{"id":219928,"date":"2021-01-13T13:54:55","date_gmt":"2021-01-13T13:54:55","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=219928"},"modified":"2024-05-24T13:15:32","modified_gmt":"2024-05-24T11:15:32","slug":"guia-wordpress-para-principiantes","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/wordpress-guide-for-beginners\/","title":{"rendered":"WordPress: a basic guide for beginners"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"219928\" class=\"elementor elementor-219928\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-436b92f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"436b92f3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50bd4975\" data-id=\"50bd4975\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73096284 elementor-widget elementor-widget-text-editor\" data-id=\"73096284\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Sabemos que los comienzos en el mundo digital no siempre son sencillos. Sin embargo, existen <strong>plataformas intuitivas<\/strong>\u00a0dispuestas a facilitarnos <strong>la <\/strong><strong>creaci\u00f3n de un sitio web<\/strong> sin preocuparnos por contar con conocimientos avanzados de desarrollo.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/wordpress-guide-for-beginners\/#Ventajas_de_utilizar_WordPress\" >Ventajas de utilizar WordPress<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/wordpress-guide-for-beginners\/#WordPress_es_facil_de_instalar\" >WordPress es f\u00e1cil de instalar:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/wordpress-guide-for-beginners\/#Variedad_de_plantillas\" >Variedad de plantillas:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/wordpress-guide-for-beginners\/#Variedad_de_plugins\" >Variedad de plugins:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/wordpress-guide-for-beginners\/#Cuenta_con_el_soporte_tecnico_que_necesites\" >Cuenta con el soporte t\u00e9cnico que necesites:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/wordpress-guide-for-beginners\/#WordPress_posee_un_coste_minimo\" >WordPress posee un coste m\u00ednimo:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/wordpress-guide-for-beginners\/#Las_mejores_plantillas_de_WordPress_y_como_elegir_la_adecuada\" >Las mejores plantillas de WordPress y c\u00f3mo elegir la adecuada<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/wordpress-guide-for-beginners\/#-Rendimiento_y_velocidad\" >-Rendimiento y velocidad:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/wordpress-guide-for-beginners\/#-Diseno_Responsive\" >-Dise\u00f1o Responsive:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/wordpress-guide-for-beginners\/#-Tema_versatil\" >-Tema vers\u00e1til:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/wordpress-guide-for-beginners\/#Top_5_temas_para_WordPress\" >Top 5 temas para WordPress:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/wordpress-guide-for-beginners\/#Plugins_indispensables_que_no_debes_dejar_pasar\" >Plugins\u00a0indispensables que no debes dejar pasar<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/wordpress-guide-for-beginners\/#-W3_Total_Cache\" >-W3 Total Cach\u00e9:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/wordpress-guide-for-beginners\/#-Autoptimize\" >-Autoptimize:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/wordpress-guide-for-beginners\/#-Optimizadorio\" >-Optimizador.io:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/wordpress-guide-for-beginners\/#-Google_Site_Kit\" >-Google Site Kit:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/wordpress-guide-for-beginners\/#-Multilenguaje_para_tu_WordPress_con_WPML\" >-Multilenguaje para tu WordPress con WPML:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/wordpress-guide-for-beginners\/#-Yoast_SEO\" >-Yoast SEO:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/wordpress-guide-for-beginners\/#-WooCommerce\" >-WooCommerce:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/wordpress-guide-for-beginners\/#%C2%BFEs_WordPress_la_mejor_opcion_del_mercado\" >\u00bfEs\u00a0 WordPress la mejor opci\u00f3n del mercado?<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n<p>Es por ello que WordPress se ha destacado desde hace a\u00f1os como <strong>la plataforma por excelencia para webs dedicadas a la<\/strong> <strong>prestaci\u00f3n de servicios<\/strong> o<strong> blogs personales<\/strong>\u00a0que, gracias a la gran variedad de plantillas y plugins que posee, lo convierten en el CMS m\u00e1s vers\u00e1til del mercado.\u00a0<\/p>\n\n<p>Desde Geotelecom te contamos qu\u00e9 peque\u00f1os pasos debes realizar para <strong>crear o gestionar<\/strong> como un profesional <strong>tu <\/strong><strong>p\u00e1gina web con WordPress<\/strong>.<\/p>\n\n<h2><span class=\"ez-toc-section\" id=\"Ventajas_de_utilizar_WordPress\"><\/span>Ventajas de utilizar <em>WordPress<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Esta plataforma se caracteriza por ser <strong>la m\u00e1s f\u00e1cil de utilizar<\/strong>, pero \u00bfsabes qu\u00e9 tiene de especial y por qu\u00e9 sigue estando entre las favoritas? Te lo contamos en 3&#8230;2&#8230;1:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"WordPress_es_facil_de_instalar\"><\/span>WordPress es f\u00e1cil de instalar:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>A diferencia de otras plataformas, <strong>W<\/strong><strong>ordpress <\/strong><strong>facilita su instalaci\u00f3n<\/strong> con integraciones autom\u00e1ticas directamente desde <em><strong>hostings<\/strong> <\/em>como <em>1&amp;1<\/em> que realizan todo el proceso.<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-23913\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2021\/01\/pasos-para-instalar-wordpress-geotelecom.png\" alt=\"Pasos instalar wordpress geotelecom\" \/><\/figure>\n\n<p><em>\u00a0Pasos fundamentales a la hora de instalar WordPress por primera vez.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Variedad_de_plantillas\"><\/span>Variedad de plantillas:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>No importa si tienes un <strong>blog personal<\/strong>, una <strong>tienda online<\/strong> o un despacho de abogados, encontrar\u00e1s la plantilla que mejor se adapte a tu actividad.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Variedad_de_plugins\"><\/span>Variedad de plugins:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Dispondr\u00e1s de un sin n\u00famero de plugins que <strong>aportar\u00e1n funcionalidades<\/strong> muy \u00fatiles como formularios especiales, galer\u00edas de im\u00e1genes, <strong>optimizaci\u00f3n SE<\/strong><strong>O,<\/strong> etc.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cuenta_con_el_soporte_tecnico_que_necesites\"><\/span>Cuenta con el soporte t\u00e9cnico que necesites:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Al ser una plataforma con <strong>gran expansi\u00f3n a nivel mundial<\/strong>, cuenta con soporte en todos los idiomas y para cualquier problem\u00e1tica.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"WordPress_posee_un_coste_minimo\"><\/span>WordPress posee un coste m\u00ednimo:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>El precio para contar con tu p\u00e1gina web es <strong>considerablemente reducido<\/strong> si lo comparamos con Magento o Shopify.\u00a0<\/p>\n\n<h2><span class=\"ez-toc-section\" id=\"Las_mejores_plantillas_de_WordPress_y_como_elegir_la_adecuada\"><\/span>Las mejores plantillas de WordPress y c\u00f3mo elegir la adecuada<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Las plantillas o temas son una parte importante ya que <strong>dar\u00e1n el aspecto inicial<\/strong> que tendr\u00e1 la web. Por lo tanto, es indispensable tener en cuenta algunos puntos:<\/p>\n\n<h3><span class=\"ez-toc-section\" id=\"-Rendimiento_y_velocidad\"><\/span>-Rendimiento y velocidad:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Algunas plantillas de WordPress tienen un dise\u00f1o que alucina, animaciones que maravillan a cualquier usuario, pero <strong>la velocidad de carga<\/strong> es muy elevada, por lo que debes tener en cuenta si tu <em><strong>hosting<\/strong> <\/em>y configuraci\u00f3n general puede soportar un dise\u00f1o complejo.<\/p>\n\n<p>Si tienes dudas sobre la velocidad de una plantilla, <strong>puedes hacer uso de herramientas<\/strong> como <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/?hl=es\"><strong>Google Page Speed<\/strong> <\/a><strong>o <\/strong><a href=\"https:\/\/www.webpagetest.org\/\"><strong>Web Page Test <\/strong><\/a>que, si bien no son concluyentes porque la plantilla no tiene datos previos, sirve de indicio para decantarse o no por un dise\u00f1o.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-219922\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/01\/2021-01-08_10h30_50.png\" alt=\"rendimiento en wordpress geotelecom\" \/><\/figure>\n\n<h3><span class=\"ez-toc-section\" id=\"-Diseno_Responsive\"><\/span>-Dise\u00f1o <em>Responsive<\/em>:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Evita elegir plantillas que no posean un dise\u00f1o <em>responsive<\/em>, es decir, <strong>que\u00a0no se adapte perfectamente a cualquier tipo de dispositivo<\/strong>. En ocasiones hay temas cuyo dise\u00f1o en escritorio es impresionante, pero en m\u00f3vil se ve como un <em>tetris.<\/em><\/p>\n\n<blockquote class=\"wp-block-quote is-style-default\">\n<p><em>\u201cActualmente, el tr\u00e1fico <strong>proveniente de m\u00f3vil <\/strong>constituye m\u00e1s de un 60% del total\u201d.<\/em><\/p>\n<\/blockquote>\n\n<p>Por esta raz\u00f3n, no debes dejar de pensar en los <strong>m\u00faltiples dispositivos<\/strong>, as\u00ed que aseg\u00farate de elegir una plantilla que posea un dise\u00f1o <em>responsive <\/em>para tu p\u00e1gina web.<\/p>\n\n<h3><span class=\"ez-toc-section\" id=\"-Tema_versatil\"><\/span>-Tema vers\u00e1til:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Algo muy recomendable es elegir plantillas que posean un<strong> dise\u00f1o vers\u00e1til<\/strong> que tenga m\u00faltiples funcionalidades que nos interesen.\u00a0<\/p>\n\n<p>En ocasiones, hay temas pensados para nuestro tipo de negocio, pero no vienen otras opciones que queramos a\u00f1adir <em>a posteriori,<\/em> como un <strong>apartado de blog<\/strong> o <em><strong>widgets<\/strong> <\/em>de contenido multimedia. En estos casos tendremos que actualizar la plantilla, <strong>instalar <\/strong><strong>plugins <\/strong>adicionales o cambiar de dise\u00f1o.<\/p>\n\n<p>Si est\u00e1s pensando en una plantilla y no sabes qu\u00e9 elegir, puedes encontrar la que m\u00e1s te guste directamente dentro de la <strong>tienda de WordPress<\/strong> o bien en plataformas como <strong>Theme<\/strong><strong> Forest<\/strong><em>,<\/em>que posee una amplia <strong>variedad de dise\u00f1os<\/strong>, estilos y precios para tu actividad de negocio.\u00a0<\/p>\n\n<p>\u00bfSigues sin saber qu\u00e9 plantillas son adecuadas? Te dejamos algunas de las m\u00e1s recomendadas para que elijas tu favorita:<\/p>\n\n<h4><span class=\"ez-toc-section\" id=\"Top_5_temas_para_WordPress\"><\/span>Top 5 temas para WordPress:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n<ul>\n<li><strong>Avada:<\/strong> ideal para webs sencillas de m\u00faltiples tem\u00e1ticas.<\/li>\n<li><strong>NewsPaper:<\/strong> una de las mejores opciones para blogs y webs de noticias.<\/li>\n<li><strong>BeTheme:<\/strong> es quiz\u00e1s el que posee m\u00e1s variedad de temas para distintas tem\u00e1ticas.<\/li>\n<li><strong>XTheme:<\/strong> no es convencional, as\u00ed que si quieres generar un impacto desde el minuto 1, este es tu tema.<\/li>\n<li><strong>Hestia:<\/strong> muy usado para webs profesionales. Incorpora un dise\u00f1o moderno y m\u00faltiples opciones de visualizaci\u00f3n de carruseles.<\/li>\n<\/ul>\n\n<h2><span class=\"ez-toc-section\" id=\"Plugins_indispensables_que_no_debes_dejar_pasar\"><\/span>Plugins\u00a0indispensables que no debes dejar pasar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Los plugins son <strong>funcionalidades adicionales<\/strong> que se pueden instalar <em>a posteriori,<\/em> como <strong>gesti\u00f3n de cach\u00e9<\/strong>, optimizaci\u00f3n <strong>SEO<\/strong>, integraci\u00f3n de c\u00f3digos de medici\u00f3n, tienda online y mucho m\u00e1s.\u00a0<\/p>\n\n<p>Ten en cuenta que, al tratarse de opciones que incluyen la modificaci\u00f3n o <strong>mejora del c\u00f3digo preestablecido<\/strong>, es indispensable asegurarse de la fuente de estos plugins y la calidad en cuanto a <strong>seguridad<\/strong> de los mismos.\u00a0<\/p>\n\n<p>Desde Geotelecom <strong>te recomendamos los siguientes <\/strong><strong>plugins <\/strong>de WordPress que deber\u00edas tener:<\/p>\n\n<h3><span class=\"ez-toc-section\" id=\"-W3_Total_Cache\"><\/span>-W3 Total Cach\u00e9:\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>La cach\u00e9 parece un concepto inofensivo, pero si haces grandes cambios en tu web que no se ven en el <em>front office, <\/em>puede que esto sea algo a tener en cuenta. Este plugin <strong>permite optimizar la cach\u00e9<\/strong> de manera que el usuario pueda visualizar m\u00e1s r\u00e1pido la \u00faltima versi\u00f3n de la web.\u00a0<\/p>\n\n<h3><span class=\"ez-toc-section\" id=\"-Autoptimize\"><\/span>-Autoptimize:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\u00bfAlguna vez te has preguntado qu\u00e9 es \u201cminificar\u201d el c\u00f3digo? En herramientas como la anteriormente mencionada Web Page Test hay m\u00e9tricas relacionadas a la velocidad de carga por la falta de <strong>minificar el c\u00f3digo<\/strong>. Esto se refiere a que hay una gran cantidad de c\u00f3digo <strong>HTML, CSS o Javascript<\/strong> sin utilizar o que no est\u00e1 optimizado.\u00a0<\/p>\n\n<p>Plugins como Autoptimize permiten reducir estos archivos de manera que el rendimiento sea mejor.<\/p>\n\n<h3><span class=\"ez-toc-section\" id=\"-Optimizadorio\"><\/span>-Optimizador.io:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>A veces tenemos una excelente web, pero <strong>nuestras im\u00e1genes hacen que el tiempo de carga sea muy elevado<\/strong>. Sabemos que quieres tener unos <em>banners<\/em> fant\u00e1sticos, por eso Optimizador.io es un plugin que permite optimizar tus im\u00e1genes <strong>sin perder la calidad<\/strong>.<\/p>\n\n<h3><span class=\"ez-toc-section\" id=\"-Google_Site_Kit\"><\/span>-Google Site Kit:\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>No importa si tienes un negocio o si se trata de un blog personal, siempre te va a interesar conocer cu\u00e1ntas personas entran a tu sitio web y para eso est\u00e1 este plugin.\u00a0<\/p>\n\n<p>Realiza una <strong>integraci\u00f3n f\u00e1cil de realizar<\/strong> con <strong>Analytics<\/strong>, AdSense, <strong>Google Optimize<\/strong>, etc., y as\u00ed tendr\u00e1s a mano todos los datos que necesitas para <strong>medir tu tr\u00e1fico y rentabilidad<\/strong>.\u00a0<\/p>\n\n<p><strong>Para poder realizar esta integraci\u00f3n, deber\u00e1s contar con una cuenta creada previamente en estas plataformas.<\/strong><\/p>\n\n<h3><span class=\"ez-toc-section\" id=\"-Multilenguaje_para_tu_WordPress_con_WPML\"><\/span>-Multilenguaje para tu WordPress con WPML:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Hay traducciones que queman la vista. Si tu web tiene m\u00faltiples idiomas, deber\u00e1s contar con una peque\u00f1a ayuda al momento de integrarlos. Este plugin <strong>permite realizar traducciones<\/strong> e incluye funcionalidades adicionales para WooCommerce y para optimizar el SEO.<\/p>\n\n<h3><span class=\"ez-toc-section\" id=\"-Yoast_SEO\"><\/span>-Yoast SEO:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Y si hablamos de SEO, no puedes comenzar sin este plugin. No solo es f\u00e1cil de utilizar, sino que es una excelente recomendaci\u00f3n si est\u00e1s comenzando con el maravilloso mundo del <strong>Search Engine Optimization<\/strong> o &#8216;Senectud Eficaz Obtusa<em>&#8216;,\u00a0<\/em>como nos gusta llamarlo cari\u00f1osamente.\u00a0<\/p>\n\n<p>Este plugin permite a\u00f1adir<em> metatags<\/em>, detectar problemas de escritura, redactar posts para blog de una mejor manera y muchas m\u00e1s funciones.<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-23910\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2021\/01\/video-convertir-gif.gif\" alt=\"yoast seo gif\" \/><\/figure>\n\n<h3><span class=\"ez-toc-section\" id=\"-WooCommerce\"><\/span>-WooCommerce:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Si bien WordPress no es especialmente el <strong>CMS m\u00e1s utilizado en Espa\u00f1a<\/strong> para montar tu tienda online, no deja de ser una opci\u00f3n interesante si quieres incluir esta funcionalidad a tu web. Esta popularidad podemos verla gr\u00e1ficamente a trav\u00e9s de Google Trends\u00a0y es que, curiosamente, no se trata del m\u00e1s buscado a pesar de ser uno <strong>de los m\u00e1s econ\u00f3micos<\/strong>.<\/p>\n\n<p><script type=\"text\/javascript\" src=\"https:\/\/ssl.gstatic.com\/trends_nrtr\/2431_RC04\/embed_loader.js\"><\/script> <script type=\"text\/javascript\"> trends.embed.renderExploreWidget(\"TIMESERIES\", {\"comparisonItem\":[{\"keyword\":\"woocomerce\",\"geo\":\"ES\",\"time\":\"today 12-m\"},{\"keyword\":\"prestashop\",\"geo\":\"ES\",\"time\":\"today 12-m\"},{\"keyword\":\"magento\",\"geo\":\"ES\",\"time\":\"today 12-m\"},{\"keyword\":\"shopify\",\"geo\":\"ES\",\"time\":\"today 12-m\"}],\"category\":0,\"property\":\"\"}, {\"exploreQuery\":\"geo=ES&q=woocomerce,prestashop,magento,shopify&date=today 12-m,today 12-m,today 12-m,today 12-m\",\"guestPath\":\"https:\/\/trends.google.es:443\/trends\/embed\/\"}); <\/script><\/p>\n\n<p>WooCommerce es un plugin de comercio electr\u00f3nico que a\u00f1ade funcionalidades b\u00e1sicas como <strong>cat\u00e1logo de productos<\/strong>, <strong>proceso de compra<\/strong>, etc., a tu web de una manera sencilla. Si te quieres iniciar en el mundo del<strong> e-commerce<\/strong>\u00a0 y ya tienes WordPress, este plugin es tu opci\u00f3n ideal.<\/p>\n\n<p>\u00a0<\/p>\n\n<h4><span class=\"ez-toc-section\" id=\"%C2%BFEs_WordPress_la_mejor_opcion_del_mercado\"><\/span><em>\u00bfEs\u00a0 WordPress la mejor opci\u00f3n del mercado?<\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n<p>Spoiler: <strong>depende<\/strong>. No todos los proyectos son iguales y puede que el tuyo requiera de <strong>una gesti\u00f3n de stock m\u00e1s ponente<\/strong> si se trata de un <em>e-commerce,\u00a0<\/em>o funcionalidades espec\u00edficas y en estos casos, puede que debas considerar m\u00e1s cosas. A\u00fan as\u00ed, WordPress sigue siendo una excelente herramienta para la gesti\u00f3n de tu contenido y un aliado para adentrarte en el <strong>mundo online<\/strong>.<\/p>\n\n<p>Esperamos que toda esta informaci\u00f3n haya sido de ayuda para aclarar tus dudas con WordPress. Como siempre, haz un estudio previo y ten en cuenta <a href=\"https:\/\/www.geotelecom.mx\/seo-local-5-consejos-basicos\/\">nuestros consejos de SEO<\/a> para comenzar tu nuevo proyecto.<\/p>\n\n<p>\u00bfYa tienes tu web y no sabes por d\u00f3nde seguir? en <strong>Geotelecom<\/strong> contamos con <a href=\"https:\/\/www.geotelecom.mx\/auditorias-seo\/\">servicios de marketing online<\/a> que te ayudar\u00e1n a dar tus primeros pasos en el mundo digital. \u00a1Cont\u00e1ctanos sin compromiso!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We know that starting out in the digital world is not always easy. However, there are intuitive platforms ready to facilitate the creation of a website without worrying about having advanced development skills. That is why WordPress has stood out for years as the platform par excellence for websites dedicated to the provision of services or personal blogs that, thanks to the wide variety of templates and plugins it has, make it the most versatile CMS on the market.  From Geotelecom we tell you what small steps you should take to create or manage your website with WordPress like a professional. Advantages of using WordPress This platform is known for being the easiest to use, but do you know what is so special about it and why it is still among the favorites? We tell you in 3...2...1: WordPress is easy to install: Unlike other platforms, Wordpress makes it easy to install with automatic integrations directly from hostings like 1&amp;1 that perform the entire process.  Fundamental steps when installing WordPress for the first time. Variety of templates: No matter if you have a personal blog, an online store or a law firm, you will find the template that best suits your business. Variety of plugins: You will have a number of plugins that will provide very useful features such as special forms, image galleries, SEO optimization, etc.. It has the technical support you need: Being a platform with great expansion worldwide, it has support in all languages and for any problem.  WordPress has a minimum cost: The price to have your website is considerably reduced if we compare it with Magento or Shopify.  The best WordPress templates and how to choose the right one Templates or themes are an important part as they will give the initial appearance that the website will have. Therefore, it is essential to take into account some points: -Performance and speed: Some WordPress templates have a mind-blowing design, animations that amaze any user, but the loading speed is very high, so you must take into account whether your hosting and overall configuration can support a complex design. If you have doubts about the speed of a template, you can make use of tools like Google Page Speed or Web Page Test that, although they are not conclusive because the template does not have previous data, serves as a clue to decide whether or not to opt for a design. -Responsive Design: Avoid choosing templates that do not have a responsive design, that is, that does not adapt perfectly to any type of device. Sometimes there are themes whose design on desktop is impressive, but on mobile it looks like a tetris. \"Currently, traffic coming from mobile constitutes more than 60% of the total.\" For this reason, you should not stop thinking about multiple devices, so make sure you choose a template that has a responsive design for your website. -Versatile theme: Something highly recommended is to choose templates that have a versatile design that has multiple functionalities that interest us.  Sometimes, there are themes designed for our type of business, but do not come with other options that we want to add later, such as a blog section or multimedia content widgets. In these cases we will have to update the template, install additional plugins or change the design. If you are thinking about a template and do not know what to choose, you can find the one you like directly within the WordPress store or on platforms like Theme Forest, which has a wide variety of designs, styles and prices for your business activity. Still do not know which templates are suitable? We leave you some of the most recommended for you to choose your favorite: Top 5 WordPress themes: Avada: ideal for simple websites with multiple themes. NewsPaper: one of the best options for blogs and news websites. BeTheme: is perhaps the one that has more variety of themes for different themes. XTheme: it is not conventional, so if you want to generate an impact from minute 1, this is your theme. Hestia: widely used for professional websites. It incorporates a modern design and multiple carousel display options. Must-have plugins that you should not miss Plugins are additional features that can be installed later, such as cache management, SEO optimization, integration of measurement codes, online store and much more.  Keep in mind that, as these options include the modification or improvement of the pre-established code, it is essential to ensure the source of these plugins and their quality in terms of security.  From Geotelecom we recommend the following WordPress plugins that you should have: -W3 Total Cache: Cache seems like a harmless concept, but if you make big changes to your website that are not seen in the front office, this may be something to keep in mind. This plugin allows you to optimize the cache so that the user can view the latest version of the website faster.  -Autoptimize: Have you ever wondered what \"minifying\" code is? In tools such as the aforementioned Web Page Test there are metrics related to the loading speed due to the lack of minifying the code. This refers to a large amount of unused or unoptimized HTML, CSS or Javascript code.  Plugins such as Autoptimize allow you to reduce these files so that performance is better. -Optimizer.io: Sometimes we have a great website, but our images make the loading time very high. We know you want to have fantastic banners, so Optimizer.io is a plugin that allows you to optimize your images without losing quality. -Google Site Kit: No matter if you have a business or if it is a personal blog, you will always be interested in knowing how many people enter your website and that's what this plugin is for.  It makes an easy integration with Analytics, AdSense, Google Optimize, etc., and so you will have at hand all the data you need to measure your traffic.<\/p>","protected":false},"author":27,"featured_media":219937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[41,22,25],"tags":[306,230,307],"class_list":["post-219928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-marketing-online","category-seo","tag-marketing-online","tag-seo","tag-wordpress"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/219928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=219928"}],"version-history":[{"count":0,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/219928\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/219937"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=219928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=219928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=219928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}