contact us at<\/a>\u00a0and we'll give you the help and the boost you need.\u00a0<\/p>","protected":false},"excerpt":{"rendered":"Starting from the beginning, when we talk about neuromarketing we are referring to neuroscience applied to marketing, that is, we are referring to the discipline that studies the buying process and the consumer's decision-making process before, during and after the transaction. And within this definition come into play a lot of strategies to which our brain, without realizing it, falls surrendered. In this blog post, we are going to analyze how social networks influence our purchases and why we are so caught up in them. Social network algorithms and their impact on your behavior We are not telling you anything new if we tell you that the algorithm of any social network aims, among other things, to make you spend as much time as possible on that application. The question is: how does it do it, and how does all this affect the purchasing process? The fact that social networks engage us so much also means that brands have more opportunity to impact us with their ads or organic content and, therefore, to influence us in the purchasing process. Does the data corroborate this? According to Nielsen's 2022 Digital Consumers Survey, 92% of consumers have shopped online in the last 3 months and 60% shop between 1 and 2 times a month. In addition this study also points out that 29% of sales come from social networks. TikTok as a successful platform The Chinese social network TikTok penetrated strongly in Spain with the arrival of the pandemic and, currently, it is one of the social networks in which we spend more time as confirmed by the IAB Social Networks Study 2022, ahead of Instagram, Facebook or Twitter. This is due to the attractive way its algorithm shows us videos. The platform shows you 8 videos on which it will analyze your behavior (reactions, viewing time, followers, etc) to then show you another 8 videos in relation to the information it has collected from you. However, you may think that hyper-personalization causes a bubble effect and that the user only sees videos that interest him but TikTok breaks that bubble by interspersing the videos that the user likes with other types of videos that may be trending or that may provide another point of view. All of this has contributed to making TikTok the search engine for Generation Z. As Google senior vice president Prabhakar Raghavan explained, \"About 40% of young people, when they're looking for a place to eat lunch, they don't open Google Maps or go to Google search. They go to TikTok or Instagram.\" This implies a change in mindset, with a preference for content creators over traditional media. And from here another question arises, why do you trust an influencer? There are two determining aspects when it comes to trusting an influencer according to Sortlist's study on the impact of influencers in 2022, and they are: the number of followers and their content. How much neuroscience is involved here? Well, this is explained thanks to our mirror or specular neurons discovered by Giacomo Rizzolatti in 1996. These neurons are the ones that allow us to imitate behaviors and generate empathy. When observing certain actions, these neurons tend to want to imitate them. So, how do influencers affect our decision making? Well, they do, although sometimes we don't realize it. According to the iab Social Media Study 2022, the credibility of influencers has increased compared to 2021. A 47% considers influencers credible and, similarly, the level of publicity that followers perceive in the comments made by this group has also decreased. In fact, another survey, this time conducted by Statista, tells us that \"28% of respondents claim to have purchased an electronic product because it was advertised by a popular person\" and that \"37% claim not to have purchased because of a recommendation\". An example of neuromarketing applied to the influencer world is the Desalia Festival of Ron Barcel\u00f3 and all the content creators that the brand invites to live a unique experience: the festival is held in an attractive destination where they enjoy music, rum and party. The invited influencers tell in their networks how they are living the experience and the user associates having a good time with Ron Barcel\u00f3. An example that we would not recommend is the classic \"get it through your eyes\" that has starred the natural cosmetics brand Freshly. Many influencers, at the same time and on all sides, telling you about the benefits of their products. When they try to sell you something so effusively you start to doubt their credibility, obtaining the opposite result to the desired one. In spite of everything, we must not forget that... It is true that our brain works automatically and unconsciously in some occasions and that we can be influenced without realizing it. However, many of the benefits resulting from these techniques cannot be accurately proven, so agencies should not promise impossible results that cannot be traced. Likewise, it is essential to safeguard data policies, since neuromarketing also works with sensitive data. What is your opinion about this branch of marketing? We read you! And remember: in Geotelecom we play to the rhythm of your ecommerce. If you need advice or you have a project that you really want to start working on, contact us and we will give you the help and the boost you need.\u00a0<\/p>","protected":false},"author":42,"featured_media":225874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"6 t\u00e9cnicas de neuromarketing en redes sociales - Blog Geotelecom","_seopress_titles_desc":"En esta entrada de blog, vamos a analizar c\u00f3mo las redes sociales influyen en nuestras compras y por qu\u00e9 mantienen tanto tiempo seguido nuestra atenci\u00f3n.\r\n","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[22,213],"tags":[],"class_list":["post-225867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","category-neuromarketing"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/225867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=225867"}],"version-history":[{"count":2,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/225867\/revisions"}],"predecessor-version":[{"id":232244,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/225867\/revisions\/232244"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/225874"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=225867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=225867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=225867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}