{"id":220647,"date":"2021-02-09T12:17:09","date_gmt":"2021-02-09T12:17:09","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=220647"},"modified":"2021-02-09T12:17:09","modified_gmt":"2021-02-09T12:17:09","slug":"estereotipos-de-la-publicidad-del-siglo-xxi","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/stereotypes-of-twentieth-century-advertising\/","title":{"rendered":"21st Century Advertising Stereotypes"},"content":{"rendered":"<p class=\"wp-block-paragraph\">As we told you in the <a href=\"https:\/\/www.geotelecom.mx\/en\/estereotipos-de-la-publicidad-del-siglo-xx\/\">previous post<\/a>Throughout the history of advertising, many stereotypes have emerged and have become established, forming part of our lives until practically the present day. The 20th century was a hotbed of this type of \"prejudices\" or \"stereotypes\" but, in the 21st century, does anything change?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the early <strong>2000<\/strong> society copies the same patterns we saw in previous decades. It is true that little by little we are seeing an evolution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Major brands, such as Nokia, promote much more inclusive advertising including other races, ethnicities and cultures. <\/p>\n\n\n\n<figure class=\"wp-block-image size-medium is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/02\/2021-02-09_11h00_06-300x131.png\" alt=\"\" class=\"wp-image-220650\" width=\"600\" height=\"262\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/02\/2021-02-09_11h00_06-300x131.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/02\/2021-02-09_11h00_06-768x335.png 768w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/02\/2021-02-09_11h00_06.png 950w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, women are still in the background and it is not until 2010 when a new way of thinking emerges, much more open and \"away\" a little from the stereotypes that we had been bringing. Now women are supermoms, heroines and new family models are advertised. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Mothers, they know - Tuna Calvo Advert\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/yuU6gcbG8FI?start=10&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Although it should be mentioned that sexist advertising has not completely disappeared. In Spain, only <strong>six advertising complaints<\/strong> of this type have been brought to justice in the last decade. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>advertising boom<\/strong> The most important event of the year is the arrival of the <strong>social networks<\/strong>. These platforms have more than 3.5 billion users. Companies have found in social networks an unstoppable business model, intervening in the 73% of online sales. They allow for greater inclusion than conventional media and break stereotypes by highlighting multiculturalism.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The \"<strong>influencer phenomenon<\/strong>\"has meant a before and after in advertising.  Brands use these influences as ambassadors who, in many cases, override the canons that have developed over the last century. In social networks there is room for everyone regardless of gender, ethnicity, age and physique. However, all that glitters is not gold and only 20% of influencers respect advertising rules in their collaborations with brands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite all the advances, <strong>only 14% of discriminated groups feel represented in advertising<\/strong>and proof of this are images such as the following:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"778\" height=\"476\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/02\/2021-02-09_11h45_29.png\" alt=\"\" class=\"wp-image-220669\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/02\/2021-02-09_11h45_29.png 778w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/02\/2021-02-09_11h45_29-300x184.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/02\/2021-02-09_11h45_29-768x470.png 768w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"753\" height=\"648\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/02\/2021-02-09_11h45_17.png\" alt=\"\" class=\"wp-image-220675\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/02\/2021-02-09_11h45_17.png 753w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/02\/2021-02-09_11h45_17-300x258.png 300w\" sizes=\"(max-width: 753px) 100vw, 753px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">So although we have evolved a lot over the years, there is still a long way to go. What do you think?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leave us your opinions in the comments. We read you ?<\/p>","protected":false},"excerpt":{"rendered":"<p>As we told you in the previous post, throughout advertising history many stereotypes have emerged and have become established, forming part of our lives until practically the present day. The 20th century was a hotbed of this type of \"prejudices\" or \"stereotypes\" but, in the 21st century, does anything change?\n\n\n\nIn the early 2000s society copies the same patterns we saw in previous decades. It is true that little by little we are seeing an evolution.\n\n\n\nBig brands, such as Nokia, promote a much more inclusive advertising including other races, ethnicities and cultures.\n\n\n\n\n\n\n\n\n\n\n\nHowever, women are still in the background and it is not until 2010 when a new way of thinking emerges, much more open and \"away\" a little from the stereotypes that we had been bringing. Now women are supermoms, heroines and new family models are advertised.\n\n\n\n\nhttps:\/\/www.youtube.com\/watch?v=yuU6gcbG8FI&amp;t=10s\n\n\n\n\nAlthough it should be mentioned that sexist advertising has not completely disappeared. In Spain, only six complaints for this type of advertising ended up in court in the last decade.\n\n\n\nThe advertising boom par excellence occurred with the arrival of social networks. These platforms have more than 3.5 billion users. Companies have found in social networks an unstoppable business model, intervening in the 73% of online sales. They allow for greater inclusion than conventional media and break stereotypes by highlighting multiculturalism.\n\n\n\nThe \"influencer phenomenon\" has been a turning point in advertising.  Brands use these influencers as ambassadors who, in many cases, overturn the canons that have developed over the last century. In social networks there is room for everyone regardless of gender, ethnicity, age and physique. However, all that glitters is not gold and only 20% of influencers respect advertising rules in their collaborations with brands.\n\n\n\nDespite all the progress, only 14% of discriminated groups feel represented in advertising, and proof of this are images like the following:\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nSo although we have evolved a lot over the years, there is still a long way to go. What do you think?\n\n\n\nLeave us your opinions in the comments. We read you ?<\/p>","protected":false},"author":42,"featured_media":220684,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[43],"tags":[299,300,48],"class_list":["post-220647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cursos-y-formacion","tag-historia","tag-publicidad","tag-redes-sociales"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/220647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=220647"}],"version-history":[{"count":0,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/220647\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/220684"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=220647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=220647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=220647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}