<\/span><\/h5>","protected":false},"excerpt":{"rendered":"YouTube reaches 31.5 million Spaniards each month, viewers watching videos where we can make an impact through Google Ads.\nYouTube is a digital platform designed to host videos that works like a warehouse. On this platform each user consumes content when and how they need it or feel like it.\nConsumption on YouTube has a demographic reach of 90% to 54 years old. Consumption per day is 50 minutes per viewer in ages 25-44.\nAdvantages of creating YouTube campaigns on Google Ads\nThe Google Ads dashboard allows the configuration of campaigns for Youtube. We need our clients to have a video channel, and to generate quality content, and with different formats. The video mixes image, sound and movement, and this can get the emotional involvement of our customers. If we can create these campaigns we will have the following advantages.\n\n \tWe can show the qualities of our products or brand.\n \tWe transmit closeness and branding.\n \tIt has a greater impact and it is easier to capture attention.\n \tIt connects more effectively with potential customers.\n \tIt allows us to segment the audience very well.\n \tWe can measure results.\n\nTypes of video ads\nOUT STREAM\nOnly for mobile devices and starts playing without sound, shown on websites and partner apps. It is used to get coverage and notoriety (vCPM).\nDISCOVERY\nThe video is displayed in search results, it is a thumbnail of the video and up to 3 lines of text. If clicked it starts playing on Youtube. It is charged by CPV and serves to achieve brand and product consideration.\nBUMPER ADS\nThey are played before, during or after another video. They last a maximum of 6 seconds and cannot be skipped. The objective is brand awareness and coverage, and is paid when shown 1000 times CPM.\nTRUE VIEW FOR ACTION\nThey are played automatically. The final screen is shown for 5 seconds on mobile and 7 seconds on desktop and contains call to action and carries the selected URL. It is charged by CPV and the objective is sales opportunities and traffic.\nMASTHEAD\nThe video is inserted in the header of the main YouTube page. It plays without sound automatically for a maximum of 30'', and includes an information panel on the right. Space is reserved on a daily basis by contacting Google directly.\nBETA MASTHEAD\nIt is a variant of the Masthead is contracted at least 48 hours in advance, and requires an investment of at least 1,000 \u00a4 for each segment. It is paid by CPV.\nTypes of targeting\nVideo campaigns allow a very precise segmentation, which allows us to optimize our investment in those audiences that most interest us according to the objective of our campaign. We can try to target people who may be interested in our products, retarget users who have added a product and did not conclude the purchase, people who visited a specific video from our channel or from another channel that talks about the products...\nThe types of segmentation that we can apply are:\n\n \tDemographics: gender, age, parental status.\n \tAudiences: affinity, Live Events, Intention, personalized...\n \tKeywords: videos can be shown in response to words or phrases searched on YouTube.\n \tVideo remarketing: to users who have watched one of our videos, or videos from other channels.\n \tDevices: boosting or excluding what works best.\n \tTopics: you can target specific topics predetermined by Google.\n\nCombine Youtube and Shopping\nFrom Google Ads you can create in-stream video campaigns while displaying shopping tags. You need to have a data feed uploaded to Merchant Center and linked to your Google Ads account. You can show up to 5 shopping tags.\n\nWhen configuring the campaign we will select Brand and Product Consideration, Video type and Shopping subtype. The products to be shown can be selected through a filter in the campaign configuration. You can enable all of them, but it is best to select the same ones that are shown in the video, since the vision of the product plus its price can generate a quick conversion action.\nBest practices\nThe first thing to keep in mind is that this type of campaign can be very expensive, so it is important to start with low bids, review audiences, devices, locations and above all... be extremely vigilant.\n\n \tSeparate campaigns by objectives, reach, videos...\n \tSeparate each ad group with each audience, word group...\n \tBe careful with In Market audiences and those created by Google.\n \tAnalyze who you want to impact: users of your website, of your YouTube channel, of related channels, of youtubers that show your products...\n \tLimit the frequency with which videos are shown and viewed.\n \tRotate videos if the channel generates new content.\n\n\nIt's time to start your YouTube campaigns.<\/p>","protected":false},"author":42,"featured_media":22084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[26,22,60],"tags":[92,88,256],"class_list":["post-22062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-marketing-online","category-youtube-google-adwords","tag-adwords","tag-e-commerce","tag-youtube"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/22062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=22062"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/22062\/revisions"}],"predecessor-version":[{"id":232176,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/22062\/revisions\/232176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/22084"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=22062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=22062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=22062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}