{"id":221113,"date":"2021-05-05T10:56:38","date_gmt":"2021-05-05T10:56:38","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=221113"},"modified":"2021-05-05T10:56:38","modified_gmt":"2021-05-05T10:56:38","slug":"optimizar-perfil-linkedin-2021","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/optimize-linkedin-profile-2021\/","title":{"rendered":"5 tips to optimize your personal profile on LinkedIn"},"content":{"rendered":"<p class=\"wp-block-paragraph\">LinkedIn is the professional social network par excellence for businesses and users who want to consolidate their professional identity. It currently has <strong>more than 727 million active users<\/strong> according to official data and can be very useful to connect and maintain relationships with other professionals. Whether to find a job or to grow and learn in your professional environment, <strong>the best option to help you create your personal brand is LinkedIn.<\/strong>.\u00a0<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/optimize-linkedin-profile-2021\/#1_Perfil_completo_y_actualizado\" >Complete and updated profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/optimize-linkedin-profile-2021\/#2_Anade_aptitudes_y_validaciones\" >2. Add skills and validations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/optimize-linkedin-profile-2021\/#3_Participa_en_Grupos\" >3. Participate in Groups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/optimize-linkedin-profile-2021\/#4_Contenido_Multimedia\" >4. Multimedia Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/optimize-linkedin-profile-2021\/#5_Mantente_activo\" >5. Stay active<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/optimize-linkedin-profile-2021\/#Conclusiones\" >Conclusions<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">In this post we tell you how you can optimize your LinkedIn profile to achieve your goal and a greater reach to attract professionals in our industry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Perfil_completo_y_actualizado\"><\/span>1. <strong>Complete and updated profile<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Taking care of your image is very important, since it helps to <strong>strengthen your personal brand<\/strong> and can come to define you as a person. For this first section you must take into account these key aspects:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>PROFILE PICTURE:<\/strong><ul><li>Quality image<\/li><li>Recent photo<\/li><li>Simple background without distractions<\/li><li>Big smile, looking at the camera. The best thing is to be seen, it transmits confidence ?<\/li><li>Size: 400\u00d7400 pixels<\/li><\/ul><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>HEADER PHOTO:<\/strong><ul><li>Attractive<\/li><li>Highlight your industry<\/li><li>Size: 1584 x 396 pixels<\/li><\/ul><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>NAME AND HOLDER:<\/strong><ul><li>Full name and surname<\/li><li>Headline: Ideal to capture attention, use keywords. Summarize in one sentence your profession and what you can bring to your audience. If you have an attractive slogan, add it.<\/li><\/ul><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>ABOUT<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This is the most personal part of your profile. Highlight your<strong> strengths, skills, your achievements and connect directly with your audience.<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>CUSTOM URL<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">When you create your profile, a URL of numbers and letters is generated. Edit this information and use your <strong>name and surname without spaces<\/strong> to make it more visible. Not only does it look nice and more professional, but it also helps you in the search. You should have between 5 and 30 letters. Do not use symbols or strange characters.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>KEY WORDS<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As in other social networks, keywords are very important, <strong>improve SEO<\/strong>. We must choose those keywords that define our sector and be able to use them in any location such as in our name, headline, about...etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is a way to bring recruiters closer to your profile. Use them well and position yourself at the top of not only LinkedIn but also Google.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Anade_aptitudes_y_validaciones\"><\/span>2. <strong>Add skills and validations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This social network allows you to add to your profile the skills in which you excel and validate those of your contacts. You can create skills based on your knowledge or skills and your contacts can validate them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The value is in the ones assigned to you by your contacts, <strong>The more profiles that value your skills, the more credible your professional profile will be.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LinkedIn offers suggestions of the most common skills in an automated way but it's best to choose the ones that suit you best. Don't forget to thank your contacts for the validation \ud83d\ude09<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/05\/aptitudes.png\" alt=\"skills in linkedin\" class=\"wp-image-221114\" width=\"575\" height=\"277\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/05\/aptitudes.png 689w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/05\/aptitudes-300x145.png 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Ask for<\/strong> <strong>recommendations<\/strong>!<\/p><p><\/p><\/blockquote>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">They serve as a guide and give confidence to recruiters who view your profile. You can ask your bosses or former colleagues for recommendations. Don't be shy to ask for them as your colleagues will surely offer to help you in this regard. A good recommendation is very attractive to Human Resources departments and can open many doors for you. If your boss is happy with you, you will get a very effective recommendation for the usefulness of this tool.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Participa_en_Grupos\"><\/span>3. <strong>Participate in Groups<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Search for keywords in the search engine related to your industry and enter the <strong>category \"groups\".<\/strong>. Try to join those that catch your attention related to your target.\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Participate by sharing your knowledge<\/li><li>Comment on other members' contributions<\/li><li>Add value so that they have you as a reference and come to you.<\/li><li>Do not sell directly or become a spam user.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you are just starting out, the ideal is to network with groups in your area. This allows you to make yourself known and in the long run reach many people and maintain contact.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"971\" height=\"140\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/05\/grupos.png\" alt=\"groups in linkedin\" class=\"wp-image-221116\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/05\/grupos.png 971w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/05\/grupos-300x43.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/05\/grupos-768x111.png 768w\" sizes=\"(max-width: 971px) 100vw, 971px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Contenido_Multimedia\"><\/span>4. Multimedia Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Do you want to differentiate yourself from others? Your content is key for other users to see what you are capable of. You should always post relevant content related to your industry. To make your profile more interesting and attractive enrich your profile with multimedia content:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Click (write article)<\/strong>News: Allows you to publish news as if you had your own blog. Every time you publish, a notification will be sent to your contacts.<\/li><li><strong>Presentations<\/strong>They make the information easier to remember and understand.<\/li><li><strong>Infographics<\/strong>They capture the user's attention and turn complex information into simple ones.<\/li><li><strong>Videos<\/strong>They attract more attention by having a direct impact on your audience.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong>Trick:<\/strong> If you have the App, use LinkedIn Stories, they increase your activity.<\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">These types of formats are more engaging than just sharing text. We can even reinforce our post with calls to action in the links, so that it can help increase traffic to your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think that this will undoubtedly improve your brand image.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Mantente_activo\"><\/span>5. <strong>Stay active<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To boost your profile you must be constant. It is advisable to make 2 or 3 publications per week but always be aware of this social network by checking your interest groups and third party publications in order to interact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keep yourself updated at all times and remember that every project, lecture, volunteering or professional action you carry out must be instantly reflected in your profile.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusiones\"><\/span><strong>Conclusions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">LinkedIn can give your career a boost. This social network is not just an online CV to be used when people run out of work - it's so much more! It is an ideal platform for professional development.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>If you're not on LinkedIn, you don't exist professionally!<\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">We hope these tips have been useful to optimize your personal LinkedIn profile and that you will achieve your goals ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We also invite you to follow us on our <a href=\"https:\/\/www.linkedin.com\/company\/geotelecom\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn company account<\/a> We'll see you there too!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>LinkedIn is the professional social network par excellence for businesses and users who want to consolidate their professional identity. It currently has more than 727 million active users according to official data and can be very useful to connect and maintain relationships with other professionals. Whether to find a job or to grow and learn in your professional environment, LinkedIn is the best option to help you create your personal brand.\n\n\n\nIn this post we tell you how you can optimize your LinkedIn profile to achieve your goal and a greater reach to attract professionals in our sector.\n\n\n\n1. Complete and updated profile\n\n\n\nTaking care of your image is very important since it helps to reinforce your personal brand and can define you as a person. For this first section you must take into account these key aspects:\n\n\n\nPROFILE PHOTO:Quality imageRecent photoSimple background without distractionsBig smile, looking at the camera. The best thing is to be seen, it conveys confidence. Size: 400x400 pixels.\n\n\n\nHEADER PHOTO:AttractiveHighlight your industrySize: 1584 x 396 pixels\n\n\n\nNAME AND HEADLINE:Full name and surnameHeadline: Ideal to capture attention, use keywords. Summarize in one sentence your profession and what you can bring to your audience. If you have an attractive slogan, add it.\n\n\n\nABOUT\n\n\n\nThis is the most personal part of your profile. It highlights your strengths, skills, your achievements and connects directly with your audience.\n\n\n\nPERSONALIZED URL\n\n\n\nWhen you create your profile a URL of numbers and letters is generated. Edit this information and use your first and last name without spaces to make it more visible. Not only does it look nice and more professional but it also helps you in the search. You should have between 5 and 30 letters. Do not use symbols or strange characters.\n\n\n\nKEY WORDS\n\n\n\nAs in other social networks, keywords are very important, they will improve SEO. We must choose those keywords that define our sector and be able to use them in any location such as in our name, headline, about...etc.\n\n\n\nIt is a way to bring recruiters closer to your profile. Use them well and position yourself at the top of not only LinkedIn but also Google.\n\n\n\n2. Add skills and validations\n\n\n\nThis social network allows you to add to your profile the skills in which you excel and to validate those of your contacts. You can create skills based on your knowledge or skills and your contacts can validate them.\n\n\n\nThe value lies in the skills assigned to you by your contacts, the more profiles that value your skills, the more credible your professional profile will be.\n\n\n\nLinkedIn offers suggestions of the most common skills in an automated way but it is better that you choose the ones that best suit you. Don't forget to thank your contacts for their validation ;)\n\n\n\n\n\n\n\n\n\n\nAsk for recommendations!\n\n\n\n\n\n\n\n\n\n\nThey serve as a guide and give confidence to recruiters who view your profile. You can ask your bosses or former colleagues for recommendations. Don't be afraid to ask for them since your colleagues will surely offer to help you in this regard. A good recommendation is very attractive to Human Resources departments and can open many doors for you. If your boss is happy with you, you will get a very effective recommendation for the usefulness of this tool.\n\n\n\n3. Participate in Groups\n\n\n\nSearch for keywords in the search engine related to your sector and enter the category \"groups\". Try to join those that catch your attention related to your target.\n\n\n\nParticipate by sharing your knowledgeComment other members' contributionsProvide value so that they have you as a reference and come to youDo not sell directly or become a spam user.\n\n\n\nIf you are just starting out, the ideal is to get involved with groups in your area. This allows you to make yourself known and in the long run reach many people and maintain contact.\n\n\n\n\n\n\n\n\n\n\n\n4. Multimedia Content\n\n\n\nDo you want to differentiate yourself from others? Your content is key for other users to see what you are capable of. You should always post relevant content related to your industry. To make your profile more interesting and attractive enrich your profile with multimedia content:\n\n\n\nPulse (write article): Allows you to publish news as if you had your own blog. Every time you publish, a notification will be sent to your contacts.Presentations: They make the information easier to remember and understand.Infographics: They capture the user's attention and turn complex information into simple.Videos: They attract more attention and have a direct impact on your audience.\n\n\n\nTip: If you have the App, use LinkedIn Stories, they increase your activity.\n\n\n\nThis type of format attracts more than just sharing text. We can even reinforce our publication with calls to action in the links, so that it can help increase traffic to your website.\n\n\n\nThink that this will undoubtedly improve your brand image.\n\n\n\n5. Be active\n\n\n\nTo boost your profile you must be constant. It is advisable to make 2 or 3 publications per week but always be aware of this social network by checking your interest groups and third party publications in order to interact.\n\n\n\nKeep yourself updated at all times and remember that every project, lecture, volunteering or professional action you carry out must be reflected instantly on your profile.\n\n\n\nConclusions\n\n\n\nLinkedIn can give your career a boost. This social network is not just an online CV to be used when people run out of work - it's so much more! It is an ideal platform for professional development.\n\n\n\nIf you're not on LinkedIn, you don't exist professionally!\n\n\n\nWe hope these tips have been useful to optimize your personal LinkedIn profile and that you will achieve the goals you have set for yourself ?\n\n\n\nWe also invite you to follow us on our LinkedIn company account to keep up to date with all the latest news in the industry - see you there too!<\/p>","protected":false},"author":42,"featured_media":221121,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[28],"tags":[313,314,230],"class_list":["post-221113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-linkedin","tag-perfil","tag-seo"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/221113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=221113"}],"version-history":[{"count":0,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/221113\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/221121"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=221113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=221113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=221113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}