{"id":217761,"date":"2018-06-25T12:40:28","date_gmt":"2018-06-25T10:40:28","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=20503"},"modified":"2025-04-02T10:33:04","modified_gmt":"2025-04-02T08:33:04","slug":"https-seguimiento-paralelo","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/https-tracking-parallel\/","title":{"rendered":"HTTPS AND PARALLEL TRACKING"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As of the next <strong>October 30,<\/strong> Google will require to have installed the <strong>https security protocol<\/strong> in all sections of any website that wants to perform a correct measurement of clicks in their AdWords campaigns.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/https-tracking-parallel\/#%C2%BFQue_es_el_protocolo_HTTPS\" >What is the HTTPS protocol?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/https-tracking-parallel\/#%C2%BFPor_que_es_importante_tenerlo_implementado_en_nuestra_web\" >Why is it important to have it implemented on our website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/https-tracking-parallel\/#Mencionamos_el_seguimiento_paralelo_pero_%C2%BFQue_es\" >We mentioned parallel tracking, but what is it?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/https-tracking-parallel\/#Conclusiones\" >Conclusions:<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_el_protocolo_HTTPS\"><\/span><span style=\"font-weight: 400;\">What is the HTTPS protocol?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">HTTPS is a security protocol for <strong>data encryption<\/strong> transmitted between a browser and a web server. In this way we will protect the data of our web users.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_es_importante_tenerlo_implementado_en_nuestra_web\"><\/span><span style=\"font-weight: 400;\">Why is it important to have it implemented on our website?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Google has dictated that in order to be able to use the <strong>parallel tracking<\/strong>which improves the <strong>AdWords speed<\/strong>all click-through measurement URLs must use HTTPS. As of October 30, 2018, side-by-side tracking will become the. <strong>unique method<\/strong> to measure clicks. Therefore, all tracking URLs should use HTTPS.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">That is why if we want to continue to perform a good management and optimization of our AdWords campaigns, we must install the code found in the new AdWords experience and have the entire website with this security protocol.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mencionamos_el_seguimiento_paralelo_pero_%C2%BFQue_es\"><\/span>We mentioned parallel tracking, but what is it?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It is a way to <strong>load your landing page quickly<\/strong>which can <strong>reduce<\/strong> the number of <strong>missed visits<\/strong>. This way we can generate increased conversions and get better ad performance. We will direct customers directly to the final URL while the click-through measurement takes place in the background.\u00a0<\/span><span style=\"font-weight: 400;\">Side-by-side tracking is currently an optional feature for advertisers using click-through measurement to track traffic from search and shopping campaigns.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusiones\"><\/span>Conclusions:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Google is always looking to improve and progress in all its tools. This latest update will allow us to be more precise in managing our campaigns and will speed up the loading process on our page. From Geotelecom we recommend to get ahead of this deadline and <strong>start now<\/strong> with the appropriate changes for each of our customers.<\/p>\n<p style=\"text-align: justify;\">Did you know about this new Google requirement and have you started to inform your customers?<\/p>\n<p style=\"text-align: justify;\">Leave us your comments \ud83d\ude42<\/p>","protected":false},"excerpt":{"rendered":"<p>HTTPS AND PARALLEL TRACKING\nAs of October 30, Google will require the https security protocol to be installed in all sections of any website that wants to correctly measure clicks in its AdWords campaigns.\nWhat is HTTPS protocol?\nHTTPS is a security protocol for encrypting data transmitted between a browser and a web server. In this way we will protect the data of the users of our website.\nWhy is it important to have it implemented on our website?\nGoogle has dictated that in order to use the parallel tracking feature, which improves AdWords speed, all click measurement URLs must use HTTPS. As of October 30, 2018, side-by-side tracking will become the only method for measuring clicks. Therefore, all tracking URLs will need to use HTTPS.\nThis is why if we want to continue to perform a good management and optimization of our AdWords campaigns, we must install the code that we find in the new AdWords experience and have the entire website with this security protocol.\nWe mentioned parallel tracking but what is it?\nIt is a way to load your landing page quickly, which can reduce the number of lost visits. This way we can generate an increase in conversions and we will get better ad performance. We will direct customers directly to the final URL while the click-through measurement takes place in the background. Parallel tracking, currently, is an optional feature for advertisers who use click-through measurement to track traffic from search and Shopping campaigns.\nConclusions:\nGoogle is always looking to improve and progress in all of its tools. This latest update will allow us to be more precise in managing our campaigns and will speed up the loading process on our page. From Geotelecom we recommend to anticipate this deadline and start now with the appropriate changes in each of our customers.\nDid you know about this new Google requirement and have you started to inform your clients?\nLeave us your comments :)<\/p>","protected":false},"author":42,"featured_media":20509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[26,22],"tags":[148,76,193],"class_list":["post-217761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-marketing-online","tag-google-adwords-2","tag-marketing-digital-2","tag-novedades-google-adwords"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/217761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=217761"}],"version-history":[{"count":2,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/217761\/revisions"}],"predecessor-version":[{"id":230295,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/217761\/revisions\/230295"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/20509"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=217761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=217761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=217761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}