{"id":225302,"date":"2023-04-12T06:08:46","date_gmt":"2023-04-12T11:08:46","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=225302"},"modified":"2025-05-05T13:02:11","modified_gmt":"2025-05-05T11:02:11","slug":"plugins-wordpress-indispensables","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/plugins-wordpress-indispensable\/","title":{"rendered":"8 Plugins that you must have on your WordPress website."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"225302\" class=\"elementor elementor-225302\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2eb0cd29 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"2eb0cd29\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34b56f9f\" data-id=\"34b56f9f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-492de87a elementor-widget elementor-widget-text-editor\" data-id=\"492de87a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Every website needs special features that make it easier to manage, autonomous and of course, avoid constant headaches. For this reason, all CMSs have <strong>extensions or plugins<\/strong> that allow to implement functionalities and improve both management and user experience.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/plugins-wordpress-indispensable\/#%C2%BFQue_es_un_plugin_modulo_o_extension\" >What is a plugin, module or extension?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/plugins-wordpress-indispensable\/#Plugins_de_configuracion_para_WordPress\" >Configuration plugins for WordPress:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/plugins-wordpress-indispensable\/#Plugin_para_Google_Analytics\" >Plugin for Google Analytics:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/plugins-wordpress-indispensable\/#Plugin_para_gestion_de_Cookies\" >Plugin for Cookies management:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/plugins-wordpress-indispensable\/#Cache_y_rendimiento\" >Cache and performance:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/plugins-wordpress-indispensable\/#Plugins_de_seguridad\" >Security plugins:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/plugins-wordpress-indispensable\/#Plugins_de_SEO_para_WordPress\" >SEO Plugins for WordPress:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/plugins-wordpress-indispensable\/#Datos_estructurados\" >Structured data:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/plugins-wordpress-indispensable\/#Canonicals_y_hreflang\" >Canonicals and hreflang:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/plugins-wordpress-indispensable\/#Optimizacion_titles_y_meta_descriptions\" >Optimization of titles and meta descriptions:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/plugins-wordpress-indispensable\/#Plugins_de_redirecciones\" >Redirection plugins:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/plugins-wordpress-indispensable\/#%C2%BFNecesitas_ayuda_para_incluir_plugins_en_tu_web\" >Do you need help to include plugins in your website?<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">In the web application stores of each manager there are many options but which one is the right one, are they worth the price, why do I need to have them?<\/span><\/p><p><span style=\"font-weight: 400;\">We will answer all these questions in our post:<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_un_plugin_modulo_o_extension\"><\/span><span style=\"font-weight: 400;\">What is a plugin, module or extension?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">They are applications developed with the objective of implementing <strong>new features<\/strong> to those already existing on your website. They can be to improve performance, logistics management, enable payment methods, optimize your feed, etc.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There are as many functions as there are plugins available, so, among this large number of options, we will tell you the most profitable and useful ones according to your needs. <\/span><a href=\"https:\/\/www.geotelecom.mx\/en\/blog\/best-cms-ecommerce\/\"><span style=\"font-weight: 400;\">CMS type<\/span><\/a>,<span style=\"font-weight: 400;\"> and today it's WordPress' turn.<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"Plugins_de_configuracion_para_WordPress\"><\/span><span style=\"font-weight: 400;\">Configuration plugins for WordPress:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">There are indispensable functions <strong>for any type of website<\/strong>Whether it is an e-commerce site made with Woocomerce, a lead site or a simple blog. These are, of course, cookie management, web analytics, caching and security systems.\u00a0<\/span><\/p><ul><li aria-level=\"1\"><h3><span class=\"ez-toc-section\" id=\"Plugin_para_Google_Analytics\"><\/span><b>Plugin for Google Analytics:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">Data without control over it is nothing. It is very important that you set up from the very beginning an <\/span><b>Google Analytics account<\/b><span style=\"font-weight: 400;\"> to be able to measure the most vital metrics such as users, revenue, traffic source, leads, etc.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With <a href=\"https:\/\/wordpress.org\/plugins\/duracelltomi-google-tag-manager\/\" rel=\"nofollow \">GTM4WP<\/a> you can configure it easily and you will also have the possibility to integrate it through Tag Manager, which facilitates, for example, the management of events with Google Analytics 4 (GA4). This makes it one of the most versatile, being suitable for simple websites as well as for businesses and online stores.<\/span><\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-227746 size-full\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2023\/04\/plugin-ga4-wordpress.png\" alt=\"ga4 wordpress plugin\" width=\"1544\" height=\"500\" \/><br \/><b><\/b><\/p><ul><li aria-level=\"1\"><h3><span class=\"ez-toc-section\" id=\"Plugin_para_gestion_de_Cookies\"><\/span><b>Plugin for Cookies management:\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">It is very important to comply with <\/span><b>the RGPD Law<\/b><span style=\"font-weight: 400;\">. To do this, you must know the legal aspects that apply in your country and provide the user with all the necessary information on how cookies are handled on your website. <\/span><span style=\"font-weight: 400;\">There are plugins created specifically to configure this warning on your website, although you should always make sure that they are updated. <\/span><\/p><p><span style=\"font-weight: 400;\">We recommend one that provides customization options, both in terms of design and content.<\/span><span style=\"font-weight: 400;\"> It is about <a href=\"https:\/\/wordpress.org\/plugins\/cookie-law-info\/\" rel=\"nofollow \">CookieYes | GDPR Cookie Consent &amp; Compliance Notice (CCPA Ready)<\/a> which is very complete for sales in different European countries and offers versatility for websites with different languages.<\/span><\/p><ul><li aria-level=\"1\"><h3><span class=\"ez-toc-section\" id=\"Cache_y_rendimiento\"><\/span><b>Cache and performance:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">An essential aspect of any website is the cache and the speed of response of your website. Nowadays, Google values positively when a good user experience is offered.<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For this reason, we recommend you to count with a good <strong>caching system to improve web speed<\/strong> which you can complement with other performance plugins, but be careful! It is recommended that you consult with your development expert to assess the best option based on your server and web requirements. Otherwise there may be problems of compatibility or effects on some of the resources you use, among others.<\/span><\/p><p><img decoding=\"async\" class=\"alignnone size-large wp-image-227748\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2023\/04\/core-web-vitals-google-1024x683.png\" alt=\"core web vitals google\" width=\"1024\" height=\"683\" \/><\/p><p><span style=\"font-weight: 400;\">Many of these plugins take into account the <em>Core Web Vitals, <\/em>metrics that Google uses to measure web performance and that are vital to the user experience. <\/span><\/p><p><span style=\"font-weight: 400;\">Here are some of <strong>our recommendations<\/strong> favorites:<\/span><\/p><p>&#8211;<a href=\"https:\/\/wp-rocket.me\/es\/\" rel=\"nofollow \">WP Rocket<\/a>The most compatible with the different themes and plugins available in WordPress.<b><\/b><\/p><p>&#8211;<a href=\"https:\/\/es.wordpress.org\/plugins\/sg-cachepress\/\" rel=\"nofollow \">Siteground Optimizer:<\/a> ideal if you have your website hosted on a server of the same developers.<\/p><p>&#8211;<a href=\"https:\/\/es.wordpress.org\/plugins\/nitropack\/\" rel=\"nofollow \">Nitropack<\/a>A very powerful option with a free version available for websites with low traffic.<\/p><p>Something to keep in mind, and that we personally don't like so much, are those plugins with constant monitoring. Keep in mind that if a module is constantly running analytics on your website, this will affect the performance and in the long run it will be a problem. For this reason, we recommend you to have plugins that will<strong> to have control over them<\/strong> and incorporate advanced customization options.<\/p><ul><li aria-level=\"1\"><h3><span class=\"ez-toc-section\" id=\"Plugins_de_seguridad\"><\/span><b>Security plugins:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">If your hosting does not offer advanced security settings, you can always supplement the configuration with WordPress security plugins. These serve to prevent malicious traffic, ensure connection to a secure protocol and analyze any other point of attack on your website.\u00a0<\/span><\/p><p>The most commonly used today are <a href=\"https:\/\/es.wordpress.org\/plugins\/wordfence\/\" rel=\"nofollow \"><strong>Wordfence<\/strong><\/a>, <a href=\"https:\/\/es.wordpress.org\/plugins\/all-in-one-wp-security-and-firewall\/\" rel=\"nofollow \"><strong>AIOS<\/strong><\/a> y <a href=\"https:\/\/wordpress.org\/plugins\/better-wp-security\/\" rel=\"nofollow \"><strong>iThemes Security<\/strong><\/a> to name a few.<\/p><p><strong><span style=\"text-decoration: underline;\">IMPORTANT<\/span>:\u00a0<\/strong>security is a vital aspect of any website. <strong>Data are a valuable resource, but they are also susceptible to<\/strong> and therefore must be protected. However, many servers have their own protection system so before installing a plugin, consult with your developer to see the best security alternative for your website.<\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"Plugins_de_SEO_para_WordPress\"><\/span><span style=\"font-weight: 400;\">SEO Plugins for WordPress:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><img decoding=\"async\" class=\"wp-image-227782 alignright\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2023\/04\/Plugin-SEO-para-Wordpress-1-300x160.webp\" alt=\"seo plugin for wordpress\" width=\"386\" height=\"206\" \/><\/p><p><span style=\"font-weight: 400;\">The purpose of a\u00a0<\/span><span style=\"font-weight: 400;\">is to get people to access it, so the ultimate goal is to <strong>organic positioning is of vital importance<\/strong>. This is based on improving the user experience and offering quality content, but it is also subject to some technical aspects. When Google enters your site, it will value aspects such as content quality, authority, performance, usability, etc., but for this it also needs to understand your website.<\/span><\/p><p><span style=\"font-weight: 400;\">In this sense, we would like to recommend our <strong>favorite SEO modules<\/strong>:<\/span><\/p><ul><li aria-level=\"1\"><h3><span class=\"ez-toc-section\" id=\"Datos_estructurados\"><\/span><b>Structured data:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">Indispensable for Google and others <strong>search engines understand our website<\/strong>. By implementing them, each page will automatically have the following features <\/span><a href=\"https:\/\/www.geotelecom.mx\/en\/blog\/rich-snippets-structured-data\/\"><span style=\"font-weight: 400;\">structured data<\/span><\/a><span style=\"font-weight: 400;\"> on product pages, categories, brands, etc.\u00a0<\/span><\/p><p>Our favorite plugin is <strong><a href=\"https:\/\/es.wordpress.org\/plugins\/schema-and-structured-data-for-wp\/\" rel=\"nofollow \">Schema &amp; Structured Data<\/a><\/strong> as it has a wide variety of data types to add to the different pages of your site. Its <strong>configuration is very simple<\/strong> and compatible with other plugins. Even, if it is well combined with the design, it can be automated quite easily, ideal if we have many pages or product catalogs.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-227750 size-large\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2023\/04\/datos-estructurados-geotelecom-1024x475.webp\" alt=\"geotelecom structured data\" width=\"1024\" height=\"475\" \/><\/p><ul><li aria-level=\"1\"><h3><span class=\"ez-toc-section\" id=\"Canonicals_y_hreflang\"><\/span><b>Canonicals and hreflang:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">If you have problems with <strong>duplicity of content<\/strong>canonicals are one of the most important technical implementations since it is an HTML tag that indicates what is the original content of your page.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">On the other hand, if you have <strong>several languages<\/strong>In addition, it is essential that Google shows users the correct version based on their geographic location, something that is achieved thanks to the hreflang tags.<\/span><\/p><p>The widely known <a href=\"https:\/\/es.wordpress.org\/plugins\/wordpress-seo\/\" rel=\"nofollow \"><strong>Yoast SEO<\/strong><\/a> includes various functionalities for content and others, but among them we highlight the possibility of <strong>implement canonicals<\/strong> in a customized way. With regard to hreflang, plugins such as <strong><a href=\"https:\/\/wpml.org\/\" rel=\"nofollow \">WPML<\/a>\u00a0<\/strong>o <strong><a href=\"https:\/\/es.wordpress.org\/plugins\/polylang\/\" rel=\"nofollow \">PolyLang<\/a>\u00a0<\/strong>allow multiple languages to be configured and automatically generate the labels, which is very useful for <a href=\"https:\/\/www.geotelecom.mx\/en\/seo-internationalisation\/\">web internationalization<\/a>.<\/p><ul><li aria-level=\"1\"><h3><span class=\"ez-toc-section\" id=\"Optimizacion_titles_y_meta_descriptions\"><\/span><b>Optimization of titles and meta descriptions:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">Optimizing meta titles and meta descriptions can be a headache. In online stores with more than 1,000 product urls to do this task becomes unfeasible, and for this there are plugins that allow you to automate the generation of these tags. The most used and our favorite option is <strong>Yoast SEO<\/strong> to the one mentioned in the previous point. <\/span><\/p><p><span style=\"font-weight: 400;\">It is a simple plugin that allows you to generate titles and descriptions on each page, thus facilitating the correct generation of the same based on the<strong><em> keyword<\/em> main<\/strong> of that content. In addition, it provides support with other aspects to take into account when preparing them and gives us an example view of how our page would be displayed in the search results.<\/span><\/p><p><span style=\"text-decoration: underline;\"><b>IMPORTANT<\/b><\/span><span style=\"font-weight: 400;\">Remember that all automation must have an SEO manager or specialist to verify the changes, nobody would like to lose all the work because of a badly implemented change.<\/span><\/p><ul><li aria-level=\"1\"><h3><span class=\"ez-toc-section\" id=\"Plugins_de_redirecciones\"><\/span><b>Redirection plugins:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">Finally, we would like to mention a complicated but very important task within SEO and web management in general: <strong>redirections<\/strong>.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">When a URL ceases to exist or is modified, Google will no longer be able to access it and this generates the well-known <\/span><b>ERROR 404<\/b><span style=\"font-weight: 400;\">. To solve this, temporary or permanent redirects must be performed (depending on each case).<\/span><\/p><p><span style=\"font-weight: 400;\">To do this, you can implement a redirection plugin that allows you to create new or edit old redirects.  We recommend the WordPress plugin <a href=\"https:\/\/es.wordpress.org\/plugins\/redirection\/\" rel=\"nofollow \"><strong>Redirection<\/strong><em>.\u00a0 <\/em><\/a><\/span>It is quite simple to use and allows you to have control over all the errors that may be generated on your site.<\/p><p><span style=\"text-decoration: underline;\"><b>IMPORTANT<\/b><\/span><span style=\"font-weight: 400;\">This task requires knowledge of SEO and development. We recommend that you consult your SEO manager or your IT specialist before using this plugin.<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"%C2%BFNecesitas_ayuda_para_incluir_plugins_en_tu_web\"><\/span><b>Do you need help to include plugins in your website?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">What do you think of our recommendations? It is important to say that we always warn of the <strong>need to rely on a SEO expert or a developer<\/strong> to be able to implement and work with these plugins correctly as well as get the maximum possible performance. With all this you will achieve much better performance, analytics and your positioning on the Internet, a big push to work better and achieve greater results.<\/span><\/p><p>If you need support, our <a href=\"https:\/\/www.geotelecom.mx\/en\/consulting-seo\/\">SEO specialists<\/a> are always available to advise and support you in this kind of tasks. In Geotelecom we dominate the work with websites developed in WordPress and other CMS whether stores, businesses or media. So do not hesitate and <a href=\"https:\/\/www.geotelecom.mx\/en\/contact-2\/\">contact with us<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Every website needs special features that allow a simpler and more autonomous management and, of course, avoid constant headaches. For this reason, all CMS have extensions or plugins that allow you to implement features and improve both management and user experience. In the web application stores of each CMS there are many options, but which one is the right one, are they worth the price, why do I need them, and why do I need them? We will answer all these questions in our post: What is a plugin, module or extension? They are applications developed with the aim of implementing new functionalities to the existing ones on your website. They can be to improve performance, logistic management, enable payment methods, optimize your feed, etc.  There are as many functions as there are plugins available so, among this large number of options, we tell you the most profitable and useful according to your type of CMS, and today it's the turn of WordPress. Configuration plugins for WordPress: There are essential functions for any type of website, whether it is an e-commerce site made with Woocomerce, a lead website or a simple blog. These are, of course, cookie management, web analytics, caching and security systems.  Plugin for Google Analytics: Data without control over them is nothing. It is very important that you set up a Google Analytics account from the very beginning to be able to measure the most vital metrics such as users, revenue, traffic source, leads, etc.  With GTM4WP you will be able to configure it easily and you will also have the possibility of integrating it through Tag Manager, which facilitates, for example, the management of events with Google Analytics 4 (GA4). This makes it one of the most versatile plugins, suitable for simple websites as well as for businesses and online stores. Plugin for Cookies management:  It is very important to comply with the RGPD Law. To do this, you must know the legal aspects that apply in your country and offer the user all the necessary information about the management of cookies that is done on your website. There are plugins created specifically to configure this notice on your website, although you must always make sure they are updated. We recommend one that provides customization options, both design and content. This is CookieYes | GDPR Cookie Consent &amp; Compliance Notice (CCPA Ready) which is very complete for sale in different European countries and offers versatility for websites with different languages. Cache and performance: An essential aspect of any website is the cache and the speed of response of your website. Nowadays, Google values positively when a good user experience is offered.  For this reason, we recommend you to have a good cache system to improve the speed of the web that you can complement with other performance plugins. But be careful! It is recommended that you consult with your development expert to assess the best option based on your server and web requirements. Otherwise there may be problems of compatibility or effects on some of the resources you use, among others. Many of these plugins take into account the Core Web Vitals, metrics that Google uses to measure the performance of the web and are vital to the user experience. Here are some of our favorite recommendations: -WP Rocket: the most compatible with the different themes and plugins available in WordPress. -Siteground Optimizer: ideal if you have your website hosted on a server of the same developers. -Nitropack: a very powerful option with free version available for websites with low traffic. Something to keep in mind, and that we personally do not like so much, are those plugins of constant monitoring. Keep in mind that if a module constantly runs analysis of your website, this will affect the performance and in the long run will be a problem. Therefore, we recommend you to have plugins that allow you to have control over them and incorporate advanced customization options. Security plugins: If your hosting does not offer advanced security settings, you can always complement the configuration with WordPress security plugins. These serve to prevent malicious traffic, ensure the connection to a secure protocol and analyze any other point susceptible to attack on your website.  The most used nowadays are Wordfence, AIOS and iThemes Security to name a few. IMPORTANT: security is a vital aspect of any website. Data is a valuable resource, but it is also susceptible and therefore must be protected. However, many servers have their own protection system so before installing a plugin, consult with your developer to see the best security alternative for your website.   SEO plugins for WordPress: The purpose of a website in the end is to get people to access it, so organic positioning is of vital importance. This is based on improving the user experience and offering quality content, but it is also subject to some technical aspects. When Google enters your site, it will value aspects such as content quality, authority, performance, usability, etc., but for that it also needs to understand your website. In that sense, we want to recommend you our favorite SEO modules: Structured data: Indispensable for Google and other search engines to understand our website. By implementing them, each page will automatically have structured data in product pages, categories, brands, etc.  Our favorite plugin is Schema &amp; Structured Data because it has a wide variety of data types to add to the different pages of your site. Its configuration is very simple and compatible with other plugins. Even, if you manage to combine well with the design, it can be automated quite easily, ideal if we have many pages or product catalogs. 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