{"id":221184,"date":"2021-06-15T09:30:30","date_gmt":"2021-06-15T09:30:30","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=221184"},"modified":"2025-04-02T10:43:37","modified_gmt":"2025-04-02T08:43:37","slug":"geotelecom-agencia-export-certificada-en-el-google-partner-international-growth-program","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/geotelecom-agency-export-agency-certified-in-google-partner-international-growth-program\/","title":{"rendered":"Geotelecom, 'Export' agency certified in Google Partner International Growth Program"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"221184\" class=\"elementor elementor-221184\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20766c0b elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"20766c0b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17a6e646\" data-id=\"17a6e646\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23a94e8f elementor-widget elementor-widget-text-editor\" data-id=\"23a94e8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>It has been 3 years since Geotelecom became part of the first group of agencies selected by Google for its new program focused on the <strong>internationalization of online business<\/strong>. Since then there have been numerous projects that have been successful outside our borders. As a certified Export agency with a specialized team, we have a broad vision in a multitude of verticals: household appliances, electronics, telephony, pharmacy and parapharmacy, cosmetics and beauty, fashion and textile, sports and a long etcetera. Below we share exactly what the <strong>Google Partner International Growth Program<\/strong> and how it can help launch your eCommerce internationally.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/geotelecom-agency-export-agency-certified-in-google-partner-international-growth-program\/#%C2%BFQue_es_el_Google_Partner_International_Growth_Program\" >What is the Google Partner International Growth Program?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/geotelecom-agency-export-agency-certified-in-google-partner-international-growth-program\/#Algunos_consejos_para_internacionalizar_tu_eCommerce\" >Some tips to internationalize your eCommerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/geotelecom-agency-export-agency-certified-in-google-partner-international-growth-program\/#Lanza_tu_eCommerce_a_nivel_internacional\" >Launch your eCommerce internationally<\/a><\/li><\/ul><\/nav><\/div>\n\n\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_el_Google_Partner_International_Growth_Program\"><\/span>What is the Google Partner International Growth Program?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>This Google program is aimed at a small group of agencies in Spain with a twofold objective. The first is to offer <strong>tools and training<\/strong> oriented to the growth of online business outside our borders. The second is, precisely, to accompany the end customer throughout this process with different <strong>audits and specialized support teams<\/strong> in various fields (translation, logistics, localization, etc.). It is worth mentioning that only 15 agencies have been selected as Export Partners of reference in Google, so it is a source of pride for our team to be part of this project.<\/p>\n\n<h2><span class=\"ez-toc-section\" id=\"Algunos_consejos_para_internacionalizar_tu_eCommerce\"><\/span>Some tips to internationalize your eCommerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>First of all: <strong>PLAN <\/strong>(yes, with capital letters). A market analysis will allow you to establish a hierarchy of priorities and set execution times for each step you take. For this purpose, you will need to have tools or a <a href=\"https:\/\/www.geotelecom.mx\/en\/internationalization\/\" target=\"_blank\" rel=\"noreferrer noopener\">team of digital consultants<\/a> to guide you through this process. On our side, our team's partnership with Google provides us with <strong>exclusive tools<\/strong> for market analysis, such as <strong>Market Explorer<\/strong> o <a href=\"https:\/\/marketfinder.thinkwithgoogle.com\/intl\/es_es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Market Finder<\/a>. Another key piece of advice is to <strong>investing in web development, integrations and process automation<\/strong> (read all the catalog part via ERP). Here is the backbone of your business... Would you open your physical store in a random place, without renovating or highlighting the full potential of your business? Your website will be your showcase, don't forget it!<\/p>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"247\" class=\"wp-image-221265\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/06\/herramientas-export-1024x247.png\" alt=\"Geotelecom Tools\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/06\/herramientas-export-1024x247.png 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/06\/herramientas-export-300x72.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/06\/herramientas-export-768x186.png 768w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/06\/herramientas-export.png 1035w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<figcaption>Some of our tools<\/figcaption>\n<\/figure>\n<\/div>\n\n<p>In addition, in Geotelecom we have <a href=\"https:\/\/www.geotelecom.mx\/en\/editor-de-feeds-de-datos\/\" target=\"_blank\" rel=\"noreferrer noopener\">own tools<\/a> with which to facilitate many of these processes. As an Export agency, our focus is on streamlining the entire process of competitor monitoring, catalog integration, sales analytics and promoting recurrence. For this reason we have <strong>LightHouseFeed<\/strong>the tool that encompasses all the platforms where you want to launch your catalog. From here we will also be able to calculate the commercial margin of your products and optimize your advertising campaigns according to the gross profit. In addition, we will soon have a <strong>own module in Prestashop<\/strong> to analyze the recurrence of our customers.<\/p>\n\n<h2><span class=\"ez-toc-section\" id=\"Lanza_tu_eCommerce_a_nivel_internacional\"><\/span>Launch your eCommerce internationally<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>How can you launch your eCommerce internationally? What tools are available to you? What is the best way to localize your project? First of all, you will need to analyze a series of <strong>key points: <\/strong>languages in which to translate the website, domains and countries in which to work, shipping costs, logistics, payment systems, direct competition and other legal aspects specific to each country (labeling, taxes, etc.).<\/p>\n\n<p>It is also worth mentioning the <strong>importance of localization<\/strong> Beyond internationalization, where is the difference? A clear example: the French of Canada has nothing to do with the French used in France, Belgium or Switzerland. Localization in translation can also be extrapolated to other eCommerce issues, such as payment methods or logistics. It is common for certain countries to have a greater habit of picking up their orders at collection points, while others will opt for home delivery. In short, localization could be defined as the <strong>maximum adaptation of your eCommerce to the most immediate environment<\/strong> of the country.<\/p>\n\n<p>In addition to the difficulties associated with launching a new project, there is no shortage of <strong>opportunities <\/strong>of internationalization. The main objective is to achieve a <strong>higher sales volume,<\/strong> coupled with profitability. In addition, your larger customer base will allow you to build new alliances, achieve a higher profitability, and<strong> brand awareness<\/strong>. Lastly, diversifying the risk in your business will minimize the effect of any <strong>seasonality <\/strong>in addition to optimizing the fixed part of <strong>operating costs<\/strong>.<\/p>\n\n<p>Want to learn more about the Export program? Don't miss our next posts, here we will share the <a href=\"https:\/\/youtu.be\/w3J-vjh0C1w\">video of our last Export event<\/a>.<\/p>\n\n<p>\u00a0<\/p>\n\n<p>If the growth potential of your business invites you to go outside our borders, <strong>Geotelecom is the Export agency you need<\/strong>. <a href=\"https:\/\/www.geotelecom.mx\/en\/contact-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contact our specialized team<\/a> of specialized consultancy and explore new horizons with your eCommerce \ud83c\udf0d.<\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-dark-strong-background-color has-dark-strong-color is-style-wide\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>It has been 3 years since Geotelecom became part of the first group of agencies selected by Google for its new program focused on the internationalization of online businesses. Since then there have been numerous projects that have been successful outside our borders. As a certified Export agency with a specialized team, we have a broad vision in a multitude of verticals: household appliances, electronics, telephony, pharmacy and parapharmacy, cosmetics and beauty, fashion and textiles, sports and a long etcetera. Below we share exactly what the Google Partner International Growth Program consists of and how it can help you launch your eCommerce at an international level.\nWhat is the Google Partner International Growth Program?\nThis Google program is aimed at a small group of agencies in Spain with a double objective. The first is to offer tools and training aimed at the growth of online businesses outside our borders. The second is, precisely, to accompany the end client throughout the process with various audits and support teams specialized in different areas (translation, logistics, localization, etc.). It should be noted that only 15 agencies have been selected as Export Partners of reference in Google, so it is a source of pride for our team to be part of this project.\nSome tips to internationalize your eCommerce\nFirst of all: PLAN (yes, with capital letters). A market analysis will allow you to establish a hierarchy of priorities and set execution times for each step you take. For this purpose, you will need tools or a team of digital consultants to guide you through this process. On our side, our team's partnership with Google provides us with exclusive tools for market analysis, such as Market Explorer or Market Finder. Another top tip is to invest in web development, integrations and process automation (read the whole catalog part via ERP). Here is the backbone of your business... Would you open your physical store in a random place, without renovation or highlighting the full potential of your business? Your website will be your showcase, don't forget it!\nSome of our tools\nIn addition, in Geotelecom we have our own tools to facilitate many of these processes. As an Export agency, we are focused on streamlining the whole part of competition monitoring, catalog integration, sales analytics and promoting recurrence. That is why we have LightHouseFeed, the tool that encompasses all the platforms where you want to launch your catalog. From here we will also be able to calculate the commercial margin of your products and optimize your advertising campaigns based on gross profit. In addition, we will soon have our own module in Prestashop thanks to which we will be able to analyze the recurrence of our customers.\nLaunch your eCommerce internationally\nHow can you launch your eCommerce internationally? What tools do you have at your disposal? What is the best way to localize your project? First of all, you will need to analyze a series of key points: languages in which to translate the website, domains and countries in which to work, shipping costs, logistics, payment systems, direct competition and other legal aspects of each country (labeling, taxes, etc.).\n\nIt is also important to highlight the importance of localization beyond internationalization. What is the difference? A clear example: the French of Canada has nothing to do with the French used in France, Belgium or Switzerland. Localization in translation can also be extrapolated to other eCommerce issues, such as payment methods or logistics. It is common for certain countries to have a greater habit of picking up their orders at collection points, while others will opt for home delivery. In short, localization could be defined as the maximum adaptation of your eCommerce to the immediate environment of the country.\n\nBeyond the difficulties associated with launching a new project, there are many opportunities for internationalization. The main objective is to achieve a higher sales volume, coupled with profitability. In addition, your larger customer base will enable you to forge new partnerships, as well as achieve greater brand awareness. Finally, the diversification of risk in your business will minimize the effect of any seasonality as well as optimize the fixed part of operating costs.\n\nWant to learn more about the Export program? Don't miss our next posts, here we will share the video of our last Export event.\n\nIf the growth potential of your business invites you to go abroad, Geotelecom is the Export agency you need. Contact our specialized consulting team and explore new horizons with your eCommerce ?<\/p>","protected":false},"author":42,"featured_media":221276,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[210,26,22],"tags":[322,80,324],"class_list":["post-221184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-google-ads","category-marketing-online","tag-export","tag-google","tag-internacionalizacion"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/221184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=221184"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/221184\/revisions"}],"predecessor-version":[{"id":232197,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/221184\/revisions\/232197"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/221276"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=221184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=221184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=221184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}