https:\/\/www.contentkingapp.com\/<\/a><\/li>\n<\/ul>\nThis has been all for now, if you found it interesting don't forget to leave your comment \ud83d\ude42<\/p>","protected":false},"excerpt":{"rendered":"
Once we get into 2018 it's time to talk about the digital marketing strategies that are working best at the moment. These strategies will help you grow your e-commerce as well as help you boost your Google Ads (formerly Google AdWords) campaigns.\nARTIFICIAL INTELLIGENCE AND MACHINE LEARNING\nWe could define Machine Learning as a subset of artificial intelligence in the field of computer science that is often based on statistical techniques and gives computers or data computing machines the ability to \"learn\"; however, most of us would stay the same, so we are going to define ML as a method by which computers and data management machines are able to \"learn\" based on the data they are given.\nMachine Learning is closely related to computational statistics, which is also based on and focused on the prediction of results through the use of statistical methodology, i.e. the use of formulas and algorithms to make simple decisions.\n 1.1 Application to digital marketing\nAlthough a priori it may seem to us that the implementation of Machine Learning in a real way in the world of digital marketing is not yet clear, it is not so; in fact, it is already affecting the digital marketing landscape in a very direct way.\n\n \tPPC campaigns: Thanks to the use of machine learning for data analysis, the days of marketers having to analyze data manually are long gone.\n \tContent management: Given the importance of achieving a good engagement with our audience, ML can help us optimize the way we approach our audience and create brand image in a more efficient way, impacting those people who (thanks to the many variables that ML takes into account) are more likely to like our content.\n \tML Chatbot: This type of chat is booming in recent years, allowing web users to solve their doubts easily and quickly. This advance has been achieved thanks to the ML, the more information the machine receives, the more coherent, fast and efficient are the answers it offers.\n\nRelated link: https:\/\/www.geotelecom.mx\/geotelecom-taller-automation-now-google-partners\/\n2. CONTEXTUAL TARGETING\nFortunately or unfortunately, the new updates in data protection law or GDPR will potentially make it more difficult for marketers to obtain the information we need to get information from our customers, so we have to explore alternative targeting options with the help of ML.\nOne of the most interesting options is contextual targeting, a process by which ads are shown on highly relevant pages within the display network, based on the keywords, context and topics that the displayed ad is about.\n\n \tGoogle's system analyzes the content of each website to determine its main activity, then compares it with the marketer's ads to determine the relevance of the ad with respect to the website to finally show it or not. It also analyzes other variables such as language, location and recent user searches, among other factors.\n \tIn the case of Google Ads, it only uses contextual targeting when an ad group has keywords and topics with the campaign configured to show ads in the display network.\n\n3. CONTENT MARKETING\nThis is undoubtedly the star strategy in recent years and especially in this period in which we live.\nContent marketing, although difficult to define, is based on a basic principle and that is to bring highly relevant advertising to our customers or potential customers in order to approach them in a discreet way without making them feel overwhelmed, not shouting at them to buy your products or services, as is done with traditional marketing techniques.\nCreating relevant content for our users is vital in order to attract them and capture their attention and, ultimately, sell them a product or service. For this reason, many tools have been developed to optimize content marketing.\n\nBelow I leave you the links of the different tools so you can take a look at them.\nLINKS:\n\n \thttps:\/\/www.clearscope.io\n \thttps:\/\/www.falcon.io\n \thttps:\/\/www.maglr.com\/en\n \thttps:\/\/www.contentkingapp.com\/\n\nThat's all for now, if you found it interesting don't forget to leave your comment :)<\/p>","protected":false},"author":42,"featured_media":20729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[41,26,39,22],"tags":[],"class_list":["post-217763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-google-ads","category-herramientas","category-marketing-online"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/217763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=217763"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/217763\/revisions"}],"predecessor-version":[{"id":232170,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/217763\/revisions\/232170"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/20729"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=217763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=217763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=217763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}