{"id":21586,"date":"2019-05-13T07:35:18","date_gmt":"2019-05-13T12:35:18","guid":{"rendered":"https:\/\/www.geotelecom.mx\/?p=21586"},"modified":"2022-11-26T02:25:52","modified_gmt":"2022-11-26T08:25:52","slug":"tips-editor-google-ads-parte2","status":"publish","type":"post","link":"https:\/\/www.geotelecom.mx\/en\/blog\/tips-editor-google-ads-part2\/","title":{"rendered":"Optimize your time. Use Google Ads Editor (Part II)"},"content":{"rendered":"<p style=\"text-align: justify;\">A couple of weeks ago, our colleague Maria published a blog post offering us the following <a href=\"https:\/\/www.geotelecom.mx\/en\/google-ads-editor\/\">tips to get the most out of the new Google Ads Editor<\/a>. Today we bring you the second part of this post and we will tell you how you can use the Google Ads Editor for <strong>make backup copies<\/strong> of our accounts and also for <strong>more effectively manage the audiences of our campaigns<\/strong>If you are interested, then read on!<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/tips-editor-google-ads-part2\/#%C2%BFComo_y_por_que_crear_copias_de_seguridad_de_nuestras_cuentas_de_Google_Ads\" >How and why create backup copies of our Google Ads accounts?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/tips-editor-google-ads-part2\/#Gestionar_audiencias_de_forma_eficaz_utilizando_el_Editor_de_Google_Ads\" >Manage audiences effectively using the Google Ads Editor.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.mx\/en\/blog\/tips-editor-google-ads-part2\/#Y_de_postre_unos_atajos\" >And for dessert, some shortcuts.<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_y_por_que_crear_copias_de_seguridad_de_nuestras_cuentas_de_Google_Ads\"><\/span>How and why create backup copies of our Google Ads accounts?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">The reasons may be several, either because we have clients who like to \"tinker\" with the accounts, or because a client leaves the agency, or simply because we have all our accounts ready in the Editor waiting for the campaign.\u00a0<em>Black Friday\u00a0<\/em>and we do not want to risk a nuclear cataclysm (... or simply a virus) deleting them from our PC.<\/p>\n<p style=\"text-align: justify;\">The point is that with the Google Ads Editor we can make a<strong> virtual backup of the status of our accounts at any given time<\/strong> and thanks to this we can restore them whenever we want and continue working as if nothing had happened, with our structure and campaigns as they were at the beginning and with the historical data intact. We can make a copy of one or several complete accounts or of the campaigns and groups we are interested in.<\/p>\n<p style=\"text-align: justify;\">To do so, access the menu\u00a0<strong>Account<\/strong>\u00a0and then select\u00a0<strong>Export<\/strong>\u00a0&gt;\u00a0<strong>Full account <\/strong>(or the desired option) and in the option <em>Save As<\/em> select the file type<em>\u00a0<\/em><strong>AEA<\/strong>.<\/p>\n<h2 style=\"text-align: justify;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-21590 aligncenter\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/05\/1.jpg\" alt=\"\" width=\"672\" height=\"422\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/05\/1.jpg 672w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/05\/1-300x188.jpg 300w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/h2>\n<h2 style=\"text-align: justify;\"><img decoding=\"async\" class=\"wp-image-21591 aligncenter\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/05\/2.jpg\" alt=\"\" width=\"715\" height=\"409\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/05\/2.jpg 957w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/05\/2-300x172.jpg 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/05\/2-768x440.jpg 768w\" sizes=\"(max-width: 715px) 100vw, 715px\" \/><\/h2>\n<p>This type of file (.aea) is native to the Google Ads Editor so that <strong>we can easily import it whenever we want<\/strong> returning the account, when publishing the changes, to the same state in which the copy was created. It's as easy as that!<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Gestionar_audiencias_de_forma_eficaz_utilizando_el_Editor_de_Google_Ads\"><\/span>Manage audiences effectively using the Google Ads Editor.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Google loves audiences, that's a proven fact... and why deny it, so do we! and we are adding more and more to our accounts: website visitors, cart audiences, smart audiences, in-market, converters... the list is endless and keeping bidding priority between lists of the same type can get really cumbersome. Well, managing these audiences has never been easier using the Google Ads Editor and all thanks to something as simple as the following <strong>allows us to sort the lists alphabetically<\/strong>.<\/p>\n<p style=\"text-align: justify;\">To do this, we select the account and the campaign we want to work with, in the administration panel we go to Audiences and in the data view, we go to the Audiences column, click and magic! We can now modify our bidding settings and we will easily visualize if we incur discrepancies during the process.<\/p>\n<h2 style=\"text-align: justify;\"><img decoding=\"async\" class=\"wp-image-21601 aligncenter\" src=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/05\/3-2.jpg\" alt=\"\" width=\"801\" height=\"483\" srcset=\"https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/05\/3-2.jpg 1377w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/05\/3-2-300x181.jpg 300w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/05\/3-2-1024x617.jpg 1024w, https:\/\/www.geotelecom.mx\/wp-content\/uploads\/2019\/05\/3-2-768x463.jpg 768w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><\/h2>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Y_de_postre_unos_atajos\"><\/span>And for dessert, some shortcuts.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">If you have made it this far, as a reward we list below some of the most important <strong>shortcuts or <em>shortcuts\u00a0<\/em>most common<\/strong> that you can use to become all the real\u00a0<em>Pro\u00a0<\/em>Google Ads Editor.<\/p>\n<ul style=\"text-align: justify;\">\n<li class=\"direction-ltr align-start para-style-body\"><strong>CTRL+SHIFT+?<\/strong>\u00a0= will show the keyboard shortcuts<\/li>\n<li class=\"direction-ltr align-start para-style-body\"><strong>CTRL+O<\/strong>\u00a0= we will open the account manager<\/li>\n<li class=\"direction-ltr align-start para-style-body\"><strong>CTRL+SHIFT+A<\/strong>= activate selected elements (campaigns, groups, keywords, audiences)<\/li>\n<li class=\"direction-ltr align-start para-style-body\"><strong>CTRL+SHIFT+P<\/strong>= pause the selected elements<\/li>\n<li class=\"direction-ltr align-start para-style-body\"><strong>CTRL+P<\/strong>\u00a0=publish changes<\/li>\n<li class=\"direction-ltr align-start para-style-body\"><strong>CTRL+H<\/strong>\u00a0= search and replace option<\/li>\n<li class=\"direction-ltr align-start para-style-body\"><strong>CTRL+B\u00a0<\/strong>= change bids<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">That's all for the moment... and you: do you have any Editor tricks worth sharing? Let us know your experiences!<\/p>","protected":false},"excerpt":{"rendered":"<p>A couple of weeks ago our colleague Maria published a blog post offering tips on how to get the most out of the new Google Ads Editor. Today we bring you the second part of this post and we will tell you how we can use the Google Ads Editor to backup our accounts and also to manage more effectively the audiences of our campaigns. Are you interested? Then read on!\nHow and why create backup copies of our Google Ads accounts?\nThere may be several reasons, either because we have clients who like to \"tinker\" with our accounts, or because a client leaves the agency, or simply because we have all our accounts ready in the Editor waiting for the Black Friday campaign and we don't want to risk a nuclear cataclysm (... or simply a virus) deleting them from our PC.\nThe point is that with Google Ads Editor we can make a virtual backup of the state of our accounts at any given time and thanks to this we can restore them whenever we want and continue working as if nothing had happened, with our structure and campaigns as they were at the beginning and with the historical data intact. We can make a copy of one or several complete accounts or of the campaigns and groups we are interested in.\nTo do this we access the Account menu and then select Export &gt; Full account (or the desired option) and in the Save As option we select the AEA file type.\n\n\nThis type of file (.aea) is native to the Google Ads Editor so that we can easily import it whenever we want returning the account, when publishing the changes, to the same state in which the copy was created. It's that easy!\nManage audiences effectively using Google Ads Editor.\nGoogle loves audiences, that's a proven fact... and why deny it, so do we! And we are adding more and more to our accounts: website visitors, cart audiences, smart audiences, in-market, converters... the list is endless and maintaining bid priority between lists of the same type can get really cumbersome. Well, managing these audiences has never been easier using the Google Ads Editor and all thanks to something as simple as the fact that it allows us to sort the lists alphabetically.\nTo do this, we select the account and the campaign we want to work with, in the manage panel we go to Audiences and in the data view, we place ourselves in the audiences column, click and magic! We can now modify our bidding settings and we will easily visualize if we incur discrepancies during the process.\n\nAnd for dessert, a few shortcuts.\nIf you have come this far, as a reward we list below some of the most common shortcuts that you can use to become a real Google Ads Editor Pro.\n\n \tCTRL+SHIFT+? = will show the keyboard shortcuts\n \tCTRL+O = open the Account Manager\n \tCTRL+SHIFT+A= activate the selected elements (campaigns, groups, keywords, audiences)\n \tCTRL+SHIFT+P= pause the selected items\n \tCTRL+P = publish changes\n \tCTRL+H = search and replace option\n \tCTRL+B = change bids\n\nThat's all for now... and you: do you have any tricks with the Editor worth sharing? Let us know your experiences!<\/p>","protected":false},"author":42,"featured_media":21594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[26],"tags":[239,234,240],"class_list":["post-21586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","tag-editor","tag-google-ads","tag-google-ads-editor"],"_links":{"self":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/21586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/comments?post=21586"}],"version-history":[{"count":0,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/posts\/21586\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media\/21594"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/media?parent=21586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/categories?post=21586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.mx\/en\/wp-json\/wp\/v2\/tags?post=21586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}