{"id":21947,"date":"2019-09-09T10:37:04","date_gmt":"2019-09-09T10:37:04","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=21947"},"modified":"2019-09-09T10:37:04","modified_gmt":"2019-09-09T10:37:04","slug":"habitat-google","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/habitat-google\/","title":{"rendered":"Guided tour of the google habitat"},"content":{"rendered":"<p class=\"wp-block-paragraph\">&#8220;<em>Guided tour of the Google habitat<\/em>\" because we all have our own place: <em>forest, glacier, jungle (some of them were released here), mountain, etc.<\/em>. why not take advantage of every space to claim something that you think should not exist in the 21st century? Yes, even a marketing entry. After all, none of this would exist, nor will exist if we do not protect the places and species that surround us. =P <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/habitat-google\/#1_%C2%BFQue_narices_es_un_algoritmo\" >1. What the hell is an algorithm?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/habitat-google\/#2_%C2%BFQue_corcholis_es_el_PageRank\" >2. What the heck is PageRank?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/habitat-google\/#3_%C2%BFCuales_son_los_principales_algoritmos_y_que_funcion_tienen\" >3. What are the main algorithms and what is their function?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/habitat-google\/#31_Caffeine\" >3.1 Caffeine<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/habitat-google\/#32_Primera_visita_a_Google_Panda\" >3.2 First visit to Google Panda<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/habitat-google\/#33_Google_Penguin_como_segundo_punto\" >3.3 Google Penguin as second point<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/habitat-google\/#34_Hora_de_volar_con_Hummingbird\" >3.4 Time to fly with Hummingbird<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/habitat-google\/#35_Seguimos_volando_con_Pigeon\" >3.5 We continue to fly with Pigeon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/habitat-google\/#36_Siguiente_visita_al_amigo_Fred\" >3.6 Next visit to friend Fred<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/habitat-google\/#37_Medical_Update\" >3.7 Medical Update<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Having said that, let's move on to what concerns us, the <strong>SEO<\/strong>The less exact science of marketing and that job with such a simple name but where what you know is never enough. <em>Marketing, programming, servers, copy, linkbuilding, interlinking,<\/em>.... so many intertwined tasks, constantly updating to reach the top of a search engine that is becoming more and more important in thousands of stores and businesses worldwide. <em>Guaranteed headache for the body!<\/em>  First of all, as in good schools, it is important to know what the subject we are going to deal with today consists of, <strong>algorithms<\/strong>let's see:<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%C2%BFQue_narices_es_un_algoritmo\"><\/span>1. What the hell is an algorithm?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"921\" height=\"124\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/funcionamiento-algoritmo-google.png\" alt=\"how Google algorithm works\" class=\"wp-image-21956\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/funcionamiento-algoritmo-google.png 921w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/funcionamiento-algoritmo-google-300x40.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/funcionamiento-algoritmo-google-768x103.png 768w\" sizes=\"(max-width: 921px) 100vw, 921px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"861\" height=\"928\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/ejemplo-busqueda-google.png\" alt=\"google search example\" class=\"wp-image-21958\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/ejemplo-busqueda-google.png 861w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/ejemplo-busqueda-google-278x300.png 278w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/ejemplo-busqueda-google-768x828.png 768w\" sizes=\"(max-width: 861px) 100vw, 861px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"701\" height=\"239\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/pagerank-of-site.jpg\" alt=\"pagerank of a website\" class=\"wp-image-21959\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/pagerank-of-site.jpg 701w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/pagerank-of-site-300x102.jpg 300w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">First we go with the definition of encyclopedia, which would be something like: <em>\"An algorithm is a set of procedures or steps executed in succession that enable a task to be accomplished.\"<\/em>. And if we go to the next page of the manual and take this to our favorite giant, Google, its algorithm is a mathematical formula, or set of them, that build the criteria according to which Google will position all the contents of any online website in its lists of results by entering certain keywords, better known as keywords. Uff... in TOP schools they also explain this with a good example, don't they? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine, and let it not remain a quest, that you carry out the quest today &gt;\u00a0<em>\"save the amazon\".<\/em>Google will make a series of calculations based on the content of the page, the quality of the content, the links it receives, the loading speed, its mobile version, user behavior, the quality of the videos, the time spent on the page, etc. (<em> huge listing inevitable as we will never know what 100% takes into account.<\/em> ), and will sort the results according to all these points (or not) and many more. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In our example in addition to this we see that Google offers several types of content in the same SERP: videos, news, articles, etc., the operation of this algorithm is more complex than it seems: If we then enter the math class and see an example with the formula that is believed to take into account \/ or had into account Google to consider the PageRank, we see something like this: \u00a0 <em> <\/em> Being:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em><strong>PR(u)<\/strong><\/em>pagerank of the page<strong><em>u<\/em><\/strong>.<\/li><li><em><b>d<\/b><\/em>Its value is between 0 and 1. It is a factor that directly influences whether a user continues browsing within the same website by clicking on a link.<\/li><li><em><strong>PR(v)<\/strong><\/em>: individual pagerank of each of the pages<strong><em>v<\/em><\/strong>that link to<strong><em>u<\/em><\/strong>.<\/li><li><em><b>N(v)<\/b><\/em>number of outgoing links from<em><strong>v<\/strong><\/em>(whether internal or external).<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"> Here we see a new protagonist, the PageRank. Let's see...<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%C2%BFQue_corcholis_es_el_PageRank\"><\/span>2. What the heck is PageRank?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"244\" height=\"210\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/09\/page-rank.png\" alt=\"calculate page rank\" class=\"wp-image-21960\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Let's start with the encyclopedic definition again, we can define PageRank and the little formulation above as <em>a ranking system developed by Google to measure the authority of a web page, based on the quality and quantity of all the links pointing to it.<\/em>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Simply explained, imagine that there are elections and the web that receives the most votes wins, and these are made through links, the only thing to keep in mind is that each vote is not worth the same ( <em>long live democracy!<\/em> \ud83d\ude09 ), it depends on the quality of these links and the authority they come from. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A few months ago I was with my colleagues explaining how to deal with all this and how to calculate it using matrices, something like ... This we leave it for an explicit post of Page Rank, and for now I leave you a <a href=\"https:\/\/www.mblazquez.es\/blog_ccdoc-busqueda-internet\/documentos\/simulador-pagerank.xlsx\">downloadable excel<\/a> by Manuel Bl\u00e1zquez Ochando, professor at the Complutense University of Madrid, which you can find online and we recommend you take a look.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%C2%BFCuales_son_los_principales_algoritmos_y_que_funcion_tienen\"><\/span>3. What are the main algorithms and what is their function?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It should be noted that Google's algorithms have been evolving over the years, improving along with the search engine, and even in recent years have been added to Google's own core and act continuously...<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"31_Caffeine\"><\/span>3.1 Caffeine<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">2010, Caffeine or Google's big update, in this case it is more a change of infrastructure than of algorithm, and with this Google wanted to set up a new indexing system for web content, offering a 50% of more current results and much faster than with the previous algorithm. <strong>What is affected by Caffeine:<\/strong> New content can be found much faster, Google's storage capacity increases significantly and Google's flexibility with content storage makes it easy to scale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"32_Primera_visita_a_Google_Panda\"><\/span>3.2 First visit to Google Panda<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It all started in 2011 with Google Panda, as almost everything the search engine does, it began in the United States in February of that year, to continue in Europe from April, affecting approximately 13% of searches. It is currently integrated into Google's core. <em><strong>What you value:<\/strong> <\/em>content <em><strong>What Google Panda likes:<\/strong><\/em> original content without internal or external duplicates with utility and value for the user.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"33_Google_Penguin_como_segundo_punto\"><\/span>3.3 Google Penguin as second point<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It seems that April is one of Google's favorite months to launch its algorithms, since a year after the launch of Panda in Europe, in April 2012, came Penguin. This time it was going to be in charge of controlling off-site factors. <em><strong>What you value:<\/strong><\/em> link profile <em><strong>What Google Penguin likes:<\/strong><\/em> reward patterns with quality, natural and related links that will give to understand that it is a content and an authority site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"34_Hora_de_volar_con_Hummingbird\"><\/span>3.4 Time to fly with Hummingbird<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In August-September 2013 Google activated this algorithm which meant a complete change, affecting up to 90% of searches. <strong>What it values or what it affects:<\/strong> conversational search and context in the searches in order to search less and live more. <em><strong>What is the function of Google Hummingbird:<\/strong><\/em> provide better results by focusing on the intent behind each search.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"35_Seguimos_volando_con_Pigeon\"><\/span>3.5 We continue to fly with Pigeon<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">2014, a result of many companies such as Yelp complaining about illicit techniques to have good local SEO by various businesses. <em><strong>What is Google Pigeon's function:<\/strong><\/em> control all online businesses that practice local SEO to offer valuable content and a good user experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"36_Siguiente_visita_al_amigo_Fred\"><\/span>3.6 Next visit to friend Fred<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">March 2017, one of the most recent and we all noticed abrupt changes in our SEO projects and was mainly looking to end SPAM and optimize the web experience for users. <em><strong>What is Fred's role:<\/strong><\/em>remove from the top positions or deindex all pages that receive a large number of poor quality links or pages that have an excessive use of advertising and affiliate links, sites with banners and ads that make the text scroll, annoying pop-ups, websites with duplicate content, etc...<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"37_Medical_Update\"><\/span>3.7 Medical Update<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">2018, focused on the healthcare sector and Google sought to show quality and reliable results. <strong>Medical Update function:<\/strong> authority-centered quality analysis. <strong>Who is affected:<\/strong> Health sector, YMYL pages (your money your life) and \"experts, authority and trust\" pages. Soon we will have a second version taking this into practice, <em>stay tuned to the blog!<\/em> <em>NO Zoos, NO Aquariums, NO Animal Circuses, NO Bullfighting....<\/em> because visibility is not only in search engines]]]><\/p>","protected":false},"excerpt":{"rendered":"<p>\"Guided tour to Google's habitat\". because we all have our own place: forest, glacier, jungle (I used to let some of us go around here), mountain, etc... why not take advantage of each space to claim something that you think should not exist in the XXI century? Yes, even a marketing entry. After all, none of this would exist, nor will exist if we do not protect the places and species that surround us =P That said, let's move on to what concerns us, SEO, the less exact science of marketing and that job with such a simple name but in which what you know is never enough. Marketing, programming, servers, copy, linkbuilding, interlinking, .... so many intertwined tasks constantly updated to get to the top of a search engine that takes more and more prominence in thousands of stores and businesses worldwide. Headache assured for the body! First of all as in good schools is to know what is the subject we are going to discuss today, the algorithms, let's see:<\/p>","protected":false},"author":42,"featured_media":21970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[25],"tags":[],"class_list":["post-21947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/21947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=21947"}],"version-history":[{"count":0,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/21947\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/21970"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=21947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=21947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=21947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}