{"id":221066,"date":"2021-04-20T09:06:55","date_gmt":"2021-04-20T09:06:55","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=221066"},"modified":"2025-04-02T10:38:49","modified_gmt":"2025-04-02T08:38:49","slug":"seo-en-youtube","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/seo-on-youtube\/","title":{"rendered":"Seo on YouTube: First steps"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Today we want to start by asking how many of you consume YouTube on a daily basis. Well, on second thought, maybe it would be better to ask: <strong>How often do you use this platform on a daily basis?<\/strong> And it is a fact that YouTube has become one of the most trafficked platforms on the Internet, becoming your favorite player, your favorite music player. <em>webinar <\/em>and the fastest and most concise answer to how to solve that problem you have in mind.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/seo-on-youtube\/#SEO_en_YouTube_pontelo_facil\" >SEO on YouTube, make it easy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/seo-on-youtube\/#Como_posicionar_un_video_en_Youtube\" >How to position a video on Youtube<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/seo-on-youtube\/#1_Usa_las_palabras_clave_con_cabeza\" >1. Use keywords wisely<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/seo-on-youtube\/#2_Activa_las_transcripciones_y_planifica_tu_Elevator_Pitch\" >2. Activate transcripts and plan your Elevator Pitch.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/seo-on-youtube\/#3_Miniaturas_del_video_y_CTR\" >Video thumbnails and CTR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/seo-on-youtube\/#4_Marcas_de_tiempo\" >4. Timestamps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/seo-on-youtube\/#5_Mejora_tu_retencion_en_Youtube\" >5. Improve your retention on Youtube<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/seo-on-youtube\/#Metricas_de_engagement_para_Youtube_%C2%BFTodo_bajo_control\" >Engagement metrics for Youtube: Are you in control?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/seo-on-youtube\/#Visualizacion_del_video_y_CTR\" >Video viewing and CTR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/seo-on-youtube\/#Retencion_y_tiempo_de_visualizacion_en_Youtube\" >Retention and viewing time on YouTube<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/seo-on-youtube\/#Interaccion_social_en_tus_videos_y_el_canal\" >Social interaction in your videos and channel<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/seo-on-youtube\/#Otras_metricas_para_Youtube\" >Other metrics for Youtube<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/seo-on-youtube\/#Cuida_tu_canal\" >Take care of your channel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/seo-on-youtube\/#Enlazado_y_listas_de_reproduccion\" >Linking and playlists<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Cisco is already forecasting that, by 2022, the <strong>video format <\/strong>be the king of the Internet, concentrating<strong> more than 80 % of traffic<\/strong>. So if you too think it's time to get your act together and want to find out how to be more visible on YouTube, read on \ud83d\ude09 .<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_en_YouTube_pontelo_facil\"><\/span>SEO on YouTube, make it easy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The first thing to consider is the raw material: <strong>the video<\/strong>. No matter how good an idea we have and how much SEO work is done on YouTube, we will be playing on hard mode if the video does not meet the minimum requirements:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>mp4 and HD format <\/strong>to be able to offer different video resolutions for playback.<\/li><li><strong>Good acoustics and lighting<\/strong>No matter how fascinating you are telling something, if you have psychophones in your mike or the light is so dim that you can barely be seen, you will need a miracle to hold your audience.<\/li><li><strong>Size and time limits:<\/strong> If you are just starting out on YouTube and do not have a verified account, please note that your videos should not exceed <strong>15 minutes<\/strong> recording, nor the <strong>128 GB<\/strong> weight.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">So easy and simple, and without resorting to a super audiovisual production. Fulfilling these minimums you already get a better predisposition on the part of the audience to stay watching your fantastic videos. Which, as we will see later, is VITAL.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_posicionar_un_video_en_Youtube\"><\/span>How to position a video on Youtube<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Usa_las_palabras_clave_con_cabeza\"><\/span>1. Use keywords wisely<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">First of all, you must identify the problem you are solving with your video and then find out how users search for it. To do this, you can use tools such as KeywordTool.io, Google Trends, Answer the public or the autocomplete option of the Youtube search engine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you have the <em>keywords<\/em> selected, you must <strong>include them in the title, description and tags<\/strong>. For the latter, we recommend that you take a look at the tags of related and competitor videos with the help of the VidIQ tool, and use synonyms, as YouTube takes semantic similarity into account.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Activa_las_transcripciones_y_planifica_tu_Elevator_Pitch\"><\/span>2. Activate transcripts and plan your Elevator Pitch.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In some countries, such as the U.S., it is obvious (and obligatory), but in Spain we are not yet aware of the fact that <strong>Youtube reads us<\/strong>. Yes, yes, just as you read it. Youtube reads us and also listens to us.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Search engines <strong>detect subtitle text<\/strong>Therefore, it is essential that you activate automatic transcriptions and take special care of the first 15 seconds of your speech. Not only because of the impact it may have on the audience, but also because <strong>Youtube also analyzes audio<\/strong> for keywords.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p>SEO Tip: Take a few minutes to do the manual transcription. It is possible that the automatisms include some spelling mistakes in the subtitles that we prefer to avoid.<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Miniaturas_del_video_y_CTR\"><\/span>Video thumbnails and CTR<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Thumbnails matter, because they can make the difference between your video being the love at first sight of many or going completely unnoticed. If you want to get a high CTR, in addition to taking care of the title and description, you must <strong>create your own personalized thumbnail<\/strong>. Or you can let YouTube choose for you \ud83d\ude09 .<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Marcas_de_tiempo\"><\/span>4. Timestamps<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If your video exceeds 30 seconds in length, you can consider adding timestamps. Timestamps are widely used in music albums to separate the different songs that make up the work, and they basically work as if they were<strong> video index<\/strong>. To create timestamps you only have to take into account two elements and include them in the video description:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The second in which you change the subject<\/li><li>The actual subject you are talking about<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Et voil\u00e1, this would be the visualization of the timestamps in the Google SERP:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/04\/2021-04-16_10h02_06.png\" alt=\"Youtube time stamps\" class=\"wp-image-221076\" width=\"689\" height=\"261\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/04\/2021-04-16_10h02_06.png 678w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/04\/2021-04-16_10h02_06-300x114.png 300w\" sizes=\"(max-width: 689px) 100vw, 689px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p>SEO Tip: For the timestamps to be displayed correctly, the first timestamp must start at the 0:00 second. <\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Mejora_tu_retencion_en_Youtube\"><\/span>5. Improve your retention on Youtube<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To increase the viewing time and retention of your videos, you can <strong>include cards that link<\/strong> <strong>with other videos or playlists from your channel<\/strong> (or related channels), conduct surveys or even link to your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We also recommend adding some transition elements to your videos. Try adding a logo, card or some text in your videos, and you will see how your times improve.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-left is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p>SEO Tip: If you don't have much time, tools like Envato, Rederforest or Panzeroid will help you create a simple and original intro for your videos \ud83d\ude09.<\/p><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Metricas_de_engagement_para_Youtube_%C2%BFTodo_bajo_control\"><\/span>Metrics of <em>engagement <\/em>Everything under control?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We already know that Youtube is interested in <strong>users to stay as long as possible consuming videos<\/strong> on your platform. The more videos viewed, the more ads that bring you revenue, right? Therefore, the <strong>user interaction,<\/strong> precisely what we can control the least, is super important to increase organic visibility. Let's look at the most important ones:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Visualizacion_del_video_y_CTR\"><\/span>Video viewing and CTR<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As we all know, the CTR is the click-through rate, i.e., how many times the user clicks on my video. But why do we highlight it? Because Youtube distinguishes <strong>two types of CTR<\/strong> <strong>based on retention<\/strong> they have ever had:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Simple CTR<\/strong>We can achieve it with a good positioning and optimization of the video. With a simple click, we would have it, even if the user abandons the video after two seconds of viewing.<\/li><li><strong>Long CTR<\/strong>It takes retention into account, and it is the CTR that we all pursue. Long CTRs result in a<strong> long display time<\/strong> of the video and the platform. Let's not forget that Youtube wants you to stay watching video the longer the better, so weight your videos better when you get clicks of this type.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Retencion_y_tiempo_de_visualizacion_en_Youtube\"><\/span>Retention and viewing time on YouTube<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Very much hand in hand with the <em>Long CTR<\/em> This metric is broken down into individual retention and joint retention, depending on the time spent viewing the video and on the platform.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Individual retention<\/strong>The time you spend visualizing <strong>the video<\/strong>. Keep in mind that the retention begins to be weighted from a percentage of video viewing, and that this varies depending on the duration of the video, as you can see in the slide.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Joint withholding<\/strong>: The time you stay <strong>within YouTube itself<\/strong>. In turn, we distinguish between internal or external joint retention, depending on whether the user stays on your channel or goes to look for videos elsewhere.<ul><li><strong>Internal joint retention<\/strong>Your channel is the best. The optimal and most pursued retention. What SEO doesn't want a user to stay for hours and hours on his channel? What a utopia!<\/li><\/ul><ul><li><strong>External joint retention<\/strong>I'm more interested in this other one. But if this other one convinces me to stay, at least you get something.<\/li><\/ul><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/04\/2021-04-12_16h30_01.png\" alt=\"Youtube Retention\" class=\"wp-image-221083\" width=\"1281\" height=\"719\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/04\/2021-04-12_16h30_01.png 1708w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/04\/2021-04-12_16h30_01-300x168.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/04\/2021-04-12_16h30_01-1024x575.png 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/04\/2021-04-12_16h30_01-768x431.png 768w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/04\/2021-04-12_16h30_01-1536x862.png 1536w\" sizes=\"(max-width: 1281px) 100vw, 1281px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Interaccion_social_en_tus_videos_y_el_canal\"><\/span>Social interaction in your videos and channel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Other interactions that weight beyond clicks and viewing time include the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Comments<\/strong>on video and channel. Comments make the video dynamic and keep it updated with new information, so it is more difficult for the algorithm to consider a video obsolete if it has recurring comments.<\/li><li><strong>I like it (or not)<\/strong>Some people do not agree that this is a factor to be included in the <em>ranking<\/em>. What is clear is that if you like a video, it will appear more times in recommended videos, and that, at least at a psychological level, the \"likes\" do have an influence on us, so in the entry on Marketing Biases we called<a> <\/a><a href=\"https:\/\/www.geotelecom.mx\/en\/neuromarketing-aplicado-sesgos\/#sesgo-arrastre\">Dragging effect<\/a>.<\/li><li><strong>Video sharing:<\/strong> When you are going to share your video don't forget to do it through the button. If you copy and paste the link it will not be taken into account for this metric.<\/li><li><strong>Channel subscriptions<\/strong><\/li><li><strong>Videos added\/removed from others <em>playlists<\/em><\/strong><\/li><\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p>SEO Tip: If you have your own channel and broadcast live, don't forget to activate the chat \ud83d\ude09.<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Otras_metricas_para_Youtube\"><\/span>Other metrics for Youtube<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to the special care you have to put into your videos and the importance of the <em>engagement<\/em>If you are going to use the platform, you will have to take care of other factors, since the channel and the \"linkbuilding\" you do on the platform are also weighted. Let's see how:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cuida_tu_canal\"><\/span>Take care of your channel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The aesthetics and quality of your channel matter, and we're not just talking about the frequency with which you upload videos or log in, the comments of users on the channel or the appropriateness of your <em>keywords<\/em> to the subject matter of the videos. No. You should also pay special attention to your <strong>home page<\/strong>the <strong>playlists<\/strong> and the <strong>channel information <\/strong>that you publish, since it is also valued that the channel includes <em>keywords<\/em> important of the main theme you are going to work on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After all, it wouldn't make any sense for you to have a butcher shop and post music videos, would it?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Enlazado_y_listas_de_reproduccion\"><\/span>Linking and playlists<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Link<\/strong>. Link as much as you can. Link to your social networks in \"More info\", link to other channels to increase external joint retention, link to channels or videos with cards, mention your previous videos in the new posts you make, but above all, link to your social networks in \"More info\", link to other channels to increase external joint retention, link to channels or videos with cards, mention your previous videos in the new posts you make, but above all, <strong>link your videos in well-kept lists<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We need to focus on increasing the overall retention of your videos, and the more you link them, the more options to continue consuming videos there will be. However, of all the things you can link to, what you're most interested in are playlists, for <strong>to encourage internal joint retention.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you organize your videos well by theme, work on a title and description with keywords and upload related videos on a recurring basis, you will not only get a tidy and clean channel, but you will also increase the retention of the list, which will appear more often by having new publications every x time.<\/p>","protected":false},"excerpt":{"rendered":"<p>Today we want to start by asking how many of you consume YouTube on a daily basis. Well, on second thought, maybe it would be better to ask: How often do you use this platform in your daily life? And it is a fact that YouTube has become one of the most trafficked platforms on the Internet, becoming your favorite player, your topical webinar and the fastest and most concise answer to how to solve that problem you have in mind. Cisco already predicts that, by 2022, video will be the king of the Internet, concentrating more than 80 % of the traffic. So if you also think it's time to get your act together and want to find out how to be more visible on YouTube, read on. \ud83d\ude09 SEO on YouTube, make it easy The first thing to keep in mind is the raw material: the video. No matter how good an idea we have and how much SEO work is done on YouTube, we will be playing in difficult mode if the video does not meet some minimum requirements: mp4 format and in HD to be able to offer different video resolutions when playing it. Good acoustics and lighting: No matter how much you are telling something fascinating, if you have psychophones in your microphone or the light is so dim that you can barely be seen, you will need a miracle to retain your audience. Size and time limits: If you're just starting out on YouTube and don't have a verified account, keep in mind that videos should not exceed 15 minutes of recording time, nor 128 GB in weight. So easy and simple, and without resorting to a super audiovisual production. By complying with these minimums, you already get a better predisposition on the part of the audience to stay watching your fantastic videos. Which, as we will see later, is VITAL. How to position a video on Youtube 1. Use keywords wisely First of all, you must identify the problem you solve with your video and then find out how users search for it. To do this, you can use tools such as KeywordTool.io, Google Trends, Answer the public or the autocomplete option of the Youtube search engine. Once you have selected the keywords, you must include them in the title, description and tags. For the latter, we recommend that you take a look at the tags of related and competitor videos with the help of the VidIQ tool, and that you use synonyms, since Youtube takes into account semantic similarity. Activate transcripts and plan your Elevator Pitch In some countries, such as the USA, it is obvious (and mandatory), but in Spain we are not yet aware that Youtube reads us. Yes, yes, just as you read it. Youtube reads us and also listens to us. Search engines detect the text of the subtitles, so it is essential that you activate the automatic transcriptions and take special care of the first 15 seconds of your speech. Not only because of the impact it may have on the audience, but also because Youtube also analyzes the audio for keywords. SEO Tip: Spend a few minutes doing the manual transcription. It is possible that the automatisms include some spelling mistakes in the subtitles that we prefer to avoid. 3. Video thumbnails and CTR Thumbnails matter, because they can make the difference between your video being the love at first sight of many or going completely unnoticed. If you want to get a high CTR, in addition to taking care of the title and description, you should create your own custom thumbnail. Or you can also let YouTube choose for you. \ud83d\ude09 4. Timestamps If your video exceeds 30 seconds in length, you can consider adding timestamps. Timestamps are widely used in music albums to separate the different songs that make up the work, and they basically work as if they were the index of the video. To create timestamps you only have to take into account two elements and include them in the video description: The second in which you change the topic The actual topic you are talking about Et voil\u00e1, this would be the visualization of the timestamps in Google SERP: SEO Tip: For the timestamps to be displayed correctly, the first timestamp must start at the second 0:00 5. Improve your retention on Youtube To increase the viewing times and retention of your videos, you can include cards that link to other videos or playlists on your channel (or related channels), conduct polls or even link to your website. We also recommend adding some transition elements to your videos. Try adding a logo, card or some text in your videos, and you will see how your times improve. SEO Tip: If you don't have much time, tools like Envato, Rederforest or Panzeroid will help you create a simple and original intro for your videos. \ud83d\ude09 Engagement metrics for Youtube. Everything under control? We already know that Youtube is interested in users staying as long as possible consuming videos on its platform. The more videos watched, the more ads that bring in revenue, right? Therefore, user interaction, precisely what we can control the least, is super important to increase organic visibility. Let's look at the most important ones: Video viewing and CTR As we all know, the CTR is the click-through rate, that is, out of every how many appearances the user opts for my video. But why do we highlight it? Because Youtube distinguishes two types of CTR depending on the retention they have had: Simple CTR: We can get it with a good positioning and optimization of the video. With a simple click, we would have it, even if the user abandons the video after two seconds of viewing. Long CTR: It takes retention into account, and it is the CTR that we all pursue. The long CTR derives in a great time of visualization of the video and of the platform. Let's not forget that Youtube wants<\/p>","protected":false},"author":42,"featured_media":221107,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[22,25,60],"tags":[245,230,256],"class_list":["post-221066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","category-seo","category-youtube-google-adwords","tag-consejos-seo","tag-seo","tag-youtube"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/221066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=221066"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/221066\/revisions"}],"predecessor-version":[{"id":232172,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/221066\/revisions\/232172"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/221107"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=221066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=221066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=221066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}