{"id":222098,"date":"2022-02-23T14:08:42","date_gmt":"2022-02-23T13:08:42","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=222098"},"modified":"2025-04-02T10:32:14","modified_gmt":"2025-04-02T08:32:14","slug":"evaluacion-experiencia-compra","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/evaluation-experience-purchase\/","title":{"rendered":"Purchase experience evaluation program"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Have you heard of the <a href=\"https:\/\/support.google.com\/merchants\/answer\/11192630\" target=\"_blank\" rel=\"noreferrer noopener\">scorecards and shopping experience evaluation software<\/a>?<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/evaluation-experience-purchase\/#%C2%BFComo_funciona\" >How does it work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/evaluation-experience-purchase\/#%C2%BFDonde_se_puede_consultar_esta_informacion\" >Where can this information be consulted?<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Right? Then join us in this post and we'll tell you about it.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Recently, Google has launched a program to measure the quality of the experience that an eCommerce offers to its customers. The goal of this program is to reward those advertisers who offer an optimal shopping experience. In this way, they can get a better positioning in the search results of the Shopping tab and a badge on their product cards that increases the confidence of users.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/w9xfTPuxF7lJyqY2j_lY8gu3Hpv5ZDdc0FpsPYEyYbCnTWb-8IN1mRe4dc2R5T9-7O3Ov6eld4NnCWRmrVlxmsnpwgTgOgVxp_tw9cGI4wHbInbi6Uqithb31VIAuIKkK2sfF7na\" alt=\"Evaluation of the purchase experience\" width=\"373\" height=\"546\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">All Merchant Center advertisers are eligible to participate in this program to receive these benefits and their performance will be compared to that of other merchants for proper evaluation.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_funciona\"><\/span>How does it work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">This program takes into account the experience that the advertiser offers in the following categories, scoring them with an \"excellent\", \"improvable\" or \"similar\":<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Delivery time.<\/li>\r\n<li>Shipping costs.<\/li>\r\n<li>Return costs.<\/li>\r\n<li>Repayment period.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">To improve the visibility of the product sheets in Shopping, it is sufficient to include information only in some of the above categories. However, to get the badge, it is necessary to submit information in all the areas described above.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">This information provided by the advertiser will be evaluated by Google on a daily basis. However, if a category has been rated for a certain period of time, it may take a few weeks for improvements to be displayed in Google's evaluation, as there is a fixed display period to ensure that performance is maintained.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFDonde_se_puede_consultar_esta_informacion\"><\/span>Where can this information be consulted?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">It is as simple as opening our Merchant Center panel and selecting the option of <em>Growth<\/em> in the left navigation menu. Once there, select <em>Shopping experience scorecard<\/em>. Here we will be able to see a table with the information we have and its qualification, as well as to check in which fields we are missing data to fill in.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/daE6uKOLSjfy1-E7r4SDAjmCJ6EOA5MuAqzgaIsCQ0OSH-4AGTBO72oprbn6iTAizv36lZujVT4GSoi3yA5Qx26FW0ZsuMBJ0HZtliCwbdBWmaqPwX9rtz-Nhh7R5FY3XbgDiWHB\" alt=\"Evaluation card delivery time\" width=\"683\" height=\"454\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/T7IMidSD2SZSWwb0cvwQef2idKMOfnDMTeRkVkhedUAVVj1LjiM5YS8t42jDYWX1Xuaq_zks-7IdzA-3OEZfWGtIbSqiJ8aWNjlENz2iRF4NrOXAeGTMqhkvNByqFKujiRtFhcKp\" alt=\"Purchasing experience evaluation card attributes\" width=\"703\" height=\"368\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">We also have a recommendations section that indicates the actions to be taken to improve the corresponding metrics.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/BWCpfCgyXS-xL-9qtAG5_mlUfIeTjMzuq-2-zpPnkO6j2h8kxIPLW4kA0tbEDJfGGnBhpFnrxxjpnnTn0Ow1FoX29Z8N54woIL4ZU8-8Pvljs5akujJi_IT4MSvMsncz2sS8ERsQ\" alt=\"Recommendations to improve the shopping experience\" width=\"790\" height=\"142\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">However, do not panic, <strong>there will be no penalty from Google<\/strong> if we do not meet certain standards in the main metrics or if we do not provide information in all the categories indicated.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">And you, are you going to participate in the shopping experience evaluation program?<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Remember that if you have any questions you can contact us at <a href=\"https:\/\/www.geotelecom.mx\/en\/contact-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">contact with us<\/a>no commitment<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tell us about it in the comments.<\/p>\r\n\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Have you heard about scorecards and the shopping experience evaluation program?\r\n\r\n\r\n\r\nNo? Then join us in this post and we'll tell you about it.\r\n\r\n\r\n\r\nRecently, Google has launched a program to measure the quality of the experience that an eCommerce offers to its customers. The goal of this program is to reward those advertisers that offer an optimal shopping experience. In this way, they can get a better positioning in the search results of the Shopping tab and a badge on their product cards that increases the confidence of users.\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\nAll Merchant Center advertisers are eligible to participate in this program to receive these benefits and their performance will be compared to that of other merchants for proper evaluation.\r\n\r\n\r\n\r\nHow does it work?\r\n\r\n\r\n\r\nThis program takes into account the experience that the advertiser offers in the following categories, scoring them with an \"excellent\", \"improvable\" or \"similar\":\r\n\r\n\r\n\r\n\r\nDelivery time.\r\nShipping costs.\r\nReturn costs.\r\nReturn time.\r\n\r\n\r\n\r\n\r\nTo improve the visibility of the product sheets in Shopping, it is sufficient to include information only in some of the above categories. However, to get the badge, it is necessary to submit information in all the areas described above.\r\n\r\n\r\n\r\nThis information provided by the advertiser will be evaluated by Google on a daily basis. However, if a category has been rated for a certain period of time, it may take a few weeks for the improvements to show up in Google's evaluation, as there is a fixed display period to ensure performance is maintained.\r\n\r\n\r\n\r\nWhere can this information be viewed?\r\n\r\n\r\n\r\nIt is as simple as opening our Merchant Center dashboard and selecting the Growth option from the left navigation menu. Once there, we select Shopping Experience Scorecard. Here we will be able to see a table with the information we have and its rating, as well as check in which fields we are missing data to fill in.\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\nWe also have a recommendations section that indicates the actions to be taken to improve the corresponding metrics.\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\nHowever, do not panic, there will be no penalty from Google if we do not reach certain standards in the main metrics or if we do not provide information in all the categories indicated.\r\n\r\n\r\n\r\nAnd you, are you going to participate in the shopping experience evaluation program?\r\n\r\n\r\n\r\nRemember that if you have any questions you can contact us, without obligation.\r\n\r\n\r\n\r\nTell us about it in the comments. &nbsp;<\/p>","protected":false},"author":42,"featured_media":224357,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[22],"tags":[331,332],"class_list":["post-222098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","tag-compra","tag-experiencia"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/222098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=222098"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/222098\/revisions"}],"predecessor-version":[{"id":232119,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/222098\/revisions\/232119"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/224357"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=222098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=222098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=222098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}