{"id":219977,"date":"2021-01-19T08:20:39","date_gmt":"2021-01-19T14:20:39","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=219977"},"modified":"2022-11-26T02:24:21","modified_gmt":"2022-11-26T08:24:21","slug":"tik-tok-ads-ideal-para-tu-negocio","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/tik-tok-ads-ideal-for-your-business\/","title":{"rendered":"Tik Tok Ads, Ideal for your Business?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">To the surprise of many, the Tik Tok social network has become a great opportunity for advertisers looking to advertise. Download figures <strong>already surpassing Twitter and Snapchat<\/strong>. Currently, it is less saturated with ads than other social networks, since we are talking about an innovative advertising option that has been with us for a very short time.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/tik-tok-ads-ideal-for-your-business\/#Si_aun_sigues_con_dudas%E2%80%A6_%C2%BFEs_la_publicidad_de_Tik_Tok_adecuada_para_mi_negocio\" >If you are still in doubt... Is Tik Tok advertising right for my business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/tik-tok-ads-ideal-for-your-business\/#%C2%BFTienes_el_presupuesto_necesario_para_anunciarte_en_Tik_Tok\" >Do you have the budget to advertise on Tik Tok?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/tik-tok-ads-ideal-for-your-business\/#Ahora_ya_sabes_un_poco_mas_sobre_Tik_Tok_pero_%C2%BFQue_tipo_de_formatos_de_anuncios_ofrece_la_publicidad_en_Tik_Tok\" >Now you know a little more about Tik Tok, but what kind of ad formats does Tik Tok advertising offer?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/tik-tok-ads-ideal-for-your-business\/#Bien_ya_tenemos_casi_todo_ahora_solo_nos_queda_crear_nuestra_primera_campana_de_Tik_Tok_Ads_Nosotros_te_explicamos_los_primeros_pasos\" >Well, we have almost everything, now we just need to create our first Tik Tok Ads campaign. We will explain the first steps.<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Here are some curious facts.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">In the United States, the <strong>52% of users use Iphone.<\/strong><\/span><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">The <strong>44% <\/strong>are women and the <strong>56% <\/strong>men.<\/span><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">The <strong>41% <\/strong>of users have between<strong> 16 and 24 years old.<\/strong><\/span><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">Its daily use is<strong> 52 minutes per day <\/strong>per person<\/span>.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Si_aun_sigues_con_dudas%E2%80%A6_%C2%BFEs_la_publicidad_de_Tik_Tok_adecuada_para_mi_negocio\"><\/span><strong>If you are still in doubt... Is Tik Tok advertising right for my business?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If young people are one of the strengths of your business, Tik Tok ads could become a great investment. <strong>66% of the users are under 30 years of age,<\/strong> Therefore, it is not a suitable platform for companies with a target audience focused on users over 30 years of age.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, everything changes, and although today's audience is predominantly young people, social networks tend to be adopted by younger audiences first, but as the years go by, they may make their mark on more than a few older demographics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So read on, even if Tik Tok isn't the most successful channel for your business right now, it's a good idea to learn about it so you're prepared.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFTienes_el_presupuesto_necesario_para_anunciarte_en_Tik_Tok\"><\/span><strong>Do you have the budget to advertise on Tik Tok?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Because advertising on this social network is new and still somewhat strange, campaigns require a minimum investment of 50 euros per day and Tik Tok points out that you should start with a large enough investment to get the expected results. Therefore, they may not be very suitable for your business if you are looking for more affordable advertising options.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ahora_ya_sabes_un_poco_mas_sobre_Tik_Tok_pero_%C2%BFQue_tipo_de_formatos_de_anuncios_ofrece_la_publicidad_en_Tik_Tok\"><\/span><strong>Now you know a little more about Tik Tok, but what kind of ad formats does Tik Tok advertising offer?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you think that Tik Tok is a good alternative for advertising in your company, the first thing you should know is the formats that currently exist to start creating.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong><span class=\"has-inline-color has-brand-color-color\">In feed: <\/span><\/strong>They allow you to tell the story of your brand by posing as a \"Tik-Toker\". They will appear in the organic feed and in the For You tab of the platform. 60 seconds and automatic playback. Users can like, comment or even share your ad.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong><span class=\"has-inline-color has-brand-color-color\">Brand MakeOver<\/span>: <\/strong>Large format ads. Appears when the user opens the application. Limited to one advertiser per day. Static or dynamic content and between 3 and 5 seconds.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong><span class=\"has-inline-color has-brand-color-color\">Hashtag Challenge:<\/span> <\/strong>Generate viral challenges to users based on a Hashtag attributed to your brand. The ad encourages users to repeat the action by sharing their video with the hashtag associated to the campaign. Take advantage of the virality and the power of the platform's content.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong><span class=\"has-inline-color has-brand-color-color\">Branded effects\/Branded Lenses: <\/span><\/strong>Filters for video formats associated exclusively with your brand.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><span class=\"has-inline-color has-brand-color-color\"><strong>Top View<\/strong>:<\/span> Showcase your brand in the best visible location on Tik Tok. Allows you to post videos up to 60 seconds in full screen. No distractions and with sound and automatic playback.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"850\" height=\"511\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/01\/2021-01-18_17h21_12-1.png\" alt=\"Image referring to the types of ad formats in tik tok ads. \" class=\"wp-image-219982\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/01\/2021-01-18_17h21_12-1.png 850w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/01\/2021-01-18_17h21_12-1-300x180.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/01\/2021-01-18_17h21_12-1-768x462.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bien_ya_tenemos_casi_todo_ahora_solo_nos_queda_crear_nuestra_primera_campana_de_Tik_Tok_Ads_Nosotros_te_explicamos_los_primeros_pasos\"><\/span><strong>Well, we have almost everything, now we just need to create our first Tik Tok Ads campaign. We will explain the first steps.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li>Go to the main page of <strong><em><a href=\"https:\/\/www.tiktok.com\/business\/en-US\" target=\"_blank\" rel=\"noreferrer noopener\">Tik Tok Ads for Business<\/a>. <\/em><\/strong><\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Create your advertising account <\/strong>in simple steps and in two minutes you will be ready to start advertising on the Tik Tok social network.<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li>Implement an account payment method.<strong> (IMPORTANT!<span class=\"has-inline-color has-dark-strong-color\">)<\/span><\/strong><span class=\"has-inline-color has-brand-color-color\"> <\/span>You must have your account verified and properly approved in order to link to your Business Center.<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li>Create and install the<strong> pixel.<\/strong> This way you will be able to track the sales performance generated by the campaigns, especially important for all conversion campaigns. Here you can download <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/tiktok-pixel-helper\/aelgobmabdmlfmiblddjfnjodalhidnn\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>Tik Tok Pixel Helper.<\/em><\/strong><\/a><\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\"><li>After completing the first steps of the account setup. Go to Create Campaigns. Tik Tok will offer, as we are used to from other social networks, a division between <strong>campaign, ad group and ads.<\/strong><\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\"><li>Select a <strong>campaign objective and set a budget<\/strong>.<strong> (REMEMBER!)<\/strong> Tik Tok does not offer the possibility (for now) to invest less than 50 euros per day.<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"6\"><li>Select the locations in sites, segmentations and details of the campaign. It is important to know which Tik Tok allows you to create <strong>customized audiences<\/strong> in several ways. Get the most out of your business by segmenting by customer contact data, website visits, application activity or interaction with ads. Keep in mind that the minimum size of your audience should be at least 1000 users.<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"7\"><li>Design your ad.<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"8\"><li><strong>READY!<\/strong><\/li><\/ol>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">As you can see, getting into Tik Tok Ads is very easy, but getting out is not so easy. However, before taking the first steps, it is essential to ask yourself if Tik Tok is really ideal for your business. And you, do you dare to enter the Tik Tok world?<\/p>","protected":false},"excerpt":{"rendered":"<p>To the surprise of many, the social network Tik Tok has become a great opportunity for advertisers looking to advertise. Download figures already surpass Twitter and Snapchat. Currently, it is less saturated with ads than other social networks, as we are talking about an innovative advertising option that has been around for a very short time.\n\n\n\nHere are some curious facts.\n\n\n\nIn the United States 52% of users use Iphone.\n\n\n\n44% are women and 56% are men.\n\n\n\nThe 41% of users are between 16 and 24 years of age.\n\n\n\nTheir daily usage is 52 minutes per person per day.\n\n\n\nIf you still have doubts... Is Tik Tok advertising suitable for my business?\n\n\n\nIf young people are one of the strong points in your business, Tik Tok ads could become a great investment. 66% of users are under 30 years old, so on the contrary, it is not a suitable platform for businesses with a target audience focused on users over 30 years old.\n\n\n\nHowever, everything changes, and although today's audience is predominantly young people, social networks tend to be adopted by younger audiences first, but over the years, they may make their mark on more of an older demographic.\n\n\n\nSo read on, even if Tik Tok isn't the most successful channel for your business right now, it's a good idea to learn about it so you're prepared.\n\n\n\nDo you have the budget to advertise on Tik Tok?\n\n\n\nBecause advertising on this social network is new and still somewhat strange, campaigns require a minimum investment of 50 euros per day and Tik Tok points out that you should start with a large enough investment to get the expected results. Therefore, they may not be very suitable for your business if you are looking for more affordable advertising options.\n\n\n\nNow you know a little more about Tik Tok, but what kind of ad formats does Tik Tok advertising offer?\n\n\n\nIf you think that Tik Tok is a good alternative for advertising in your company, the first thing you should know is the formats that currently exist to start creating.\n\n\n\n\n\n\n\nIn feed: They allow you to tell the story of your brand by pretending to be a \"Tik-Toker\". They will appear in the organic feed and in the For You tab of the platform. 60 seconds and automatic reproduction. Users will be able to like, comment or even share your ad.\n\n\n\nBrand MakeOver: Large format ads. They appear when the user opens the application. Limited to one advertiser per day. Static or dynamic content and between 3 and 5 seconds.\n\n\n\nHashtag Challenge: Generate viral challenges to users based on a Hashtag attributed to your brand. The ad encourages users to repeat the action by sharing their video with the hashtag associated to the campaign. Take advantage of the virality and the power of the platform's content.\n\n\n\nBranded effects\/Branded Lenses: Filters for video formats associated exclusively with your brand.\n\n\n\nTop View: Displays your brand in the best visible location on Tik Tok. Allows you to upload videos up to 60 seconds in full screen. No distractions and with sound and automatic playback.\n\n\n\n\n\n\n\n\n\n\n\nWell, we have almost everything, now we just need to create our first Tik Tok Ads campaign. We will explain the first steps.\n\n\n\nGo to the Tik Tok Ads for Business home page.\n\n\n\nCreate your advertising account in a few simple steps and in two minutes you will be ready to start advertising on the Tik Tok social network.\n\n\n\nSet up an account payment method (IMPORTANT!) You must have your account verified and properly approved in order to link to your Business Center.\n\n\n\nCreate and install the pixel. This way you will be able to track the sales performance generated by the campaigns, especially important for all conversion campaigns. Here you can download Tik Tok Pixel Helper.\n\n\n\nAfter completing the first steps of the account setup. Go to Create Campaigns. Tik Tok will offer as we are used to from other social networks, a division between campaign, ad group and ads.\n\n\n\nSelect a campaign objective and set a budget (REMEMBER!) Tik Tok does not offer the possibility (for now) to invest less than 50 euros per day.\n\n\n\nSelect the locations in sites, segmentations and details of the campaign. It is important to know that Tik Tok allows you to create customized audiences in several ways. Get the most out of your business by segmenting by customer contact details, website visits, app activity or interaction with ads. Keep in mind that the minimum size of your audience should be at least 1000 users.\n\n\n\nDesign your ad.\n\n\n\nREADY!\n\n\n\n\n\n\n\nAs you can see, getting into Tik Tok Ads is very easy, but getting out is not so easy. However, before taking the first steps, it is essential to ask yourself if Tik Tok is really ideal for your business. And you, do you dare to enter the Tik Tok world?<\/p>","protected":false},"author":42,"featured_media":219995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[28],"tags":[306,308,48,49,309],"class_list":["post-219977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-marketing-online","tag-marketing-social-2","tag-redes-sociales","tag-social-media","tag-tik-tok-ads"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/219977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=219977"}],"version-history":[{"count":0,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/219977\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/219995"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=219977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=219977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=219977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}