All Events\" Panel<\/strong><\/p>\n\n\n\nIn this panel you will find both the All Events report and the Conversions report. <\/p>\n\n\n\n
\u25ba All events:<\/strong> It shows us all those that have been activated in the period of time we choose. If we click on one of them, a customized report will be opened, which we can also share through a link. In addition, from this panel we can make an event start to be counted as a conversion, activating the \"mark as conversion\" function, so it would go to the conversions report. <\/p>\n\n\n\n\u25ba Conversions: <\/strong>We will be shown the events with conversion. <\/p>\n\n\n\nAnalytics gives us 5 predefined events as conversions and we can enable up to 30 more per property. The following are the ones it already gives us:<\/p>\n\n\n\n
- First_open: Activated the first time a user starts an application for the first time.<\/sup><\/li>
- In_app_purchase: When a user makes a purchase in an application.<\/sup><\/li>
- App_store_subscription_convert: When a free subscription is converted to a paid subscription<\/sup><\/li>
- App_store_subscription_renew: When the paid subscription renews<\/sup><\/li>
- Purchase: When a user makes a purchase<\/sup><\/li><\/ul>\n\n\n\n
<\/p>\n\n\n\n
Hearings<\/strong> Predictive<\/strong><\/p>\n\n\n\nWhat Google does is to study based on its data the probability of a user's purchase or future behavior and lifetime value. It takes the last month's information<\/strong> and for each user it predicts how likely they are to come back and buy. At the moment it gives us the possibility to create two predictive metrics: revenue forecast and cancellation rate. <\/p>\n\n\n\nThe following will appear in the audience creation tool: <\/p>\n\n\n\n
![](\"https:\/\/lh4.googleusercontent.com\/BJaEH7u8Nlv54TLBF1KDuixTrUx5Y4W2ieGJiGba9JiXaJpFaOy8kA6dg1eblL0cSrne8IKYKLmqafNFHVgiRew55T6D8tLHFMx-IAxkZ1VQEx1DneZH9N1b4jagJsDKLwbKkp-gqGU\")
<\/p>\n\n\n\n
By activating this option we can generate automatically generated predictive audiences if certain conditions are met in terms of data quality and volume.<\/p>\n\n\n\n
![](\"https:\/\/lh3.googleusercontent.com\/9g3eRpAff9N3umpf833eF_yXoRWtlAYRUqOS82Mn6xl0Rz7GFqAVRHShvAW_6QSYy-jGQDZWkwfB81_cekq75vKSEe5VvuDhiwfD_JCZKUPSCFYwdfvOF0LBPaJ24NHp9kTgnrfc5fA\")
<\/p>\n\n\n\n
Metrics Name Change<\/strong><\/p>\n\n\n\nAs if the changes were not enough, we also have some slight modifications when naming some metrics. Here is a screenshot:<\/p>\n\n\n\n
![](\"https:\/\/lh3.googleusercontent.com\/InX6OcJEYBStgHb5cffhsMCNRe4IbT-MX2p22tofYcEsXgJ11tMz-acTpTTzPnKAJc413KWMq6oUUDBwx_A0CwDf6K4JQjQZIE7DiI0nfYWuXwX4Zkzi_N9uMnfjYLy1esppygleWkU\")
<\/p>\n\n\n\n
<\/span>Some other special features<\/strong>…<\/span><\/h2>\n\n\n\n- We will not be able to define exclusions of reference sites... <\/strong>Will it be included?<\/li>
- Differences in the number of users<\/strong> awarded to the Directo channel. <\/li>
- We will also not be able to configure the Channel Grouping<\/strong>by default. However, it will separate organic social traffic from paid social traffic.<\/li>
- We depend almost entirely on GTM or code implementation<\/strong> to collect many of the metrics that Google Analytics now brings by default. It is a event-driven data model<\/strong> which focuses on the non-reliance on cookies in the short term.<\/li>
- Do you miss the views<\/strong>? You are not the only person...<\/li>
- Nor will you find the bounce rate<\/strong>GA4 will bring engagement-style participation metrics to Social Networks.<\/li>
- Strong point in the Machine Learning<\/em><\/strong>in addition to the analysis center and its enhanced reporting.<\/li><\/ul>\n\n\n\n
All in all, GA4 comes with many new advantages, although we miss certain features that have not yet been released. Tell us what you think about the new update. What do you think is the best change? Do you prefer the new visual aspect? <\/p>\n\n\n\n
<\/p>\n\n\n\n
<\/p>","protected":false},"excerpt":{"rendered":"
Google Analytics 4 is the next generation of Analytics properties direct heirs to the Web+App properties, launched in 2019. For simplicity, Web+App has been renamed Google Analytics 4 or GA4. Its main goal is to change the way data is displayed to focus on users and gain a deep understanding of the user journey from first visit to final conversion. The new Google Analytics is based on iArtificial Intelligence, deep learning, machine learning, neural networks and data.What improvements does GA4 offer us? \u25ba Predictive analytics with artificial intelligence: it allows us to see trends on our data automatically and new metrics based on predictions, such as potential revenue for certain customers. \u25ba Tracking across our apps and websites: We can measure data across the board for both the web and our apps. \u25ba Automatic event measurement: We no longer have to implement code to measure most events. \u25ba Integration with BigQuery: Now we can link the tool for free. \u25ba New visual appearance: All reports and blocks have changed visually. \u25ba Differences in data collection: In how they are defined and how they call the elements. \u25ba User privacy and data protection: New forms of analytics that do not require cookies. Includes options to help companies with data regulations. \u25ba New reports: Greater simplicity and organization to be more intuitive. New reports on user lifecycle. \u25ba Multi-domain measurement: we can now unify in a single flow the different domains to have a more complete picture of the user journey. \u25ba Better user journey tracking: allows us to attribute conversions more accurately. \u25ba Improved integration with Google Ads-Audiences: Allows us a more flexible audience creation system. \u25ba Integration with YouTube: View of conversions coming from both the app and the web. Basic Configurations New Accounts Before knowing some configurations that have changed in Google Analytics, we should know that all accounts that are created new will already be GA4, without the possibility of returning to the previous version. To create a new account we have a configuration wizard that will guide us through the process, we will find it in the Manage > Property section. We will simply have to generate a new code (the old UA), which now starts with G, and implement it on the web. For Existing Accounts We can upgrade to Google Analytics 4 from any property (data is not migrated). It is important to know that despite upgrading, the new version will coexist with the old one. E-commerce Changes the e-commerce configuration, now when moving to GA4 if we have any module or plugin for measurement will not work. The configuration will have to be done through code or through GTM. How can we do this? By sending a series of custom events with different parameters so that the sales reports work correctly. Here we leave you the Google support help and some examples of events depending on what we want to measure. Let's look at some of them separately: \u25ba Product impressions: sends a view_item_list event when a list of products is shown to a user. \u25ba Promotion impressions: Sends a select_promotion event when a user interacts directly with a specific promotion. \u25ba Pre-purchase interactions: Sends an add_to_cart event when a user adds an item to the cart. \u25ba Purchases: Sends a purchase event when a user completes the checkout process. Audiences You can use numerous predefined options and create new custom audiences in a few clicks, based on both interactions and user attributes. These can now be configured from the reporting dashboard. Internal Traffic Filters Disappear the filters and views we knew although we can filter internal or development\/testing traffic. The option to exclude referrals and quick filters such as organic traffic and search terms are gone. We can now configure it from property management > Data Settings. Custom Definitions Event parameters are gone and Dimensions and Metrics are back. We must register them in the \"All Events\" panel if we want to see it in the reports. Differences in Events, Predictive Audiences and Metrics Events While in Universal Analytics we had different types of events to measure interactions, now there is only the interaction type \"event\". We are going to find four types of events: \u25ba Automatic events They are going to be tracked automatically simply by putting in the Analytics tracking code.(Scroll to 90%, clicks on links, purchases in apps, videos watched...Check all of them in Google Ads support) \u25ba Enhanced measurement events: We are going to be able to measure hundreds of events automatically also without the need to implement code. To do this we must enable in each flow the enhanced measurement (Manage > Property > Data Flows > Web > Enhanced Measurement \u25ba Recommended events: They have predefined names and parameters and are recommended for specific business verticals. Their implementation provides maximum detail in reporting and allows us to benefit from the latest features and integrations when they become available. For them we will need to implement code. \u25ba Custom Events: those that we implement ourselves (also with code). \"All Events\" panel In this panel we will find both the All Events report and the Conversions report. \u25ba All Events: Shows us all those that have been triggered in the time period we choose. If we click on one of them, a customized report will open and we will be able to share it through a link. Also from this panel we can make an event start to be counted as a conversion, activating the \"mark as conversion\" function, so it would go to the conversions report. \u25ba Conversions: We will be shown the events with conversion. Analytics gives us 5 predefined events as conversions and we will be able to enable up to 30 more by<\/p>","protected":false},"author":42,"featured_media":220164,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[27,26,22],"tags":[86,89],"class_list":["post-220140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analitica-web","category-google-ads","category-marketing-online","tag-analytics","tag-google-analytics-2"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/220140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=220140"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/220140\/revisions"}],"predecessor-version":[{"id":232185,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/220140\/revisions\/232185"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/220164"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=220140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=220140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=220140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}