{"id":220787,"date":"2021-02-23T11:32:32","date_gmt":"2021-02-23T11:32:32","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=220787"},"modified":"2021-02-23T11:32:32","modified_gmt":"2021-02-23T11:32:32","slug":"promociona-tu-app-en-apps-ads","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/promote-your-app-on-apps-ads\/","title":{"rendered":"Promote your app in Apps Ads"},"content":{"rendered":"<p class=\"has-text-align-left wp-block-paragraph\">We find ourselves in a world connected to the Internet through apps. We spend <strong>95%<\/strong> of our time browsing mobile applications. As if that were not enough, the use of apps has increased by<strong> 200%<\/strong> during the summer due to the pandemic. <strong>What if I have an application, how can I promote it? <\/strong>In this post we tell you everything you need to know to start promoting your application in Google Ads (Apps Ads). <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/promote-your-app-on-apps-ads\/#Apps_en_Google_Ads\" >Apps in Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/promote-your-app-on-apps-ads\/#%C2%BFQue_necesitamos_para_poder_empezar_con_Apps_Ads\" >What do we need to get started with Apps Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/promote-your-app-on-apps-ads\/#%C2%BFDonde_pueden_aparecer_los_anuncios_de_aplicaciones\" >Where can application ads appear?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/promote-your-app-on-apps-ads\/#%C2%BFQue_tipos_de_campanas_hay\" >What types of campaigns are there?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/promote-your-app-on-apps-ads\/#Y_por_ultimo%E2%80%A6_%C2%BFComo_mido_los_datos_en_Apps\" >And finally... How do I measure data in Apps?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/promote-your-app-on-apps-ads\/#Si_tenemos_apps_pero_tambien_necesitamos_medir_web_entonces_es_mejor_que_escojamos_Google_Analytics_Pero_%C2%BFque_nos_proporciona_Firebase_Analytics\" >If we have apps but we also need to measure web, then it is better to choose Google Analytics. But what does Firebase Analytics provide?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Apps_en_Google_Ads\"><\/span>Apps in Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">These are fully automated campaigns, <strong>depend 100% on machine learning<\/strong>. So we will only need to set a target for the campaign, for example, <strong>close a purchase<\/strong>. The algorithm will start working and will show our ad to many users.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>How long will this happen?<\/strong> Until one of the users meets the goal we have set. Then, our ad will only be shown to users similar to the one who converted. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Recommended Practice<\/strong>Be clear about the action you want users to take. Rely on machine learning. First the algorithm tests and then finds the target user.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_necesitamos_para_poder_empezar_con_Apps_Ads\"><\/span>What do we need to get started with Apps Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>The application must have a quality of <strong>4 stars<\/strong>There is no point in promoting an application with a bad experience. <\/li><li>We must have a <strong>minimum budget of 40 thousand euros<\/strong> per month. The campaign needs a minimum volume to learn so this budget is the most appropriate. If we have less investment, the algorithm may not learn as well. <\/li><li>To achieve <strong>good results must be B2C<\/strong>It is possible to do B2B but app campaigns need a large volume of users and this is more common in B2C.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFDonde_pueden_aparecer_los_anuncios_de_aplicaciones\"><\/span>Where can application ads appear?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With a<strong> We are able to access all platforms in a single campaign<\/strong> owned by Google. In this type of campaign we will not exclude any location, the algorithm will make us be present at the right time in which, according to the user's behavior, it is more likely to achieve the conversion.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Search network:<\/strong> the ad will appear associated with search terms related to the App category.<\/li><li><strong>Google Play Store:<\/strong> will appear in the Play Store search results, and in related Apps.<\/li><li><strong>YouTube:<\/strong> will appear below the video being viewed.<\/li><li><strong>Display Network:<\/strong> It will place the app ad in the most appropriate place to achieve the highest number of conversions.<\/li><li><strong>Google Discover:<\/strong> only available on Android mobiles with default language in English<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_tipos_de_campanas_hay\"><\/span>What types of campaigns are there?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In a single campaign we include text, images and video, in this way, the algorithm of <strong>Google will show the optimal elements for each user<\/strong> selecting those elements that make the ad more attractive to each user. It is important to give a <strong>good volume of materials<\/strong> and elements to make the ad more relevant. We can promote the application to different users according to the objective we set.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Acquisition:<\/strong> the advertisement <strong>ONLY<\/strong> will be seen by those users who <strong>NO<\/strong> have the application downloaded (it will take you directly to the download store). <\/li><\/ul>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><em><strong>Recommended practice:<\/strong> Target the campaign to \"all users\" to achieve the maximum possible number of downloads at a target cost per download (CPD). Google suggests that we apply a budget 50 times higher than the cost per download.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Engagement:<\/strong> is in beta. <strong>The CTA is to open the app<\/strong>If you have downloaded the app, only those users who have downloaded the app will see the ads.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Recommended practice:<\/strong> Google recommends that the budget be 10 times higher than the CPA. There needs to be at least 10 different users per day completing the action we are pursuing.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Y_por_ultimo%E2%80%A6_%C2%BFComo_mido_los_datos_en_Apps\"><\/span>And finally... How do I measure data in Apps?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A wide variety of measurement programs are available <strong>Mixpanel, Flurry, Localytics...<\/strong>In this post we will focus on <strong>Firebase<\/strong>Google's tool that is part of its cloud platform. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This program will allow us to <strong>save development time in programming<\/strong>use your <strong>retention tools<\/strong> and customer acquisition, and <strong>unify the SDKs<\/strong>(software development kits) <strong>existing <\/strong>(IOS and Android). In addition to offering a system of monetization of applications, through <strong>Admob<\/strong>its advertising platform where you can set up your own <strong>spaces in your app for others to advertise in<\/strong>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Si_tenemos_apps_pero_tambien_necesitamos_medir_web_entonces_es_mejor_que_escojamos_Google_Analytics_Pero_%C2%BFque_nos_proporciona_Firebase_Analytics\"><\/span>If we have apps but also need to measure web, then it is better to choose Google Analytics.<strong> But what does Firebase Analytics provide us with?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>It offers a series of <strong>automatic events<\/strong>It also allows us to create general events and events by vertical. It also allows us to create customized events. At <strong>Firebase Analytics<\/strong>events can be defined as <strong>\"conversion\"<\/strong> and when it occurs we can send a communication to the advertising partner that the conversion has occurred as a tracker.<\/li><li><strong>User properties<\/strong>consists of assigning attributes to our users in order to subsequently use these properties as <strong>filters<\/strong> in the reports or in the<strong> audience building<\/strong>.<\/li><li>Uses the <strong>last click attribution model<\/strong>However, if there has been an intervention of <strong>Adwords<\/strong> at some point will attribute it directly and discard all other sources.<\/li><\/ul>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>What is missing?<\/strong> It lacks custom dimensions, as a recommendation, use user-level filters instead. And at the moment, e-commerce implementation is not possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leave us a comment with your opinion about the post! Or you can also read our <a href=\"https:\/\/www.geotelecom.mx\/en\/ventas-offline-en-google-ads\/\">previous publication<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>We find ourselves in a world connected to the Internet through apps. We spend 95% of our time browsing mobile applications. To top it off, app usage has increased by 200% over the summer due to the pandemic. And if I have an app, how can I promote it? In this post we tell you everything you need to know to start promoting your application in Google Ads (Apps Ads).\n\n\n\nApps in Google Ads\n\n\n\nThese are fully automated campaigns, they depend 100% on machine learning. So we only need to set a goal for the campaign, for example, to close a purchase. The algorithm will start working and show our ad to many users.\n\n\n\nHow long will this happen? Until one of the users meets the goal we have set. Then, our ad will only be shown to users similar to the one who converted.\n\n\n\nBest practice: be clear about the action you want users to take. Rely on machine learning. First the algorithm tests and then finds the target user.\n\n\n\nWhat do we need to get started with Apps Ads?\n\n\n\nThe application must have a 4 star quality, it makes no sense to promote an application with a bad experience. We must have a minimum budget of 40 thousand euros per month. The campaign needs a minimum volume to learn so this budget is the most appropriate. If we have less investment, the algorithm may not learn as well. To get good results it must be B2C, it is possible to do B2B but app campaigns need a large volume of users and this is more common in B2C.\n\n\n\nWhere can app ads appear?\n\n\n\nWith a single campaign we can access all platforms owned by Google. In this type of campaigns we will not exclude any location, the algorithm will make us to be present at the right time in which according to user behavior is more likely to get the conversion.\n\n\n\nSearch Network: the ad will appear associated with search terms related to the category of the App.Google Play Store: it will appear in the search results of Play Store, and related Apps.YouTube: it will appear below the video being viewed.Display Network: Will place the app ad in the most appropriate place to achieve the highest number of conversionsGoogle Discover: only available on Android mobiles with default language in English.\n\n\n\nWhat types of campaigns are there?\n\n\n\nIn a single campaign we include text, images and video, in this way the Google algorithm will show the optimal elements for each user by selecting those elements that make the ad more attractive to each user. It is important to give a good volume of materials and elements to make the ad more relevant. We can promote the application among different users according to the objective we set.\n\n\n\nAcquisition: the ad will ONLY be seen by users who do NOT have the application downloaded (it will take them directly to the download store).\n\n\n\nBest practice: Target the campaign to \"all users\" to get as many downloads as possible at a target cost per download (CPD). Google suggests that we apply a budget 50 times higher than the cost per download.\n\n\n\nEngagement: this is in beta. The CTA is to open the app, only users who have downloaded the app will see the ads.\n\n\n\nBest practice: Google recommends that the budget be 10 times higher than the CPA. It is necessary that there are at least 10 different users per day that complete the action we are pursuing.\n\n\n\nAnd finally... How do I measure data in Apps?\n\n\n\nThere is a wide variety of measurement programs Mixpanel, Flurry, Localytics... In this post we will focus on Firebase, Google's tool that is part of its cloud platform.\n\n\n\nThis program will allow us to save development time in programming, use its customer retention and acquisition tools, and unify the existing SDK (software development kits) (IOS and Android). In addition to offering us an application monetization system, through Admob, its advertising platform where you can configure the spaces of your app for others to advertise.\n\n\n\nIf we have apps but we also need to measure web, then it is better to choose Google Analytics. But what does Firebase Analytics provide?\n\n\n\nIt offers a series of automatic events, general events and events by vertical. It also allows us to create custom events. In Firebase Analytics, the events can be defined as \"conversion events\" and when the conversion occurs we can send a communication to the advertising partner that the conversion has occurred as a tracker.User properties, consists of assigning attributes to our users in order to later use these properties as filters in reports or in the creation of audiences.Uses the last click attribution model, however, if there has been intervention from Adwords at some point it will attribute it directly and discard the rest of the sources.\n\n\n\nWhat is missing? It lacks custom dimensions, as a recommendation, it uses user-level filters instead. And at the moment, e-commerce implementation is not possible.\n\n\n\nLeave us a comment with your opinion on the post! Or you can also read our previous post.<\/p>","protected":false},"author":42,"featured_media":220799,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[26],"tags":[233,234,300],"class_list":["post-220787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","tag-app","tag-google-ads","tag-publicidad"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/220787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=220787"}],"version-history":[{"count":0,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/220787\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/220799"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=220787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=220787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=220787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}