{"id":217764,"date":"2019-05-31T09:42:20","date_gmt":"2019-05-31T07:42:20","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=21654"},"modified":"2025-04-02T10:46:17","modified_gmt":"2025-04-02T08:46:17","slug":"local-campaigns-google-ads","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/local-campaigns-google-ads\/","title":{"rendered":"Local Campaigns - Google Ads"},"content":{"rendered":"<p class=\"wp-block-paragraph\">In this week's post we bring you a new type of Google Ads campaigns: local campaigns. These types of campaigns have been around for a few months now, but they are yet to be exploited. In fact, at the <a href=\"https:\/\/www.geotelecom.mx\/en\/google-marketing-live\/\" target=\"_blank\" rel=\"noopener\">Google Marketing Livede two weeks ago, a special emphasis was placed on the <em>local campaigns<\/em>So we're going to tell you everything you need to know to get them up and running. Shall we get started?<\/a><\/p>\n\n\n\n<div>As you can already imagine from the name of these campaigns, the main objective is to promote physical stores, with the aim of<b>maximize physical visitors.<\/b>Advertisements may appear in the <strong>network of<\/strong><b>search and display, on Google Maps and on Youtube<\/b>In this link you can see it explained in more detail. Let's see how to configure them:<\/div>\n\n\n\n<div>First of all, we must make sure that we comply with the following requirements <strong>requirements<\/strong> to activate local campaigns:<\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>To have <strong>several physical stores<\/strong>.<\/li><li>Have <strong>linked Google My Business account<\/strong> with Google Ads. If you have any doubts in the process, you can consult <a href=\"https:\/\/support.google.com\/business\/answer\/7023394\" target=\"_blank\" rel=\"noopener noreferrer\">this link.<\/a><\/li><li>Activate the<strong> location extensions<\/strong>.<\/li><li><strong>Have sufficient data on store visits<\/strong> in the backend. In this way, they can be attributed to ad clicks or viewable impressions.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If we meet these conditions, we are ready to create the campaigns. To do so:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Within our Google Ads account, we create a new campaign.<\/li><li>Select <strong>store visits and local promotions.<\/strong><\/li><li>You can then choose to select <strong>Google My Business<\/strong> to select your locations or use the <strong>affiliated locations<\/strong> (option for chain stores).<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/05\/post.png\" alt=\"\" class=\"wp-image-21656\"\/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>This part of the configuration <strong>is the only one that differs from the creation of any other type of campaign.<\/strong>. Then, we will have to assign a name to the campaign, complete the ad with titles, descriptions, calls to action, images, logos and videos (mandatory, with a minimum duration of 10 seconds).<\/li><li>Finally, we will add bid adjustments, set the languages and the daily budget.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">We are almost ready to start seeing the first data from the campaigns, but what are we missing? Indeed, <strong>the measurement<\/strong>. Let's see what we need to know to measure the impact of local campaigns correctly:<br>We will have to generate a new conversion: <strong>store visits<\/strong>. With this tracking method, we will be able to know to what extent the clicks and impressions of our local campaign is attracting new visitors to our physical stores. It is important to know that in the display network an impression will be counted as visible as long as it appears in the display network. <strong>at least the 50% in the ad<\/strong> on the screen during, <strong>at least 1 second<\/strong> (based on Active View technology). It is also necessary to mention that advertisers related to healthcare, religion, adult content and children <strong>will not be able to use this conversion tracking<\/strong>as they are not available for these categories.<br>Once our campaigns go live, we will be able to find our advertisements in the <strong>formats <\/strong>shown below.<br>From Geotelecom we encourage you to try to create local campaigns for those customers who can benefit from them and share with us the results!<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img fetchpriority=\"high\" decoding=\"async\" width=\"617\" height=\"671\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/01\/image-3.png\" alt=\"\" data-id=\"220090\" data-full-url=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/01\/image-3.png\" data-link=\"https:\/\/www.geotelecom.mx\/local-campaigns-google-ads\/image-3\/\" class=\"wp-image-220090\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/01\/image-3.png 617w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/01\/image-3-276x300.png 276w\" sizes=\"(max-width: 617px) 100vw, 617px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"626\" height=\"642\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/01\/image-4.png\" alt=\"\" data-id=\"220092\" data-full-url=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/01\/image-4.png\" data-link=\"https:\/\/www.geotelecom.mx\/local-campaigns-google-ads\/image-4\/\" class=\"wp-image-220092\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/01\/image-4.png 626w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/01\/image-4-293x300.png 293w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"616\" height=\"603\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/01\/image-1.png\" alt=\"\" data-id=\"220094\" data-full-url=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/01\/image-1.png\" data-link=\"https:\/\/www.geotelecom.mx\/local-campaigns-google-ads\/image-1\/\" class=\"wp-image-220094\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/01\/image-1.png 616w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/01\/image-1-300x294.png 300w\" sizes=\"(max-width: 616px) 100vw, 616px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"622\" height=\"575\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/01\/image-2.png\" alt=\"\" data-id=\"220096\" data-full-url=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/01\/image-2.png\" data-link=\"https:\/\/www.geotelecom.mx\/local-campaigns-google-ads\/image-2\/\" class=\"wp-image-220096\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/01\/image-2.png 622w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2021\/01\/image-2-300x277.png 300w\" sizes=\"(max-width: 622px) 100vw, 622px\" \/><\/figure><\/li><\/ul><\/figure>","protected":false},"excerpt":{"rendered":"<p>In this week's post we bring you a new type of Google Ads campaigns: local campaigns. These types of campaigns have been around for a few months now, but they are still to be exploited. In fact, at the Google Marketing Livede event two weeks ago, special emphasis was placed on local campaigns, so we are going to tell you everything you need to know to set them up. Shall we start?\n\n\n\nAs you can imagine from the name of these campaigns, the main objective is to promote physical stores, with the aim of maximizing physical visitors.The ads can appear in the search and display network, on Google Maps and Youtube.In this link you can see it explained in more detail. Let's see how to set them up:\n\n\n\nFirst of all, we must make sure that we meet the requirements to activate local campaigns:\n\n\n\nHave several physical stores.Have linked the Google My Business account with Google Ads. If you have any doubts in the process, you can consult this link.activate the location extensions.have enough data on visits to stores in the backend. This way, they can be attributed to ad clicks or viewable impressions.\n\n\n\nIf we meet these conditions, we are ready to create the campaigns. To do so:\n\n\n\nWithin our Google Ads account, we create a new campaign.We select store visits and local promotions.Next, you can choose to select Google My Business to select your locations or use affiliate locations (option for chain stores).\n\n\n\n\n\n\n\nThis part of the setup is the only part that differs from the creation of any other type of campaign. Next, we will have to assign a name to the campaign, complete the ad with titles, descriptions, calls to action, images, logos and videos (mandatory, with a minimum duration of 10 seconds), add bidding settings, set the languages and the daily budget.\n\n\n\nWe are almost ready to start seeing the first campaign data, but what is missing? Measurement, in fact. Let's see what we need to know to measure the impact of local campaigns correctly:We will need to generate a new conversion: visits to store. With this tracking method, we will be able to know to what extent the clicks and impressions of our local campaign are attracting new visitors to our physical stores. It is important to know that in the display network an impression will be counted as viewable as long as at least 50% of the ad is displayed on the screen for at least 1 second (according to Active View technology). It is also worth mentioning that advertisers related to healthcare, religion, adult content and children will not be able to use this conversion tracking, as it is not available for these categories.Once our campaigns go live, we will be able to find our ads in the formats shown below.From Geotelecom we encourage you to try creating local campaigns for those clients who can benefit from them and share with us the results!<\/p>","protected":false},"author":42,"featured_media":21680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[26,25],"tags":[30,234,99],"class_list":["post-217764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-seo","tag-ecommerce","tag-google-ads","tag-novedades"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/217764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=217764"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/217764\/revisions"}],"predecessor-version":[{"id":232154,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/217764\/revisions\/232154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/21680"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=217764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=217764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=217764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}