{"id":225286,"date":"2023-03-31T05:02:58","date_gmt":"2023-03-31T11:02:58","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=225286"},"modified":"2025-04-02T11:51:12","modified_gmt":"2025-04-02T09:51:12","slug":"que-es-una-migracion-seo-tipos-fases-y-consejos-clave","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/what-is-an-migration-seo-types-phases-and-key-tips\/","title":{"rendered":"What is an SEO migration? Types, phases and key tips"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Do you want to make changes to your website but are afraid that the <\/span><b>SEO migration<\/b><span style=\"font-weight: 400;\"> is a headache? A migration done right<\/span><b> can significantly improve the performance of your website<\/b><span style=\"font-weight: 400;\">but it can also be a complicated and risky process if not carried out properly.\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/what-is-an-migration-seo-types-phases-and-key-tips\/#%C2%BFQue_es_una_migracion_SEO\" >What is SEO migration?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/what-is-an-migration-seo-types-phases-and-key-tips\/#Tipos_de_migraciones_SEO\" >Types of SEO migrations<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/what-is-an-migration-seo-types-phases-and-key-tips\/#Migracion_por_cambio_de_dominio\" >Migration by domain change<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/what-is-an-migration-seo-types-phases-and-key-tips\/#Migracion_por_cambio_de_diseno_y_arquitectura\" >Migration due to change of design and architecture\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/what-is-an-migration-seo-types-phases-and-key-tips\/#Migracion_por_cambio_de_hosting\" >Migration due to hosting change<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/what-is-an-migration-seo-types-phases-and-key-tips\/#Migracion_por_cambio_de_CMS\" >Migration due to CMS change<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/what-is-an-migration-seo-types-phases-and-key-tips\/#Fases_de_una_migracion_web\" >Phases of a web migration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/what-is-an-migration-seo-types-phases-and-key-tips\/#3_puntos_clave_a_tener_en_cuenta_en_una_migracion\" >3 key points to take into account during migration<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/what-is-an-migration-seo-types-phases-and-key-tips\/#Elige_bien_el_dia_y_hora_que_vas_a_migrar\" >Choose well the day and time you are going to migrate\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/what-is-an-migration-seo-types-phases-and-key-tips\/#Ten_en_cuenta_la_estacionalidad_de_tu_sitio_web\" >Take into account the seasonality of your web site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/what-is-an-migration-seo-types-phases-and-key-tips\/#Coordinate_con_todo_tu_equipo\" >Coordinate with your entire team<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/what-is-an-migration-seo-types-phases-and-key-tips\/#%C2%BFNecesitas_ayuda_en_tu_proxima_migracion_web\" >Need help with your next web migration?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">With a strategy <\/span><b>planned and well executed<\/b><span style=\"font-weight: 400;\">By migrating your website, you will ensure an improvement in organic positioning and traffic, and therefore, in your conversions. But in order to achieve these results, it is essential that you take the time to carefully plan the migration and <\/span><b>avoid common mistakes<\/b><span style=\"font-weight: 400;\"> that could jeopardize your SEO strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In today's post we are going to tell you <\/span><b>everything you need to know about web migrations<\/b><span style=\"font-weight: 400;\"> and how to perform them safely and effectively to improve the performance of your website. So get ready to learn how to carry out a <\/span><a href=\"https:\/\/www.geotelecom.mx\/en\/migration-seo\/\"><span style=\"font-weight: 400;\">SEO migration<\/span><\/a><span style=\"font-weight: 400;\"> successfully.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_una_migracion_SEO\"><\/span><b>What is SEO migration?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">An SEO migration is a <\/span><b>process that is carried out when major changes are to be made to a web site.<\/b><span style=\"font-weight: 400;\">such as architecture, domain or server.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>objective of an SEO migration<\/b><span style=\"font-weight: 400;\"> is to ensure that the website does not lose positioning and organic traffic. If this is done correctly, not only will the positioning be maintained, but it will also improve, thus increasing visibility along with its appearance in the first search results.\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-225294  alignnone\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2023\/03\/migraciones-seo-tipos-300x186.jpg\" alt=\"seo migrations types and phases\" width=\"663\" height=\"411\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2023\/03\/migraciones-seo-tipos-300x186.jpg 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2023\/03\/migraciones-seo-tipos-1024x636.jpg 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2023\/03\/migraciones-seo-tipos-768x477.jpg 768w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2023\/03\/migraciones-seo-tipos.jpg 1426w\" sizes=\"(max-width: 663px) 100vw, 663px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">We refer to this with the term SEO because during the whole process <\/span><b>work is under way to transfer all authority and technical aspects<\/b><span style=\"font-weight: 400;\"> to the new website without losing any organic positioning that may exist.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tipos_de_migraciones_SEO\"><\/span><b>Types of SEO migrations<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As we have discussed, an SEO migration takes place when significant changes are made within a website. But what are these changes?<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Migracion_por_cambio_de_dominio\"><\/span><span style=\"font-weight: 400;\">Migration by domain change<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the most common SEO migrations. <\/span><b>It consists of moving the current website to a new domain.<\/b><span style=\"font-weight: 400;\">The company has changed its name or has purchased a domain name that will benefit the positioning and image of the brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you perform this migration, the address of your website changes, so it will be necessary to move all the files and <\/span><b>inform both users and Google<\/b><span style=\"font-weight: 400;\"> and the other search engines about the change.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During the process it is important to establish 301 redirects, update internal and external links as well as configuration and monitoring the performance of the website. In this way, we prevent and<\/span><b> we anticipate the occurrence of any negative impacts<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Migracion_por_cambio_de_diseno_y_arquitectura\"><\/span><span style=\"font-weight: 400;\">Migration due to change of design and architecture\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you make a <\/span><b>change of design or a new web architecture is proposed<\/b><span style=\"font-weight: 400;\">In some cases, such as changing URLs, deleting pages or modifying content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each of these changes can have a negative impact on the visibility and traffic of the website. That is why in a migration due to a change of design or web architecture, it is essential to <\/span><b>have a list of all URLs<\/b><span style=\"font-weight: 400;\">You can make sure that each old address has its corresponding equivalent or redirection in the new structure.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Migracion_por_cambio_de_hosting\"><\/span><span style=\"font-weight: 400;\">Migration due to hosting change<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This type of migration occurs when you decide to <\/span><b>move your website from one hosting to another without changing the domain name<\/b><span style=\"font-weight: 400;\">. This process can affect SEO if not done properly, resulting in high website downtime, changes in URLs or technical errors such as robots.txt file or incorrect redirects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is important that you plan the migration in advance and ensure that <\/span><b>the new server configuration meets the necessary technical requirements<\/b><span style=\"font-weight: 400;\"> for the proper functioning of the website.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Migracion_por_cambio_de_CMS\"><\/span><span style=\"font-weight: 400;\">Migration due to CMS change<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you are going to change the content management system (CMS) you are using on your website, <\/span><b>you must transfer all data, contents and functionalities of the current platform<\/b><span style=\"font-weight: 400;\"> to the new one.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do this, it is important to perform a planned migration and to carry out thorough testing before and after to ensure that everything is working properly.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Fases_de_una_migracion_web\"><\/span><b>Phases of a web migration<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It's time to get down to work. Whatever the type of migration you are going to perform, there are some essential steps to take if you want to achieve a <\/span><b>successful SEO migration<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Plan the migration: <\/b><span style=\"font-weight: 400;\">It seems an obvious point, but before making any change you should consider the reasons, objectives and the impact that the migration will have.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Performs a previous positioning analysis: <\/b><span style=\"font-weight: 400;\">make a <\/span><a href=\"https:\/\/www.geotelecom.mx\/en\/audits-seo\/\"><span style=\"font-weight: 400;\">SEO audit<\/span><\/a><span style=\"font-weight: 400;\"> prior to the migration is essential to know the status of the website. In the report you will be able to get data such as domain visibility, keywords positioned, traffic and website conversions and use them as a guide throughout the process.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Create a backup copy<\/b><span style=\"font-weight: 400;\">First of all, we recommend you to make a backup copy of the website in case the migration fails or any unforeseen event occurs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Analyze URLs<\/b><span style=\"font-weight: 400;\">You will have to make a study of the pages that you are going to delete from the old website and those that you are going to create new ones. Use the sitemap and the robots.txt file to do this. Also take into account the pages that you are going to keep, but that you are going to change their URL structure.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Performs the necessary redirections<\/b><span style=\"font-weight: 400;\">Once you have analyzed all the URLs, you must make the necessary redirections to avoid possible errors or failures in the new website, such as the famous 404 error.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tests the web in a test environment<\/b><span style=\"font-weight: 400;\">Before publishing your website, we recommend that you test all the changes you have made. Here you can pay special attention to links, new URLs and usability aspects.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Launch your new website!<\/b><span style=\"font-weight: 400;\">The moment of truth arrives. Once you have reviewed all the changes and none of them give errors, it is time to launch the new website. When this happens, we recommend you to make use of Search Console to be aware of any error warnings.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">These are the 7 phases to carry out a successful SEO migration. Each migration has some <\/span><b>specific needs and objectives<\/b><span style=\"font-weight: 400;\">Therefore, you will have to work on each of its phases independently to guarantee the best results.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter  wp-image-225296\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2023\/03\/migraciones-seo-fases.jpg\" alt=\"seo migrations what they are\" width=\"749\" height=\"453\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2023\/03\/migraciones-seo-fases.jpg 1427w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2023\/03\/migraciones-seo-fases-300x181.jpg 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2023\/03\/migraciones-seo-fases-1024x619.jpg 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2023\/03\/migraciones-seo-fases-768x464.jpg 768w\" sizes=\"(max-width: 749px) 100vw, 749px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Even knowing all the phases, there may be aspects that can escape you and harm the whole process. For this reason, we would like to tell you about some of them <\/span><b>important factors to consider<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_puntos_clave_a_tener_en_cuenta_en_una_migracion\"><\/span><b>3 key points to take into account during migration<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you know what the phases of a web migration are, here are 3 key points that you cannot miss during the process:\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Elige_bien_el_dia_y_hora_que_vas_a_migrar\"><\/span><span style=\"font-weight: 400;\">Choose well the day and time you are going to migrate\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Choosing the right date and time for a web migration is an essential aspect that is often overlooked. It is important to keep in mind that this choice can affect traffic and performance, so it is important to <\/span><b>we recommend that you perform the migration at times when traffic is at its lowest.<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When is it? On the vast majority of websites<\/span><b> the nights<\/b><span style=\"font-weight: 400;\"> are the time with less traffic, since it is understood that users are sleeping, so it will be the ideal time to schedule your migration.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, you must <\/span><b>to take into account any important event<\/b><span style=\"font-weight: 400;\"> that may affect the website traffic. For example, if you plan a migration during a date when a large increase in traffic is expected, due to an advertising campaign or an important event, it would be better to postpone the migration until traffic returns to normal.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ten_en_cuenta_la_estacionalidad_de_tu_sitio_web\"><\/span><span style=\"font-weight: 400;\">Take into account the seasonality of your web site<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This point may not be important for all websites, but there are many others that will need to take it into account if they want their SEO migration to be successful.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, a <\/span><b>ecommerce focused on the sale of seasonal products<\/b><span style=\"font-weight: 400;\">Whether it's swimwear in summer or coats in winter, it's important to ensure that SEO migration is done before the start of the relevant season to maximize traffic and sales.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Coordinate_con_todo_tu_equipo\"><\/span><span style=\"font-weight: 400;\">Coordinate with your entire team<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In addition to taking into account how many days and hours it will take to carry out a web migration, it is essential to coordinate the entire team, which will help ensure that the changes are implemented effectively, <\/span><b>the negative impact is minimized<\/b><span style=\"font-weight: 400;\"> and all important aspects of migration are addressed.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter  wp-image-225298\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2023\/03\/migraciones-seo-consejos-clave.jpg\" alt=\"seo migrations seo key tips\" width=\"744\" height=\"502\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2023\/03\/migraciones-seo-consejos-clave.jpg 1373w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2023\/03\/migraciones-seo-consejos-clave-300x202.jpg 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2023\/03\/migraciones-seo-consejos-clave-1024x691.jpg 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2023\/03\/migraciones-seo-consejos-clave-768x518.jpg 768w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFNecesitas_ayuda_en_tu_proxima_migracion_web\"><\/span><b>Need help with your next web migration?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you are thinking of doing an SEO migration, don't risk doing it without the help of professionals. In our <\/span><a href=\"https:\/\/www.geotelecom.mx\/en\/\"><span style=\"font-weight: 400;\">digital marketing agency<\/span><\/a><span style=\"font-weight: 400;\"> we have a <\/span><b>SEO team with experience in performing web migrations<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Geotelecom <\/span><b>we will help you to plan and execute an effective migration strategy. <\/b><span style=\"font-weight: 400;\">with which to improve your website's performance and increase your visibility. Also, remember that SEO optimization is an ongoing process, so it is important to keep monitoring and adjusting your strategy to get the best results in the long run.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.geotelecom.mx\/en\/contact-2\/\"><span style=\"font-weight: 400;\">Contact us now<\/span><\/a><span style=\"font-weight: 400;\"> and request all the information.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Do you want to make changes to your website but fear that SEO migration will be a headache? A well-done migration can significantly improve the performance of your website, but it can also be a complicated and risky process if not carried out properly.  With a planned and well-executed strategy, you will ensure an improvement in organic rankings and traffic, and therefore, in your conversions. But to achieve these results, it is essential that you take the time to carefully plan the migration and avoid common mistakes that could jeopardize your SEO strategy. In today's post we're going to tell you everything you need to know about web migrations and how to perform them safely and effectively to improve your website's performance. So get ready to learn how to perform a successful SEO migration. What is an SEO migration? An SEO migration is a process that is carried out when major changes are to be made to a website, such as architecture, domain or server.  The objective of an SEO migration is to ensure that the website does not lose organic traffic and positioning. If it is carried out correctly, not only will the positioning be maintained but it will improve, thus increasing the visibility along with its appearance in the first search results.  We refer to it with the term SEO because during the whole process we work to transfer all the authority and technical aspects to the new website without losing the organic positioning that may exist. Types of SEO migrations As we have mentioned, an SEO migration is carried out when significant changes are made within a website. But what are these changes? Migration by domain change One of the most common SEO migrations. It consists of moving the current website to a new domain, either because the company has changed its name or because it has purchased a domain that benefits the positioning and image of the brand. When you perform this migration, the address of your website changes, so it will be necessary to move all the files and inform both users and Google and other search engines about the change made. During the process it is important to establish 301 redirects, update the internal and external links as well as the configuration and monitoring of the website performance. In this way, we prevent and anticipate the appearance of any negative impact.  Migration due to design and architecture changes When a design change is made or a new web architecture is proposed, cases such as URL changes, page deletion or content modifications arise. Each of these changes can have a negative impact on the visibility and traffic of the website. That is why in a migration due to a change of design or web architecture, it is essential to have a list of all the URLs, with which you can make sure that each old address has its equivalent or corresponding redirection in the new structure. Migration due to hosting change This type of migration occurs when you decide to move your website from one hosting to another without changing the domain. This process can affect your SEO if not done properly, resulting in a lot of website downtime, changes in URLs or technical errors such as robots.txt file or incorrect redirects. It is important that you plan the migration in advance and make sure that the new server configuration meets the technical requirements necessary for the proper functioning of the website.  CMS migration If you are changing the content management system (CMS) you are using on your website, you will need to transfer all data, content and functionality from the current platform to the new one.   To do this, it is important to perform a planned migration and carry out thorough testing before and after to make sure that everything works correctly. Phases of a web migration Now it's time to get down to work. Whatever the type of migration you are going to perform, there are some essential steps to perform if you want to achieve a successful SEO migration: Plan the migration: it seems an obvious point, but before carrying out any change you must consider the reasons, objectives and the impact that the migration will have.  Perform a previous SEO analysis: performing an SEO audit prior to the migration is essential to know in what state the website is in. In the report you will be able to get data such as domain visibility, keywords positioned, traffic and website conversions and use them as a guide throughout the process. Create a backup copy: first of all, we recommend you to make a backup copy of the website in case the migration fails or any unforeseen event occurs. Analyze the URLs: you should carry out a study of the pages that you are going to delete from the old website and those that you are going to create new ones. Use the sitemap and the robots.txt file for this purpose. Also take into account the pages that you are going to keep, but that you are going to change their URL structure. Make the necessary redirections: once you have analyzed all the URLs you should make the necessary redirections to avoid possible errors or failures in the new website, such as the famous 404 error. Test the website in a test environment: before publishing your website we recommend you to test all the changes made. Here you can pay special attention to links, new URLs and usability aspects. Launch your new website: the moment of truth arrives. Once you have reviewed all the changes and none of them give any errors, it is time to launch the new website. When this happens, we recommend you to make use of Search Console to be aware of any warning from<\/p>","protected":false},"author":42,"featured_media":225292,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Migraciones SEO: tipos, consejos y fases ","_seopress_titles_desc":"Conoce todo lo que necesitas saber sobre qu\u00e9 es una migraci\u00f3n SEO, los tipos que existen, sus fases y consejos clave a tener en cuenta antes de realizarla.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[25],"tags":[],"class_list":["post-225286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/225286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=225286"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/225286\/revisions"}],"predecessor-version":[{"id":232241,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/225286\/revisions\/232241"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/225292"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=225286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=225286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=225286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}