{"id":22322,"date":"2019-10-29T13:06:52","date_gmt":"2019-10-29T13:06:52","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=22322"},"modified":"2025-04-02T10:40:54","modified_gmt":"2025-04-02T08:40:54","slug":"embudo-de-conversion","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/conversion-funnel\/","title":{"rendered":"ANALYTICS CONVERSION FUNNEL CONFIGURATION"},"content":{"rendered":"<p>Surely you have ever wondered why there are so many users who get lost on their way to a sale or conversion. Abandoned carts are a common phenomenon in all e-commerce, but of course our job is to find out where and why this phenomenon occurs in order to try to remedy it. To help us in this arduous task, Analytics allows us to configure a <strong>conversion funnel\u00a0<\/strong>which is neither more nor less than<strong> the path that users follow on a website to reach a given objective<\/strong> that you have previously set (making a purchase, filling out a form, requesting a quote, etc.).<br \/>\nFor example, in an online store whose objective is the purchase, we could have a conversion funnel similar to this one:<br \/>\n<img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-22323 size-full\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/10\/Grafico-embudo.png\" alt=\"\" width=\"689\" height=\"424\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/10\/Grafico-embudo.png 689w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/10\/Grafico-embudo-300x185.png 300w\" sizes=\"(max-width: 689px) 100vw, 689px\" \/><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/conversion-funnel\/#Configuracion_del_objetivo\" >Target configuration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/conversion-funnel\/#Descripcion\" >Description<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/conversion-funnel\/#Informacion\" >Information<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Well, from Analytics we can configure a conversion funnel in a simple way. How?<br \/>\nIn the section \"<strong><em>Manage<\/em><\/strong>\"in the section \"<strong><em>View<\/em><\/strong>\"we select \"<strong><em>Objectives<\/em><\/strong>\".<br \/>\nIn the creation of the <strong>New Objective <\/strong>we have three steps to perform: target configuration, target description and target information. As there is no better way to understand things than with an example, we will try to explain it in a practical way.<\/p>\n<ul>\n<li>\n<h2><span class=\"ez-toc-section\" id=\"Configuracion_del_objetivo\"><\/span><strong>Target configuration<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ul>\n<p>In this section you will be asked to choose between template, customization or smart targets. The option to choose for the target <strong>of purchase<\/strong> would be the first.<br \/>\n<img decoding=\"async\" class=\"size-full wp-image-22325 aligncenter\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/10\/configuracion.png\" alt=\"\" width=\"679\" height=\"135\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/10\/configuracion.png 679w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/10\/configuracion-300x60.png 300w\" sizes=\"(max-width: 679px) 100vw, 679px\" \/><\/p>\n<ul>\n<li>\n<h2><span class=\"ez-toc-section\" id=\"Descripcion\"><\/span><strong>Description<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ul>\n<p>In this step Analytics allows you to define four types of goals that users can perform during the session. In our case, the goal to set up the conversion funnel in order to get the customer to buy is <strong>Destination<\/strong>.<br \/>\nThis objective is met when the user arrives at a certain web page, usually a thank you page.<br \/>\n<img decoding=\"async\" class=\"size-full wp-image-22326 aligncenter\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/10\/descripcion.png\" alt=\"\" width=\"649\" height=\"279\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/10\/descripcion.png 649w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/10\/descripcion-300x129.png 300w\" sizes=\"(max-width: 649px) 100vw, 649px\" \/><br \/>\nIt is necessary to emphasize one thing in this section. If on your website the order confirmation URL varies depending on the payment method used, you have two options:<\/p>\n<ol>\n<li>Create a target for each payment method.<\/li>\n<li>Use regular expressions to include several URLs in the same target. This choice would be the most advisable since you would have the three payment methods in the same funnel and you would be able to perform a joint analysis.<\/li>\n<\/ol>\n<p>If you still don't know regular expressions, we leave you the Google help where they teach you how to use them:\u00a0<a href=\"https:\/\/support.google.com\/analytics\/answer\/1034324?hl=es\">Regular Expressions<\/a><\/p>\n<ul>\n<li>\n<h2><span class=\"ez-toc-section\" id=\"Informacion\"><\/span><strong>Information<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong>In this section you must specify the match to the destination URL so that Analytics can recognize it.<\/p>\n<ul>\n<li><strong>Equal to<\/strong>: the url has an exact match. This would be our case.<\/li>\n<li><strong>Start with<\/strong>We use it if the url that we want to put as destination is dynamic, that is to say, if for example, the last parameter of the url changes according to the user who performs the action. In this case, we would select as destination url the part that does not include this last parameter.<\/li>\n<li><strong>Regular extension<\/strong>would be used if we wanted to target any page in a subdirectory, without specifying which one.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-22327 aligncenter\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/10\/informacion.png\" alt=\"\" width=\"680\" height=\"420\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/10\/informacion.png 680w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/10\/informacion-300x185.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><br \/>\n<strong>\u00a0<\/strong>Finally, you should <strong>activate <\/strong>the conversion funnel and define the sequence of steps that the user will take on the website at the moment he\/she starts the purchase process. To select these steps it would be logical to make a test purchase and locate the different URLs.<br \/>\nAnd that's it! You would already have created your <em>funnel <\/em>of conversion!<br \/>\nThis way you could already analyze the traffic in your funnel in the <strong>Conversion Report &gt; Goals &gt; Conversion Funnel Chart<\/strong>. You will get a lot of interesting information about the behavior of users within it and you can make timely decisions about it to help improve the buying process or recruitment on your website.<br \/>\nIf you would still like to analyze in more depth the abandonment rate during the conversion process, you can rely on the <strong>Goal Flow Report<\/strong> to examine in detail and detect the problem. But we will talk about this in another post later \ud83d\ude09.<br \/>\nStill, if you want to take a look at other related posts you can click on this post written by my colleague Paula Martinez:\u00a0<a href=\"https:\/\/www.geotelecom.mx\/en\/guia-google-analytics\/\">Google Analytics Basic Guide - Geotelecom<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Surely you have ever wondered why there are so many users who get lost on their way to a sale or conversion. Abandoned carts are a common phenomenon in all e-commerce, but of course our job is to locate where and why this phenomenon occurs in order to try to remedy it. To help us in this arduous task, Analytics allows us to configure a conversion funnel, which is nothing more and nothing less than the route that users follow on a website to reach a specific goal that you have previously set (make a purchase, fill out a form, request a quote, etc).\nFor example, in an online store whose objective is the purchase, we could have a conversion funnel similar to this one:\n\n\nWell, from Analytics we can configure a conversion funnel in a simple way. How?\nWithin the \"Manage\" section, in the \"View\" section we select \"Goals\".\nIn the creation of the New Goal we have three steps to perform: goal configuration, goal description and goal information. As there is no better way to understand things than with an example, we will try to explain it in a practical way.\n\n \t\nTarget configuration\n\n\nIn this section you will be asked to choose between template, customization or smart targets. The option to choose for the purchase target would be the first one.\n\n\n\n \t\nDescription\n\n\nIn this step Analytics allows you to define four types of goals that users can perform during the session. In our case, the goal to set up the conversion funnel in order for the customer to buy is Destination.\nThis goal is met when the user arrives at a certain web page, usually a thank you page.\n\nIt is necessary to emphasize one thing in this section. If on your website the order confirmation URL varies depending on the payment method used, you have two options:\n\n \tCreate a target for each payment method.\n \tUse regular expressions to include several URL's in the same target. This choice would be the most advisable since you would have the three payment methods in the same funnel and you could perform a joint analysis.\n\nIf you still do not know the regular expressions, we leave you the Google help where they teach you how to use them: Regular Expressions\n\n \t\nInformation\n\n\n In this section you must specify the match to the destination URL so that Analytics can recognize it.\n\n \tSame as: the url has an exact match. This would be our case.\n \tStarts with: we use it if the url we want to put as destination is dynamic, that is, if for example the last parameter of the url changes according to the user who performs the action. In this case, we would select as destination url the part that does not include this last parameter.\n \tRegular extension: it would be used in the case that we would like to set as target any page of a subdirectory, without specifying which one.\n\n\n Finally, you should activate the conversion funnel and define the sequence of steps that the user is going to take on the website at the moment he\/she starts the purchase process. To select these steps, it would make sense to make a test purchase and locate the different URLs.\nAnd that's it, you've already created your conversion funnel!\nYou could then analyze the traffic in your funnel in the Conversion Report &gt; Goals &gt; Conversion Funnel Chart. You will get a lot of interesting information about the behavior of users within it and you will be able to make timely decisions about it to help improve the buying or acquisition process on your website.\nIf you would still like to further analyze the abandonment rate during the conversion process, you can rely on the Goal Flow Report to examine in detail and detect the problem. But we'll talk about this in another post later ;)\nStill, if you want to take a look at other related posts you can click on this post written by my colleague Paula Martinez: Google Analytics Basic Guide - Geotelecom<\/p>","protected":false},"author":42,"featured_media":22332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[27,22],"tags":[85,89,76],"class_list":["post-22322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analitica-web","category-marketing-online","tag-analitica-web","tag-google-analytics-2","tag-marketing-digital-2"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/22322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=22322"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/22322\/revisions"}],"predecessor-version":[{"id":232186,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/22322\/revisions\/232186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/22332"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=22322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=22322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=22322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}