{"id":225878,"date":"2023-05-19T12:35:00","date_gmt":"2023-05-19T10:35:00","guid":{"rendered":"https:\/\/ant-mx.desarrollo-geotelecom.net\/?p=225878"},"modified":"2025-05-05T13:12:56","modified_gmt":"2025-05-05T11:12:56","slug":"tasa-de-bajas-email-como-se-calcula","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/e-mail-rate-as-it-is-calculated\/","title":{"rendered":"Unsubscribe rate: why does your user unsubscribe from your email list?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"225878\" class=\"elementor elementor-225878\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee9743b elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"ee9743b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4dac895e\" data-id=\"4dac895e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-291e723f elementor-widget elementor-widget-text-editor\" data-id=\"291e723f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">The\u00a0<strong>Email Churn Rate<\/strong>\u00a0o\u00a0<strong>Rate of departures<\/strong>\u00a0is one of the most important indicators when analyzing the results of a campaign. It is the percentage of people who have opted out of receiving further communications via email.\u00a0<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/e-mail-rate-as-it-is-calculated\/#%C2%BFPor_que_tengo_una_tasa_de_bajas_tan_alta\" >Why do I have such a high attrition rate?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/e-mail-rate-as-it-is-calculated\/#%C2%BFQue_pasa_si_nuestra_tasa_de_bajas_es_alta\" >What happens if our attrition rate is high?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/e-mail-rate-as-it-is-calculated\/#Importancia_del_Churn_Rate_en_el_Data_First\" >Importance of Churn Rate in Data First<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/e-mail-rate-as-it-is-calculated\/#Analisis_de_usuario_a_traves_del_Data_Explorer\" >User analysis through Data Explorer<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/e-mail-rate-as-it-is-calculated\/#Fase_inicial_formulario_de_subscripcion\" >Initial phase: subscription form<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/e-mail-rate-as-it-is-calculated\/#Fase_de_desarrollo_formulario_de_comprobacion\" >Development phase: test form<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/e-mail-rate-as-it-is-calculated\/#Fase_final_formulario_darse_de_baja\" >Final phase: unsubscribe form<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n<p class=\"wp-block-paragraph\">It is calculated by dividing:<\/p>\n\n<p class=\"wp-block-paragraph\">Once we have the result obtained by the formula, it is important to compare it with the established average; they estimate that it must be between 0.4% and 0.6%. If it is close to 0.9% it means that our strategies are not succeeding.<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/www.youtube.com\/watch?v=0rYFaWpgxWU<\/div>\n<\/figure>\n\n<p class=\"wp-block-paragraph\">And this begs the question....<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_tengo_una_tasa_de_bajas_tan_alta\"><\/span><strong>Why do I have such a high attrition rate?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Occasionally there are customers who tend to abandon or unsubscribe for reasons that have nothing to do directly with shipping strategies, but some of the most common are:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Mass mailing<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Even today we still find clients who have large databases of registered users and do not apply any differentiation between them when it comes to campaigning and communicating a message.<\/p>\n\n<p class=\"wp-block-paragraph\">Some companies tend to think that the more mailings you send, the more chances you have to generate a higher ROI, but many times you get the opposite, it will generate loss of users that you will have to compensate in an increasing investment to capture new leads and thus obtain the same results in terms of conversions.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Unsegmented DB<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Not all users are the same and do not interact the same with the brand. It is important to know the customer's average ticket, the type of product they are interested in and the life cycle they are in. We can impact them with interesting information or stop them if they have not interacted with our content for a long time.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Too high shipping frequencies<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Consistency is one of the most heard words in marketing. Maintaining consistency will make our subscribers wait for our mailings.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">At the other extreme, there are those who want to tell too many things to subscribers and have too high a frequency of mailings, it is not advisable to go from 3 weekly mailings to 5 from one week to another. If we exceed the level of mailings in the long run we will get less reach and a higher percentage of unsubscribes.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_pasa_si_nuestra_tasa_de_bajas_es_alta\"><\/span><strong>What happens if our attrition rate is high?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">A high percentage is more than one\u00a0<strong>0,9%.\u00a0<\/strong>If we obtain these results in our mailing strategies, we will have to analyze if some of the reasons listed above coincide and make modifications in the mailing strategies for future campaigns. It is important to perform a\u00a0<strong>monthly analysis<\/strong>The information provided in this document is not intended to be used for the purpose of rectification without damaging the image of the company or the opinion generated by the users about our company policy.<\/p>\n\n<p class=\"wp-block-paragraph\">Here is some data according to the type of sector:<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Importancia_del_Churn_Rate_en_el_Data_First\"><\/span><strong>Importance of Churn Rate in Data First<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">From Data First<strong>,<\/strong>\u00a0we can take advantage of the intelligent use of the data generated from the moment the customer registers with our company, impacting them with the right information, using a personalized delivery frequency and through the channel with which they will interact the most with our eCommerce. We also told you about this in detail when we talked about it in another post about\u00a0<a href=\"https:\/\/www.geotelecom.mx\/en\/customer-lifetime-value-como-calcular\/\">how to calculate Customer Lifetime Value<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Our main objective with the use of this data is to minimize the churn rate with strategies that allow us to better understand the user and their buying interests.<\/p>\n\n<p class=\"wp-block-paragraph\">Depending on the type of user, we can divide the stages into 3 phases:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Initial:<\/strong>\u00a0We capture the user and through the subscription form we differentiate the sending ratio, content and type of channel with which we are going to impact the user.<\/li>\n\n<li><strong>Development<\/strong>Identify if the user has not interacted with our content for a long time and stop impacting with the same frequency for a certain period of time.<\/li>\n\n<li><strong>Final:<\/strong>\u00a0Know the reason for unsubscribing and differentiate whether you want to unsubscribe from transactional mailings or if you only want to know the specific offers that we launch.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analisis_de_usuario_a_traves_del_Data_Explorer\"><\/span><strong>User analysis through Data Explorer<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Before starting our whole strategy, it is important to know a little more about the contacts who have unsubscribed (type of purchase, recurrence, number of purchases...) This way we can focus our strategies depending on each hypothesis. On the one hand, if it was a public that was interested in the brand but did not want to receive information about it, or if on the other hand, if they were people who had never been interested in the brand and who signed up without being aware of it.<\/p>\n\n<p class=\"wp-block-paragraph\">To do so, we make use of the\u00a0<strong>Data Explorer,<\/strong>\u00a0This tool allows us to learn a little more about our segments through the use of data.<\/p>\n\n<p class=\"wp-block-paragraph\">In our case we have added the following variables:<\/p>\n\n<p class=\"wp-block-paragraph\">As we can see, the segment that has generated the largest number of purchases is the \"unsubscribed\" segment, representing almost 50% of total purchases. This segment are people who bought and buy in our eCommerce, but do not want to receive more communications; either because they have a very marked type of purchase and are not interested in receiving more communications or because they got tired of it at a certain point and stopped buying and stopped being interested in the brand.<\/p>\n\n<p class=\"wp-block-paragraph\">Perhaps if we had obtained information from this audience through forms about the reason for unsubscribing, we could have adapted our communications to their needs. For this reason it is important to know our audience, buyers or not, everyone has a type of purchase and we must adapt our communications and the ratio with which we send them to each type of user.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fase_inicial_formulario_de_subscripcion\"><\/span><strong>Initial phase: subscription form<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">The customer signs up for our service and we want to impact with the right content. To this end, when subscribing, we will fill out a form to briefly know their interests.<\/p>\n\n<p class=\"wp-block-paragraph\">In addition to the basic fields such as email and name, we will add the \"gender\" to further customize communications and the type of content they are interested in. This can be differentiated according to the type of eCommerce but here we have left 3 more generalist options, which in addition to differentiate the type of content you adapt the range of shipments.<\/p>\n\n<p class=\"wp-block-paragraph\">Below you will find a\u00a0<strong>example<\/strong>\u00a0of the type of questions that can be asked:\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Once we have your answer, we will assign the selected hood, we will send the welcome NL accompanied by a welcome push and you will become part of our database.<\/p>\n\n<p class=\"wp-block-paragraph\">And now that we have segmented our database, how do we proceed to make the usual mailings?<\/p>\n\n<p class=\"wp-block-paragraph\">The idea is to have 2 dynamic plus active segments (one-time offers and 1 per week) to filter out people who do not meet certain conditions in all mailings.<\/p>\n\n<p class=\"wp-block-paragraph\">Here is an example of how the creation of the\u00a0<strong>dynamic plus segment:<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fase_de_desarrollo_formulario_de_comprobacion\"><\/span><strong>Development phase: test form<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">We move on to the development phase, here our main objective is to\u00a0<strong>to personalize the information that each customer will receive and to build customer loyalty.\u00a0<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">If we have too much impact on a type of customer who likes our brand but is not interested in receiving news from our company, it is important to filter this type of segment to prevent them from leaving.<\/p>\n\n<p class=\"wp-block-paragraph\">We will create a form that will be displayed on the website the next time you visit the page showing you a promotion that we have active and asking you if you want to receive more promotions like that one with<strong>\u00a03 options:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>I do!<\/li>\n\n<li>I don't want to!<\/li>\n\n<li>Not at this time<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">In this way we ensure that they are interested in receiving content of interest from our brand and thus avoid having a dissatisfied user who stops buying because they have not received the type of attention they were looking for.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>If you select<strong>\u00a0\"I do\"<\/strong>\u00a0an email is sent to you with the next active promotion.\u00a0<\/li>\n\n<li>If you select<strong>\u00a0\"I don't want to<\/strong>\"contact is forced to terminate it definitively<\/li>\n\n<li>If you select<strong>\u00a0\"not for now\"<\/strong>\u00a0keep you as a \"lost customer\" and re-impact you every x amount of time with some of our active promotions.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fase_final_formulario_darse_de_baja\"><\/span><strong>Final phase: unsubscribe form<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">We reach the final phase, the user decides to unsubscribe from our database and not to receive any more communications.<\/p>\n\n<p class=\"wp-block-paragraph\">Here our goal is to differentiate whether the contact wants to unsubscribe completely or if he\/she wants to receive specific offers. In this way we try to keep the contact impacting with a lower frequency and thus have the possibility of being able to impact in the future with some of our communications. This would be an example of a form that could be sent to the user when clicking the \"unsubscribe\" button.<\/p>\n\n<p class=\"wp-block-paragraph\">Here is the workflow:<\/p>\n\n<p class=\"wp-block-paragraph\">It would be to check that you have clicked the option to no longer send mailings and set the \"unsubscribe\" field to remove you from the subscriber segment automatically:<\/p>\n\n<p class=\"wp-block-paragraph\">If, on the other hand, we do not want to give that option and directly unsubscribe, there are other unsubscribe forms that serve to collect information about the opinion of our users and have it as a reference when designing mailing strategies.<\/p>\n\n<p class=\"wp-block-paragraph\">Here are some examples of options for collecting information:<\/p>\n\n<p class=\"wp-block-paragraph\">The unsubscribe rate in eCommerce submission strategies represents the level of quality of our content during submissions. Performing an analysis of our strategies and developing forms during the life of our user will determine the reach with our impacts and the satisfaction and positive response from customers.<\/p>\n\n<p class=\"wp-block-paragraph\">Connectif helps us with this analysis through the Data Explorer, which will develop our shipments based on parameters such as the ratio of shipments or the type of content according to the type of customer.<\/p>\n\n<p class=\"wp-block-paragraph\">We do not want to close the post without first making a small<strong>\u00a0recommendations and essential tips:<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Have you already figured out how to improve the unsubscribe rate of your email marketing database? At\u00a0<a href=\"https:\/\/www.geotelecom.es\/\">Geotelecom<\/a>\u00a0we can help you optimize your performance and give you the best guidance and help to make your ecommerce always welcome in the inbox of your target audience.<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.geotelecom.mx\/en\/contact-2\/\">Contact us now<\/a>\u00a0and let's get to work.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The Email Churn Rate is one of the most important indicators when analyzing the results of a campaign. It is the percentage of people who have opted not to receive further communications via email.  It is calculated by dividing: Once you have the result obtained by the formula, it is important to compare it with the established average; they estimate that it should be between 0.4% and 0.6%. If it is close to 0.9% it means that our strategies are not succeeding. And this leads us to ask ourselves... Why do I have such a high churn rate? Sometimes there are customers who tend to abandon or unsubscribe for reasons that have nothing to do directly with the sending strategies, but some of the most common are: Even today we still find clients who have large databases of registered users and do not apply any differentiation between them when it comes to making a campaign and communicating a message. Some companies tend to think that the more mailings you send, the more chances you have to generate a higher ROI, but many times you get the opposite, you will generate loss of users that you will have to compensate in an increasing investment to capture new leads and thus obtain the same results in terms of conversions. Not all users are the same and do not interact the same with the brand. It is important to know the customer's average ticket, the type of product they are interested in and the life cycle they are in. It is important to impact with interesting information or to stop doing it if they have not interacted with our content for a long time. Consistency, is one of the most heard words in marketing. Maintaining consistency will make our subscribers wait for our mailings.  At the other extreme, there are those who want to tell too many things to subscribers and have a too high frequency of mailings, it is not advisable to go from 3 weekly mailings to 5 from one week to another. If we exceed the level of mailings, in the long run we will get less reach and more unsubscribes. What happens if our unsubscribe rate is high? A high percentage is more than 0.9%. If we get these results in our sending strategies, we will have to analyze if some of the reasons listed above coincide and make modifications in the sending strategies for future campaigns. It is important to perform a monthly analysis, in order to have the possibility of rectification without damaging the image of the company or the opinion generated by users about our company policy. Here are some data according to the type of sector: Importance of Churn Rate in Data First From Data First, we can take advantage of the intelligent use of the data generated from the moment the customer registers with our company, impacting him with the appropriate information, using a personalized frequency of mailings and through the channel with which he will interact more with our eCommerce. We also told you about this in detail when we talked in another post about how to calculate the Customer Lifetime Value. Our main goal with the use of this data is to minimize the churn rate with strategies that allow us to better understand the user and their buying interests. Depending on the type of user we can divide the stages into 3 phases: User analysis through Data Explorer Before starting our whole strategy, it is important to know a little more about the contacts that have unsubscribed (type of purchase, recurrence, number of purchases...) In this way we can focus our strategies depending on each hypothesis. On the one hand, if it was a public that was interested in the brand but did not want to receive information about it, or on the other hand, if they were people who had never been interested in the brand and signed up without being aware of it. To do this, we make use of the Data Explorer, this tool allows us to know a little more about our segments through the use of data. In our case we have added the following variables: As we can see, the segment that has generated the highest number of purchases is the \"unsubscribed\" segment, representing almost 50% of total purchases. This segment are people who bought and buy in our eCommerce, but do not want to receive more communications; either because they have a very marked type of purchase and are not interested in receiving more communications or because they got tired of it at a time and stopped buying and stop being interested in the brand. Perhaps if we had obtained information from this audience through forms about the reason for their unsubscription, we could have adapted our communications to their needs. For this reason it is important to know our audience, buyers or not, everyone has a type of purchase and we must adapt our communications and the rate at which we send them to each type of user. Initial phase: subscription form The customer signs up for our service and we want to make an impact with the right content. To do this, when subscribing, we will fill out a form to briefly know their interests. In addition to the basic fields such as email and name, we will add the \"gender\" to further customize communications and the type of content they are interested in. This can be differentiated according to the type of eCommerce but here we have left 3 more generalist options, which in addition to differentiate the type of content you adapt the range of shipments. Here is an example of the type of questions that can be asked: Once we have their answer, we will assign the selected module, we will send the welcome NL accompanied by a welcome push and they will become part of our database. And now that we have segmented our database, how do we proceed to make the usual mailings? The idea is to have 2 dynamic plus active segments (punctual offers and 1 per week) so that<\/p>","protected":false},"author":42,"featured_media":225909,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Tasa de bajas de email: \u00bfc\u00f3mo se calcula? - Blog Geotelecom","_seopress_titles_desc":"La tasa de bajas es uno de los indicadores m\u00e1s importantes a la hora de analizar los resultados de una campa\u00f1a. Descubre c\u00f3mo se calcula a continuaci\u00f3n.\r\n","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[490],"tags":[],"class_list":["post-225878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-automation"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/225878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=225878"}],"version-history":[{"count":3,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/225878\/revisions"}],"predecessor-version":[{"id":232570,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/225878\/revisions\/232570"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/225909"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=225878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=225878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=225878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}