{"id":21992,"date":"2019-09-17T07:40:59","date_gmt":"2019-09-17T07:40:59","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=21992"},"modified":"2023-11-23T16:49:27","modified_gmt":"2023-11-23T15:49:27","slug":"personalizador-anuncios-google-ads","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/google-ads-customizer-google-ads\/","title":{"rendered":"How to create the Google Ads customizer step by step"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><!--[CDATA[<span style=\"font-weight: 400;\"]]-->Cada vez es m\u00e1s importante mostrarle al usuario cuando realiza una b\u00fasqueda, el anuncio perfecto en el momento id\u00f3neo. Cada persona consume un tipo de contenido diferente y es necesario que \u00e9ste se adapte a sus gustos y necesidades.<span style=\"font-weight: 400;\">El <strong>personalizador de anuncios de Google Ads<\/strong> nos da esa posibilidad, nos permite adaptar nuestros anuncios a:<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/google-ads-customizer-google-ads\/#Ventajas_del_personalizador_de_anuncios_de_Google_Ads\" >Ventajas del personalizador de anuncios de Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/google-ads-customizer-google-ads\/#Funcionamiento\" >Funcionamiento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/google-ads-customizer-google-ads\/#Tipos_de_segmentacion\" >Tipos de segmentaci\u00f3n<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/google-ads-customizer-google-ads\/#Segmentacion_por_grupo_de_anuncio\" >Segmentaci\u00f3n por grupo de anuncio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/google-ads-customizer-google-ads\/#Segmentacion_por_palabra_clave\" >Segmentaci\u00f3n por palabra clave<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/google-ads-customizer-google-ads\/#Segmentacion_por_localizacion\" >Segmentaci\u00f3n por localizaci\u00f3n<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">B\u00fasquedas<\/span><\/li><li><span style=\"font-weight: 400;\">Dispositivo<\/span><\/li><li><span style=\"font-weight: 400;\">Ubicaci\u00f3n<\/span><\/li><li><span style=\"font-weight: 400;\">Hora del d\u00eda o d\u00eda de la semana. <\/span><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s puede ahorrarnos una gran cantidad de tiempo, ya que con un s\u00f3lo anuncio podemos crear multitud de variaciones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ventajas_del_personalizador_de_anuncios_de_Google_Ads\"><\/span>Ventajas del personalizador de anuncios de Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li><span style=\"font-weight: 400;\"><strong>Mensajes personalizados:<\/strong> m<\/span><span style=\"font-weight: 300;\">ensajes muy especializados que se <\/span><b>adaptan<\/b><span style=\"font-weight: 300;\"> a cada b\u00fasqueda que realiza un usuario.<\/span><\/li><li><span style=\"font-weight: 400;\"><strong>Escalabilidad:<\/strong> p<\/span><span style=\"font-weight: 300;\">ermite que un <\/span><b>s\u00f3lo anuncio<\/b><span style=\"font-weight: 300;\"> de texto pueda contener centenares de <\/span><span style=\"font-weight: 300;\">variaciones<\/span><span style=\"font-weight: 300;\"> y se publique la <\/span><b>variaci\u00f3n m\u00e1s relevante<\/b><span style=\"font-weight: 300;\"> para cada cliente potencial.<\/span><\/li><li><span style=\"font-weight: 400;\"><strong>Informes<\/strong>: l<\/span><span style=\"font-weight: 300;\">as actualizaciones autom\u00e1ticas que se producen cuando se activa un anuncio <\/span><b>no vac\u00edan<\/b><span style=\"font-weight: 300;\"> el historial de los datos de rendimiento del mismo.<\/span><\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Funcionamiento\"><\/span><b>Funcionamiento<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"563\" height=\"436\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_12h54_06.png\" alt=\"\" class=\"wp-image-21995\" title=\"personalizador de anuncios\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_12h54_06.png 563w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_12h54_06-300x232.png 300w\" sizes=\"(max-width: 563px) 100vw, 563px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Los personalizadores de anuncios son par\u00e1metros que se incluyen entre llaves {&#8230;&#8230;..}, por lo que cuando una <span style=\"text-decoration: underline;\">b\u00fasqueda activa el anuncio<\/span> el par\u00e1metro se <strong>sustituye por los datos del personalizador de anuncios.<\/strong> Esos datos los vamos a crear nosotros seg\u00fan nuestro inter\u00e9s, lo veremos m\u00e1s adelante.<\/span> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tipos_de_segmentacion\"><\/span><b>Tipos de segmentaci\u00f3n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Existen <strong>dos tipos de segmentaci\u00f3n<\/strong> para el personalizador de anuncios: segmentaci\u00f3n de anuncios <span style=\"text-decoration: underline;\">por grupo de anuncios<\/span> o <span style=\"text-decoration: underline;\">palabra clave<\/span>. Si no utilizamos ninguna de estas dos segmentaciones, se aplicar\u00e1 a <strong>nivel cuenta<\/strong>.\u00a0Te recomendamos que siempre que sea posible utilices una de las dos segmentaciones, ya que si aplicas todo a nivel cuenta puede resultar un l\u00edo a la hora de crear un anuncio con el personalizador.\u00a0<\/span> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Hay\u00a0<strong>otro tipo de segmentaci\u00f3n<\/strong> que se puede complementar con la segmentaci\u00f3n por grupo de anuncios o palabra clave, se trata de la <strong>segmentaci\u00f3n por localizaci\u00f3n<\/strong>, que nos permite mostrarle al usuario diferentes variaciones del anuncio seg\u00fan <strong>d\u00f3nde<\/strong> se encuentre en el momento de realizar la b\u00fasqueda, o tambi\u00e9n puedes dejarla a nivel cuenta.<\/span> <span style=\"font-weight: 400;\">Vamos a poner unos\u00a0<span style=\"text-decoration: underline;\">ejemplos<\/span> muy breves para que veas lo \u00fatil que puede llegar a ser y el trabajo que te puede llegar a ahorrar el personalizador de anuncios.\u00a0<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Segmentacion_por_grupo_de_anuncio\"><\/span>Segmentaci\u00f3n por grupo de anuncio<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Imag\u00ednate que tenemos una tienda de colchones y hemos creado una campa\u00f1a para los colchones de marca donde hay grupos de anuncios por cada marca.<\/span><span style=\"font-weight: 400;\">Dentro de la marca Flex, hay variedad de modelos cada uno de ellos con un descuento diferente.<\/span><span style=\"font-weight: 400;\">Queremos que cuando el usuario busque un<strong> modelo en concreto<\/strong> aparezca el descuento exacto de ese modelo, as\u00ed el usuario conocer\u00e1 sin tener que entrar a la web que tenemos ese modelo disponible en la tienda y el descuento o precio concreto.<\/span> Igual as\u00ed puede que lo entiendas mejor:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><img decoding=\"async\" class=\"noresize aligncenter wp-image-22000 \" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_14h05_53.png\" alt=\"\" width=\"419\" height=\"278\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_14h05_53.png 478w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_14h05_53-300x199.png 300w\" sizes=\"(max-width: 419px) 100vw, 419px\" \/><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"487\" height=\"66\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-12_10h29_39.png\" alt=\"\" class=\"wp-image-22001\" title=\"anuncio personalizador de anuncios\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-12_10h29_39.png 487w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-12_10h29_39-300x41.png 300w\" sizes=\"(max-width: 487px) 100vw, 487px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sin personalizador de anuncios:<\/strong> <strong>Con personalizador de anuncios:<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" class=\"noresize aligncenter wp-image-22002 size-full\" title=\"anuncio personalizador de anuncios\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-12_10h31_22.png\" alt=\"\" width=\"474\" height=\"63\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-12_10h31_22.png 474w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-12_10h31_22-300x40.png 300w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Segmentacion_por_palabra_clave\"><\/span>Segmentaci\u00f3n por palabra clave<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"522\" height=\"187\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_14h14_14.png\" alt=\"\" class=\"wp-image-22004\" title=\"anuncio personalizador de anuncios\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_14h14_14.png 522w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_14h14_14-300x107.png 300w\" sizes=\"(max-width: 522px) 100vw, 522px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La segmentaci\u00f3n por palabra clave es muy parecida a la segmentaci\u00f3n por grupo de anuncios, la diferencia es que en esta puedes hacer que <strong>seg\u00fan la concordancia<\/strong> de la palabra clave aparezca un anuncio u otro. Aqu\u00ed tienes un ejemplo, el cual hemos segmentado para que cuando la <em>keyword<\/em> est\u00e9 en <strong>exacta<\/strong> aparezca un 70% y cuando est\u00e9 en <strong>amplia modificada<\/strong> aparezca un 50% <\/p>\n\n\n\n<h2 class=\"has-text-align-left wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" title=\"anuncio personalizador de anuncios\" width=\"444\" height=\"270\" class=\"noresize aligncenter wp-image-22005 size-full\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_14h17_46.png\" alt=\"\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_14h17_46.png 444w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_14h17_46-300x182.png 300w\" sizes=\"(max-width: 444px) 100vw, 444px\" \/><\/h2>\n\n\n\n<h3 class=\"has-text-align-left wp-block-heading\"><span class=\"ez-toc-section\" id=\"Segmentacion_por_localizacion\"><\/span>Segmentaci\u00f3n por localizaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"414\" height=\"144\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_16h29_11.png\" alt=\"\" class=\"wp-image-22007\" title=\"anuncio personalizador de anuncios\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_16h29_11.png 414w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_16h29_11-300x104.png 300w\" sizes=\"(max-width: 414px) 100vw, 414px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Este tipo de segmentaci\u00f3n puede ser complementaria a las otras dos o la puedes utilizar por libre a nivel cuenta. Lo que se consigue con esta segmentaci\u00f3n es que para cada localizaci\u00f3n de tu inter\u00e9s se muestre un anuncio personalizado. Puede servir para aquellos <strong>negocios con tiendas f\u00edsicas<\/strong>, de esta forma cuando un usuario busque en las ubicaciones en las que haya tienda f\u00edsicas se le puede mostrar un anuncio con un <em>copy<\/em> dirigido a llevar tr\u00e1fico a la tienda. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eso te puede ahorrar mucho tiempo, ya que <strong>no tendr\u00edas que hacer diferentes campa\u00f1as por cada ubicaci\u00f3n<\/strong>.  Ahora bien, despu\u00e9s de explicarte lo maravilloso que es el personalizador de anuncios, vamos a ir a la pr\u00e1ctica, abre el panel de Google Ads que empezamos:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li> Descarga la plantilla desde el siguiente enlace: <a href=\"https:\/\/storage.googleapis.com\/support-kms-prod\/CC6B1FCD3EFA81DC3D5F68F20CF07E3DA6DB\">Plantilla personalizador de anuncios<\/a> <img loading=\"lazy\" decoding=\"async\" title=\"plantilla personalizador de anuncios\" width=\"1022\" height=\"86\" class=\"noresize aligncenter wp-image-22009 size-full\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_16h52_59.png\" alt=\"\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_16h52_59.png 1022w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_16h52_59-300x25.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_16h52_59-768x65.png 768w\" sizes=\"(max-width: 1022px) 100vw, 1022px\" \/><\/li><li> Define la segmentaci\u00f3n: Seg\u00fan la estrategia que quieras llevar a cabo tienes que segmentar por grupo de anuncios, palabra clave o a nivel cuenta. En cualquiera de las dos segmentaciones que utilices tienes que a\u00f1adir &#8220;<em><strong>Target campaign<\/strong><\/em>&#8221; para indicarle al personalizador en qu\u00e9 campa\u00f1a se encuentra ese grupo de anuncios o <em>keyword<\/em>.\u00a0<img loading=\"lazy\" decoding=\"async\" width=\"457\" height=\"347\" title=\"segmentaciones personalizador de anuncios\" class=\"noresize aligncenter wp-image-22010 size-full\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_16h57_26.png\" alt=\"\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_16h57_26.png 457w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_16h57_26-300x228.png 300w\" sizes=\"(max-width: 457px) 100vw, 457px\" \/> Te dejamos un ejemplo sobre c\u00f3mo ser\u00eda la<strong> segmentaci\u00f3n por grupo de anuncios<\/strong>:<img loading=\"lazy\" decoding=\"async\" title=\"segmentaci\u00f3nn personalizador de anuncios\" width=\"370\" height=\"234\" class=\"noresize aligncenter wp-image-22011 size-full\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_17h01_48.png\" alt=\"\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_17h01_48.png 370w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_17h01_48-300x190.png 300w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/><\/li><li>La <strong>segmentaci\u00f3n por palabra clave<\/strong> se puede hacer de <span style=\"text-decoration: underline;\">dos formas<\/span>, una a\u00f1adiendo en la palabra clave el tipo de concordancia al igual que en Google Ads o colocando la palabra clave tal cual y especificar qu\u00e9 tipo de concordancia tiene (esto tiene que ser en ingl\u00e9s), te dejamos un ejemplo:\u00a0<img loading=\"lazy\" decoding=\"async\" width=\"638\" height=\"168\" title=\"segmentaci\u00f3n personalizador de anuncios\" class=\"noresize aligncenter wp-image-22013 size-full\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_17h06_13.png\" alt=\"\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_17h06_13.png 638w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_17h06_13-300x79.png 300w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/><img loading=\"lazy\" decoding=\"async\" title=\"segmentaci\u00f3n personalizador de anuncios\" width=\"382\" height=\"225\" class=\"noresize aligncenter wp-image-22014 size-full\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_17h09_17.png\" alt=\"\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_17h09_17.png 382w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_17h09_17-300x177.png 300w\" sizes=\"(max-width: 382px) 100vw, 382px\" \/> <\/li><li>Como puedes observar, el texto de los atributos lo tienes que cambiar dependiendo de la forma en la que decidas hacerlo.<\/li><li>Define los atributos: Una vez tengas la segmentaci\u00f3n definida claramente, tienes que definir los atributos. Mi consejo personal para saber qu\u00e9 atributos definir es que primero pienses c\u00f3mo quieres que sea tu anuncio y qu\u00e9 parte quieres que var\u00ede. En el <strong>ejemplo de los colchones de antes<\/strong>, queremos que sea variable el modelo y el descuento, es la informaci\u00f3n personalizada. Por lo tanto nuestro personalizador quedar\u00eda definido de la siguiente manera:\u00a0<img loading=\"lazy\" decoding=\"async\" width=\"715\" height=\"189\" class=\"aligncenter size-full wp-image-22016\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_17h17_22.png\" alt=\"\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_17h17_22.png 715w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_17h17_22-300x79.png 300w\" sizes=\"(max-width: 715px) 100vw, 715px\" \/><\/li><li>Lo que realmente importa a la hora de a\u00f1adir los atributos es la informaci\u00f3n que est\u00e1 entre <strong>par\u00e9ntesis<\/strong>.\u00a0Los atributos que Google admite para el personalizador de anuncios son los siguientes:\u00a0<img loading=\"lazy\" decoding=\"async\" title=\"atributos personalizador de anuncios\" width=\"465\" height=\"225\" class=\"noresize aligncenter wp-image-22017 size-full\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_17h22_07.png\" alt=\"\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_17h22_07.png 465w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_17h22_07-300x145.png 300w\" sizes=\"(max-width: 465px) 100vw, 465px\" \/><\/li><li>Por lo que puedes poner cualquier tipo de informaci\u00f3n siempre y cuando determines el atributo del que se trata.<\/li><li> Introduce los datos y s\u00fabelos a Google Ads: Despu\u00e9s de definir la segmentaci\u00f3n y los atributos, ya puedes introducir los datos que quieres que se muestren en tus anuncios. Una vez completada la plantilla s\u00fabela a Google Ads, para ello tienes que ir a\u00a0<b>Datos Empresariales \u2192 Nuevo Feed \u2192 Datos del Personalizador de Anuncios<\/b>.<img loading=\"lazy\" decoding=\"async\" width=\"454\" height=\"249\" title=\"subir feed personalizador de anuncios\" class=\"noresize aligncenter wp-image-22018 size-full\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_17h27_28.png\" alt=\"\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_17h27_28.png 454w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_17h27_28-300x165.png 300w\" sizes=\"(max-width: 454px) 100vw, 454px\" \/><\/li><\/ol>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1048\" height=\"168\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_17h29_03.png\" alt=\"\" class=\"wp-image-22020\" title=\"personalizador de anuncios\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_17h29_03.png 1048w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_17h29_03-300x48.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_17h29_03-1024x164.png 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/2019-09-16_17h29_03-768x123.png 768w\" sizes=\"(max-width: 1048px) 100vw, 1048px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Si ha subido correctamente, puedes empezar a utilizarlo en tus anuncios, se puede <strong>aplicar<\/strong> en t\u00edtulos, descripciones y url visible. S\u00f3lo tenemos que a\u00f1adir la llave<strong> {<\/strong>\u00a0, seleccionar la opci\u00f3n del personalizador de anuncios y empezar a jugar con los atributos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pronto se empezar\u00e1n a <strong>recopilar datos<\/strong> que nos ayudar\u00e1n a conocer qu\u00e9 funciona mejor y podremos tomar decisiones como por ejemplo empezar a trabajar un modelo en concreto por separado en caso de que su rendimiento sea bueno.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Te dejo por aqu\u00ed la ayuda de Google donde podr\u00e1s encontrar toda la informaci\u00f3n sobre los personalizadores de anuncios de Google Ads. Si quieres saber m\u00e1s sobre los personalizadores o tienes cualquier duda, d\u00e9janos un comentario que estaremos encantados de ayudarte o sino puedes ponerte en contacto con nosotros mediante el siguiente <a href=\"https:\/\/www.geotelecom.mx\/contacto\/\">enlace<\/a>.<\/p>\n    \t","protected":false},"excerpt":{"rendered":"<p>It is becoming more and more important to show the user the perfect ad at the right time when they are searching for something. Each person consumes a different type of content and it is necessary that it is adapted to their tastes and needs, the Google Ads customizer gives us that possibility, it allows us to adapt our ads to: Searches Device Location Time of day or day of the week. It can also save us a lot of time, since with a single ad we can create many variations. Advantages of Google Ads Ad Customizer Personalized messaging: highly specialized messages that are tailored to each search that a user performs. Scalability: allows a single text ad to contain hundreds of variations and publish the most relevant variation for each potential customer. Reporting: automatic updates that occur when an ad is triggered do not empty the history of ad performance data. Operation The ad customizers are parameters that are included between braces {........}, so when a search activates the ad the parameter is replaced by the data of the ad customizer. These data are going to be created by us according to our interest, we will see it later. Types of targeting There are two types of targeting for the ad customizer: ad targeting by ad group or keyword. If we do not use either of these two targeting, it will be applied at the account level. We recommend that whenever possible you use one of the two targeting, because if you apply everything at the account level it can be a mess when creating an ad with the customizer.  There is another type of targeting that can be complemented with the targeting by ad group or keyword, this is the targeting by location, which allows us to show the user different variations of the ad depending on where he is at the time of the search, or you can also leave it at the account level. We are going to give you a few brief examples to show you how useful it can be and how much work the ad customizer can save you.  Targeting by ad group Imagine that we have a mattress store and we have created a campaign for branded mattresses where there are ad groups for each brand.within the Flex brand, there are a variety of models each with a different discount.we want that when the user searches for a particular model appears the exact discount of that model, so the user will know without having to enter the web that we have that model available in the store and the discount or specific price. Maybe this way you can understand it better: Without ad customizer: With ad customizer: Keyword targeting Keyword targeting is very similar to ad group targeting, the difference is that in this one you can make that depending on the keyword match appears one ad or another. Here you have an example, which we have segmented so that when the keyword is in exact a 70% appears and when it is in broad modified a 50% appears Segmentation by location This type of segmentation can be complementary to the other two or you can use it on your own at the account level. What you get with this segmentation is that for each location of your interest a personalized ad is shown. It can be useful for those businesses with physical stores, so when a user searches in the locations where there are physical stores, you can show an ad with a copy aimed at driving traffic to the store. This can save you a lot of time, since you would not have to run different campaigns for each location. Now, after explaining you how wonderful the ad customizer is, let's go to practice, open the Google Ads panel we started: Download the template from the following link: Ad Customizer Template Define the segmentation: Depending on the strategy you want to carry out you have to segment by ad group, keyword or account level. In any of the two segmentations you use you have to add \"Target campaign\" to tell the customizer in which campaign is that ad group or keyword.  Here is an example of how the ad group targeting would look like: The keyword segmentation can be done in two ways, one by adding in the keyword the type of match as in Google Ads or placing the keyword as it is and specifying what type of match it has (this has to be in English), we leave you an example: As you can see, the text of the attributes you have to change depending on the way you decide to do it. Define the attributes: Once you have the segmentation clearly defined, you have to define the attributes. My personal advice to know which attributes to define is to first think about what you want your ad to look like and what part you want to vary. In the example of the mattresses from before, we want the model and the discount to be variable, it is the personalized information. So our customizer would be defined as follows:  What really matters when adding attributes is the information in parentheses. The attributes that Google supports for the ad customizer are the following:  So you can put any kind of information as long as you determine the attribute it is about. Enter the data and upload it to Google Ads: After defining the segmentation and attributes, you can enter the data you want to be shown in your ads. Once the template is completed upload it to Google Ads, to do this you have to go to Business Data \u2192 New Feed \u2192 Ad Customizer Data. If it has uploaded correctly, you can start using it in your ads, it can be applied in titles, descriptions and visible url. We just need to add the key<\/p>","protected":false},"author":42,"featured_media":22026,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[26],"tags":[],"class_list":["post-21992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/21992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=21992"}],"version-history":[{"count":0,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/21992\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/22026"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=21992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=21992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=21992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}