{"id":221016,"date":"2024-10-11T22:12:10","date_gmt":"2024-10-11T20:12:10","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=221016"},"modified":"2025-04-02T10:44:16","modified_gmt":"2025-04-02T08:44:16","slug":"social-media-en-moviles-estrategia-de-marketing-en-la-peak-season-2024","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/social-media-on-mobile-marketing-strategy-in-peak-season-2024\/","title":{"rendered":"Social media on mobile: marketing strategy in the Peak Season 2024"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"221016\" class=\"elementor elementor-221016\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bd7e26b elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"7bd7e26b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-200bc78f\" data-id=\"200bc78f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71eaa19d elementor-widget elementor-widget-text-editor\" data-id=\"71eaa19d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">During peak season, it is essential to implement specific tactics that leverage the combination of Social Media and Mobile Marketing.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/social-media-on-mobile-marketing-strategy-in-peak-season-2024\/#1_Community_management\" >1. Community management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/social-media-on-mobile-marketing-strategy-in-peak-season-2024\/#2_Meta_Ads\" >2. Meta Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/social-media-on-mobile-marketing-strategy-in-peak-season-2024\/#3_Tiktok_Ads\" >3. Tiktok Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/social-media-on-mobile-marketing-strategy-in-peak-season-2024\/#4_Google_Ads_tambien_es_mobile\" >Google Ads is also mobile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/social-media-on-mobile-marketing-strategy-in-peak-season-2024\/#5_El_mejor_aliado_de_tu_landing_es_el_SEO\" >5.  The best ally of your landing page is SEO.<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">The last quarter of the year, known as Q4, is an expected period for both consumers and retailers. <\/span><b>e-commerce<\/b><span style=\"font-weight: 400;\">marked by events such as: <\/span><b>El Buen Fin, Black Friday, Cyber Monday and the Christmas Holidays<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">During these months, even as early as the beginning of September, there are spikes in Peak Season-related searches.Users research their favorite products and create wish lists, while hoping to get great personalized discounts from their favorite brands and take advantage of new e-commerce offers that meet their needs.<\/span><\/p><p><b>The vast majority of purchases<\/b><span style=\"font-weight: 400;\"> on these dates<\/span><b> are carried out through mobile devices<\/b><span style=\"font-weight: 400;\">This is not a new fact, since more than 80% of the Mexican population has access to a cell phone and 90% of Mexicans are active on social networks. So why not design a<\/span><b> social media strategy focused on mobile devices<\/b><span style=\"font-weight: 400;\">?<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"1_Community_management\"><\/span><strong>1. Community management<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">Community management is key to create a special connection with your audience and maximize the impact of your promotions in this Peak Season. That's why we share with you 6 strategies<\/span> <span style=\"font-weight: 400;\">to generate an attractive environment in your social networks:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Festive thematic content: <\/b><span style=\"font-weight: 400;\">publish content that evokes positive emotions and relates to Q4 events.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stories and experiences<\/b><span style=\"font-weight: 400;\">share personal or customer stories related to these events, which will <\/span><b>humanize your brand<\/b><span style=\"font-weight: 400;\"> y <\/span><b>creates connection<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gift guide:<\/b><span style=\"font-weight: 400;\"> offers personalized gift guides for your customers.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>User-generated content:<\/b><span style=\"font-weight: 400;\"> encourage your followers to share photos and videos related to your brand.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Interactive content: <\/b><span style=\"font-weight: 400;\">conduct surveys, sweepstakes and contests to encourage participation from your community.\u00a0<\/span><\/li><\/ol><div>\u00a0<\/div><p><b>To evaluate the success of your strategies set KPIs<\/b><span style=\"font-weight: 400;\"> as:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">participation rate\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">follower retention rate<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">community growth rate<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">average response time<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">brand reach in social networks.<\/span><\/li><\/ul><div>\u00a0<\/div><p><span style=\"font-weight: 400;\">Don't forget to measure the results of your content, so you can evaluate what works best for you and if you need to make any adjustments to your strategies according to your KPI's.<\/span><\/p><p>\u00a0 <img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-230824 size-full\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2024\/10\/4Q-Peak-Season.png\" alt=\"4q peak season\" width=\"2344\" height=\"1406\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2024\/10\/4Q-Peak-Season.png 2344w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2024\/10\/4Q-Peak-Season-300x180.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2024\/10\/4Q-Peak-Season-1024x614.png 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2024\/10\/4Q-Peak-Season-768x461.png 768w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2024\/10\/4Q-Peak-Season-1536x921.png 1536w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2024\/10\/4Q-Peak-Season-2048x1228.png 2048w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2024\/10\/4Q-Peak-Season-18x12.png 18w\" sizes=\"(max-width: 2344px) 100vw, 2344px\" \/><\/p><h2><span class=\"ez-toc-section\" id=\"2_Meta_Ads\"><\/span><strong>2. Meta Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">Meta continues to be a <\/span><b>basic platform <\/b><span style=\"font-weight: 400;\">for ecommerce <\/span><b>especially in the retail sector.<\/b><span style=\"font-weight: 400;\"> Investing in Meta during Q4 is crucial to maximize visibility and sales by leveraging its reach and advanced technologies. With a vast mobile audience and advanced technologies, Meta enables brands to reach consumers who spend most of their time on smartphones.<\/span><\/p><p><span style=\"font-weight: 400;\">With the popularity of the <\/span><b>Reels<\/b><span style=\"font-weight: 400;\"> to capture the attention of consumers in a more visual way and generate conversion, and with a growth of <\/span><b>4000% and a cheaper CPM<\/b><span style=\"font-weight: 400;\">is a better option to implement in your e-commercer than other formats that are 39% more expensive. This format is perfectly adapted to the fast and visual consumption behavior on smartphones.<\/span><\/p><p><span style=\"font-weight: 400;\">On the other hand,<\/span><b> Meta uses artificial intelligence <\/b><span style=\"font-weight: 400;\">to optimize catalog images and generate copy variations, <\/span><b>allowing brands to create more engaging and personalized ads.<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>2. Advantage+ Campaigns<\/b><span style=\"font-weight: 400;\">These campaigns optimize your budget and expand your audience. Perfect to attract potential buyers with catalog ads and give your brand more reach this Q4.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>3. Remarketing Selling<\/b><span style=\"font-weight: 400;\">Don't give up! The new Meta modeling helps you to recover conversions. Use Remarketing with personalized audiences and close more sales.<\/span><\/li><\/ul><div>\u00a0<\/div><div>\u00a0<\/div><h2><span class=\"ez-toc-section\" id=\"3_Tiktok_Ads\"><\/span><span style=\"font-weight: 400;\"><strong>3<\/strong>. <strong>Tiktok Ads<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">TikTok presents itself as a valuable option in Q4, offering lower CPC and CPM costs compared to Meta. Its <\/span><b>dynamic format<\/b><span style=\"font-weight: 400;\"> is key to capturing the attention of consumers in a time full of offers. In addition, <\/span><b>its algorithm favors visibility<\/b><span style=\"font-weight: 400;\"> both ads and organic content.<\/span><\/p><p><span style=\"font-weight: 400;\">Why is it key to use Tiktok during this period?<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Direct purchase from TikTok<\/b><span style=\"font-weight: 400;\">With Video Shopping Ads and Spark Ads, ecommerce companies can link their products directly to videos, facilitating shopping without users having to leave the app, which is essential for a seamless mobile experience.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Attractive videos<\/b><span style=\"font-weight: 400;\">TikTok ads integrate naturally with organic content, increasing the likelihood of interaction from a mobile device.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Join the trends<\/b><span style=\"font-weight: 400;\">TikTok is the place to create and follow trends.  Mobile users are the main promoters of viral content, so participating in challenges or launching your own can increase your brand's exposure.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Analyzes and adjusts<\/b><span style=\"font-weight: 400;\">The TikTok Pixel: having the 100% TikTok Pixel will help you track how users behave after viewing your ads and allow you to manage your campaigns more efficiently.<\/span><\/li><\/ul><div>\u00a0<\/div><div><img decoding=\"async\" class=\"alignnone wp-image-230827 size-full\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2024\/12\/diseno-responsive.png\" alt=\"responsive design\" width=\"2344\" height=\"1406\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2024\/12\/diseno-responsive.png 2344w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2024\/12\/diseno-responsive-300x180.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2024\/12\/diseno-responsive-1024x614.png 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2024\/12\/diseno-responsive-768x461.png 768w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2024\/12\/diseno-responsive-1536x921.png 1536w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2024\/12\/diseno-responsive-2048x1228.png 2048w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2024\/12\/diseno-responsive-18x12.png 18w\" sizes=\"(max-width: 2344px) 100vw, 2344px\" \/><\/div><div>\u00a0<\/div><h2><span class=\"ez-toc-section\" id=\"4_Google_Ads_tambien_es_mobile\"><\/span><strong>Google Ads is also mobile<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">Google Ads is positioned as a strategic ally to make the most of this period of high demand. With millions of users searching for products and services online, this platform enables <\/span><b>create targeted advertising campaigns <\/b><span style=\"font-weight: 400;\">that are adapted to the <\/span><b>needs and preferences of your potential customers.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">The main advantage is that Google users who are searching for your products already have a <\/span><b>high purchase intent. <\/b><span style=\"font-weight: 400;\">So we show you how to make the most of this platform:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Intelligent segmentation:<\/b><span style=\"font-weight: 400;\"> uses Custom Audiences to create specific user segments based on their behavior on mobile devices, such as apps used and recent interactions.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Automatic keywords:<\/b><span style=\"font-weight: 400;\"> allows Google Ads to generate new relevant keywords based on the performance of your campaigns.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dynamic Remarketing:<\/b><span style=\"font-weight: 400;\"> show targeted product ads to users who have already visited your website, using product feeds and re-engage users who log in from other mobile devices.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quality of the advertisement:<\/b><span style=\"font-weight: 400;\"> Improves relevance and user experience, as higher quality improves Google rankings.<\/span><\/li><\/ul><div>\u00a0<\/div><div>\u00a0<\/div><h2><span class=\"ez-toc-section\" id=\"5_El_mejor_aliado_de_tu_landing_es_el_SEO\"><\/span><strong>5.  The best ally of your landing page is SEO.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">Mobile SEO is key to ensuring that your landing pages are visible and attractive to search engines, especially during the peak season. During these periods, consumers are constantly on the lookout for deals and promotions.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">An optimized landing page not only improves your <\/span><b>positioning in Google<\/b><span style=\"font-weight: 400;\">but also <\/span><b>facilitates the conversion of visitors into buyers<\/b><span style=\"font-weight: 400;\">maximizing the impact of your social media and mobile marketing campaigns.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Relevant keywords<\/b><span style=\"font-weight: 400;\">keyword research focused on the most relevant keywords. <\/span><b>related seasonal searches<\/b><span style=\"font-weight: 400;\"> with promotions and events and be sure to <\/span><b>include these keywords<\/b><span style=\"font-weight: 400;\"> in your titles, headings, meta descriptions and content.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Responsive design<\/b><span style=\"font-weight: 400;\">: a<\/span><span style=\"font-weight: 400;\">make sure your landing page is fully responsive,<\/span><b> adapting to any screen size<\/b><span style=\"font-weight: 400;\">. An efficient design not only improves the user experience, but it is also a key factor that Google takes into account when ranking your page in search results. Remember that <\/span><b>a large part of the traffic comes from mobile devices.<\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Thematic and Q4-focused content<\/b><span style=\"font-weight: 400;\">Publish articles and pages dedicated to the special offers and promotions of each event. You can include <\/span><b>shopping guides, product recommendations and price comparisons.<\/b><span style=\"font-weight: 400;\"> This will not only rank your site higher in search engines, but will also generate value for consumers.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Site loading speed<\/b><span style=\"font-weight: 400;\">loading speed is essential to retain users who browse from their mobiles. <\/span><b>Slow pages increase bounce rates and decrease conversions<\/b><span style=\"font-weight: 400;\">so optimize images, minimize scripts and use a reliable server.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Structured data<\/b><span style=\"font-weight: 400;\">The enriched fragments can be added to<\/span><b>help attract more clicks by displaying additional details<\/b><span style=\"font-weight: 400;\"> such as prices, ratings and availability, attracting more clicks and improving your conversion rate.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>User experience<\/b><span style=\"font-weight: 400;\">brands that optimize their advertisements and content for mobile devices offer a <\/span><b>faster and easier navigation<\/b><span style=\"font-weight: 400;\">This facilitates interaction and fosters greater brand loyalty.<\/span><\/li><\/ul><div>\u00a0<\/div><p><span style=\"font-weight: 400;\">In conclusion, the integration of Social Media and Mobile Marketing strategies is essential to maximize sales during the Peak Season. Leverage the use of Meta and TikTok, along with Google Ads and SEO, to capture the attention of consumers on mobile devices, which dominate shopping during this season.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Optimize the user experience, create relevant and personalized content, and use detailed data for segmentation to achieve higher conversion and retain customer loyalty in a competitive market.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>During the peak season, it is essential to implement specific tactics that leverage the combination of Social Media and Mobile Marketing. The last quarter of the year, known as Q4, is an expected period for both consumers and e-commerce, marked by events such as: El Buen Fin, Black Friday, Cyber Monday and the Christmas holidays.  During these months, even as early as the beginning of September, there are spikes in searches related to the Peak Season as users research their favorite products and create wish lists, while hoping to get great personalized discounts from their favorite brands and take advantage of new e-commerce offers that meet their needs. The vast majority of purchases during these dates are made through mobile devices, which is not a new fact, as more than 80% of the population in Mexico has access to a cell phone and 90% of Mexicans are active on social networks. So why not design a social media strategy focused on mobile devices? Community management Community management is key to create a special connection with your audience and maximize the impact of your promotions in this Peak Season. We share 6 effective strategies to generate an attractive environment in your social networks: Festive themed content: publish content that evokes positive emotions and is related to the events of Q4.  Stories and experiences: share personal or customer stories related to these events, which humanizes your brand and creates connection. Gift guide: offer personalized gift guides for your customers. User-generated content: encourage your followers to share photos and videos related to your brand. Interactive content: conduct polls, sweepstakes and contests to encourage participation from your community.    To evaluate the success of your strategies, establish KPIs such as: participation rate, follower retention rate, community growth rate, average response time, brand reach on social networks.   Don't forget to measure the results of your content, so you can evaluate what works best for you and if you need to make any adjustments to your strategies according to your KPI's.   Meta Ads Meta continues to be a fundamental platform for ecommerce, especially in the retail sector. Investing in Meta during Q4 is crucial to maximize visibility and sales by leveraging its reach and advanced technologies. With a vast mobile audience and advanced technologies, Meta enables brands to reach consumers who spend most of their time on smartphones. With the popularity of Reels to capture consumers' attention more visually and generate conversion, and with a 4000% growth and cheaper CPM, it is the best option to implement in your e-commercer than other formats that are 39% more expensive. This format is perfectly adapted to the fast and visual consumption behavior on smartphones. On the other hand, Meta uses artificial intelligence to optimize catalog images and generate copy variations, allowing brands to create more attractive and personalized ads. Advantage+ campaigns: These campaigns optimize your budget and expand your audience. Perfect for attracting potential buyers with catalog ads and giving your brand more reach this Q4 3. Remarketing that Sells: Don't give up! New Goal modeling helps you win back conversions. Use Remarketing with personalized audiences and close more sales.    Tiktok Ads TikTok presents itself as a valuable option in Q4, offering lower CPC and CPM costs compared to Meta. Its dynamic format is key to capturing consumers' attention in a time full of offers. In addition, its algorithm favors visibility for both ads and organic content. Why is it key to use Tiktok during this period? Direct purchase from TikTok: with Video Shopping Ads and Spark Ads, ecommerce can link their products directly in the videos, facilitating the purchase without users having to leave the app, which is essential for a seamless mobile experience. Engaging videos: TikTok ads integrate naturally with organic content, increasing the likelihood of interaction from a mobile device. Join the trends: TikTok is the place to create and follow trends.  Mobile users are the main promoters of viral content, so participating in challenges or launching your own can increase your brand's exposure. Analyze and adjust: having the TikTok Pixel at 100% will help you track how users behave after viewing your ads and allow you to manage your campaigns more efficiently.    Google Ads is also mobile Google Ads is positioned as a strategic ally to make the most of this period of high demand. With millions of users searching for products and services online, this platform allows you to create targeted advertising campaigns that adapt to the needs and preferences of your potential customers.  The main advantage is that Google users who search for your products already have a high purchase intention. So we show you how to make the most of this platform: Smart targeting: use Custom Audiences to create specific user segments based on their behavior on mobile devices, such as apps used and recent interactions. Automatic keywords: allows Google Ads to generate new relevant keywords based on the performance of your campaigns. Dynamic Remarketing: show targeted product ads to users who have already visited your website, using product feeds and re-engage users who log in from other mobile devices. Ad quality: Improve relevance and user experience, since a higher quality improves the position in Google.    5. Your landing page's best ally is SEO Mobile SEO is key to ensure that your landing pages are visible and attractive to search engines, especially during the peak season. During these periods, consumers are constantly searching for deals and offers.<\/p>","protected":false},"author":42,"featured_media":230826,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Estrategia de social marketing en m\u00f3viles | Blog marketing digital","_seopress_titles_desc":"Optimiza tu marketing en redes sociales m\u00f3viles durante la peak season. 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