{"id":220808,"date":"2021-03-02T07:34:31","date_gmt":"2021-03-02T07:34:31","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=220808"},"modified":"2025-04-02T10:45:18","modified_gmt":"2025-04-02T08:45:18","slug":"prestashop-cms-de-gestion-para-e-commerce","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/prestashop-cms-management-for-e-commerce\/","title":{"rendered":"Prestashop: CMS management for e-commerce"},"content":{"rendered":"<p class=\"wp-block-paragraph\">In our review about the most used CMS in e-commerce, we could not miss <strong>Prestashop,<\/strong> the open source content management system used by one out of five online stores in Spain. So, we are going to tell you the main advantages and features of Prestashop, templates, modules and options of the platform born from a university project by Bruno Leveque.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/prestashop-cms-management-for-e-commerce\/#Instalacion_y_puesta_en_marcha\" >Installation and start-up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/prestashop-cms-management-for-e-commerce\/#Estructura_interna\" >Internal structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/prestashop-cms-management-for-e-commerce\/#Gestion_de_pedidos\" >Order management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/prestashop-cms-management-for-e-commerce\/#Modulos_para_casi_todo\" >Modules for almost everything<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/prestashop-cms-management-for-e-commerce\/#Traducciones_y_venta_en_otros_paises\" >Translations and sales in other countries<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/prestashop-cms-management-for-e-commerce\/#Ficha_de_producto_titulos_y_descripciones\" >Product sheet: titles and descriptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/prestashop-cms-management-for-e-commerce\/#Conclusiones\" >Conclusions<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Instalacion_y_puesta_en_marcha\"><\/span>Installation and start-up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The latest version published by Prestashop is version 1.7 and brings some changes compared to 1.6, in performance, design and internal structure. It incorporates the Megamenu to facilitate the creation of product categories. It bets on security and design, with the native module for layout and page design: <strong>Ap Page Builder<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Like other CMS, its basic installation is available in most hosting services that we can hire, from there, we will have to go through the cashier and choose one of the hundreds of templates available.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In case you have programming knowledge, you can opt for the base template and go tweaking and adapting the web to your design and brand, avoiding reloading the code of the page with CSS that you are not going to use.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Estructura_interna\"><\/span>Internal structure<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The small changes in version 1.7 leave us with an internal structure that facilitates the customization of our e-commerce.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/03\/estructura-prestashop-geotelecom_es-1024x586.png\" alt=\"Prestashop internal structure, configuration directories\" class=\"wp-image-220809\" width=\"1024\" height=\"586\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/03\/estructura-prestashop-geotelecom_es-1024x586.png 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/03\/estructura-prestashop-geotelecom_es-300x172.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/03\/estructura-prestashop-geotelecom_es-768x439.png 768w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/03\/estructura-prestashop-geotelecom_es.png 1154w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gestion_de_pedidos\"><\/span>Order management<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Having a user-friendly order management system that provides you with all the information you need to keep track of your orders. <strong>control over orders, statistics and shipping<\/strong>is essential to know the data of your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is where the <strong>Prestashop back-office <\/strong>has an added value compared to other CMS. It offers us:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Backoffice Ids: Checking double transactions and errors<\/li><li>Order status information and configuration<\/li><li>Follow-up of the sale: We can know where the sale is coming from<\/li><li>Apply filters: weight, size, color...<\/li><li>Contrast Back Office VS Analytic data: A statistics dashboard with the possibility of exporting data and comparing it with measurement platforms.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Modulos_para_casi_todo\"><\/span>Modules for almost everything<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If there is one thing that makes Prestashop stand out from other CMSs, it's the <strong>quantity and quality of existing modules<\/strong> to make any implementation. From creating a Marketplace for external stores, to synchronizing the store's product feed with advertising platforms, without needing to know how to code. The modules offer practical solutions to different problems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prestashop has an official store to download and install modules with all the guarantees of security and performance. Although there are also developers who offer their modules in other portals. We leave you a <a href=\"https:\/\/www.expertosnegociosonline.com\/modulos-prestashop\/\">modules link<\/a> that are recommended as a must-have for any online store.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Traducciones_y_venta_en_otros_paises\"><\/span>Translations and sales in other countries<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">More and more online stores are choosing to <strong><a href=\"https:\/\/www.geotelecom.mx\/en\/internationalization\/\">to sell in other countries in our environment<\/a><\/strong>. In this case, the translation of the product, category and template cards becomes essential.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prestashop makes it easy for us ? offering natively, the main changes in our website. So we can configure:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Add a default language and country<\/li><li>Default languages: en ca gl eu<\/li><li>Units of measure<\/li><li>Language and country code<\/li><li>Currency<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">There are translation modules that make our work easier, although we always recommend an in-depth review and check the main terms and categories of the page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ficha_de_producto_titulos_y_descripciones\"><\/span>Product sheet: titles and descriptions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">And we come to the part where we have to present our product to the web surfers. This is where we always recommend to our customers <strong>invest time in describing and titling the products <\/strong>in order to be found by search engines, combining a broad description of our product, with photos and graphics that make the item for sale attractive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prestashop is very convenient and easy to use.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"173\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/03\/ficha-producto-geotelecom_es-1024x173.png\" alt=\"Product tab options in prestashop\" class=\"wp-image-220811\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/03\/ficha-producto-geotelecom_es-1024x173.png 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/03\/ficha-producto-geotelecom_es-300x51.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/03\/ficha-producto-geotelecom_es-768x130.png 768w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/03\/ficha-producto-geotelecom_es.png 1275w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The<strong> Catalog section<\/strong> encompasses the ecosystem of products, categories and brands. Each tab has clear options to optimize each product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Options such as choosing the cover photo, product associations, category and subcategory where to associate the products, even the use of specific modules for each product, as well as filters to facilitate the customer's search.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/03\/catalogo-productos-geotelecom.png\" alt=\"Prestashop backoffice catalog for product management.\" class=\"wp-image-220813\" width=\"659\" height=\"417\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/03\/catalogo-productos-geotelecom.png 659w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/03\/catalogo-productos-geotelecom-300x190.png 300w\" sizes=\"(max-width: 659px) 100vw, 659px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusiones\"><\/span>Conclusions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Among the different CMSs we see daily in the agency, Prestashop has been gaining an increasingly important place in e-commerce with catalogs of between 2,000 and 10,000 products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ease of managing many items and the variety of modules and solutions to customize online stores, make it a compelling choice for the vast majority of online stores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The biggest drawback we detected is the price of modules and templates, having to make a higher initial investment than with other CMS for e-commerce management. We hope it will help you to make a decision and choose the CMS that best suits the characteristics and needs of your business.<\/p>","protected":false},"excerpt":{"rendered":"<p>In our review about the most used CMS in e-commerce, we could not miss Prestashop, the open source content management system used by one out of five online stores in Spain. So, we are going to tell you the main advantages and features of Prestashop, templates, modules and options of the platform born from a university project by Bruno Leveque.\n\n\n\nInstallation and start-up\n\n\n\nThe latest version published by Prestashop is version 1.7 and brings some changes compared to 1.6, in performance, design and internal structure. It incorporates the Megamenu to facilitate the creation of product categories. It bets on security and design, with the native module for layout and page design: Ap Page Builder.\n\n\n\nLike other CMS, its basic installation is available in most hosting services that we can hire, from there, we will have to go through the cashier and choose one of the hundreds of templates available.\n\n\n\nIn case you have programming knowledge, you can opt for the base template and go tweaking and adapting the web to your design and brand, avoiding reloading the code of the page with CSS that you are not going to use.\n\n\n\nInternal structure\n\n\n\nThe small changes in version 1.7 leave us with an internal structure that facilitates the customization of our e-commerce.\n\n\n\n\n\n\n\nOrder management\n\n\n\nHaving an easy-to-use order management system that provides you with all the information you need to keep track of orders, statistics and shipping is essential to know your business data.\n\n\n\nThis is where Prestashop Back-office has an added value compared to other CMS. It offers us:\n\n\n\nBack-office Ids: Verify double transactions and errorsInformation and order status configurationSale tracking: We can know where the sale comes fromApply filters: Weight, size, color...Contrast data Back Office VS Analytic: A statistics panel with the possibility of exporting data and comparing them with measurement platforms.\n\n\n\nModules for almost everything\n\n\n\nIf something stands out in Prestashop compared to other CMS is the quantity and quality of existing modules to make any implementation. From creating a Marketplace for external stores, to synchronizing the store's product feed with advertising platforms, without needing to know how to code. The modules offer practical solutions to different problems.\n\n\n\nPrestashop has an official store to download and install modules with all the guarantees of security and performance. Although there are also developers who offer their modules in other portals. We leave you a link to the modules that are recommended as essential for any online store.\n\n\n\nTranslations and sales in other countries\n\n\n\nMore and more online stores are deciding to sell in other countries around us. In this case, the translation of the product cards, categories and template becomes essential.\n\n\n\nPrestashop makes it easy ? offering natively, the main changes in our website. So we can configure:\n\n\n\nAdd a default language and countryDefault languages: es ca gl euUnits of measureLanguage code and countryCurrency\n\n\n\nThere are translation modules that make our work easier, although we always recommend a thorough review and check of the main terms and categories on the page.\n\n\n\nProduct sheet: titles and descriptions\n\n\n\nAnd now we come to the part where we must present our product to web surfers. This is where we always recommend our customers to invest time in describing and titling the products in order to be found by search engines, combining a comprehensive description of our product, with photos and graphics that make the item for sale attractive.\n\n\n\nPrestashop is very convenient and easy to use.\n\n\n\n\n\n\n\nThe Catalog section encompasses the ecosystem of products, categories and brands. Each tab has clear options to optimize each product.\n\n\n\nOptions such as choosing the cover photo, product associations, category and subcategory where to associate the products, even the use of specific modules for each product, as well as filters to facilitate the customer's search.\n\n\n\n\n\n\n\nConclusions\n\n\n\nAmong the different CMSs that we see daily in the agency, Prestashop has been gaining an increasingly important place in e-commerce with catalogs of between 2,000 and 10,000 products.\n\n\n\nThe ease of managing many items and the variety of modules and solutions to customize online stores, make it a weighty option for the vast majority of online stores.\n\n\n\nThe biggest drawback we detected is the price of modules and templates, having to make a higher initial investment than with other CMS for e-commerce management. We hope it will help you to make a decision and choose the CMS that best suits the characteristics and needs of your business.<\/p>","protected":false},"author":42,"featured_media":220818,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[39,22],"tags":[30,59,230],"class_list":["post-220808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-herramientas","category-marketing-online","tag-ecommerce","tag-modulo-prestashop","tag-seo"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/220808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=220808"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/220808\/revisions"}],"predecessor-version":[{"id":232208,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/220808\/revisions\/232208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/220818"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=220808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=220808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=220808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}