{"id":221003,"date":"2021-03-23T12:03:30","date_gmt":"2021-03-23T12:03:30","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=221003"},"modified":"2025-04-02T10:48:53","modified_gmt":"2025-04-02T08:48:53","slug":"novedades-en-social-ads-para-2021","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/news-in-social-ads-for-2021\/","title":{"rendered":"What's new in Social Ads for 2021"},"content":{"rendered":"<p class=\"wp-block-paragraph\">This year has started off strong in terms of new products. If last week we talked about the <a href=\"https:\/\/www.geotelecom.mx\/en\/blog\/whats-new-google-ads-for-2021\/\">Google Ads news<\/a>Now let's focus on what's new in Social Ads platforms for 2021.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/news-in-social-ads-for-2021\/#%C2%BFPor_que_2021_sera_el_ano_del_Social_Media\" >Why 2021 will be the year of Social Media?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/news-in-social-ads-for-2021\/#Social_Commerce\" >Social Commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/news-in-social-ads-for-2021\/#Live_Social_Shopping\" >Live Social Shopping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/news-in-social-ads-for-2021\/#Shoppertainment\" >Shoppertainment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/news-in-social-ads-for-2021\/#Storificacion\" >Storification<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/news-in-social-ads-for-2021\/#Video_y_realidad_aumentada\" >Video and augmented reality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/news-in-social-ads-for-2021\/#De_seguidor_a_suscriptor\" >From follower to subscriber<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/news-in-social-ads-for-2021\/#Publicidad_en_Whatsapp\" >Whatsapp Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/news-in-social-ads-for-2021\/#Coste_en_Publicidad\" >Advertising Cost<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/news-in-social-ads-for-2021\/#Actualizacion_de_iOS_14_en_Facebook_Ads\" >iOS 14 update on Facebook Ads<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/news-in-social-ads-for-2021\/#%C2%BFQue_sucede_con_la_ventana_de_atribucion_y_la_medicion_de_Facebook_Ads\" >What about the Facebook Ads attribution window and measurement?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/news-in-social-ads-for-2021\/#Ventana_de_atribucion\" >Attribution window:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/news-in-social-ads-for-2021\/#Medicion\" >Measurement:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/news-in-social-ads-for-2021\/#%C2%BFComo_afectara_entonces_a_la_configuracion_de_campanas\" >How will this affect the configuration of campaigns?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/news-in-social-ads-for-2021\/#Campanas_de_descarga_de_apps_para_iOS_Facebook_Ads\" >App download campaigns for iOS Facebook Ads:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/news-in-social-ads-for-2021\/#Por_ultimo_%C2%BFy_las_audiencias_personalizadas\" >Finally, what about custom audiences?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_2021_sera_el_ano_del_Social_Media\"><\/span><strong>Why 2021 will be the year of Social Media?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Commerce\"><\/span><strong>Social Commerce<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Social commerce is becoming one of the most important and effective sales strategies for ecommerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What is it about? We are talking about <strong>buy<\/strong> directly through the <strong>social networks<\/strong> without going through other applications or websites. This favors brands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Social media and online stores are now fully integrated into society, so brands are taking advantage of these platforms to reach their ideal customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Live_Social_Shopping\"><\/span><strong>Live Social Shopping<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When we talk about live shopping, we refer to the possibility of generating sales in real time among a determined audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With this, brands and influencers will have a greater impact with the <strong>products can be sold easily from the direct <\/strong>made in social networks. A trend that has been booming in recent times.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shoppertainment\"><\/span><strong>Shoppertainment<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Shoppertaintment is a strategy that lies on the border between e-commerce and entertainment. It involves engaging consumers in an interactive experience by making live broadcasts of events, videos or games to drive online purchases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2021, influencers and content creators will become more important in driving commerce. The content we generally enjoy will now drive us to buy organically.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Storificacion\"><\/span><strong>Storification<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We are seeing more and more homogenization among social networks. The types of publications that used to belong to a single platform can now be found on many others.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, stories began to be a publishing tool on platforms such as Instagram or Facebook in recent years, which has now changed. We can already find them on platforms such as LinkedIn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We can also see this with TikTok-style short videos, which are now present on Instagram as Reels.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Video_y_realidad_aumentada\"><\/span><strong>Video and augmented reality<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This year 2021 comes with a greater commitment to the <strong>dynamic contents<\/strong> in social networks, through videos and augmented reality. This will mean the creation of new and improved formats for incorporation into the platforms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"De_seguidor_a_suscriptor\"><\/span><strong>From follower to subscriber<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">From the end of 2020, the <strong>monetization<\/strong> of streams and paid content through subscriptions have taken off.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The use of platforms such as <strong>Patreon<\/strong> will become more popular as a way to secure paid subscriptions to higher quality and more exclusive content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Publicidad_en_Whatsapp\"><\/span><strong>Whatsapp Advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This novelty was already announced for 2020, but it seems that this 2021 we will see <strong>advertisements on WhatsApp.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We will be able to find it within the Whatsapp statuses and, without a doubt, it will open a wide field to spread your messages in the most used messaging app in the world.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Coste_en_Publicidad\"><\/span><strong>Advertising Cost<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">On the other hand, this year is presented with a <strong>increase in costs <\/strong>of advertising, given its greater demand. In response, access to fixed spaces will be sought, leaving aside the auction model.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Actualizacion_de_iOS_14_en_Facebook_Ads\"><\/span>A<strong>ctualization of iOS 14 in Facebook Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Apple's operating system, iOS, has been upgraded to version 14. But why does this affect the Facebook Ads platform?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The answer is that, for the<a href=\"https:\/\/twitter.com\/hashtag\/iOS14?src=hashtag_click\"> <\/a>iOS14 of iPhone, Apple has introduced the \"App Tracking Transparency\" measurement protocol with serious privacy restrictions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What affects Facebook Ads is the SKAdNetwork class, a proprietary system that can measure ad attribution without revealing specific device actions. Given this:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>It should display a message asking if you accept the follow-up. So, it is expected that there will be quite a few rejections.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-medium\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"279\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/03\/facebook-1-300x279.png\" alt=\"\" class=\"wp-image-221007\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/03\/facebook-1-300x279.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/03\/facebook-1-768x714.png 768w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/03\/facebook-1.png 803w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption>Facebook Ads ad window. Source: Own<\/figcaption><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Even if you accept, there are several restrictions.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_sucede_con_la_ventana_de_atribucion_y_la_medicion_de_Facebook_Ads\"><\/span><strong>What about the Facebook Ads attribution window and measurement?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ventana_de_atribucion\"><\/span><strong>Attribution window:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Post-click 28D, post-view 28D and post-view 7D will disappear. So you will keep the <strong>post-click 7D<\/strong> the one that remains by default.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>From now on, the conversion window will be configured as follows <strong>at ad-set level<\/strong>not at the Account level<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>For automatic rules, the conversion window will be <strong>7D post-click for Android<\/strong>.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Medicion\"><\/span><strong>Measurement:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Breakdowns by Action and Delivery for conversions will no longer be available.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>If data are missing, estimates of results will be made.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>The conversion date will be when the conversion takes place and not when the ad was shown.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Real-time reports are no longer accepted and there may be a delay of up to 3 days.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Regarding the pixel, a maximum of 8 custom events\/conversions will be allowed, and the order of hierarchy between them must be specified.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>If we do not specify it, Facebook will configure the event hierarchy at its discretion.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>If a user executes several events (e.g. AddToCart and Purchase), the pixel will only send the one with the highest rank.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>At the adset level, we will only have to choose 1 event.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_afectara_entonces_a_la_configuracion_de_campanas\"><\/span><strong>How will this affect the configuration of campaigns?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">At this point, there are two important points when it comes to campaign configuration:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>If you are targeting iOS in-app events, only the Auction purchase will be available. Neither range nor frequency will be available<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>For dynamic ads on app or web on iOS14, it may open in browser and not go to the app or app store.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campanas_de_descarga_de_apps_para_iOS_Facebook_Ads\"><\/span>App download campaigns for iOS Facebook Ads:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Separate campaigns will have to be created for iOS<\/li><li>Limitations: Maximum 9 campaigns; 5 groups per campaign with the same type of optimization.<\/li><li>SKAdNetwork will not support breakdowns for download or post-download events (e.g. in-app purchase).<\/li><li>Conversion events will be logged with the SKAdNetwork API submission date (not real time).<\/li><li>Data is aggregated at campaign level. For ad-set and ad levels, statistical models will be applied, unless the campaign has only 1 group and 1 ad, which will be the same data as at campaign level.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Por_ultimo_%C2%BFy_las_audiencias_personalizadas\"><\/span>Finally, what about custom audiences?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">From Facebook they warn that we will see decreases in remarketing audiences depending on how many people reject the follow-up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In principle, this would only apply to \"your origins\" custom audiences, but not for those on Facebook.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In short, there are many reasons why Social Ads platforms will continue to grow in 2021. Tell us what you think of the new developments in Social Ads, do you find them interesting?<\/p>","protected":false},"excerpt":{"rendered":"<p>This year has started strong in terms of news. If last week we talked about what's new in Google Ads, now we are going to focus on what's new in Social Ads platforms for 2021.\n\n\n\nWhy 2021 will be the year of Social Media?\n\n\n\nSocial Commerce\n\n\n\nSocial commerce is becoming one of the most important and effective sales strategies for ecommerce.\n\n\n\nWhat is it about? We are talking about buying directly through social networks without going through other applications or websites. This favors brands.\n\n\n\nSocial networks and online stores are already fully integrated in society, so brands take advantage of these platforms to reach their ideal customers.\n\n\n\nLive Social Shopping\n\n\n\nWhen we talk about live shopping, we refer to the possibility of generating sales in real time among a determined audience.\n\n\n\nWith this, brands and influencers will have a greater impact with the sale of products easily from live social media. A very booming trend in recent times.\n\n\n\nShoppertainment\n\n\n\nShoppertainment is a strategy that lies on the borderline between e-commerce and entertainment. It involves engaging consumers in an interactive experience by making live broadcasts of events, videos or games to drive online purchases.\n\n\n\nThis year 2021, influencers and content creators will become more important to drive commerce. The content we generally enjoy will now drive us to buy organically.\n\n\n\nStorification\n\n\n\nWe are seeing more and more homogenization among social networks. The types of publications that used to belong to a single platform can now be found on many others.\n\n\n\nFor example, stories began to be a publishing tool on platforms such as Instagram or Facebook in recent years, which has now changed. We can now find them on platforms such as LinkedIn.\n\n\n\nWe can also see it with TikTok-style short videos, which are now present on Instagram as Reels.\n\n\n\nVideo and augmented reality\n\n\n\nThis 2021 comes with a greater commitment to dynamic content in social networks, through videos and augmented reality. This will mean the creation of new and improved formats for incorporation into the platforms.\n\n\n\nFrom follower to subscriber\n\n\n\nSince the late 2020s, the monetization of streams and paid content through subscriptions has taken off.\n\n\n\nThe use of platforms such as Patreon will become more popular, as a way to secure paid subscriptions to higher quality and exclusive content.\n\n\n\nAdvertising on Whatsapp\n\n\n\nThis novelty was already announced for 2020, but it seems that this 2021 we will indeed see ads on WhatsApp.\n\n\n\nWe will be able to find it within the Whatsapp statuses and, undoubtedly, it will open a wide field to spread your messages in the most used messaging app in the world.\n\n\n\nAdvertising Cost\n\n\n\nOn the other hand, this year will see an increase in advertising costs, given the higher demand for advertising. In response, access to fixed spaces will be sought, leaving aside the auction model.\n\n\n\n\n\n\n\n\n\n\n\niOS 14 update on Facebook Ads\n\n\n\nApple's operating system, iOS, has been updated to version 14. But why does this affect the Facebook Ads platform?\n\n\n\nThe answer is that, for iPhone version iOS14, Apple has introduced the \"App Tracking Transparency\" measurement protocol with serious privacy restrictions.\n\n\n\nWhat affects Facebook Ads is the SKAdNetwork class, a proprietary system that can measure ad attribution without revealing specific device actions. Given this:\n\n\n\nIt should display a message asking if you accept the tracking. So, it is expected that there will be quite a few rejections.\n\n\n\nFacebook Ads warning window. Source: Own\n\n\n\nEven if you accept, there are several restrictions.\n\n\n\nWhat about the Facebook Ads attribution window and measurement?\n\n\n\nAttribution window:\n\n\n\nPost-click 28D, post-view 28D and post-view 7D disappear. So post-click 7D will be the default post-click 7D.\n\n\n\nFrom now on, the conversion window will be configured at the ad-set level, no longer at the Account level.\n\n\n\nFor automatic rules, the conversion window will be 7D post-click for Android.\n\n\n\nMeasurement:\n\n\n\nBreakdowns by Action and Delivery for conversions are going to be no longer available.\n\n\n\nIf data is missing, estimates of results will be made.\n\n\n\nThe conversion date will be when the conversion takes place and not when the ad was shown.\n\n\n\nReal-time reporting is no longer supported and there may be a delay of up to 3 days.\n\n\n\nRegarding the pixel, a maximum of 8 custom events\/conversions will be allowed, and the order of hierarchy between them must be specified.\n\n\n\nIf we do not specify it, Facebook will configure the hierarchy of events at its discretion.\n\n\n\nIf a user executes several events (e.g. AddToCart and Purchase), the pixel will only send the one with the highest rank.\n\n\n\nAt the adset level, we will only have to choose 1 event.\n\n\n\nHow will this affect the campaign configuration?\n\n\n\nAt the moment, there are two important points if we talk about campaign configuration:\n\n\n\nIf you have iOS in-app events targeting, only Auction buying will be available. Neither reach nor frequency will be available\n\n\n\nFor dynamic ads on app or web on iOS14, it may open in browser and not go to app or app store.\n\n\n\nApp download campaigns for iOS Facebook Ads:\n\n\n\nSeparate campaigns will need to be created for iOSLimitations:Maximum 9 campaigns; 5 groups per campaign with the same type of optimization.SKAdNetwork will not support breakdowns for download or post-download events (ex: in-app purchase)Conversion events will be recorded with SKAdNetwork API send date (not real time)Data is aggregated at campaign level. For ad-set and ad levels, statistical models will be applied, unless the campaign has only 1 group and 1 ad, which will be the same data as at campaign level.\n\n\n\nFinally, what about custom audiences?\n\n\n\nFrom Facebook they warn that we will see decreases in remarketing audiences depending on how many people reject the follow-up.\n\n\n\nIn principle, this would only apply to \"your origins\" custom audiences, but not for those on Facebook.\n\n\n\n\n\n\n\nIn short, there are many reasons why Social Ads platforms will continue to grow in 2021. Tell us what you think of the new developments in Social Ads, do you find them interesting?<\/p>","protected":false},"author":42,"featured_media":221012,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[44,22,28],"tags":[88,243],"class_list":["post-221003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-marketing-online","category-social-media","tag-e-commerce","tag-facebook-ads"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/221003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=221003"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/221003\/revisions"}],"predecessor-version":[{"id":232206,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/221003\/revisions\/232206"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/221012"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=221003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=221003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=221003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}