{"id":21982,"date":"2019-09-16T11:29:42","date_gmt":"2019-09-16T16:29:42","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=21982"},"modified":"2025-05-21T19:46:41","modified_gmt":"2025-05-21T17:46:41","slug":"a9-algoritmo-amazon","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/a9-algorithm-amazon\/","title":{"rendered":"A9, the Amazon Algorithm"},"content":{"rendered":"<p>Among an offer of millions of products, not all of them can appear at the top of the search results page. And this is where<strong> A9, Amazon's famous algorithm<\/strong>.<br \/>\nAmazon is the largest <em>marketplace<\/em> that currently exists. Their customer service and speedy delivery, together with a wide range of products at a competitive price, means that more and more users are coming directly to their domains.<br \/>\nWith this, the number of retailers who choose to register as sellers to increase their business sales is also growing. As you may already know, half of the products sold on Amazon are from third parties.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/a9-algorithm-amazon\/#%C2%BFQue_es_A9\" >What is A9?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/a9-algorithm-amazon\/#%C2%BFQue_factores_tiene_en_cuenta_el_Algoritmo_A9\" >What factors does Algorithm A9 take into account?<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/a9-algorithm-amazon\/#Ventas\" >Sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/a9-algorithm-amazon\/#Satisfaccion_post-venta\" >After-sales satisfaction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/a9-algorithm-amazon\/#Categorizacion\" >Categorization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/a9-algorithm-amazon\/#Fulfillment\" >Fulfillment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/a9-algorithm-amazon\/#Keywords\" >Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/a9-algorithm-amazon\/#Descuentos\" >Discounts<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/a9-algorithm-amazon\/#%C2%BFComo_podemos_mejorar_el_SEO_en_las_paginas_de_producto_Amazon\" >How can we improve SEO on Amazon product pages?<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_A9\"><\/span>What is A9?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A9 is the name given to Amazon's search algorithm. Its function is <strong>classify the products you display to users when they perform a search<\/strong>. Based on different criteria, it decides which products deserve to appear better positioned.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_factores_tiene_en_cuenta_el_Algoritmo_A9\"><\/span>What factors does Algorithm A9 take into account?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It goes without saying how important <strong>position to start selling<\/strong>. According to <a href=\"https:\/\/learn.cpcstrategy.com\/rs\/006-GWW-889\/images\/2018-Amazon-Shopper-Behavior-Study.pdf\">a study conducted by CPC Strategy in 2018<\/a>:<\/p>\n<ul>\n<li>35% of Amazon shoppers click on the first product that appears on the search results page.<\/li>\n<li>The first three items on the results page get 64% of the clicks.<\/li>\n<li>70% of Amazon users never make it past the first page of results.<\/li>\n<li>81% of the clicks go to brands on the first page of search results.<\/li>\n<\/ul>\n<p>Whether you plan to start selling on Amazon, or you already do, you should start paying attention to some aspects so that your products appear better positioned organically:<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Ventas\"><\/span>Sales<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>The more sales a product has, the higher it appears in the search results and for more <em>keywords<\/em>. The products with the highest sales ranking appear for more than 8 <em>keywords<\/em> different. Within this factor, different aspects must be taken into account:<\/p>\n<ul>\n<li>Sales ranking: Amazon ranks products better in the results page when they have a <strong>sales.<\/strong><\/li>\n<li>Conversion rate: Amazon prioritizes products with a high conversion rate. <strong>good conversion rate<\/strong>. It is a factor that directly affects Amazon's accounts, so if it is good for it, it will improve the position of that product.<\/li>\n<li>The price: Amazon's goal is to help you find the best price. <strong>cheapest product, as quickly as possible<\/strong>. Although this factor is important, it has less influence than the previous ones.<\/li>\n<li>Products with variants: the <strong>products that have different options<\/strong> to be chosen by the buyer (size, color...) <strong>improve the user's dwell time<\/strong> on the page as they will spend more time looking at the different product variants. In addition, each variant is sold as different products, so the ratings for each of them are combined.<\/li>\n<\/ul>\n<h5><span class=\"ez-toc-section\" id=\"Satisfaccion_post-venta\"><\/span>After-sales satisfaction<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Increasingly, users or customers are looking at the reviews of the products they are going to buy, not only comparing prices but also the satisfaction of other customers with that product. Therefore, Amazon takes into account:<\/p>\n<ul>\n<li><strong>Salesperson with <em>feedback<\/em> negative:<\/strong> Amazon's robot penalizes sellers with a <em>feedback<\/em> negative by decreasing the frequency of tracking your products.<\/li>\n<li><strong>Order processing speed:<\/strong> Amazon sells us the speed of shipments, therefore, it will prioritize in the positions those that offer this speed. Therefore, the A9 Algorithm gives more importance to those that are within its logistics program and have Prime service.<\/li>\n<li><strong>Inventory rate:<\/strong> If a seller runs out of stock frequently and for several days, weeks or months, Amazon identifies this as poor management by the seller and will downgrade the seller's products.<\/li>\n<li><strong>Perfect order percentage (POP):<\/strong> this percentage includes the efficiency of all the factors involved in the purchasing or ordering process (shipments, returns, deliveries, etc.).<\/li>\n<li><strong>Percentage of defective order (POD):<\/strong> this percentage includes the opposite of the previous one. It refers to negative aspects that occur in the purchase process (negative opinions, problems in shipping or delivery, returns, etc.).<\/li>\n<\/ul>\n<h5><span class=\"ez-toc-section\" id=\"Categorizacion\"><\/span>Categorization<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Amazon's algorithm highly values the inclusion of the category to which the product belongs in the product listing. In this way <strong>Amazon will be able to sort it<\/strong> better, mainly when users search by filtering products, and will be more likely to be displayed to users.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Fulfillment\"><\/span>Fulfillment<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>This is an optional service offered by Amazon to sellers. This service, also known as FBA, consists in that <strong>Amazon stores, picks, packs, ships and provides customer service for products.<\/strong>instead of being done by the vendors themselves.<br \/>\nThis service is optimal for A9 to be well liked and to show the products in the first positions of the results page. But what happens if we do not have this service contracted? You can sell on Amazon without being in the FBA program in these ways, although Amazon will not look at the products with the same eyes:<\/p>\n<ul>\n<li>Within the prime program: Amazon won't penalize you completely, it's pretty good, they will offer fast shipping, and, therefore, you have a chance of coming up in the search results.<\/li>\n<li>Sold by a third party but stocked and shipped by Amazon: to this one <em>marketplace<\/em> loves to be the protagonist, if his name does not appear as a seller and instead the name of a third party appears, he will make an effort to show the products, but he will give priority to the previous options.<\/li>\n<li>Sold and shipped by a third party: if you sell with this option you will have to put a lot of effort into the other factors that A9 takes into account when displaying products.<\/li>\n<\/ul>\n<h5><span class=\"ez-toc-section\" id=\"Keywords\"><\/span>Keywords<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>As in Google searches, keywords are very important to position products. Using the right words the product will have much more visibility. Mainly if <strong>you use the specific words used by the user to search for your product<\/strong>.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Descuentos\"><\/span>Discounts<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>The impact of this factor on the positioning ranking is not too great but it helps a lot. Users tend to click much more on products that are displayed with a discounted price. This <strong>increases the CTR and Amazon identifies it as a relevant product.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo_podemos_mejorar_el_SEO_en_las_paginas_de_producto_Amazon\"><\/span>How can we improve SEO on Amazon product pages?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Title: long and detailed. It should include, if not all, quite a few terms of your search keywords.<\/li>\n<li>Description: the best would be more than 1,000 characters.  Include bullets with the main characteristics of the product.<\/li>\n<li>Product information: the little box with the product specifications. By filling it in, users can find us when searching with filters.<\/li>\n<li>Photos: including quality photos is VERY important. They make the product description more attractive.<\/li>\n<li>Reviews: positive reviews and answered questions help a lot in positioning.<\/li>\n<li>Discounts: applying discounts to your products encourages users to click on them, increase the CTR and move up in position.<\/li>\n<\/ol>\n<p>In summary, taking into account all these factors and improving some aspects of your products, you will improve your SEO and move up positions, thus receiving more clicks and as a consequence more sales, which Amazon will identify as relevant products and will continue to give them priority over others.<br \/>\nAnd, in addition to this, if you need a little or big extra boost, you can always start doing paid advertising on Amazon, and thus promote your products gaining visibility. If you are interested, you can get in touch with <a href=\"https:\/\/www.geotelecom.mx\/en\/contact-2\/\">contact<\/a> with us, we will be happy to help you.<\/p>","protected":false},"excerpt":{"rendered":"<p>Among an offer of millions of products, not all of them can appear at the top of the search results page. And, this is where A9, Amazon's famous algorithm, comes into play. Amazon is the largest marketplace in existence today. Its customer service and fast shipping, combined with a wide range of products at a competitive price, means that more and more users are coming directly to their domains. With this, the number of retailers who choose to register as sellers to increase their business sales is also growing. As you may already know, half of the products sold on Amazon are third-party products. What is A9? A9 is the name given to Amazon's search algorithm. Its function is to rank the products it displays to users when they perform a search. Based on different criteria, it decides which products deserve to appear better positioned. What factors does the A9 Algorithm take into account? It goes without saying how important the position is to start selling. According to a 2018 study by CPC Strategy: 35% of Amazon shoppers click on the first product that appears on the search results page. The first three items on the results page take 64% of the clicks. 70% of Amazon users never get past the first results page 81% of clicks are taken by brands on the first search results page. Whether you plan to start selling on Amazon, or you already do, you should start paying attention to some aspects so that your products appear better positioned organically: Sales The more sales a product has, the higher it appears in search results and for more keywords. Products with a higher sales ranking appear for more than 8 different keywords. Within this factor, different aspects must be taken into account: Sales ranking: Amazon places products better on the results page when they have a higher number of sales. Conversion rate: Amazon prioritizes those products with a good conversion rate. It is a factor that directly affects Amazon's accounts, so if it is good for it, it will improve the position of that product. Price: Amazon's goal is for you to find the cheapest product as quickly as possible. Although this factor is important, it influences less than the previous ones Products with variants: products that have different options to choose from for the buyer (size, color...) improve the user's time spent on the page as they will spend more time looking at the different variants of the product. In addition, each variant is sold as different products, thus combining the ratings of each of them. Post-sale satisfaction Increasingly, users or customers are looking at the reviews of the products they are going to buy, not only comparing prices but also the satisfaction of other customers with that product. Therefore, Amazon takes into account: Seller with negative feedback: Amazon's robot penalizes sellers with negative feedback by decreasing the frequency of tracking their products. Order processing speed: Amazon sells us the speed of shipments, therefore, it will prioritize in the positions those that offer this speed. Therefore, Algorithm A9 gives more importance to those who are within its logistics program and have Prime service. Inventory rate: if a seller is out of stock frequently and for several days, weeks or months, Amazon identifies this as poor management by the seller and will lower positions for its products. Perfect order percentage (POP): this percentage encompasses the efficiency of all the factors involved during the purchase or order process (shipping, returns, deliveries...). Percentage of defective order (POD): this percentage includes the opposite of the previous one. It refers to negative aspects that occur in the purchase process (negative opinions, problems in shipping or delivery, returns, etc.). Categorization Amazon's algorithm highly values the inclusion of the category to which the product belongs in the product file. In this way Amazon will be able to classify it better, mainly when users search by filtering the products, and it will be more likely to be shown to users. Fulfillment This is an optional service offered by Amazon to sellers. This service, also known as FBA, consists of Amazon warehousing, selecting, packing, shipping and providing customer service for the products, instead of the sellers themselves. This service is optimal for A9 to be well liked and to show the products in the first positions of the results page. But what happens if we do not have contracted this service? You can sell on Amazon without being within the FBA program in these ways, although Amazon will not look at the products with the same eyes: Within the prime program: Amazon will not penalize you completely, it is quite good, they will offer fast shipping, and, therefore, you have chances to appear in the search results. Sold by a third party but stocked and shipped by Amazon: this marketplace loves to be the protagonist, if your name does not appear as a seller and instead appears that of a third party, it will make an effort to show the products, but it will prioritize the previous options. Sold and sent by a third party: if you sell with this option you will have to make a great effort in the rest of the factors that A9 takes into account to show the products. Keywords As in Google searches, keywords are very important to position the products. Using the right words the product will have much more visibility. Mainly if you use the specific words that the user uses to search for your product. Discounts The incidence of this factor on the positioning ranking is not too big but it helps a lot. The users<\/p>","protected":false},"author":42,"featured_media":21988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[244,25],"tags":[177,230],"class_list":["post-21982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-seo","tag-amazon","tag-seo"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/21982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=21982"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/21982\/revisions"}],"predecessor-version":[{"id":232640,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/21982\/revisions\/232640"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/21988"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=21982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=21982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=21982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}