAS_CAMPANAS_DE_YOUTUBE\"><\/span>YOUTUBE CAMPAIGN OBJECTIVES<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"1_VENTAS\"><\/span>1. SALES<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Use this type if you want to target customers who have contacted you or are about to make a purchase decision.<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Campaign subtype:<\/strong> Generate Conversions<\/li>\n<li style=\"text-align: justify;\"><strong>Bidding strategy:<\/strong> Target CPA and Maximize Conversions<\/li>\n<li style=\"text-align: justify;\"><strong>Type of Ad:<\/strong> True View in Stream saltable<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">It is recommended to use locations (videos and channels) where we believe our target audience may be.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"2_OPORTUNIDADES_DE_VENTA\"><\/span>2. SALES OPPORTUNITIES<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Encourage customers to take actions to generate leads and other conversions.<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Campaign subtype:<\/strong> Generate Conversions. Drive more conversions with video ads designed to encourage valuable customer interactions for your business.<\/li>\n<li style=\"text-align: justify;\"><strong>Bidding strategy:<\/strong> Target CPA and Maximize Conversions<\/li>\n<li style=\"text-align: justify;\"><strong>Type of Ad:<\/strong> True View for Action<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">It is recommended to use audiences similar to the lists of <em>remarketing<\/em> (Website visitors, abandoned carts...)<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"3_TRAFICO_AL_SITIO_WEB\"><\/span>3. TRAFFIC TO THE WEBSITE<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Get the right users to visit your website.<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Campaign subtype:<\/strong> Generate Conversions<\/li>\n<li style=\"text-align: justify;\"><strong>Bidding strategies:<\/strong>\n<ul>\n<li style=\"text-align: justify;\"><strong>CPA Objective:<\/strong>\u00a0You define the average amount you want to pay for a conversion. Depending on the CPA you choose, we will optimize the bids to get as many conversions as possible.<\/li>\n<li style=\"text-align: justify;\"><strong>Maximize Conversions:<\/strong>\u00a0Google Ads sets your bids automatically to get the most conversions possible with your budget.<\/li>\n<\/ul>\n<\/li>\n<li style=\"text-align: justify;\"><strong>Type of Ad:<\/strong> True View in Stream saltable<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">It is recommended to use related audiences based on competitor's urls, top keywords of the Google Ads account, audiences i<em>n market<\/em> and life events.<\/p>\n<p style=\"text-align: justify;\">\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"4_CONSIDERACION_DE_MARCA_Y_PRODUCTO\"><\/span>4. BRAND AND PRODUCT CONSIDERATION<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"_04xlpA direction-ltr align-center para-style-body\" style=\"text-align: justify;\">Choose this objective if you want to attract users to buy your product on your website or to fill out a contact form.<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Campaign subtype 1 :<\/strong> Influencing consideration\n<ul>\n<li style=\"text-align: justify;\">Bidding strategies:<strong>\u00a0<\/strong>CPV Maximum<\/li>\n<li style=\"text-align: justify;\">Type of Ad:\u00a0<em>In-stream<\/em> jumpable and <em>Discovery<\/em><\/li>\n<\/ul>\n<\/li>\n<li style=\"text-align: justify;\"><strong>Campaign subtype 2 : <\/strong>Sequence of announcements\n<ul>\n<li style=\"text-align: justify;\">Bidding strategies: CPM<\/li>\n<li style=\"text-align: justify;\">Type of Ad:\u00a0<em>In-stream<\/em> skippable \/ non-skippable (we can add several to create a sequence).<\/li>\n<\/ul>\n<\/li>\n<li style=\"text-align: justify;\"><strong>Campaign subtype 3 : <\/strong>Sequence of announcements\n<ul>\n<li style=\"text-align: justify;\">Bidding strategies: CPV<\/li>\n<li style=\"text-align: justify;\">Type of Ad:\u00a0<em>In-stream<\/em> jumpable + products of the <em>feed<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">It is recommended to use related audiences based on competitor's url's, top keywords of the Google Ads account, audiences, etc. <em>in market<\/em> and life events.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"5_COBERTURA_Y_NOTORIEDAD_DE_MARCA\"><\/span>5. COVERAGE AND BRAND AWARENESS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">If you want to increase brand awareness or want your ad to be seen by a large number of people, this is your best option.<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Bidding strategies: <\/strong>CPV, CPM and VCPM<\/li>\n<li style=\"text-align: justify;\"><strong>Type of Ad:<\/strong> IS skippable ad sequence, In Stream non-skippable, Out Stream and Advertising Bumper.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">If you want to <strong>learn more about the types of advertisements<\/strong> of Youtube, you can consult <a href=\"https:\/\/www.geotelecom.mx\/en\/youtube-y-google-ads-combinacion-perfecta\/\">this post of our blog<\/a> where each of them is explained in more detail.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"ESTRATEGIAS_DE_PUJA\"><\/span>BIDDING STRATEGIES<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"CPM_VISIBLE\"><\/span>CPM VISIBLE<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Highest amount you are willing to pay for every 1,000 times it is displayed.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"CPV_MAXIMO\"><\/span>CPV MAXIMUM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Maximum amount each time someone views it.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"CPM_MAXIMO\"><\/span>MAXIMUM CPM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Average amount to be paid for every 1,000 times it is displayed.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"CPA_OBJETIVO\"><\/span>CPA TARGET CPA<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"_04xlpA direction-ltr align-center para-style-body\" style=\"text-align: justify;\">Average amount you want to pay for a conversion. Depending on the CPA you choose, we will optimize bids to get as many conversions as possible.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"MAXIMIZAR_CONVERSIONES\"><\/span>MAXIMIZE CONVERSIONS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Google Ads sets your bids automatically to get the most conversions possible with your budget.<\/p>\n<p style=\"text-align: justify;\">*It is considered a display when at least the 50% of a video is shown for 2 seconds, while the video is playing.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"PRACTICAS_RECOMENDADAS_YOUTUBE_ADS\"><\/span>BEST PRACTICES YOUTUBE ADS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul style=\"text-align: justify;\">\n<li>Vary the ad as much as possible (1 time per month).<\/li>\n<li>Using videos <strong>short and dynamic<\/strong> in which the products and the brand are shown.<\/li>\n<li>Create audiences based on 7-day intent. These relate to search KWs and to impact those users on YouTube.<\/li>\n<li>Create audiences based on <strong>converter terms<\/strong> of Google Ads.<\/li>\n<li><strong>Limit<\/strong> impressions and visualizations.<\/li>\n<li><strong>Separate hearings<\/strong> by ad groups (whenever possible).<\/li>\n<li>Use the <strong><em>Bumper<\/em><\/strong> not skippable for every 1,000 impressions and finish with a long video with products + shopping in CPV.<\/li>\n<li>In high consumption seasons such as <em><strong>Black Friday<\/strong><\/em> or to create notoriety, carry out marketing strategies and <strong><em>Bumper Ads<\/em><\/strong> because it forces you to watch the whole ad (6 seconds).<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0145\/3454\/1398\/files\/ezgif.com-optimize_large.gif?v=1574082650\" alt=\"Related image\" \/><\/p>\n<ul style=\"text-align: justify;\">\n<li>Monitoring the cost of hearings<strong><em> in market<\/em><\/strong>.<\/li>\n<li>The <strong>creativities<\/strong> must be clear and concise.<\/li>\n<li>In the campaigns of <strong>Youtube + Shopping<\/strong> to impact audiences of a specific url\/category of our website by showing them a video with an offer of that category to encourage their desire to buy.<\/li>\n<li><strong>Crossing strategies<\/strong> Youtube \/ Google Ads. For example, if someone watches one of our videos of a certain product, we can reimpact them with ads from <em>Display<\/em> of that product.<\/li>\n<li>Configure the campaign with <strong>standard inventory method<\/strong>.<\/li>\n<li>Be careful the <strong>segmentation expansion<\/strong>.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Have you ever thought about making <strong>Youtube advertising<\/strong>?<\/p>","protected":false},"excerpt":{"rendered":"<p>As you already know, thanks to the previous post of my colleague Maria, Youtube and Google Ads are a perfect combination that every SEM manager who is willing to use, or at least try. It is proven the power of these 2 platforms separately, but if we join forces, the results can be magnificent. And I dare say that it will continue to grow, since video marketing is a technique that is becoming more and more popular among Internet users.\n\nIn this post we will see how to structure our Youtube Ads campaigns based on the different objectives and bidding strategies offered by the Google Ads tool, as well as some good practices based on our experience managing campaigns on this channel. Let's go there!\n\nYOUTUBE CAMPAIGN OBJECTIVES\n\n1. SALES\nUse this type if you want to capture customers who have contacted you or are about to make a purchase decision.\n\n \tCampaign subtype: Generate Conversions\n \tBid Strategy: CPA Targeting and Maximize Conversions\n \tAd Type: True View in Stream skippable\n\nIt is recommended to use placements (videos and channels) where we believe our target audience may be.\n\n2. SALES OPPORTUNITIES\nEncourage customers to take actions to generate sales opportunities and other conversions.\n\n \tCampaign subtype: Generate Conversions. Drive more conversions with video ads designed to encourage valuable customer interactions for your business.\n \tBidding Strategy: CPA Targeting and Maximize Conversions\n \tAd Type: True View for Action\n\nWe recommend using audiences similar to remarketing lists (Website visitors, abandoned carts...).\n\n3. WEBSITE TRAFFIC\nGet the right users to visit your website.\n\n \tCampaign subtype: Generate Conversions\n \tBidding strategies:\n\n \tCPA Target: You define the average amount you want to pay for a conversion. Depending on the CPA you choose, we will optimize bids to get as many conversions as possible.\n \tMaximize Conversions: Google Ads sets your bids automatically to get as many conversions as possible with your budget.\n\n\n \tAd Type: True View in Stream skippable\n\nIt is recommended to use related audiences based on competitor's urls, top keywords of the Google Ads account, in-market and life event audiences.\n\n4. BRAND AND PRODUCT CONSIDERATION\nChoose this target if you want to attract users to buy your product on your website or to fill out a contact form.\n\n \tCampaign subtype 1 : Influence consideration\n\n \tBidding strategies: Maximum CPV\n \tAd Type: In-stream skippable and Discovery\n\n\n \tCampaign subtype 2 : Ad sequence\n\n \tBidding strategies: CPM\n \tAd Type: In-stream skippable \/ non-skippable (we can add several to create a sequence).\n\n\n \tCampaign Subtype 3 : Ad Sequence\n\n \tBidding strategies: CPV\n \tAd Type: In-stream skippable + feed products\n\n\n\nIt is recommended to use related audiences based on competitor's url's, top keywords from Google Ads account, in-market and life event audiences.\n\n\n5. COVERAGE AND BRAND AWARENESS\nIf you want to increase brand awareness or want your ad to be seen by a large number of people, this is your best option.\n\n \tBidding Strategies: CPV, CPM and VCPM\n \tAd Type: Skippable IS Ad Sequence, Non-Skippable In Stream, Out Stream and Ad Bumper.\n\nIf you want to know more information about the types of YouTube ads, you can check this post of our blog where each of them is explained in more detail.\n\n\nBIDDING STRATEGIES\nCPM VISIBLE\nHighest amount you are willing to pay per 1,000 times displayed.\nMAXIMUM CPV\nMaximum amount each time it is displayed.\nMAXIMUM CPM\nAverage amount to pay for every 1,000 times it is displayed.\nTARGET CPA\nAverage amount you want to pay for a conversion. Depending on the CPA you choose, we will optimize bids to get as many conversions as possible.\nMAXIMIZE CONVERSIONS\nGoogle Ads sets your bids automatically to get as many conversions as possible with your budget.\n*Display is considered when at least 50% of a video is shown for 2 seconds while the video is playing.\n\nYOUTUBE ADS BEST PRACTICES\n\n \tVary the ad as much as possible (1 time per month).\n \tUse short, dynamic videos that showcase the products and brand.\n \tCreate audiences based on 7-day intent. These relate to search KWs and to impact those users on YouTube.\n \tCreate audiences based on Google Ads converter terms.\n \tLimit impressions and views.\n \tSeparate audiences by ad groups (whenever possible).\n \tUse the non-skippable Bumper for every 1,000 impressions and top it off with a long video with products + shopping in CPV.\n \tIn seasons of high consumption such as Black Friday or to create notoriety, carry out Bumper Ads strategies because it forces to see the full ad (6 seconds).\n\n\n\n \tKeep an eye on the cost of in-market audiences.\n \tCreatives must be clear and concise.\n \tIn Youtube + Shopping campaigns, impact audiences of a specific url\/category of our website by showing them a video with an offer of that category to encourage their desire to buy.\n \tCross Youtube \/ Google Ads strategies. For example, someone who watches one of our videos of a certain product can be re-impacted with Display ads of that product.\n \tConfigure the campaign with standard inventory type.\n \tBe careful with the segmentation expansion.\n\n\nHave you ever thought about advertising on YouTube?<\/p>","protected":false},"author":42,"featured_media":22621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[26,22,60],"tags":[234,262,256,263],"class_list":["post-22611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-marketing-online","category-youtube-google-adwords","tag-google-ads","tag-video-marketing","tag-youtube","tag-youtube-ads"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/22611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=22611"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/22611\/revisions"}],"predecessor-version":[{"id":232174,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/22611\/revisions\/232174"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/22621"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=22611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=22611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=22611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}