{"id":21761,"date":"2019-07-31T07:27:30","date_gmt":"2019-07-31T05:27:30","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=21761"},"modified":"2025-04-02T10:46:17","modified_gmt":"2025-04-02T08:46:17","slug":"seo-local-5-consejos-basicos","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/seo-local-5-basic-tips\/","title":{"rendered":"Local SEO 5 tips to increase your visibility"},"content":{"rendered":"<h3><span class=\"ez-toc-section\" id=\"1_SEO_Local_y_la_importancia_de_la_ubicacion\"><\/span>1. Local SEO and the importance of location<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>First of all, it is indispensable to know the fundamental basis of the <strong>organic positioning<\/strong>\u00a0to understand the impact of Local SEO in any business. This is none other than a set of <strong>strategies<\/strong> oriented to <strong>increase visibility<\/strong> of a website in the results of <strong>search <\/strong>It seems easy, doesn't it?<br \/>\nLocal SEO, on the other hand, is a <em>extension <\/em>oriented to improve this positioning, but based on a very important aspect: <strong>the location.<\/strong> As we know, search engines are trying to offer users <strong>results<\/strong> more and more useful and <strong>efficient<\/strong> so, through our approximate geographic position, you can filter the content displayed and offer services or businesses near us.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/seo-local-5-basic-tips\/#1_SEO_Local_y_la_importancia_de_la_ubicacion\" >1. Local SEO and the importance of location<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/seo-local-5-basic-tips\/#2_Consultas_importantes\" >2. Important questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/seo-local-5-basic-tips\/#3_Donde_aparecen_los_resultados\" >3. Where the results appear:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/seo-local-5-basic-tips\/#A_Local_Pack\" >A. Local Pack.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/seo-local-5-basic-tips\/#B_Local_ABC_Pack\" >B. Local ABC Pack\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/seo-local-5-basic-tips\/#C_Local_Finder_knowledge_panel\" >C. Local Finder\/ knowledge panel:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/seo-local-5-basic-tips\/#4_Que_informacion_es_relevante\" >4. What information is relevant<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/seo-local-5-basic-tips\/#5_Plataformas\" >5. Platforms<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"2_Consultas_importantes\"><\/span>2. Important questions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once we know what it's all about, the question arises: \"<em>what kind of queries users have to make for Local SEO to show up<\/em>\". It is obvious that not with all searches we will be able to see these results. Mainly, they can be found with phrases such as: <em>\"locksmith\", \"lawyer at...\", \"restaurant near me\", \"furniture store\", etc.\u00a0<\/em>Depending on this type of words we can find sites such as the following:<br \/>\n-Physical stores<br \/>\n-Law firms<br \/>\n-Services (locksmith, mechanic, marketing agencies, etc.)<br \/>\n-Places of common interest (educational centers, banks, governmental entities)<br \/>\n-Bars, restaurants and many more.<br \/>\n-Leads Websites<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Donde_aparecen_los_resultados\"><\/span>3. Where the results appear:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Depending on the type of search we can see the results in one way or another. There are three main types:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"A_Local_Pack\"><\/span><strong>A. Local Pack.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>This shows a small section of the map (based on your location) where it indicates relevant points where you can find what you are looking for. In this case by typing \"digital marketing\" we will be able to find agencies based on our geographical position.<br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-21763\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/07\/2019-07-30_09h59_12-1.png\" alt=\"local pack\" width=\"186\" height=\"176\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"B_Local_ABC_Pack\"><\/span><strong>B. Local ABC Pack\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>This one, although similar to the previous one, stands out for assigning a letter to the relevant locations. This is to show the different options of the same service, which in this case are banks. It is a way to make it easier for the user to find what he is looking for and is closer to his position.  As seen in the image, each point has its own summary information and two options to go to the map or to visit its website if it has one.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-21764\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/07\/2019-07-30_10h04_53.png\" alt=\"local abc pack\" width=\"195\" height=\"190\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"C_Local_Finder_knowledge_panel\"><\/span><strong>C. Local Finder\/ knowledge panel:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>It is mostly displayed when the user searches for the specific name of the site or website. It is distinguished by showing a detailed block on the right with the most important data of that site, highlighting as VERY important the user reviews.<br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-21765\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/07\/2019-07-30_10h08_03.png\" alt=\"geotelecom \" width=\"174\" height=\"214\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Que_informacion_es_relevante\"><\/span>4. What information is relevant<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Increasingly, browsers such as Google's are giving more importance to the <strong>quality<\/strong>\u00a0<strong>real<\/strong> content and its <strong>utility<\/strong> for the user. In the world of SEO this is\u00a0<em>our daily bread.\u00a0<\/em>Therefore, we want to highlight the information that is vital for your Local SEO:<br \/>\n&#8211;<strong>Consistency of data<\/strong>\u00a0(NAP:<em>name-address-phone number):\u00a0<\/em>the main contact details must be the same on the web as in the search results and must be completely real.<br \/>\n<strong>-Reviews: <\/strong>yes, the <strong>users are the most important thing<\/strong> and the experience they have had with your business as well. A bad purchase or bad service can mean a very negative comment and remember <em>\"users are like a school of fish.\"<\/em> and go where they see security.<br \/>\n<strong>-GMB categories:\u00a0<\/strong>choosing your main category is also essential. Keep in mind that you will appear in results related to your activity.  Also, don't forget the keywords to widen your range of possibilities.<br \/>\n<strong>-Quality of content:<\/strong> let's summarize it in a simple way-&gt; quality data = <strong>better CTR<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Plataformas\"><\/span>5. Platforms<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>At this point you may be wondering <em>\"well, I want it, how do I implement it?\" . <\/em>There are different platforms to increase your visibility.<br \/>\n-The first is <strong><a href=\"https:\/\/biz.yelp.es\/\"><em>Yelp<\/em> <\/a><\/strong><em>for companies. <\/em>This tool has a <strong>simple interface<\/strong> and focuses on the full potential that you can get out of it with the <strong>customer interaction<\/strong>You can respond to any comment or request for information on your website in just a few minutes.<br \/>\n-The second we would like to mention is <a href=\"https:\/\/www.bingplaces.com\/\"><strong>Bing places. <\/strong><\/a>Although this browser is not the most used in the world, it represents an exclusive percentage in many market sectors, so there is less competition. Basically to create your profile you must comply with <strong>three steps<\/strong>Claim your business listing, complete your profile with relevant information and verify all your data.<br \/>\n-Finally, a Google platform could not be missing:\u00a0<a href=\"https:\/\/www.google.com\/intl\/es_es\/business\/\"><strong>Google My Business .\u00a0<\/strong><\/a>It is a tool that allows you to keep \"control\" over the information displayed in the results. It is very easy to use as it asks for the most important data in a few steps. We have to choose a <strong>main category<\/strong> that defines our business and from there we can play with our <strong>keywords<\/strong>The best part? You don't even need a website to get started. This platform gives you the option to create a <strong>landing <\/strong>simple through templates so you don't fall behind your competition.<br \/>\nIn conclusion, this SEO strategy is an ideal option if you want to stand out locally. You don't need to have excessive knowledge, just consistent information, quality content and very, very happy users.<br \/>\nGet to know our <a href=\"https:\/\/www.geotelecom.mx\/en\/soluciones\/posicionamiento-organico-seo\/\">SEO services\u00a0<\/a><br \/>\n<em><strong>What are you waiting for to make your business fly?<\/strong><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>1. Local SEO and the importance of location\nFirst of all, it is essential to know the fundamental basis of organic positioning to understand the impact of Local SEO in any business. This is none other than a set of strategies aimed at increasing the visibility of a website in the search results performed by a user in different browsers. Sounds easy, doesn't it?\nNow, Local SEO is an extension oriented to improve this positioning, but based on a very important aspect: location. As we know, search engines try to offer users increasingly useful and efficient results so, through our approximate geographical position, they can filter the content displayed and offer services or businesses near us.\n\n2. Important queries\nOnce we know what it is about, the question arises: \"what kind of queries do users have to make for Local SEO to appear\". It is obvious that not with all searches we will be able to see these results. Mainly, they can be found with phrases such as: \"locksmith\", \"lawyer in...\", \"restaurant near me\", \"furniture store\", etc. Depending on this type of words we can find sites such as the following:\n-Physical stores\n-Law firms\nServices (locksmith, mechanic, marketing agencies, etc.) -Places of common interest (e.g., \"restaurants near me\", \"furniture store\", etc.)\nPlaces of common interest (educational centers, banks, government entities) -Bars, restaurants and many more\n-Bars, restaurants and many more.\n-Leads Websites\n\n3. Where the results appear:\nDepending on the type of search we can see in one way or another the results. There are three main types:\nA. Local Pack.\nThis shows a small section of the map (depending on your location) where it indicates relevant points where you can find what you are looking for. In this case, by typing \"digital marketing\" we can find agencies based on our geographical position.\n\n\nB. Local ABC Pack\nThis one, although similar to the previous one, stands out for assigning a letter to the relevant locations. This is to show the different options of the same service, which in this case are banks. It is a way to make it easier for the user to find what he is looking for and is closer to his position.  As seen in the image, each point has its own summary information and two options to go to the map or to visit your website if you have one.\n\n\n\nC. Local Finder\/ knowledge panel:\nIt is mostly displayed when the user searches for the specific name of the site or website. It is distinguished by showing a detailed block on the right with the most important data of that site, highlighting as VERY important the user reviews.\n\n\n4. What information is relevant\nIncreasingly, browsers such as Google give more and more importance to the actual quality of the content and its usefulness to the user. In the SEO world this is our bread and butter. Therefore, we want to highlight the information that is vital for your Local SEO:\n-Data consistency (NAP:name-address-phone number): the main contact details must be the same on the web as in the search results and must be completely real.\n-Reviews: yes, users are the most important thing and the experience they have had with your business as well. A bad purchase or bad service can mean a very negative review and remember \"users are like a school of fish\" and they will go where they see safety.\n-GMB categories: choosing your main category is also essential. Keep in mind that you will appear in results related to your activity.  Also, don't forget the keywords to widen your range of possibilities.\n-Content quality: let's sum it up in something simple--&gt; quality data = better CTR.\n\n5. Platforms\nAt this point you may be asking yourself \"ok, I want it, how do I implement it?\" . There are different platforms to expand your visibility.\n-The first one is Yelp for Business. This tool has a simple to use interface and focuses on all the potential you can get with the interaction of your customers, as you can respond to any comment or request for information from your website in a few minutes.\n-The second one we want to mention is Bing Places. Although this browser is not the most used in the world, it represents an exclusive percentage in many market sectors so there is less competition. Basically to create your profile you must complete three steps: claim your business listing, complete your profile with relevant information and verify all your data.\n-Finally, we could not miss a Google platform: Google My Business. It is a tool that allows you to keep a \"control\" over the information shown in the results. It is very easy to use since it asks for the most important data in a few steps. We have to choose a main category that defines our business and from there play with our keywords. Best of all? You don't even need a website to get started. This platform gives you the option to create a simple landing page through templates so you don't fall behind your competition.\nIn conclusion, this SEO strategy is an ideal option if you want to stand out locally. You don't need to have excessive knowledge, just consistent information, quality content and very, very happy users.\nLearn more about our SEO services\nWhat are you waiting for to make your business fly?<\/p>","protected":false},"author":27,"featured_media":21776,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[25],"tags":[245,80,61,246,230,247],"class_list":["post-21761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-consejos-seo","tag-google","tag-marketing","tag-posicionamiento","tag-seo","tag-seo-local"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/21761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=21761"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/21761\/revisions"}],"predecessor-version":[{"id":232209,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/21761\/revisions\/232209"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/21776"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=21761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=21761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=21761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}