{"id":21861,"date":"2019-08-19T12:05:41","date_gmt":"2019-08-19T12:05:41","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=21861"},"modified":"2025-04-02T10:40:54","modified_gmt":"2025-04-02T08:40:54","slug":"guia-google-analytics","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/guide-google-analytics\/","title":{"rendered":"Google Analytics Basics Guide"},"content":{"rendered":"<p>Last week our colleague Maria published a post about creating and using Analytics custom dashboards and reports.<br \/>\nToday we bring you a <strong>Google Analytics Basics Guide<\/strong> where you can find from the most basic configuration of the platform to the creation of customized alerts.<br \/>\nIt highlights functionalities such as:<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/guide-google-analytics\/#1_Objetivos\" >1. Objectives:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/guide-google-analytics\/#2_Lapso_de_tiempo\" >2. Time lapse:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/guide-google-analytics\/#3_Alertas_Personalizadas\" >3. Customized Alerts:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/guide-google-analytics\/#%E2%96%BA_OTROS_ARTICULOS_RELACIONADOS%E2%80%A6\" >\u25ba OTHER RELATED ITEMS....<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"1_Objetivos\"><\/span>1. Objectives:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Objective = Conversion<\/strong><br \/>\nGoals are actions that have been performed and completed by a user on your website or application.<br \/>\nThey are configured at the view level within the \"Administration\" section and can be applied to specific pages visited by users, events or the duration of their stay on the website.<br \/>\nThey can be of 4 types:<\/p>\n<p style=\"padding-left: 30px;\">\u00a0- Destination: A specific location<\/p>\n<p>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0- Duration: Sessions that last a certain time or longer.<\/p>\n<p style=\"padding-left: 30px;\">\u00a0- Pages\/Screens per session: Whether the user views a specific number of pages or screens.<\/p>\n<p style=\"padding-left: 30px;\">\u00a0- Event: An action defined as an event is triggered.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-21873 aligncenter\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/08\/2019-08-13_13h23_52.png\" alt=\"Objectives\" width=\"783\" height=\"558\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/08\/2019-08-13_13h23_52.png 783w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/08\/2019-08-13_13h23_52-300x214.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/08\/2019-08-13_13h23_52-768x547.png 768w\" sizes=\"(max-width: 783px) 100vw, 783px\" \/><\/p>\n<p>Once the objectives have been configured, we can see graphically the evolution of the visitors until the conversion with the conversion funnel graph.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-21868 size-full\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/08\/2019-08-13_12h53_39-1.png\" alt=\"Conversion funnel\" width=\"548\" height=\"188\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/08\/2019-08-13_12h53_39-1.png 548w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/08\/2019-08-13_12h53_39-1-300x103.png 300w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/><\/p>\n<p>The use of objectives is a practice that serves to know and analyze the situation of your website. Highly recommended to obtain all the important information of the web within Analytics.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Lapso_de_tiempo\"><\/span>2. Time lapse:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"direction-ltr align-center para-style-body\">The report <strong>Time lapse<\/strong> counts the number of days that have passed from the first ad impression to the conversion.<\/p>\n<p>It is located in the \"Conversions\" section in the \"Multichannel funnels\" section. It gives us information about the product cycle, although as with other reports, if the user changes the device or deletes the cookies from the website, the history is lost and the report loses its value.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-21865\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/08\/2019-08-13_12h46_27-1.png\" alt=\"Time lapse\" width=\"609\" height=\"240\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21866\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/08\/2019-07-26_08h23_11-1.png\" alt=\"Time lapse\" width=\"1171\" height=\"539\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/08\/2019-07-26_08h23_11-1.png 1467w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/08\/2019-07-26_08h23_11-1-300x138.png 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/08\/2019-07-26_08h23_11-1-1024x471.png 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/08\/2019-07-26_08h23_11-1-768x353.png 768w\" sizes=\"(max-width: 1171px) 100vw, 1171px\" \/><\/p>\n<p>It is very useful to know how long it takes the user to make a purchase decision. This information is very useful when creating audiences to re-engage users on your website.<\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"3_Alertas_Personalizadas\"><\/span>3. Customized Alerts:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It is a great way to be aware when something unusual occurs in the account without having to log in to the platform.<\/p>\n<p class=\"direction-ltr align-center para-style-body\">Its operation is very simple, we just have to decide what kind of metrics are relevant to our website, configure the alert and when there is a significant change, Google Analytics will send us a notification.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21870 size-full\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/08\/2019-08-13_12h56_43.png\" alt=\"Customized alerts\" width=\"526\" height=\"224\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/08\/2019-08-13_12h56_43.png 526w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/08\/2019-08-13_12h56_43-300x128.png 300w\" sizes=\"(max-width: 526px) 100vw, 526px\" \/><\/p>\n<p>Do you want to know how to create targets and interesting types of alerts?<br \/>\nDownload our <strong>Google Analytics Guide<\/strong><\/p>\n<p><a href=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/08\/Guia-de-Google-Analytics.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21895\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/08\/Guiadeanalytics.jpg\" alt=\"\" width=\"913\" height=\"528\" \/><\/a><\/p>\n<h4><\/h4>\n<h4><span class=\"ez-toc-section\" id=\"%E2%96%BA_OTROS_ARTICULOS_RELACIONADOS%E2%80%A6\"><\/span><strong>\u25ba OTHER RELATED ITEMS....<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<blockquote class=\"wp-embedded-content\" data-secret=\"ggmxmcZpyv\"><p><a href=\"https:\/\/www.geotelecom.mx\/en\/informes-y-paneles-personalizados\/\">Customize Analytics: create your own reports and dashboards.<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&quot;Customize Analytics: create your reports and dashboards.&quot; - Geotelecom, Digital marketing for your ecommerce.\" src=\"https:\/\/www.geotelecom.mx\/informes-y-paneles-personalizados\/embed\/#?secret=Kvhhq5OLdB#?secret=ggmxmcZpyv\" data-secret=\"ggmxmcZpyv\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>Last week our colleague Maria published a post about the creation and use of Analytics dashboards and custom reports. Today we bring you a Basic Guide to Google Analytics in which you can find from the most basic configuration of the platform to the creation of custom alerts. Goals: Goal = Conversion Goals are actions that have been performed and completed by a user on your website or application. They are configured at the view level within the \"Administration\" section and can be applied to either specific pages visited by users, events or duration of their stay on the website. They can be of 4 types:  - Destination: A specific location - Duration: Sessions that last a specific time or longer - Pages\/Screens per session: If the user views a specific number of pages or screens - Event: An action defined as an event is triggered Once the goals are configured we can graphically see the evolution of visitors until conversion with the conversion funnel graph. The use of objectives is a practice that serves to know and analyze the situation of your website. Highly recommended to obtain all the important information of the web within Analytics. 2. Time Lapse: The Time Lapse report counts the number of days that have passed since the first ad impression until the conversion. It is located in the \"Conversions\" section in the \"Multichannel funnels\" section. It gives us information about the product cycle, although as with other reports, if the user changes the device or deletes the cookies from the web, the history is lost and the report loses its value. It is very useful to know how long it takes the user to make the purchase decision. This information is very useful when carrying out audiences to re-impact users of your website. 3. Personalized Alerts: This is an excellent way to be aware when something unusual occurs in the account without having to enter the platform. Its operation is very simple, we just have to decide what kind of metrics are relevant to our website, configure the alert and when a significant change occurs, Google Analytics will send us a notification. Want to know how to create goals? Know interesting types of alerts? Download our Google Analytics Guide \u25ba OTHER RELATED ARTICLES... Customize Analytics: create your reports and dashboards.<\/p>","protected":false},"author":42,"featured_media":21872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[27,22],"tags":[],"class_list":["post-21861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analitica-web","category-marketing-online"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/21861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=21861"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/21861\/revisions"}],"predecessor-version":[{"id":232187,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/21861\/revisions\/232187"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/21872"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=21861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=21861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=21861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}