contact with us<\/a>\u00a0if you need help with your digital strategy for the final stretch of the year and the Christmas campaign in your e-commerce.<\/p>","protected":false},"excerpt":{"rendered":"Black Friday is a very good time to attract the attention of recurring customers but it is also a good opportunity to publicize your ecommerce and attract new customers. On these dates, standing out with your offers among a large number of competitors is not an easy task... Attracting users to the website with our offers so that they end up leaving the page is one of the biggest challenges. In this guide you will find a series of recommendations and tricks to ensure that the user experience on your website is optimal during this period. Have specific landings or urls for Black Friday We must have specific landings or urls for the event with clear content and an optimized infrastructure to have the best possible performance. Improve the speed of your website The fluidity when browsing will depend on the loading speed, so keep in mind that an increase in traffic is expected and pay attention that this is optimized to support it. Use informative banners It is important that the banners about the event have the essential information about it, such as how many days the promotion will last and what it consists of, what products it applies to and what the shipping costs and deadlines are. Make clear the payment methods Regarding payment methods we can say that a high percentage of users who leave a website without buying do so because they do not feel secure payment methods. That is why it is essential to transmit confidence with the security certificates of these and to make clear and visible from the beginning the available payment methods. Take care of the reviews The opinions are also a significant factor to take into account since the user compares and pays a lot of attention to the experience of other buyers. This is one of the reasons why we must take care of the service offered in order to have good reviews and not lose sales because of it. Have the chat always available We must always facilitate the conversation with the user so that he feels listened to and thus guide and accompany him in the purchase process. Taking into account that an increase in traffic is expected, we can anticipate that many more messages and questions will surely arrive. To be able to face this situation with solvency you must have a good support and a good customer service tool or chat, you could even increase the staff for this task if necessary. Optimize the product sheets We will now talk about the product sheets and everything that surrounds them. First of all, we must take into account that the images must be of good quality to transmit confidence once again. This will also increase if the product sheets have two or more images. In the product descriptions should appear the measures, the capacity they have and all the aspects that the product requires in a clear and simple way. Increase sales thanks to cross-selling Another strategy that works very well to increase the average order value generally but also applies to Black Friday are cross-promotions known as cross-selling. On the product page you have to offer the user complementary products to the one they are looking at. This is beneficial because apart from increasing sales, it is a good way to give visibility to the rest of the product catalog. Optimize your web search engine It is estimated that between 30 and 40% of users will use search engines to speed up the search process, so it is essential that we have a fast, simple search engine that yields the search results expected by the user. The main purpose of the search engine should be to enrich the user's experience and shopping process. There is nothing worse than having managed to attract the user to our website and then finding a \"no results\" message, so it is very important to work on the optimization of the search engine. Work on synonyms: Users can search for the same product with different words so it is important to make a previous analysis to relate terms that may be similar to each other. Offer search suggestions: It is very important that as the user performs the search, suggestions are shown. Last searches performed: Shoppers usually perform searches during the weeks before black friday, save products in the favorites section and even add them to the shopping cart. Therefore, a search engine that offers the latest searches performed by the user streamlines the shopping process and improves the user experience on our site. Popular searches in real time and products with promotions: in these dates it is very important to facilitate the most common searches, for which it is essential to see in real time and in the foreground the most demanded products or those items with special promotions. A clear shipping and returns policy without surprises A clear shipping and returns policy is important to convince the consumer when placing an order in your e-commerce, but also to ensure that customers are satisfied after the purchase. Inform about delivery times: During Black Friday delivery agencies support high volumes of shipments, so it is advisable to extend delivery times, as well as to warn customers of possible delays. If you are able to offer good products at a good price, consumers are usually willing to buy anyway. The important thing in these cases is clarity and no last-minute surprises. Visible return policies: A common mistake is not posting a visible return policy. Almost 90% of Spanish consumers consult the return policy before making a purchase. Simple returns: Try not to waste too much time with returns, it is important to automate them as much as possible by using return portals.<\/p>","protected":false},"author":42,"featured_media":224992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[22],"tags":[258,327,379],"class_list":["post-224991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","tag-black-friday","tag-mexico","tag-tips"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/224991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=224991"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/224991\/revisions"}],"predecessor-version":[{"id":232199,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/224991\/revisions\/232199"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/224992"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=224991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=224991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=224991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}