country-specific surcharges<\/a>as shown in the image above.<\/p>\n\n\n\n<\/p>\n\n\n\n
In short, although not all of them are listed here, we can see that there are many changes that Google has in store for this new year. In addition, we are sure that they will not be the only ones and that the coming months will be full of new features. Tell us what you think of Google's new features, do you find them interesting?<\/p>","protected":false},"excerpt":{"rendered":"
There are many new features that Google has been announcing since the end of 2020. From changes in ads to new elements that will facilitate the management of campaigns, let's see the most interesting ones! Phrase match and modified broad match are now one and the same Google announced at the beginning of the year changes in keyword matches that will cause the disappearance of modified broad matches from July this year. Now the phrase match will trigger search terms that until now were attributed to modified broad matches. So it can be said that one will absorb the other. How can this change affect? Google clarifies that the word order will be respected only when it is relevant to the meaning. As a general rule, ads will be shown in searches that include terms with the same meaning or whose semantic variation is significant to show the result. Although as of July it will not be possible to create new ones, it is important to know that the modified broads that you already have enabled will continue to activate ads only with the new behavior of phrase matching. However, as of July, it will not be possible to create new ones. Therefore, it is recommended to review the campaign structure and analyze the possible changes that may result in visibility and traffic as well as in return and performance. Form for potential customers Although the forms for customers within Google Ads are not a novelty, the upcoming changes are. As Google has announced, it will no longer be necessary for users to access the website from the ad to submit the form. Now, it will be displayed natively in the SERP and the user will have the ability to submit the information by interacting with the ad. Search Trends Statistics Report Within the Google Ads menu you can now see a new feature called \"Statistics\". Google is launching this new report due to the changes in consumer behavior in the \"new normal\". From it, we will be able to analyze the performance of our campaigns in terms of clicks, impressions and cost, and make an inter-weekly, inter-monthly or inter-annual comparison. With the new Beta we will have information on search trends for our Google Ads campaign structure. Since, it offers us optimization suggestions and new strategies. Beta \u25ba Amazon feeds in Merchant The first Google beta for this 2021 is the possibility of having Amazon feeds in Merchant Center. Although, for the moment, it is only available in the United States, we can already see how the possibility of importing product data from Amazon's inventory file is being tested. Before this we must keep in mind that: Products uploaded via an Amazon formatted feed will remain active until they are explicitly deleted or updated by uploading another feed. To add or remove products from Amazon formatted feed files, Amazon feed attributes must be used. Change the product data specification, Merchant Center will assign them a Google equivalent whenever possible. All in all, it can be understood that this is intended as a way to make it easier for advertisers to access Google Ads from this platform. As of April 6, Google will require that the price on the landing page matches not only the price of the product, but also the final amount of the product in the cart itself. This ensures consistency and greater security for the user throughout the purchase process. Moreover, Google itself has issued a series of requirements and recommended practices for the processing of purchases. What happens if there is a violation? As we can see in other cases with Google's policies, not complying with the requirements of this update means a 28-day warning to resolve all existing price discrepancies. If not resolved, the Merchant Center account will be suspended. Goodbye Catalog Ads in Shopping... And Gmail as we know it As of April 1, catalog ads will no longer be available in Shopping. In light of this, catalog ad groups will be removed and ads will no longer run. However, the performance data of the removed ad groups and ads will still be available in the account reports. About Gmail ads, what we know is that as of July 1, they will no longer be available as we know them. These campaigns will become read-only, so they will not be editable. Also, you will not be able to create Gmail campaigns as standard, but you will be able to create them through Discovery campaigns. YouTube in Attribution Reports Google has announced the inclusion of YouTube and Display ads in Google Ads Attribution Reports. Although still in Beta, eligible advertisers will be able to opt-in to view this report in the Measurement > Attribution section of the Google Ads dashboard to see YouTube ads in the Top Paths, Assisted Conversions and Path Metrics reports, along with Search and Shopping ads. This new feature will give us the ability to better observe and understand the role video plays in the customer path to purchase. Data exclusion in Smart Bidding As you may already know, Smart Bidding uses conversion rates to help calculate bids at auction time. However, these conversion rates are not always accurate, as any errors in measurement, tagging or web errors can affect them. For this reason, Google now provides the ability to Exclude data for search campaigns,<\/p>","protected":false},"author":42,"featured_media":220981,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[26,22],"tags":[30,234],"class_list":["post-220957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-marketing-online","tag-ecommerce","tag-google-ads"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/220957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=220957"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/220957\/revisions"}],"predecessor-version":[{"id":232207,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/220957\/revisions\/232207"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/220981"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=220957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=220957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=220957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}